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Marketing Planning Jobs (NOW HIRING)

Partners with key stakeholders in Marketing-Planning, Merchandising and E-commerce to understand business needs * Defines communication plans based on business needs and determines how they are ...

Partners with key stakeholders in Marketing-Planning, Merchandising and E-commerce to understand business needs * Defines communication plans based on business needs and determines how they are ...

The Marketing Planning Manager is accountable for independently developing, implementing and leading cross-functional strategy planning to support moderately complex Marketing portfolios. This ...

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Marketing Planning information

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$11K

$120.2K

$151K

How much do marketing planning jobs pay per year?

As of Jul 29, 2026, the average yearly pay for marketing planning in the United States is $120,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $99,500.00 and $150,000.00 per year, depending on experience, location, and employer.

What does a Marketing Planning job involve?

A Marketing Planning job focuses on developing strategic plans to promote a company's products or services. It involves market research, analyzing consumer trends, setting marketing objectives, and coordinating campaigns. Professionals in this role work closely with sales, product, and creative teams to ensure alignment with business goals. They also track performance metrics to optimize marketing strategies for better results.

What does a marketing planner do?

A marketing planner develops strategies to promote products or services, conducts market research, and creates marketing campaigns. They analyze market trends, set goals, and coordinate with teams to ensure effective execution, often using tools like marketing software and data analysis. Strong organizational and communication skills are essential for success in this role.

Which pays more, HR or marketing?

In general, marketing roles tend to have higher average salaries than HR positions, especially in specialized areas like digital marketing or marketing management. However, salaries vary based on experience, industry, location, and company size, with HR roles such as HR directors or compensation managers also offering competitive pay. Both fields often require relevant certifications and skills, but marketing roles typically offer higher earning potential at senior levels.

What is the highest paid position in marketing?

The highest paid position in marketing is typically Chief Marketing Officer (CMO), who oversees overall marketing strategy and brand management. CMOs often have extensive experience, leadership skills, and may earn six- or seven-figure salaries, especially in large corporations or industries like technology and finance.

What are the typical responsibilities of someone working in Marketing Planning?

A professional in Marketing Planning is responsible for researching market trends, analyzing data, and developing comprehensive marketing strategies to meet business objectives. This role often involves collaborating with sales, product, and creative teams to align messaging and campaigns, as well as forecasting budgets and measuring campaign performance. You’ll typically create and present marketing calendars, timelines, and reports to stakeholders, ensuring plans stay on track. The position offers valuable opportunities to gain a broad understanding of the organization’s marketing efforts and can serve as a solid foundation for advancement into senior marketing or management roles.

What is the role of marketing planning?

Marketing planning is a key responsibility in marketing roles that involves developing strategies to promote products or services, setting objectives, and allocating resources effectively. It helps ensure marketing efforts align with business goals and target audiences, often utilizing tools like market research and analytics. Strong planning skills are essential for creating successful campaigns and measuring their impact.

What are the key skills and qualifications needed to thrive in the Marketing Planning position, and why are they important?

To thrive in Marketing Planning, you need strong analytical abilities, strategic thinking, and a background in marketing, business, or a related field. Familiarity with tools such as Microsoft Excel, marketing automation software, and CRM systems is highly valuable, along with certifications like Google Analytics or HubSpot. Strong communication, collaboration, and project management skills help professionals coordinate with cross-functional teams and adapt to changing priorities. These skills ensure marketing plans are data-driven, well-executed, and aligned with organizational goals.

More about Marketing Planning jobs
What are the most commonly searched types of Marketing Planning jobs? The most popular types of Marketing Planning jobs are:
What states have the most Marketing Planning jobs? States with the most job openings for Marketing Planning jobs include:
Infographic showing various Marketing Planning job openings in the United States as of July 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $120,160 per year, or $57.8 per hour.

Director, Marketing Planning & Performance

WPCU

Dayton, OH • On-site

Other

This job post has expired 1 day ago. Applications are no longer accepted.


Job description

Director, Marketing Planning & Performance

This role plays a critical leadership position in transforming marketing into a strategic, data-driven growth engine. The Director, Marketing Planning & Performance connects enterprise strategy to execution by ensuring marketing investments, priorities, and performance are aligned to deliver measurable business impact. The Director, Marketing Planning & Performance serves as the strategic planning and performance leader for the marketing team, responsible for translating SVP-defined enterprise marketing strategy into clear plans, priorities, and measurable outcomes. This role ensures marketing operates as a unified system (strategy to execution to performance) rather than siloed functions, driving improved campaign ROI, faster cycle times, and increased marketing-attributed revenue. This role connects strategy to execution by aligning business unit priorities, marketing resources, and operational capacity into a unified system of work across strategy, operations, creative, and communications. The Director ensures marketing is proactive, data-driven, member-centered, and delivers measurable impact aligned with enterprise goals, including pipeline contribution, campaign ROI, conversion improvement, and marketing efficiency gains. This role is co-accountable with the Director, Marketing Creative & Content for campaign performance outcomes, with Planning & Performance owning strategy, audience targeting, prioritization, and investment decisions, and Creative & Content owning execution, messaging, and content delivery.

The Director, Marketing Planning & Performance reports to the Senior VP, Marketing and leads a team of planning managers and marketing experts responsible for enterprise-wide marketing planning, prioritization, and performance.

1) Enterprise Marketing Strategy & Planning (20%)

a) Co-lead and drive development of the enterprise marketing strategy and annual marketing plan, in partnership with and under the direction of the SVP, Marketing, ensuring alignment with organizational priorities.

b) Partner with approximately 15 business units to shape and translate business goals into clear marketing strategies and priorities.

c) Serve as a strategic advisor to the SVP on scenario planning, investment trade-off modeling, and prioritization framework development.

d) Establish and maintain a unified planning and performance model that aligns strategy, execution, and measurement across strategy, creative, operations, and communications.

2) Prioritization, Intake & Strategic Alignment (20%)

a) Own the enterprise marketing prioritization model, ensuring work is aligned to highest-value initiatives.

b) Align marketing demand with operational capacity to ensure realistic delivery timelines and reduce rework.

c) Lead intake standards and campaign tiering to manage demand across business units.

d) Ensure clear strategic direction flows into Operations and Creative through integrated planning processes.

e) Eliminate fragmentation by creating one consistent system for decision-making and prioritization.

f) Drive measurable improvements in marketing throughout, cycle time, and on-time delivery while reducing rework.

3) Budget, KPIs, & Performance Management (15%)

a) Own marketing budget planning, allocation, and forecasting (including variance management) aligned to enterprise priorities in partnership with the SVP, Marketing.

b) Define and manage the marketing KPI framework, including acquisition, engagement, conversion, retention, and ROI metrics.

c) Partner with Analytics/Strategy Office to establish measurement, reporting, and optimization loops.

d) Ensure marketing investments deliver measurable ROI using attribution models, incrementality testing, and performance analytics and support enterprise growth goals.

4) Segmentation, Positioning & Go-to-Market Strategy (10%)

a) Lead segmentation, targeting, and positioning frameworks, including Member Pulse strategy activation.

b) Own final decision-making for segmentation, targeting, and go-to-market strategy, incorporating input from Creative, Operations, Sr. VP of Marketing, and agency partners.

c) Partner with agency and Creative leadership to inform campaign direction, media strategy, and performance expectations.

d) Ensure strategies are member-centered, data-informed, and competitively differentiated.

e) Owns what, who, and where decisions; partners with Creative on how the strategy comes to life through messaging and storytelling.

5) Strategic Briefing & Cross-Functional Integration (10%)

a) Ensure all strategic briefs include clear objectives, target audience definition, success metrics, and performance expectations.

b) Co-review and approve strategic briefs with Creative leadership prior to campaign development to ensure clarity and alignment

c) Establish pre-production alignment checkpoints to reduce rework and ensure execution readiness.

d) Partner with Creative & Content on post-campaign performance reviews to drive continuous optimization

e) Partner closely with:

i. Marketing Operations (execution & workflow)

ii. Creative & Content (concepting & storytelling)

iii. Corporate Communications (enterprise messaging)

f) Ensure strategy translates cleanly into execution with minimal rework and strong alignment between strategic intent and creative output.

6) AI Governance, Personalization, & Innovation (10%)

a) Define and manage AI governance, including use cases for content generation, targeting, and analytics, with clear standards for compliance, data privacy, and risk management.

b) Lead AEO/GEO strategy to ensure visibility across AI-driven search and discovery platforms.

c) Advance personalization, journey strategy, and lifecycle marketing capabilities.

7) Enterprise Planning, Prioritization & Operational Alignment (10%)

a) Ensure marketing execution aligns with regulatory requirements, internal controls, and enterprise risk standards.

8) Leadership & Talent Development (5%)

a) Lead and develop Planning & Performance team members.

b) Foster a culture of accountability, strategic thinking, and continuous improvement.

c) Build strong cross-functional partnerships and influence without direct authority across teams.

d) Provide coaching, feedback, and growth opportunities to support team performance and development.

Required Skills:

Specialized or Technical Knowledge and Skills:

Required Qualifications

1) Bachelor's Degree in Marketing, Business, or related field, or equivalent experience.

2) 10+ years of experience in marketing strategy, planning, or performance leadership.

3) 5+ years of leadership experience managing high-performing teams.

Preferred Qualifications

1) Financial services or regulated industry experience preferred.

2) Advanced Degree.

3) Experience with AI-driven marketing.

Demonstrated experience with:

1) Enterprise marketing planning and prioritization.

2) Segmentation, targeting, and go-to-market strategy.

3) Marketing performance measurement and KPI frameworks.

4) Budget planning and resource allocation.

5) Strong understanding of data-driven marketing, personalization, and digital channels.

6) Experience working in complex, cross-functional environments with multiple stakeholders.

Ideal Candidate

The ideal candidate is a strategic marketing leader who has successfully built enterprise planning and performance systems that drive measurable business outcomes. They combine strong analytical rigor with executive influence, translating complex business priorities into clear marketing strategies and investment decisions. They are highly collaborative, able to influence across functions without authority, and experienced in leading transformation in data-driven, digitally enabled marketing environments.