Reporting to the Marketing Technology Director , is responsible for managing daily marketing intelligence activities, ensuring data accuracy, and uncovering insights that optimize marketing ...
Reporting to the Marketing Technology Director , is responsible for managing daily marketing intelligence activities, ensuring data accuracy, and uncovering insights that optimize marketing ...
Reporting to the Marketing Technology Director , is responsible for managing daily marketing intelligence activities, ensuring data accuracy, and uncovering insights that optimize marketing ...
Reporting to the Marketing Technology Director , is responsible for managing daily marketing intelligence activities, ensuring data accuracy, and uncovering insights that optimize marketing ...
Reporting to the Marketing Technology Director , is responsible for managing daily marketing intelligence activities, ensuring data accuracy, and uncovering insights that optimize marketing ...
Reporting to the Marketing Technology Director , is responsible for managing daily marketing intelligence activities, ensuring data accuracy, and uncovering insights that optimize marketing ...
Research, troubleshoot, and optimize marketing data and tracking tools such as Google Analytics, Tag Manager, Facebook Ads Manager, Tableau etc. * Build and maintain tracking for marketing ...
Research, troubleshoot, and optimize marketing data and tracking tools such as Google Analytics, Tag Manager, Facebook Ads Manager, Tableau etc. * Build and maintain tracking for marketing ...
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external ...
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...
Marketing Operations Analyst
Hammond, IN · On-site
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...
Marketing Operations Analyst
Hammond, IN · On-site
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...
As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share ... Data Governance and Management: Gain a comprehensive understanding of our data quality and flow ...
Marketing Data Manager information
What is the difference between Marketing Data Manager vs Marketing Analyst?
| Aspect | Marketing Data Manager | Marketing Analyst |
|---|---|---|
| Credentials | Bachelor's degree in Marketing, Data Science, or related field; experience with data management tools | Bachelor's degree in Marketing, Business, or related field; proficiency in data analysis software |
| Work Environment | Oversees data systems, collaborates with marketing teams, manages data quality | Analyzes marketing data, prepares reports, supports campaign strategies |
| Industry Usage | Used across marketing departments to manage large datasets and ensure data integrity | Commonly employed to interpret data insights and optimize marketing efforts |
The Marketing Data Manager focuses on managing and maintaining marketing data systems, ensuring data quality, and supporting strategic decision-making. In contrast, the Marketing Analyst primarily interprets data, generates reports, and provides insights to guide marketing campaigns. Both roles require strong analytical skills and familiarity with data tools, but their core responsibilities differ in scope and focus.
How does a marketing data manager typically collaborate with cross-functional teams to drive campaign success?
As a Marketing Data Manager, you'll regularly partner with marketing strategists, creative teams, and sales departments to ensure that data insights inform every stage of campaign development. This collaboration often involves translating complex analytics into actionable recommendations, aligning on key performance indicators, and providing real-time reporting during active campaigns. Effective communication and the ability to tailor data presentations for different audiences are essential, as your input helps guide budget decisions, audience targeting, and content strategies to maximize ROI.
What does a marketing data manager do?
A Marketing Data Manager oversees the collection, analysis, and interpretation of data related to marketing campaigns and customer behaviors. They ensure data quality, manage databases, and use analytical tools to provide insights that help optimize marketing strategies. Their role often involves collaborating with marketing teams, IT staff, and decision-makers to translate data findings into actionable recommendations. By leveraging data, Marketing Data Managers help organizations make informed decisions to increase ROI and improve customer engagement.
What are the key skills and qualifications needed to thrive as a marketing data manager?
To thrive as a Marketing Data Manager, you need expertise in data analysis, statistics, and marketing principles, often supported by a degree in marketing, business analytics, or a related field. Familiarity with data management platforms, analytics tools like Google Analytics, SQL, and CRM systems, as well as certifications such as Google Analytics or Tableau, are commonly required. Strong problem-solving, communication, and leadership skills help you translate complex data into actionable marketing strategies and collaborate across teams. These skills ensure that marketing efforts are data-driven, effective, and aligned with business objectives.
What is the highest paid job in marketing?
The highest paid roles in marketing are typically Chief Marketing Officers (CMOs) and senior marketing executives, with salaries often exceeding six figures and reaching into the high hundreds of thousands or more for experienced professionals in large organizations. These positions require strategic leadership, extensive experience, and often advanced degrees or certifications in marketing or business management.
What are popular job titles related to Marketing Data Manager jobs in Indiana? For Marketing Data Manager jobs in Indiana, the most frequently searched job titles are:
What job categories do people searching Marketing Data Manager jobs in Indiana look for? The top searched job categories for Marketing Data Manager jobs in Indiana are:
What cities in Indiana are hiring for Marketing Data Manager jobs? Cities in Indiana with the most Marketing Data Manager job openings:
Parkview Health rating
7.3
Based on 277 frontline employees who took The Breakroom Quiz
304th of 887 rated healthcare providers
Job description
Summary
Plays a critical role in driving data-informed marketing decisions by leading the analysis, interpretation, and visualization of complex marketing data. Reporting to the Marketing Technology Director, is responsible for managing daily marketing intelligence activities, ensuring data accuracy, and uncovering insights that optimize marketing performance. By collecting, organizing, and analyzing data from multiple sources, identifies trends, measures marketing effectiveness, and provides strategic recommendations to enhance campaign performance.
Conducts advanced statistical analyses, developing insightful reports and dashboards using tools such as SQL, Looker Studio, and Tableau, and collaborating with cross-functional teams, including marketing, communications, and information systems, to ensure seamless data integration, reporting automation, and performance monitoring. Additionally, contributes to long-term marketing strategy by defining data requirements, enhancing reporting capabilities, and supporting the implementation of new technologies and automation processes.
Conducts qualitative and quantitative research and uses mixed-method approaches to data analysis. Writes technical memos that document data processing decisions and summarize the quality of data. Analyzes and synthesizes research findings into key insights for stakeholders. Creates, manages and maintains dashboards and reports. Assists in the design, implementation, and enforcement of data infrastructure security and system policies. Mentors junior analysts and upholds data governance best practices to ensure data integrity.
Education
Bachelor's degree in statistics, mathematics, economics, education, social sciences, or related fields. Master's degree preferred.
Experience
Must have 7 years of experience in marketing data analytics with healthcare experience preferred. Experience with CPD platforms, CRM systems, Google Analytics, Tableau SQL, Python and other data automation, integration and visualization technologies, strongly preferred.
Other Qualifications
Requires strong problem-solving skills, a strategic mindset, and the ability to translate complex data into actionable business insights. Must be able to lead activities and collaborate effectively with other marketing/communications leaders. Ability to create, restructure, and manage large datasets, files, and systems.
Plays a critical role in driving data-informed marketing decisions by leading the analysis, interpretation, and visualization of complex marketing data. Reporting to the Marketing Technology Director, is responsible for managing daily marketing intelligence activities, ensuring data accuracy, and uncovering insights that optimize marketing performance. By collecting, organizing, and analyzing data from multiple sources, identifies trends, measures marketing effectiveness, and provides strategic recommendations to enhance campaign performance.
Conducts advanced statistical analyses, developing insightful reports and dashboards using tools such as SQL, Looker Studio, and Tableau, and collaborating with cross-functional teams, including marketing, communications, and information systems, to ensure seamless data integration, reporting automation, and performance monitoring. Additionally, contributes to long-term marketing strategy by defining data requirements, enhancing reporting capabilities, and supporting the implementation of new technologies and automation processes.
Conducts qualitative and quantitative research and uses mixed-method approaches to data analysis. Writes technical memos that document data processing decisions and summarize the quality of data. Analyzes and synthesizes research findings into key insights for stakeholders. Creates, manages and maintains dashboards and reports. Assists in the design, implementation, and enforcement of data infrastructure security and system policies. Mentors junior analysts and upholds data governance best practices to ensure data integrity.
Education
Bachelor's degree in statistics, mathematics, economics, education, social sciences, or related fields. Master's degree preferred.
Experience
Must have 7 years of experience in marketing data analytics with healthcare experience preferred. Experience with CPD platforms, CRM systems, Google Analytics, Tableau SQL, Python and other data automation, integration and visualization technologies, strongly preferred.
Other Qualifications
Requires strong problem-solving skills, a strategic mindset, and the ability to translate complex data into actionable business insights. Must be able to lead activities and collaborate effectively with other marketing/communications leaders. Ability to create, restructure, and manage large datasets, files, and systems.
What Parkview Health employees say
Pay
Benefits
Hours and flexibility
Workplace
Get the full story on Breakroom
About Parkview Health
Sourced by ZipRecruiter
Parkview Health, headquartered in Fort Wayne, IN, US, operates within the healthcare industry providing a wide range of medical services and community wellness programs. These include primary care, specialty health services, emergency care, rehabilitation, and home health services among others. The non-profit health system was founded in 1878 and continues to serve its surrounding communities with a dedication to quality health and wellness.
Industry
Hospitals
Company size
10,000+ Employees
Headquarters location
Fort Wayne, IN, US
Year founded
1995