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Marketing Data Manager Jobs (NOW HIRING)

Amgen, Inc.

Data Management, Manager

Thousand Oaks, CA · On-site

Career Category Sales & Marketing Operations Join Amgen's Mission of Serving Patients At Amgen, if ... the Manager Data Management, Commercial Patient Data reports into the Director, Patient Data ...

Adecco

Marketing Data Analyst

Spring, TX

$28.53/hr

Its core offerings include laptops, desktops, enterprise hardware, printing systems, and managed ... If Marketing Data Analyst sounds like something you would be interested in, and you meet the ...

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How much do marketing data manager jobs pay per year?

As of Jul 20, 2026, the average yearly pay for marketing data manager in the United States is $82,094.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,000.00 and $90,000.00 per year, depending on experience, location, and employer.

What does a market data manager do?

A marketing data manager oversees the collection, analysis, and interpretation of market data to support marketing strategies and decision-making. They often use tools like Excel, SQL, or data visualization software and require strong analytical skills and knowledge of market research methods. Their role ensures that marketing efforts are data-driven and aligned with market trends.

What is marketing data management?

Marketing data management involves collecting, organizing, and maintaining data related to marketing activities, customer interactions, and campaign performance. It enables marketing teams to analyze data accurately, improve targeting, and make informed decisions using tools like customer relationship management (CRM) systems and data analytics platforms.

What is the difference between Marketing Data Manager vs Marketing Analyst?

AspectMarketing Data ManagerMarketing Analyst
CredentialsBachelor's degree in Marketing, Data Science, or related field; experience with data management toolsBachelor's degree in Marketing, Business, or related field; proficiency in data analysis software
Work EnvironmentOversees data systems, collaborates with marketing teams, manages data qualityAnalyzes marketing data, prepares reports, supports campaign strategies
Industry UsageUsed across marketing departments to manage large datasets and ensure data integrityCommonly employed to interpret data insights and optimize marketing efforts

The Marketing Data Manager focuses on managing and maintaining marketing data systems, ensuring data quality, and supporting strategic decision-making. In contrast, the Marketing Analyst primarily interprets data, generates reports, and provides insights to guide marketing campaigns. Both roles require strong analytical skills and familiarity with data tools, but their core responsibilities differ in scope and focus.

How does a Marketing Data Manager typically collaborate with cross-functional teams to drive campaign success?

As a Marketing Data Manager, you'll regularly partner with marketing strategists, creative teams, and sales departments to ensure that data insights inform every stage of campaign development. This collaboration often involves translating complex analytics into actionable recommendations, aligning on key performance indicators, and providing real-time reporting during active campaigns. Effective communication and the ability to tailor data presentations for different audiences are essential, as your input helps guide budget decisions, audience targeting, and content strategies to maximize ROI.

What does a Marketing Data Manager do?

A Marketing Data Manager oversees the collection, analysis, and interpretation of data related to marketing campaigns and customer behaviors. They ensure data quality, manage databases, and use analytical tools to provide insights that help optimize marketing strategies. Their role often involves collaborating with marketing teams, IT staff, and decision-makers to translate data findings into actionable recommendations. By leveraging data, Marketing Data Managers help organizations make informed decisions to increase ROI and improve customer engagement.

What are the key skills and qualifications needed to thrive as a Marketing Data Manager, and why are they important?

To thrive as a Marketing Data Manager, you need expertise in data analysis, statistics, and marketing principles, often supported by a degree in marketing, business analytics, or a related field. Familiarity with data management platforms, analytics tools like Google Analytics, SQL, and CRM systems, as well as certifications such as Google Analytics or Tableau, are commonly required. Strong problem-solving, communication, and leadership skills help you translate complex data into actionable marketing strategies and collaborate across teams. These skills ensure that marketing efforts are data-driven, effective, and aligned with business objectives.

What is the highest paid job in marketing?

The highest paid roles in marketing are typically Chief Marketing Officers (CMOs) and senior marketing executives, with salaries often exceeding six figures and reaching into the high hundreds of thousands or more for experienced professionals in large organizations. These positions require strategic leadership, extensive experience, and often advanced degrees or certifications in marketing or business.
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What cities are hiring for Marketing Data Manager jobs? Cities with the most Marketing Data Manager job openings:
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Marketing Data Manager jobs near you
Infographic showing various Marketing Data Manager job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 84% Full Time, 12% Part Time, and 3% Contract. Highlights an 88% Physical, 2% Hybrid, and 10% Remote job distribution, with an average salary of $82,094 per year, or $39.5 per hour.
Marketing Data & Analytics Specialist

Marketing Data & Analytics Specialist

First Mid

Rockford, IL • On-site

$73K - $91K/yr

Full-time

Medical, Retirement, PTO

Re-posted 14 days ago

First Mid Bank & Trust rating

7.8

Company rating: 7.8 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

76th of 149 rated banks

Job description

At First Mid, base salary is one component of our Total Rewards program. Exact compensation is determined by factors such as (but not limited to) education, skills, internal equity, and experience. This position offers additional compensation in the form of discretionary short-term incentives (i.e. bonus, incentives, and/or commission). Benefits for this role include comprehensive healthcare, well-being benefits, paid family leave as well as generous paid time off. Total Rewards also include banking perks, tuition reimbursement, an Employee Stock Purchase Plan, and a 401K plan with company match. Incentives and benefits are subject to eligibility requirements.
This is a key member of the marketing team’s business strategy and works closely with CMO and Marketing Strategy roles. Entrusted with deriving actionable insights and recommendations from multiple data sources, supports strategic goals through data management, reporting, analysis, customer intelligence, segmentation, targeting, demographics and other business analytics. Owns reporting and analysis for defined business areas. Translates data into insights, identifies performance trends, and partners with Strategy and CRM to support planning and optimization. Preferably leads enterprise‑level analytics, performance measurement, and insight generation. Shapes KPI frameworks, partners with senior leaders, and drives data‑informed decision‑making across Marketing and the business.
Responsibilities include, but are not limited to:
  • Lead analytics strategy for major segments or enterprise initiatives
  • Own reporting and analysis for assigned segments or campaigns
  • Build dashboards, performance summaries, and KPI tracking
  • Develop KPI frameworks, measurement plans, and insight models
  • Translate data into insights and recommendations
  • Improve reporting processes and data visualization
  • Partner with CRM, Strategy, and business lines to support planning and improve data maturity
  • Positions data (knowledge of our customers, products, employees, vendors, and the market at large) as a driver of messaging, budgetary spending, and tactics
  • Ensure data quality and governance across assigned domains
  • Lead analytics strategy for major segments or enterprise initiatives
  • Serves as quality assurance guide for reporting functions within the department
  • Champions data integrity and literacy required for customer-centric efforts.
  • Works with marketing leadership to define standards and parameters of business rules for accuracy, cross-functional alignment, and structural integrity of data, including the creation of process documentation, templates, and systems required for effective data management
Qualifications
Education/Experience:
  • Bachelor’s or advanced degree in marketing, data administration, information systems or equivalent experience.
  • Minimum of 5+ years’ experience in Analytics, Business Intelligence, or Marketing Insights roles.
  • Financial services or regulated industry experience preferred.
Skills:
  • Advanced data analytics, strategic insight development, data storytelling, KPI design and development, enterprise influence, segmentation, and cross‑functional collaboration.
  • Has a working understanding of marketing functions and, in particular, the role that data and technology play in powering those functions
  • Experience with a CRM system, preferable Microsoft Dynamics, and tools comprising the marketing stack
  • Experience creating and delivering marketing metrics related to reports, including ROI
  • Experience in market trends and consumer behavior research.
  • Strong analytical, critical thinking and problem-solving skills.
  • High attention to detail and ability to meet deadlines.

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