Proximity Marketing Manager information
See salary details
$43.2K - $53.5K
13% of jobs
$59.1K is the 25th percentile. Wages below this are outliers.
$53.5K - $63.7K
15% of jobs
$63.7K - $73.9K
15% of jobs
The median wage is $76.1K / yr.
$73.9K - $84.1K
17% of jobs
$93K is the 75th percentile. Wages above this are outliers.
$84.1K - $94.4K
14% of jobs
$94.4K - $104.6K
9% of jobs
$104.6K - $114.8K
5% of jobs
$114.8K - $125K
4% of jobs
$125K - $135.3K
2% of jobs
$135.3K - $145.5K
2% of jobs
How much do proximity marketing manager jobs pay per year?
As of Aug 28, 2026, the average yearly pay for proximity marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.
A Proximity Marketing Manager is a professional responsible for planning, implementing, and optimizing marketing campaigns that target potential customers based on their physical location, often using technologies such as Bluetooth beacons, Wi-Fi, or geofencing. They analyze customer behaviors, develop strategies to engage users in real time, and collaborate with stakeholders to increase foot traffic or drive sales in specific locations. Their role also involves monitoring campaign performance and ensuring compliance with privacy regulations.
A Proximity Marketing Manager works closely with both sales and IT teams to ensure seamless campaign execution. They coordinate with IT to set up and maintain beacon or geofencing technology, troubleshoot technical issues, and ensure data security. Collaboration with sales is essential for aligning promotional content with business objectives and tracking campaign effectiveness. Regular meetings and cross-functional planning sessions are common, allowing the manager to gather feedback, adjust strategies, and optimize campaign performance.
To thrive as a Proximity Marketing Manager, you need expertise in digital marketing, data analytics, mobile engagement strategies, and a relevant degree such as marketing or business. Familiarity with proximity marketing platforms (like beacons and geofencing), CRM systems, and analytics tools is typically required. Strong project management, creativity, and communication skills help drive campaigns and coordinate with cross-functional teams. These abilities are crucial for designing targeted, location-based campaigns that maximize customer engagement and ROI.
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