The Director, Marketing Planning & Performance connects enterprise strategy to execution by ensuring marketing investments, priorities, and performance are aligned to deliver measurable business ...
The Director, Marketing Planning & Performance connects enterprise strategy to execution by ensuring marketing investments, priorities, and performance are aligned to deliver measurable business ...
The Director, Marketing Planning & Performance connects enterprise strategy to execution by ensuring marketing investments, priorities, and performance are aligned to deliver measurable business ...
The Director, Marketing Planning & Performance connects enterprise strategy to execution by ensuring marketing investments, priorities, and performance are aligned to deliver measurable business ...
The Director, Marketing Planning & Performance connects enterprise strategy to execution by ensuring marketing investments, priorities, and performance are aligned to deliver measurable business ...
The Director, Marketing Planning & Performance connects enterprise strategy to execution by ensuring marketing investments, priorities, and performance are aligned to deliver measurable business ...
Marketing Planner
Coraopolis, PA · On-site
Partners with key stakeholders in Marketing-Planning, Merchandising and E-commerce to understand business needs * Defines communication plans based on business needs and determines how they are ...
Marketing Planner
Coraopolis, PA · On-site
Partners with key stakeholders in Marketing-Planning, Merchandising and E-commerce to understand business needs * Defines communication plans based on business needs and determines how they are ...
Marketing Planner
Center, TX · On-site
Partners with key stakeholders in Marketing-Planning, Merchandising and E-commerce to understand business needs * Defines communication plans based on business needs and determines how they are ...
Marketing Planner
Center, TX · On-site
Partners with key stakeholders in Marketing-Planning, Merchandising and E-commerce to understand business needs * Defines communication plans based on business needs and determines how they are ...
The Senior Manager, Marketing Planning & Operations plays a key role in optimizing the Marketing & Communications (MarCom) function by ensuring structural and operational efficiency. This involves ...
The Senior Manager, Marketing Planning & Operations plays a key role in optimizing the Marketing & Communications (MarCom) function by ensuring structural and operational efficiency. This involves ...
Manager, Marketing Planning & Execution
$91K - $110K/yr
The Manager, Marketing Execution owns the end-to-end coordination of national marketing windows ensuring programs are planned, aligned, and executed accurately and on time. This role is the ...
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Manager, Marketing Planning & Execution
$91K - $110K/yr
The Manager, Marketing Execution owns the end-to-end coordination of national marketing windows ensuring programs are planned, aligned, and executed accurately and on time. This role is the ...
We are hiring a Manager, Marketing Planning and Analytics (Performance and Growth Team) to support performance-driven growth across our markets. This role sits within TAG's Growth organization and is ...
We are hiring a Manager, Marketing Planning and Analytics (Performance and Growth Team) to support performance-driven growth across our markets. This role sits within TAG's Growth organization and is ...
We are hiring a Manager, Marketing Planning and Analytics (Performance and Growth Team) to support performance-driven growth across our markets. This role sits within TAG's Growth organization and is ...
We are hiring a Manager, Marketing Planning and Analytics (Performance and Growth Team) to support performance-driven growth across our markets. This role sits within TAG's Growth organization and is ...
We are hiring a Manager, Marketing Planning and Analytics (Performance and Growth Team) to support performance-driven growth across our markets. This role sits within TAG's Growth organization and is ...
We are hiring a Manager, Marketing Planning and Analytics (Performance and Growth Team) to support performance-driven growth across our markets. This role sits within TAG's Growth organization and is ...
This role will support the Central Marketing Planning and Strategy team to operationalize and drive the end-to-end processes around marketing planning, strategy, operations and critical initiatives.
This role will support the Central Marketing Planning and Strategy team to operationalize and drive the end-to-end processes around marketing planning, strategy, operations and critical initiatives.
This role will support the Central Marketing Planning and Strategy team to operationalize and drive the end-to-end processes around marketing planning, strategy, operations and critical initiatives.
This role will support the Central Marketing Planning and Strategy team to operationalize and drive the end-to-end processes around marketing planning, strategy, operations and critical initiatives.
We are hiring a Manager, Marketing Planning and Analytics (Performance and Growth Team) to support performance-driven growth across our markets. This role sits within TAG's Growth organization and is ...
We are hiring a Manager, Marketing Planning and Analytics (Performance and Growth Team) to support performance-driven growth across our markets. This role sits within TAG's Growth organization and is ...
This role will support the Central Marketing Planning and Strategy team to operationalize and drive the end-to-end processes around marketing planning, strategy, operations and critical initiatives.
This role will support the Central Marketing Planning and Strategy team to operationalize and drive the end-to-end processes around marketing planning, strategy, operations and critical initiatives.
We are hiring a Manager, Marketing Planning and Analytics (Performance and Growth Team) to support performance-driven growth across our markets. This role sits within TAG's Growth organization and is ...
We are hiring a Manager, Marketing Planning and Analytics (Performance and Growth Team) to support performance-driven growth across our markets. This role sits within TAG's Growth organization and is ...
We are seeking a highly motivated and experienced Marketing Planning Manager to own the executive audience rhythm of business, goal development, and governance approach. This role is responsible for ...
We are seeking a highly motivated and experienced Marketing Planning Manager to own the executive audience rhythm of business, goal development, and governance approach. This role is responsible for ...
Marketing Strategy & Planning Manager
New York, NY · On-site
$140K - $190K/yr
You'll turn a fast, ambitious marketing org into one that operates fast and efficiently. You'll drive the planning cadence, the operating systems, and the visibility that let the team move fast ...
Marketing Strategy & Planning Manager
New York, NY · On-site
$140K - $190K/yr
You'll turn a fast, ambitious marketing org into one that operates fast and efficiently. You'll drive the planning cadence, the operating systems, and the visibility that let the team move fast ...
Director of Analytics and Planning- Marketing Location: Mechanicsburg, PA (ONSITE) Schedule: Monday-Friday, 8:00AM-5:00PM (Full-Time) Who We Are: West Shore Home is a technology-driven and industry ...
Director of Analytics and Planning- Marketing Location: Mechanicsburg, PA (ONSITE) Schedule: Monday-Friday, 8:00AM-5:00PM (Full-Time) Who We Are: West Shore Home is a technology-driven and industry ...
Marketing Investment Planning & Budget Strategy: * Lead the annual bottoms-up marketing investment planning process across the organization, translating revenue goals, product priorities, market ...
Marketing Investment Planning & Budget Strategy: * Lead the annual bottoms-up marketing investment planning process across the organization, translating revenue goals, product priorities, market ...
Marketing Coordinator
Chicago, IL · On-site
$57K - $67K/yr
Signal Tru Brand is seeking a detail-oriented and organized Marketing Coordinator to support our campaign execution, marketing planning, and brand initiatives. The ideal candidate will assist in ...
Marketing Coordinator
Chicago, IL · On-site
$57K - $67K/yr
Signal Tru Brand is seeking a detail-oriented and organized Marketing Coordinator to support our campaign execution, marketing planning, and brand initiatives. The ideal candidate will assist in ...
Marketing Planning information
See salary details
$11K - $23.7K
0% of jobs
$23.7K - $36.5K
0% of jobs
$36.5K - $49.2K
0% of jobs
$49.2K - $61.9K
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$61.9K - $74.6K
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$74.6K - $87.4K
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$98.4K is the 25th percentile. Wages below this are outliers.
$87.4K - $100.1K
29% of jobs
The median wage is $111K / yr.
$100.1K - $112.8K
25% of jobs
$124.8K is the 75th percentile. Wages above this are outliers.
$112.8K - $125.5K
23% of jobs
$125.5K - $138.3K
0% of jobs
$138.3K - $151K
24% of jobs
$11K
$120.2K
$151K
How much do marketing planning jobs pay per year?
What does a Marketing Planning job involve?
A Marketing Planning job focuses on developing strategic plans to promote a company's products or services. It involves market research, analyzing consumer trends, setting marketing objectives, and coordinating campaigns. Professionals in this role work closely with sales, product, and creative teams to ensure alignment with business goals. They also track performance metrics to optimize marketing strategies for better results.
What does a marketing planner do?
Which pays more, HR or marketing?
What is the highest paid position in marketing?
What are the typical responsibilities of someone working in Marketing Planning?
A professional in Marketing Planning is responsible for researching market trends, analyzing data, and developing comprehensive marketing strategies to meet business objectives. This role often involves collaborating with sales, product, and creative teams to align messaging and campaigns, as well as forecasting budgets and measuring campaign performance. You’ll typically create and present marketing calendars, timelines, and reports to stakeholders, ensuring plans stay on track. The position offers valuable opportunities to gain a broad understanding of the organization’s marketing efforts and can serve as a solid foundation for advancement into senior marketing or management roles.
What is the role of marketing planning?
What are the key skills and qualifications needed to thrive in the Marketing Planning position, and why are they important?
To thrive in Marketing Planning, you need strong analytical abilities, strategic thinking, and a background in marketing, business, or a related field. Familiarity with tools such as Microsoft Excel, marketing automation software, and CRM systems is highly valuable, along with certifications like Google Analytics or HubSpot. Strong communication, collaboration, and project management skills help professionals coordinate with cross-functional teams and adapt to changing priorities. These skills ensure marketing plans are data-driven, well-executed, and aligned with organizational goals.

Full-time
Posted 19 days ago
Wright-Patt Credit Union rating
5.8
Based on 8 frontline employees who took The Breakroom Quiz
Job description
This role plays a critical leadership position in transforming marketing into a strategic, data-driven growth engine. The Director, Marketing Planning & Performance connects enterprise strategy to execution by ensuring marketing investments, priorities, and performance are aligned to deliver measurable business impact. The Director, Marketing Planning & Performance serves as the strategic planning and performance leader for the marketing team, responsible for translating SVP-defined enterprise marketing strategy into clear plans, priorities, and measurable outcomes. This role ensures marketing operates as a unified system (strategy to execution to performance) rather than siloed functions, driving improved campaign ROI, faster cycle times, and increased marketing-attributed revenue. This role connects strategy to execution by aligning business unit priorities, marketing resources, and operational capacity into a unified system of work across strategy, operations, creative, and communications. The Director ensures marketing is proactive, data-driven, member-centered, and delivers measurable impact aligned with enterprise goals, including pipeline contribution, campaign ROI, conversion improvement, and marketing efficiency gains. This role is co-accountable with the Director, Marketing Creative & Content for campaign performance outcomes, with Planning & Performance owning strategy, audience targeting, prioritization, and investment decisions, and Creative & Content owning execution, messaging, and content delivery.
The Director, Marketing Planning & Performance reports to the Senior VP, Marketing and leads a team of planning managers and marketing experts responsible for enterprise-wide marketing planning, prioritization, and performance.
1) Enterprise Marketing Strategy & Planning (20%)
a) Co-lead and drive development of the enterprise marketing strategy and annual marketing plan, in partnership with and under the direction of the SVP, Marketing, ensuring alignment with organizational priorities.
b) Partner with approximately 15 business units to shape and translate business goals into clear marketing strategies and priorities.
c) Serve as a strategic advisor to the SVP on scenario planning, investment trade-off modeling, and prioritization framework development.
d) Establish and maintain a unified planning and performance model that aligns strategy, execution, and measurement across strategy, creative, operations, and communications.
2) Prioritization, Intake & Strategic Alignment (20%)
a) Own the enterprise marketing prioritization model, ensuring work is aligned to highest-value initiatives.
b) Align marketing demand with operational capacity to ensure realistic delivery timelines and reduce rework.
c) Lead intake standards and campaign tiering to manage demand across business units.
d) Ensure clear strategic direction flows into Operations and Creative through integrated planning processes.
e) Eliminate fragmentation by creating one consistent system for decision-making and prioritization.
f) Drive measurable improvements in marketing throughout, cycle time, and on-time delivery while reducing rework.
3) Budget, KPIs, & Performance Management (15%)
a) Own marketing budget planning, allocation, and forecasting (including variance management) aligned to enterprise priorities in partnership with the SVP, Marketing.
b) Define and manage the marketing KPI framework, including acquisition, engagement, conversion, retention, and ROI metrics.
c) Partner with Analytics/Strategy Office to establish measurement, reporting, and optimization loops.
d) Ensure marketing investments deliver measurable ROI using attribution models, incrementality testing, and performance analytics and support enterprise growth goals.
4) Segmentation, Positioning & Go-to-Market Strategy (10%)
a) Lead segmentation, targeting, and positioning frameworks, including Member Pulse strategy activation.
b) Own final decision-making for segmentation, targeting, and go-to-market strategy, incorporating input from Creative, Operations, Sr. VP of Marketing, and agency partners.
c) Partner with agency and Creative leadership to inform campaign direction, media strategy, and performance expectations.
d) Ensure strategies are member-centered, data-informed, and competitively differentiated.
e) Owns what, who, and where decisions; partners with Creative on how the strategy comes to life through messaging and storytelling.
5) Strategic Briefing & Cross-Functional Integration (10%)
a) Ensure all strategic briefs include clear objectives, target audience definition, success metrics, and performance expectations.
b) Co-review and approve strategic briefs with Creative leadership prior to campaign development to ensure clarity and alignment
c) Establish pre-production alignment checkpoints to reduce rework and ensure execution readiness.
d) Partner with Creative & Content on post-campaign performance reviews to drive continuous optimization
e) Partner closely with:
i. Marketing Operations (execution & workflow)
ii. Creative & Content (concepting & storytelling)
iii. Corporate Communications (enterprise messaging)
f) Ensure strategy translates cleanly into execution with minimal rework and strong alignment between strategic intent and creative output.
6) AI Governance, Personalization, & Innovation (10%)
a) Define and manage AI governance, including use cases for content generation, targeting, and analytics, with clear standards for compliance, data privacy, and risk management.
b) Lead AEO/GEO strategy to ensure visibility across AI-driven search and discovery platforms.
c) Advance personalization, journey strategy, and lifecycle marketing capabilities.
7) Enterprise Planning, Prioritization & Operational Alignment (10%)
a) Ensure marketing execution aligns with regulatory requirements, internal controls, and enterprise risk standards.
8) Leadership & Talent Development (5%)
a) Lead and develop Planning & Performance team members.
b) Foster a culture of accountability, strategic thinking, and continuous improvement.
c) Build strong cross-functional partnerships and influence without direct authority across teams.
d) Provide coaching, feedback, and growth opportunities to support team performance and development.
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Pay
Hours and flexibility
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About Wright-Patt Credit Union
Sourced by ZipRecruiter
Industry
Finance and insurance
Company size
1,001 - 5,000 Employees
Headquarters location
Beavercreek, OH, US
Year founded
1932