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Marketing Information Manager Jobs (NOW HIRING)

Director, IT - Marketing Technology

Dublin, CA · On-site

$132.10K - $249.10K/yr

This leader will be responsible for building and managing a cross-functional technology delivery team to implement and operate Marketing Technology solutions. The IT Director will serve as the IT ...

Director, IT - Marketing Technology

Dublin, CA · On-site

$132.10K - $249.10K/yr

This leader will be responsible for building and managing a cross-functional technology delivery team to implement and operate Marketing Technology solutions. The IT Director will serve as the IT ...

Director, IT - Marketing Technology

Dublin, CA · On-site

$132.10K - $249.10K/yr

This leader will be responsible for building and managing a cross-functional technology delivery team to implement and operate Marketing Technology solutions. The IT Director will serve as the IT ...

Lead digital and content strategy for key LOB-managed consumer platforms, partnering with Growth Marketing, IT, UX/UI and other teams to prioritize enhancements, guide execution and improve ...

New

Lead digital and content strategy for key LOB-managed consumer platforms, partnering with Growth Marketing, IT, UX/UI and other teams to prioritize enhancements, guide execution and improve ...

New

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Marketing Information Manager information

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$11K

$19.5K

How much do marketing information manager jobs pay per year?

As of May 28, 2026, the average yearly pay for marketing information manager in the United States is $19,000.00, according to ZipRecruiter salary data. Most workers in this role earn between $19,000.00 and $19,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Marketing Information Manager, and why are they important?

To thrive as a Marketing Information Manager, you need a solid background in marketing analytics, data interpretation, and business intelligence, often supported by a degree in marketing, business, or a related field. Familiarity with tools such as CRM systems (e.g., Salesforce), analytics platforms (e.g., Google Analytics), and data visualization software (e.g., Tableau) is typically required. Strong organizational skills, attention to detail, and the ability to communicate complex data insights clearly are essential soft skills for this role. These capabilities ensure data-driven marketing strategies, effective decision-making, and clear alignment with organizational goals.

How does a Marketing Information Manager typically collaborate with other departments within an organization?

A Marketing Information Manager works closely with various departments such as sales, product development, and IT to ensure that marketing data is accurately collected, analyzed, and shared. They often facilitate meetings to align marketing strategies with business objectives and collaborate on campaigns by providing actionable insights. Regular interaction with cross-functional teams is essential for identifying information needs and ensuring the smooth integration of marketing intelligence into decision-making processes.

What does a Marketing Information Manager do?

A Marketing Information Manager is responsible for collecting, analyzing, and managing data related to marketing activities. They ensure that accurate and timely marketing information is available to support decision-making and strategy development. This role often involves overseeing marketing research, maintaining databases, and generating reports to identify market trends and customer preferences. Ultimately, they help organizations optimize their marketing efforts and achieve their business objectives.

What is an average salary for a marketing manager?

The average salary for a marketing manager typically ranges from $65,000 to $135,000 annually, depending on experience, industry, and location. Senior roles or those in large companies may offer higher compensation, often including bonuses and benefits. Skills in digital marketing tools and strategic planning can influence earning potential.

What is the difference between Marketing Information Manager vs Marketing Analyst?

AspectMarketing Information ManagerMarketing Analyst
Primary FocusOversees marketing data collection, management, and strategic useAnalyzes marketing data to identify trends and insights
ResponsibilitiesData strategy, reporting, and supporting marketing decisionsData analysis, reporting, and campaign performance evaluation
Required SkillsData management, strategic thinking, communicationStatistical analysis, data visualization, marketing knowledge
Work EnvironmentCollaborates with marketing teams, data teams, and managementWorks closely with marketing teams, often in analytics or research departments

While both roles involve working with marketing data, the Marketing Information Manager focuses on managing and strategizing data use at a higher level, whereas the Marketing Analyst concentrates on analyzing data to generate insights. Both roles require strong analytical skills, but the manager role emphasizes data strategy and oversight.

More about Marketing Information Manager jobs
What cities are hiring for Marketing Information Manager jobs? Cities with the most Marketing Information Manager job openings:
What states have the most Marketing Information Manager jobs? States with the most job openings for Marketing Information Manager jobs include:
Infographic showing various Marketing Information Manager job openings in the United States as of May 2026, with employment types broken down into 94% Full Time, 5% Part Time, and 1% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $19,000 per year, or $9.1 per hour.
Manager, Marketing Information Architecture - Hybrid

Manager, Marketing Information Architecture - Hybrid

The University of Miami

Miami, FL • On-site

Full-time

Medical, Dental

Posted 8 days ago


University Of Miami rating

7.7

Company rating: 7.7 out of 10

Based on 52 frontline employees who took The Breakroom Quiz

209th of 528 rated colleges and universities


Job description

Current Employees:
If you are a current Staff, Faculty or Temporary employee at the University of Miami, please click here to log in to Workday to use the internal application process. To learn how to apply for a faculty or staff position, please review this tip sheet.
The Department of Marketing Technology & Analytics is currently seeking a full time Manager, Marketing Information Architecture to work in Miami
CORE JOB SUMMARY
The Manager, Marketing Information Architecture owns UHealth's information architecture (IA) across all digital properties and defines the structural frameworks that guide how users locate and engage with content. Reports to the Director, Marketing Digital Experience Platforms and plays a critical role in the enterprise content management system (CMS) migration by leading content modeling, page type definitions, template hierarchy, and redirect governance. Manages a team of content specialists and vendor resources to ensure scalable, compliant, and user-centered digital experiences.
CORE JOB FUNCTIONS
  • Defines and governs IA frameworks across all digital properties, including site taxonomies, navigation systems, content hierarchies, URL structures, and labeling conventions.
  • Leads content modeling and page type architecture within the enterprise CMS by establishing component hierarchy, template definitions, field naming standards, and governance documentation to support UHealth, Academy, Athletics, and Development content teams.
  • Owns the IA migration workstream by overseeing legacy content inventory, URL mapping, redirect strategy, and phased migration sequencing.
  • Conducts IA research through card sorting, tree testing, first-click testing, and navigation usability studies in partnership with user experience (UX) and research teams.
  • Governs URL structures, metadata schemas, and internal linking patterns and enforces standards across all content management system users and brands.
  • Partners with search engine optimization (SEO) and answer engine optimization (AEO) teams to ensure information architecture decisions support search visibility, structured data implementation, and artificial intelligence answer engine indexing.
  • Maintains governance artifacts, including naming conventions, decision logs, sitemaps, redirect logs, and wireframe-level navigation models.
  • Manages IA specialists and contractors by assigning work, reviewing deliverables, and ensuring delivery quality aligned with migration-critical timelines.
  • Establishes and continuously assesses the effectiveness of the internal controls within the unit and compliance with University policies and procedures. Ensures employees are trained on controls within the function and on University policy and procedures.

This list of duties and responsibilities is not intended to be all-inclusive and may be expanded to include other duties or responsibilities as necessary.
CORE QUALIFICATION
  • Bachelor's degree in relevant field required
  • Minimum 4 years of relevant experience required
  • Operational Management: Optimizes day-to-day operations and processes for efficiency and effectiveness.
  • Organizational Development: Ability to implement strategies to improve organizational effectiveness, engagement, and manage change.
  • Financial Oversight: Knowledge of financial operations and management.
  • Team Leadership: Ability to create and maintain a cohesive and productive team environment, build positive working relationships and work collaboratively with others.
  • Technical Proficiency: Skilled in using office software, technology, and relevant computer applications.
  • Communication: Strong verbal and written communication skills to convey ideas clearly and persuasively.

Any appropriate combination of relevant education, experience and/or certification may be considered.
The University of Miami offers competitive salaries and a comprehensive benefits package including medical, dental, tuition remission and more.
UHealth-University of Miami Health System, South Florida's only university-based health system, provides leading-edge patient care powered by the ground breaking research and medical education at the Miller School of Medicine. As an academic medical center, we are proud to serve South Florida, Latin America and the Caribbean. Our physicians represent more than 100 specialties and sub-specialties, and have more than one million patient encounters each year. Our tradition of excellence has earned worldwide recognition for outstanding teaching, research and patient care. We're the challenge you've been looking for.
The University of Miami is an Equal Opportunity Employer. Applicants and employees are protected from discrimination based on certain categories protected by Federal law.
Job Status:
Full time
Employee Type:
Staff

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About University of Miami

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The University of Miami, located in the beautiful Coral Gables, Florida, is a comprehensive, private research institution in the United States. Operating within the higher education industry, the institution offers a multitude of degree programs spanning over 180 majors and program through its 12 colleges. The University was founded in 1925 with the mission to disseminate knowledge, transform lives, and change the world - a mission it has held faithfully to this day. Notably, the University of Miami has gained global recognition for its commitment to research and innovation, with over $324 million in research and sponsored project funding awarded annually.

Industry

Colleges, universities, and professional schools

Company size

10,000+ Employees

Headquarters location

Coral Gables, FL, US

Year founded

1925