ZipRecruiter

Log In

1

Marketing Planning Jobs (NOW HIRING)

Tencent

Marketing Planning Intern

Irvine, CA · On-site +1

$24.81 - $42.70/hr

We are looking fora highly creative and strategic Marketing Planning Intern to support our marketing team in developing campaign ideas and integrated marketing plans. This internship is ideal for ...

Tencent

Marketing Planning Intern

Los Angeles, CA · On-site +1

$24.81 - $42.70/hr

We are looking fora highly creative and strategic Marketing Planning Intern to support our marketing team in developing campaign ideas and integrated marketing plans. This internship is ideal for ...

next page

Showing results 1-20

All JobsMarketing Planning Jobs

Marketing Planning information

See salary details

$11K

$120.2K

$151K

How much do marketing planning jobs pay per year?

As of Jun 15, 2026, the average yearly pay for marketing planning in the United States is $120,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $99,500.00 and $150,000.00 per year, depending on experience, location, and employer.

What does a Marketing Planning job involve?

A Marketing Planning job focuses on developing strategic plans to promote a company's products or services. It involves market research, analyzing consumer trends, setting marketing objectives, and coordinating campaigns. Professionals in this role work closely with sales, product, and creative teams to ensure alignment with business goals. They also track performance metrics to optimize marketing strategies for better results.

What does a marketing planner do?

A marketing planner develops strategies to promote products or services, analyzing market trends and target audiences. They create marketing plans, coordinate campaigns, and often use tools like market research and analytics software to ensure effective outreach and brand growth.

Which pays more, HR or marketing?

In general, marketing roles tend to have higher average salaries than HR positions, especially in specialized areas like digital marketing or marketing management. However, salaries vary based on experience, industry, location, and company size, with HR roles often offering competitive benefits and stability. Both fields require different skill sets and certifications, which can influence earning potential.

What is the highest paid position in marketing?

The highest paid position in marketing is typically the Chief Marketing Officer (CMO), who oversees overall marketing strategy and brand management. CMOs often have extensive experience, leadership skills, and may earn six- or seven-figure salaries depending on the company size and industry. Senior marketing executives with specialized skills in digital marketing, data analysis, or product management can also command high compensation levels.

What are the typical responsibilities of someone working in Marketing Planning?

A professional in Marketing Planning is responsible for researching market trends, analyzing data, and developing comprehensive marketing strategies to meet business objectives. This role often involves collaborating with sales, product, and creative teams to align messaging and campaigns, as well as forecasting budgets and measuring campaign performance. You’ll typically create and present marketing calendars, timelines, and reports to stakeholders, ensuring plans stay on track. The position offers valuable opportunities to gain a broad understanding of the organization’s marketing efforts and can serve as a solid foundation for advancement into senior marketing or management roles.

What is the role of marketing planning?

Marketing planning is a key responsibility in marketing roles that involves developing strategies to promote products or services, setting objectives, and allocating resources effectively. It helps ensure marketing efforts align with business goals and target audiences, often requiring skills in market research, analysis, and strategic thinking. A well-structured marketing plan guides campaigns and improves overall marketing performance.

What are the key skills and qualifications needed to thrive in the Marketing Planning position, and why are they important?

To thrive in Marketing Planning, you need strong analytical abilities, strategic thinking, and a background in marketing, business, or a related field. Familiarity with tools such as Microsoft Excel, marketing automation software, and CRM systems is highly valuable, along with certifications like Google Analytics or HubSpot. Strong communication, collaboration, and project management skills help professionals coordinate with cross-functional teams and adapt to changing priorities. These skills ensure marketing plans are data-driven, well-executed, and aligned with organizational goals.

More about Marketing Planning jobs
What are the most commonly searched types of Marketing Planning jobs? The most popular types of Marketing Planning jobs are:
What states have the most Marketing Planning jobs? States with the most job openings for Marketing Planning jobs include:
What job categories do people searching Marketing Planning jobs look for? The top searched job categories for Marketing Planning jobs are:
Marketing Planning jobs near you
Infographic showing various Marketing Planning job openings in the United States as of June 2026, with employment types broken down into 1% As Needed, 90% Full Time, 5% Part Time, 1% Temporary, and 3% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $120,160 per year, or $57.8 per hour.
Manager, Marketing Planning & Analytics

Manager, Marketing Planning & Analytics

AZPetVet

Chicago, IL • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 17 days ago

Job description

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members with close to1,500 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet (formerly AZPetVet). Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

As a reflection of our current needs and planned growth we are very pleased to offer a new opportunity to join our dedicatedLovetteam as aManager, Marketing Planning and Analytics.

At Lovet Pet Health Care, our mission is simple:to provide better care to more pets. We're building a modern veterinary care experience that makes it easier for pet parents to access care through convenience, financial accessibility, and comprehensive services. As part of The Aspen Group (TAG), Lovet is scaling nationally while maintaining a close, collaborative, and mission-driven team. We are a group of builders who are passionate about improving veterinary care and excited about what we're creating together.

Job Overview:

We are hiring aManager, Marketing Planning and Analytics (Performance and Growth Team)to support performance-driven growth across our markets. This role sits within TAG's Growth organization and isfully dedicated to Lovet, acting as a key analytical partner to the Lovet Marketing team. Lovet has strong execution and integration today acrosspaid media, CRM, site experience, product, and broader demand-driving efforts. The opportunity is to add a dedicated analytics layer that helps us better understand:

  • What is truly driving demand

  • How marketing and operational inputs work together

  • How much we should invest and where to maximize growth and efficiency

This role will help evolve our marketing fromchannel-level optimization to system-level decision-making.

What You'll Do:

Marketing Performance & Analytics

  • Analyze performance acrosspaid media, CRM/lifecycle, site merchandising (CRO), organic/SEO, and other demand-driving efforts

  • Identify drivers of traffic, leads, appointments, conversion, and revenue across markets and other dimensions including hospitals and pet type.

  • Evaluateincrementality, distinguishing baseline demand from marketing-driven impact

  • Develop insights onchannel interaction and media mix, including how paid and non-paid efforts work together

  • Synthesize multiple data sources (e.g., GA, CRM/PIMS, call data, paid platforms) into acohesive performance view

Investment & Market Strategy Support

  • Partner with channel owners to assess new opportunities, analyze results from prior efforts and experiments, and recommend whether to scale, optimize, or discontinue specific tactics.

  • Partner with Marketing to evaluatehow much to spend by market, location tier, and channel

  • Build frameworks to understand:

  • Minimum effective spend

  • Diminishing returns

  • Optimal allocation across channels and tactics

  • Support forecasting acrosstraffic, leads, appointments, visits, revenue, and bothnew client (NC) and existing client (EC)dynamics

  • Incorporate operational context (e.g.,capacity, days open, DVM availability, scheduling) into performance analysis

Reporting & Insights

  • Lead development of integrated performance reporting for weekly, monthly, and leadership forums, connecting paid and organic performance to operational factors such as capacity, scheduling, days open, and DVM availability.

  • Build clear performance narratives by synthesizing inputs from channel, site, CRM, and business owners

  • Translate data intoactionable recommendationsthat inform marketing, product, and operational decisions

Cross-Functional Partnership

  • Work closely with:

  • Paid Media (strategy and execution)

  • CRM / Lifecycle Marketing

  • Site Merchandising (CRO, test & learn)

  • Organic / SEO / AI SEO

  • Brand, Social, and PR (as inputs to demand and visibility)

  • Product (booking experience, funnel performance)

  • Finance & Operations (capacity and demand alignment)

  • Ensure analytics areembedded in day-to-day decision-making, not operating in isolation

What Success Looks Like

Within 6-12 months, you will help Lovet:

  • Understand thetrue incremental impactof marketing

  • Defineoptimal spend levels by market and tier

  • Improve confidence in marketing investment decisions

  • Reduce ambiguity in performance discussions

  • Enable more efficient scaling across markets

What We're Looking For:

Experience

  • 5-8+ years inmarketing analytics, growth analytics, or business analytics

  • Experience owning or contributing to recurring performance reporting (e.g., weekly or monthly), with the ability to analyze multi-channel marketing performance, identify trends, diagnose drivers, connect results to business outcomes, and recommend actions.

  • Strong paid media fluency required; experience beyond paid strongly preferred

  • Experience in multi-location, service-based, or healthcare-adjacent businesses is a plus

  • Agency experienced preferred

Core Skills

  • Strong ability to move fromdata insight recommendation

  • Experience withmarketing performance metrics(cost per appointment, conversion rates, funnel metrics)

  • Familiarity withincrementality, attribution, regression analysis, and media mixconcepts

  • Must have theability to independently structure/resolve problemsby incorporating/balancing relevant factors and grasping mathematical concepts related to budgeting and forecasting

  • Experience withExcel, SQL (Big Query preferred), Tableaurequired; experience with analytics tools such as Python and R a plus

  • Hands-onexperience extracting, integrating, and analyzing data across multiple sources(e.g., Google Analytics, paid media platforms, CRM/PIMS systems), including combining disparate datasets and building scalable dashboards

Key Characteristics

  • Highly collaborative- thrives in cross-functional environments

  • Excellent communicator- simplifies complex ideas clearly

  • Analytical and curious- asks the right questions, not just reports data

  • Action-oriented- focused on driving decisions

  • Comfortable with ambiguity- able to synthesize inputs from multiple sources with varying levels of completeness and precision

Mindset & Culture Fit

  • Excited to join aclose, high-performing, and enthusiastic team

  • Motivated by building and scaling a brand nationally

  • Passionate about improving access to care-especially in pet health

  • Energized by the opportunity to help Lovet grow and reach more pets

Why Join Lovet

  • Help scale a brand focused onbetter care to more pets

  • Work on meaningful problems tied directly to growth and access to care

  • Join a team that valuesownership, curiosity, and impact

  • Be part of a modern marketing organization focused on performance and outcomes

Annual Salary Range: $125,000-145,000/year, with a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match.

If you are an applicant residing in California, please view our privacy policy here: https://careers.aspendental.com/us/en/tag-privacy-policy-for-california-employees

Apply