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Marketing Strategy Planning Manager Jobs (NOW HIRING)

Cox Automotive

Senior Manager, Marketing Strategy

Smyrna, GA · On-site

$111K - $185K/yr

The Senior Manager, Marketing Strategy serves as a strategic business partner across Cox Automotive ... Partner with product, B2B marketing, sales, and planning directors to align marketing strategy with ...

Cox Automotive

Senior Manager, Marketing Strategy

Morrow, GA · On-site

$111K - $185K/yr

The Senior Manager, Marketing Strategy serves as a strategic business partner across Cox Automotive ... Partner with product, B2B marketing, sales, and planning directors to align marketing strategy with ...

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Marketing Strategy Planning Manager information

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$11K

$120.2K

$151K

How much do marketing strategy planning manager jobs pay per year?

As of Sep 12, 2026, the average yearly pay for marketing strategy planning manager in the United States is $120,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $99,500.00 and $150,000.00 per year, depending on experience, location, and employer.

What does a marketing strategy planning manager do?

A Marketing Strategy Planning Manager is responsible for developing, implementing, and overseeing strategic marketing plans to achieve a company's business objectives. They analyze market trends, identify target audiences, and create campaigns that align with organizational goals. This role often involves coordinating with various departments, managing budgets, and measuring the effectiveness of marketing initiatives. By staying informed on industry trends and competitor activities, they help ensure the company remains competitive and relevant in the marketplace.

What are the key skills and qualifications needed to thrive as a marketing strategy planning manager?

To thrive as a Marketing Strategy Planning Manager, you need expertise in market analysis, strategic planning, and project management, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools like Google Analytics, and CRM systems is typically required. Strong leadership, communication, and creative problem-solving skills help drive collaboration and innovation within teams. These capabilities are crucial for developing effective marketing strategies that achieve business objectives and deliver measurable results.

What are some common challenges faced by a marketing strategy planning manager, and how can they overcome them?

Marketing Strategy Planning Managers often face the challenge of aligning cross-functional teams with the overall marketing vision while adapting to rapidly changing market trends. Balancing long-term strategic planning with the need for agile, data-driven adjustments can be demanding. To overcome these challenges, effective communication, strong project management skills, and regular collaboration with stakeholders in sales, product, and analytics are crucial. Staying informed on industry trends and fostering a culture of adaptability within the team can also help ensure success.

What is the difference between Marketing Strategy Planning Manager vs Marketing Analyst?

AspectMarketing Strategy Planning ManagerMarketing Analyst
Required CredentialsBachelor's degree in Marketing, Business, or related field; often an MBABachelor's degree in Marketing, Business, Statistics, or related field
Work EnvironmentStrategic planning teams, marketing departments, cross-functional collaborationData analysis teams, marketing departments, research environments
Employer & Industry UsageUsed in corporate marketing departments, agencies, and consultanciesCommon in marketing departments, research firms, and advertising agencies
Search & Comparison IntentFocuses on strategic planning, campaign development, and high-level marketing initiativesCenters on data analysis, market research, and performance metrics

The main difference is that the Marketing Strategy Planning Manager oversees the development of marketing strategies and plans, while the Marketing Analyst focuses on analyzing data to inform marketing decisions. Both roles require strong analytical skills and marketing knowledge but differ in scope and responsibilities.

What cities are hiring for Marketing Strategy Planning Manager jobs?

Cities with the most Marketing Strategy Planning Manager job openings:

What states have the most Marketing Strategy Planning Manager jobs?

States with the most job openings for Marketing Strategy Planning Manager jobs include:

What are popular job titles related to Marketing Strategy Planning Manager jobs?

For Marketing Strategy Planning Manager jobs, the most frequently searched job titles are:

Infographic showing various Marketing Strategy Planning Manager job openings in the United States as of September 2026, with employment types broken down into 86% Full Time, 13% Part Time, and 1% Contract. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution, with an average salary of $120,160 per year, or $57.8 per hour.

Senior Manager, Marketing Strategy

Smyrna, GA • On-site

Cox Automotive
Automobile Dealers • 5 - 10K employees
Learn more about Cox Automotiveexternal

$111K - $185K/yr

Full-time

Medical, Retirement, PTO

Re-posted 25 days ago

Key responsibilities

  • Own end-to-end marketing strategy development for assigned business units, aligning with business objectives.

  • Create comprehensive strategic briefs and develop integrated campaign strategies across multiple channels.

  • Build strong relationships with business unit leaders and serve as their trusted marketing strategy partner.

Cox Automotive rating

7.7

Company rating: 7.7 out of 10

Based on 144 frontline employees who took The Breakroom Quiz

Job description

**This position is based in Atlanta and is hybrid, reporting into the office two days a week.
The Senior Manager, Marketing Strategy serves as a strategic business partner across Cox Automotive's consumer marketing portfolio, supporting integrated marketing strategy for Autotrader, KBB, and multiple business units within each brand. This role translates complex business objectives into actionable marketing strategies, partnering with product, B2B and cross-functional marketing teams to deliver measurable business outcomes across both growth and retention business units. We are looking for a strategic marketer that thrives in ambiguous, fast paced environment, intellectually curious, collaborative and thrives when driving business outcomes.
What You'll Do
Business Unit Strategy Development
  • Working closely with Director, Marketing Strategy, own end-to-end marketing strategy for assigned business units while maintaining working knowledge of the full portfolio
  • Partner with product, B2B marketing, sales, and planning directors to align marketing strategy with business objectives
  • Develop strategic plans that balance short term goals with long term strategy
  • Navigate dual-sided marketplace dynamics where marketing must serve consumers, dealers, and business objectives
  • Lead strategic workstreams for major initiatives including product launches, competitive responses, partnership programs, and lifecycle optimization

Strategic Brief & Plan Development
  • Create comprehensive strategic briefs for media, creative, analytics, and lifecycle teams that articulate:
    • Business and partnership context across B2C and B2B dynamics
    • Target audience insights, segmentation, and journey mapping
    • Competitive landscape, positioning, and differentiation strategy
    • Key messages, creative territories, and campaign approach
    • Success metrics spanning awareness, consideration, conversion, and retention
    • Integration requirements across channels, touchpoints, and partners
  • Working with media agencies and cross functional media team, develop integrated campaign strategies spanning brand media, performance marketing, social, content, CRM/lifecycle, and partnership marketing
  • Along with media team, brief agencies with clear strategic direction that reflects full-funnel objectives and multi-stakeholder dynamics
  • Challenge and evaluate media recommendations to ensure alignment with business objectives and partnership requirements
  • Build strong agency relationships while maintaining appropriate accountability for business results

Stakeholder Management & Business Partnering
  • Build strong working relationships with business unit leaders across AT & KBB portfolios, serving as their trusted marketing strategy partner
  • Navigate complex stakeholder environments including:
    • Product teams
    • B2B marketing and sales teams
    • Business unit leaders
    • Cross-functional marketing teams (media, creative, analytics, CRM)
  • Participate in business planning cycles and contribute marketing perspective
  • Present strategic recommendations to senior leadership with clarity, confidence, and business acumen
  • Proactively identify business needs and opportunities, bringing strategic solutions that span acquisition and retention

What's in It for You?
Here's a sneak peek at the benefits you could experience as a Cox employee:
  • A competitive salary and top-notch bonus/incentive plans.
  • Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
  • Comprehensive healthcare, with multiple options for individuals and families.
  • Generous 401(k) retirement plans with company match.
  • Professional development and continuing education opportunities.
  • Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
  • Extra perks like pet insurance, employee discounts and much more.

Who You Are
Minimum:
  • Bachelor's degree in related discipline and 8 years of marketing strategy, brand strategy, planning, or related experience. The right candidate could also have a different combination, such as a master's degree and 6 years' experience; a Ph.D. and 3 years of experience; or 12 years' experience in a related field.
  • Proven experience developing integrated marketing strategies across brand, performance, and lifecycle channels
  • Background working with cross-functional teams (product, B2B, analytics, creative, media, CRM)
  • Experience in complex business environments - ideally marketplace, multi-sided platform, B2B2C, or automotive
  • Agency experience (planning, strategy) or client-side brand/marketing strategy strongly preferred
  • Deep understanding of integrated marketing strategy across brand, performance, content, social, and lifecycle channels
  • Experience with digital marketing, e-commerce, online transactions, or marketplace business models
  • Strong strategic thinking - can analyze complex situations, synthesize insights from multiple sources, and develop clear, actionable recommendations
  • Systems thinking - sees connections across channels, touchpoints, business units, and partner ecosystems
  • Excellent written and verbal communication - can create compelling strategic documents, briefs, and presentations
  • Collaborative and relationship-oriented while comfortable advocating for strategic point of view
  • Ability to influence without direct authority across multiple organizational layers
  • Travel: 25%

Preferred:
  • Degree in brand management, marketing or related field.

Join the Cox family of businesses and make your mark today!
USD 111,500.00 - 185,900.00 per year
Compensation:
Compensation includes a base salary in the range of $111,500.00 - $185,900.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
EOE, including disability/vets

What Cox Automotive employees say

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About Cox Automotive

Sourced by ZipRecruiter

At Cox Automotive, people of every background are driven by their passion for mobility, innovation and community. We transform the way the world buys, sells, owns and uses cars, accelerating the industry with global powerhouse brands like Autotrader, Kelley Blue Book, Manheim and more. What's more, we do it all with an emphasis on employee growth and happiness. Drive your future forward and join Cox Automotive today! Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today! Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page . Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship. Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

Industry

Automobile dealers and technology, communication and media

Company size

5,001 - 10,000 Employees

Headquarters location

Atlanta, GA, US

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