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Marketing Strategy Planning Manager Jobs (NOW HIRING)

About the job As Marketing Strategy & Planning Manager, you will be a critical engine driver of our global marketing organization. In this role, you will turn strategic vision into operational ...

About the job As Marketing Strategy & Planning Manager, you will be a critical engine driver of our global marketing organization. In this role, you will turn strategic vision into operational ...

Strategy & Planning Manager

Dallas, TX · On-site

$117K - $172K/yr

This Strategy & Planning Manager is not a traditional PMO role. Our team is brought into high ... Coordinate across product, sales, strategy, finance, legal, marketing, communications, operations ...

Strategy & Planning Manager

Houston, TX · On-site

$117K - $172K/yr

This Strategy & Planning Manager is not a traditional PMO role. Our team is brought into high ... Coordinate across product, sales, strategy, finance, legal, marketing, communications, operations ...

Strategy & Planning Manager

Austin, TX · On-site

$117K - $172K/yr

This Strategy & Planning Manager is not a traditional PMO role. Our team is brought into high ... Coordinate across product, sales, strategy, finance, legal, marketing, communications, operations ...

The GTM Strategy and Execution group operates as an extension of the AI Software and Platform ... Partner with Sales, Marketing, Product, Finance, and Customer Success teams to ensure alignment and ...

Strategy & Planning Manager

Dallas, TX · On-site

$117K - $172K/yr

This Strategy & Planning Manager is not a traditional PMO role. Our team is brought into high ... Coordinate across product, sales, strategy, finance, legal, marketing, communications, operations ...

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Marketing Strategy Planning Manager information

See salary details

$11K

$120.2K

$151K

How much do marketing strategy planning manager jobs pay per year?

As of Sep 10, 2026, the average yearly pay for marketing strategy planning manager in the United States is $120,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $99,500.00 and $150,000.00 per year, depending on experience, location, and employer.

What does a marketing strategy planning manager do?

A Marketing Strategy Planning Manager is responsible for developing, implementing, and overseeing strategic marketing plans to achieve a company's business objectives. They analyze market trends, identify target audiences, and create campaigns that align with organizational goals. This role often involves coordinating with various departments, managing budgets, and measuring the effectiveness of marketing initiatives. By staying informed on industry trends and competitor activities, they help ensure the company remains competitive and relevant in the marketplace.

What are the key skills and qualifications needed to thrive as a marketing strategy planning manager?

To thrive as a Marketing Strategy Planning Manager, you need expertise in market analysis, strategic planning, and project management, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools like Google Analytics, and CRM systems is typically required. Strong leadership, communication, and creative problem-solving skills help drive collaboration and innovation within teams. These capabilities are crucial for developing effective marketing strategies that achieve business objectives and deliver measurable results.

What are some common challenges faced by a marketing strategy planning manager, and how can they overcome them?

Marketing Strategy Planning Managers often face the challenge of aligning cross-functional teams with the overall marketing vision while adapting to rapidly changing market trends. Balancing long-term strategic planning with the need for agile, data-driven adjustments can be demanding. To overcome these challenges, effective communication, strong project management skills, and regular collaboration with stakeholders in sales, product, and analytics are crucial. Staying informed on industry trends and fostering a culture of adaptability within the team can also help ensure success.

What is the difference between Marketing Strategy Planning Manager vs Marketing Analyst?

AspectMarketing Strategy Planning ManagerMarketing Analyst
Required CredentialsBachelor's degree in Marketing, Business, or related field; often an MBABachelor's degree in Marketing, Business, Statistics, or related field
Work EnvironmentStrategic planning teams, marketing departments, cross-functional collaborationData analysis teams, marketing departments, research environments
Employer & Industry UsageUsed in corporate marketing departments, agencies, and consultanciesCommon in marketing departments, research firms, and advertising agencies
Search & Comparison IntentFocuses on strategic planning, campaign development, and high-level marketing initiativesCenters on data analysis, market research, and performance metrics

The main difference is that the Marketing Strategy Planning Manager oversees the development of marketing strategies and plans, while the Marketing Analyst focuses on analyzing data to inform marketing decisions. Both roles require strong analytical skills and marketing knowledge but differ in scope and responsibilities.

What cities are hiring for Marketing Strategy Planning Manager jobs?

Cities with the most Marketing Strategy Planning Manager job openings:

What states have the most Marketing Strategy Planning Manager jobs?

States with the most job openings for Marketing Strategy Planning Manager jobs include:

What are popular job titles related to Marketing Strategy Planning Manager jobs?

For Marketing Strategy Planning Manager jobs, the most frequently searched job titles are:

Infographic showing various Marketing Strategy Planning Manager job openings in the United States as of September 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution, with an average salary of $120,160 per year, or $57.8 per hour.

Marketing Strategy & Planning Manager

Remote

Twilio
Software Development • 5 - 10K employees

Full-time

Medical, Retirement, PTO

Re-posted 25 days ago


Job description

See yourself at Twilio

Join the team as Twilio's next Marketing Strategy & Planning Manager.

About the job

As Marketing Strategy & Planning Manager, you will be a critical engine driver of our global marketing organization. In this role, you will turn strategic vision into operational reality-managing the infrastructure, processes, and data-driven insights that allow our marketing team to scale predictably and efficiently.

This is a high-impact role requiring a blend of analytical execution and sharp project management skills. You will help manage the day-to-day rhythm of the business, translating complex data into actionable insights while maintaining a high bar for operational rigor.

Responsibilities

In this role, you'll:

  • Strategy & Planning: Translate business goals into actionable marketing strategies and scalable operational frameworks
  • Data-Driven Insights: Deep-dive into complex marketing performance data. Surface trends, identify bottlenecks, and package these findings into clear, actionable reports that support leadership in crafting the overarching performance narrative.
  • Analyze the Funnel: Diagnose opportunities to improve the marketing funnel and pipeline creation. Maintain and optimize our marketing measurement foundation. Track and analyze account-to-opportunity mapping, pipeline attribution models, and funnel velocity metrics to provide clarity on GTM performance.
  • Operational PMO: Lead day-to-day Marketing project management. Track the execution of critical cross-functional initiatives, translating high-level corporate goals into actionable project roadmaps with measurable results.
  • Cross-Functional Collaboration: Act as the strategic communication bridge between Marketing & GTM.

Qualifications 

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

*Required:

  • The High Operator: 3-5 years of experience in Marketing Operations, Revenue Operations, or Management Consulting within a B2B SaaS environment. 
  • The Cross-Functional Connector: Exceptional collaboration skills with a demonstrated ability to work across matrixed teams (Marketing, Sales, Finance, Analytics) to break down silos and drive projects to completion.
  • Analytical & Data-Driven: Strong proficiency with business intelligence tools (e.g., Tableau), CRM platforms (Salesforce), and marketing automation systems. You don't just pull numbers; you naturally look for the story and the "why" behind the data to inform prioritization decisions.
  • Technical Fluency: Comfortable navigating technical conversations regarding data architecture, API integrations, and lead routing, while equally comfortable discussing core business metrics like CAC, LTV, and ROI.
  • Project Management: Excellent organizational and project management skills. You thrive in fast-paced, rapidly changing environments and can manage multiple competing priorities without losing attention to detail.

Desired:

  • Experience working on or with AI products (e.g., LLMs, copilots, RAG apps, workflow tools).
  • Experience with Tableau or other BI platform.
  • Experience leading significant cross-functional initiatives with minimal oversight.

Location

This role will be remote, but is not eligible to be hired in CA, CT, NJ, NY, PA, WA.

Travel 

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.

What We Offer

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Compensation

*Please note this role is open to candidates outside of California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Washington D.C., and Washington State. The information below is provided for candidates hired in those locations only.

The estimated pay ranges for this role are as follows:

  • Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C. : $116,960 - $146,200.
  • Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $123,760 - $154,700.
  • Based in the San Francisco Bay area, California: $137,520 - $171,900.
  • This role may be eligible to participate in Twilio's equity plan and corporate bonus plan. All roles are generally eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.

The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.

Application deadline information 

Applications for this role are intended to be accepted until August 31, 2026, but may change based on business needs.Â