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Marketing Information Manager Jobs (NOW HIRING)

Duracell

IT Marketing & Application Manager

Beverly, NJ · Hybrid

The Marketing IT & AI Application Manager is responsible for the Marketing application portfolio at Duracell - the core MarTech stack (DAM - Aprimo, PIM - Salsify, Duracell and Procell websites, and ...

Rippling

Head of Marketing, IT

Manhattan, NY · On-site

$150 - $200/hr

For the first time ever, you can manage and automate every part of the employee lifecycle in a ... marketing function for the IT business: growth, product marketing, field marketing, content ...

Rippling

Head of Marketing, IT

San Francisco, CA · On-site

$220K - $310K/yr

For the first time ever, you can manage and automate every part of the employee lifecycle in a ... marketing function for the IT business: growth, product marketing, field marketing, content ...

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Marketing Information Manager information

What are the key skills and qualifications needed to thrive as a marketing information manager, and why are they important?

To thrive as a Marketing Information Manager, you need a solid background in marketing analytics, data interpretation, and business intelligence, often supported by a degree in marketing, business, or a related field. Familiarity with tools such as CRM systems (e.g., Salesforce), analytics platforms (e.g., Google Analytics), and data visualization software (e.g., Tableau) is typically required. Strong organizational skills, attention to detail, and the ability to communicate complex data insights clearly are essential soft skills for this role. These capabilities ensure data-driven marketing strategies, effective decision-making, and clear alignment with organizational goals.

How does a marketing information manager typically collaborate with other departments within an organization?

A Marketing Information Manager works closely with various departments such as sales, product development, and IT to ensure that marketing data is accurately collected, analyzed, and shared. They often facilitate meetings to align marketing strategies with business objectives and collaborate on campaigns by providing actionable insights. Regular interaction with cross-functional teams is essential for identifying information needs and ensuring the smooth integration of marketing intelligence into decision-making processes.

What is the difference between Marketing Information Manager vs Marketing Analyst?

AspectMarketing Information ManagerMarketing Analyst
Primary FocusOversees marketing data collection, management, and strategic useAnalyzes marketing data to identify trends and insights
ResponsibilitiesData strategy, reporting, and supporting marketing decisionsData analysis, reporting, and campaign performance evaluation
Required SkillsData management, strategic thinking, communicationStatistical analysis, data visualization, marketing knowledge
Work EnvironmentCollaborates with marketing teams, data teams, and managementWorks closely with marketing teams, often in analytics or research departments

While both roles involve working with marketing data, the Marketing Information Manager focuses on managing and strategizing data use at a higher level, whereas the Marketing Analyst concentrates on analyzing data to generate insights. Both roles require strong analytical skills, but the manager role emphasizes data strategy and oversight.

What does a marketing information manager do?

A Marketing Information Manager is responsible for collecting, analyzing, and managing data related to marketing activities. They ensure that accurate and timely marketing information is available to support decision-making and strategy development. This role often involves overseeing marketing research, maintaining databases, and generating reports to identify market trends and customer preferences. Ultimately, they help organizations optimize their marketing efforts and achieve their business objectives.
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Marketing Information Manager jobs near you
Infographic showing various Marketing Information Manager job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 74% Full Time, 22% Part Time, and 3% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution.

Marketing Information Systems Manager - #2991

Socket.dev

Tampa, FL • On-site

$110 - $150/hr

Other

Medical, Dental, Vision, Life, Retirement

Posted 2 days ago

New

Job description

What We Offer

Our excellent salary and benefits package includes medical, dental, vision, life insurance, short and long-term disability coverage, education reimbursement, 401(k), performance bonuses, and an employee stock program. Employee Resource Groups and Programs offered include the Young Professionals Group, Women at Wade Trim, TIE, Professional Development, Leadership Development, Rotation Program, Mentor Program, Sustainability Program, and Wellness Program.

Position Description

The Marketing Information Systems Manager plays a key role in enabling access to a range of information for the Marketing Group to do their daily work. This position leads the continued development and maintenance of marketing information systems to support business development decision-making, proposal development, and other activities. Success in this role requires a strong understanding of A/E/C business development practices, as well as the ability to manage information to streamline processes and provide metrics and insights to support decision-making. The ideal candidate enjoys using data to inform decision‑making, looks for ways to streamline work and maintenance processes, places a high value on data integrity, and communicates clearly with system users.

Typical responsibilities include:
  • Keep abreast of how firms in our industry maintain and use CRMs, proposal databases, and digital asset management systems to improve efficiency and quality. Monitor advances in how workflows and AI are being used to improve automation.
  • Work with Chief Business Development Officer, Director of Marketing, Proposal Group Manager, Client Service Directors, and Market Segment Leads to identify needed improvements to information systems that support decision‑making needs. Work with the Unanet Administrator and IT to develop and implement improvements.
  • Manage development and continued maintenance of data connectors with Information Technology, Accounting, People Services, Legal, and Open Asset. Work with CRM/Open Asset Administrator and IT to implement changes.
  • Oversee development of documentation and best practices to maintain integrity of data.
  • Oversee maintenance of opportunity pipeline in CRM database to support business development uses and sales forecasting.
  • Oversee maintenance of workflows and data entry in all areas of Unanet to streamline data entry and automate processes where possible.
  • Co-manage annual resume update process with Unanet Administrator to obtain updates from technical staff. Collaborate with Proposal Group Manager and others to get data entered.
  • Collaborate with Proposal Group Manager and Proposal Graphic Design Manager to implement new templates in Unanet CRM and OpenAsset.
  • Lead development of standardized reports for use in proposal development and business analytics.
  • Conduct detailed data analyses as required including annual hit rate analysis.
  • Champion user adoption in Unanet and OpenAsset to support informed decision making and enhanced proposal quality throughout the company. Oversee licensing and advocate to add user groups for new applications where needed. Provide user support and training where needed.
  • Maintain a safe working environment.
Education
  • Bachelor of Arts degree in Marketing or related field
Skills/Experience
  • 10 years of a comparable position within a technically oriented, professional firm
  • Demonstrated ability to manage large amounts of marketing data, use workflows to automate tasks, and conduct user training
  • Experience supervising data management staff
  • Experience with Unanet CRM, OpenAsset, or similar databases
  • Experience using data management/analytics and BI tools
  • Familiarity with Adobe Creative Cloud Suite and Microsoft Office Suite
  • Experience using AI models to search and summarize data, and to shape content
About Wade Trim

Wade Trim is committed to maximizing the value of infrastructure investments. We’ve been solving complex engineering challenges for a century. We customize our work approach to fit each project using a collaborative, friendly style to deliver solutions our clients can stand behind.

Our supportive culture recognizes and strives to fulfill collective client, company, and individual needs. Mentoring and building skills of Wade Trim staff is a priority. Frequent interaction among staff is encouraged, company leadership is easily accessible, and opportunities are provided for staff to help shape the firm’s future through strategic planning. Work/life balance is supported through a flexible, hybrid work schedule that brings team members together in the office at least three days a week and connects them virtually when working from home.

To solve our clients’ toughest challenges, we’ve devoted ourselves to delivering innovative solutions. Our Office of Applied Technology (OAT) is dedicated to seeking new technologies or ways to apply existing technologies to enhance value to our clients and positively impact communities. All staff are encouraged to share ideas and suggestions for innovative technologies or processes to adopt. This open-minded approach enables us to advance technology, foster innovation, and stay ahead of our clients’ needs.

Wade Trim’s success is shared by the employees that make it happen. Since our beginning, our firm has been 100% employee owned. This cultivates an ownership mindset that benefits our work approach, collaborative culture, and ability to deliver client solutions. We believe employee ownership drives the sustainability and growth of our firm and provides all our employees with opportunities for financial success.

Wade Trim is an affirmative action/Equal Opportunity Employer.

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