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Marketing Planning information

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How much do marketing planning jobs pay per year?

As of Sep 10, 2026, the average yearly pay for marketing planning in the United States is $120,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $99,500.00 and $150,000.00 per year, depending on experience, location, and employer.

What does a marketing planning job involve?

A Marketing Planning job focuses on developing strategic plans to promote a company's products or services. It involves market research, analyzing consumer trends, setting marketing objectives, and coordinating campaigns. Professionals in this role work closely with sales, product, and creative teams to ensure alignment with business goals. They also track performance metrics to optimize marketing strategies for better results.

What are the key skills and qualifications needed to thrive in marketing planning?

To thrive in Marketing Planning, you need strong analytical abilities, strategic thinking, and a background in marketing, business, or a related field. Familiarity with tools such as Microsoft Excel, marketing automation software, and CRM systems is highly valuable, along with certifications like Google Analytics or HubSpot. Strong communication, collaboration, and project management skills help professionals coordinate with cross-functional teams and adapt to changing priorities. These skills ensure marketing plans are data-driven, well-executed, and aligned with organizational goals.

What are 5 careers in marketing planning?

Careers in marketing planning include roles such as marketing strategist, brand manager, market research analyst, marketing coordinator, and product manager. These positions involve developing marketing strategies, analyzing market data, coordinating campaigns, and managing product positioning, often requiring skills in data analysis, communication, and familiarity with marketing tools like CRM and analytics software.

What do marketing planners do?

Marketing planners develop strategies to promote products or services by analyzing market trends, target audiences, and competitors. They create marketing plans, coordinate campaigns, and often use tools like data analysis and project management software to ensure effective execution and alignment with business goals.
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Marketing Planning jobs near you
Infographic showing various Marketing Planning job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 1% As Needed, 86% Full Time, 10% Part Time, and 2% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $120,160 per year, or $57.8 per hour.

Manager, Marketing Planning & Execution

Miami, FL • On-site

Pho Prime, LLC
See more jobs at Pho Prime, LLCexternal

$91K - $110K/yr

Other

Posted 8 days ago

Key responsibilities

  • Lead the day-to-day execution of national marketing windows across multiple channels, maintaining updates, tracking milestones, surfacing risks, and keeping workstreams on schedule.

  • Coordinate digital and POS requirement gathering for all programs within each marketing window, ensuring specifications are complete, submitted on time, and aligned with strategic and business goals.

  • Support communications strategy by partnering with teams on internal, field, and franchisee-facing communications, including drafting and approving copy for various materials.

Job description

Overview

Manager, Marketing Planning & Execution Subway

Address Miami, FL, US

Compensation $91,000.00 - $110,000.00/year

Schedule Full time

Job Type Permanent

Ready to build what's next with one of the world's most iconic brands?

Why Join Subway?

At Subway, we are not standing still. We are building. This is a business focused on what matters most: growing franchisee profitability, strengthening our brand and creating long-term value. The people who thrive here are the ones who want to make a real impact. You will not just do the work. You will shape it.

We move fast. We think like owners. We make decisions that matter. We hold ourselves to a high standard because what we do directly impacts thousands of franchisees around the world. If you bring energy, accountability and a bias for action, you will fit right in. We take the work seriously, but we also know the best results come from teams that support each other, celebrate wins and show up ready to build something better every day. This is your chance to be part of what's next.

Responsibilities
  • Lead day-to-day execution of national marketing windows across channels such as technology, operations, communications — maintain status updates, track milestones, surface risks, and keep workstreams on schedule.
  • Coordinate Digital and POS requirement gathering across all programs in each window, ensuring specs are complete and submitted on time and technical execution aligns to strategic and business intent.
  • Support Communications Strategy: Partner with comms teams on internal, field, and franchisee-facing communications as it relates to national marketing updates. This includes drafting and approving copy for landing pages, memos, FAQs and presentations.
  • Oversee publishing, reporting, and compliance — including process ownership for tracking and collaboration with field for enforcement.
  • Support Measurement & Reporting: Support tracking and reporting of initiatives, compiling executional data and summaries for at-a-glance performance reviews of all programs.
Qualifications
  • 3–5 years of experience executing B2C marketing campaigns that drive business growth — ideally in QSR, retail, or a high-volume consumer brand
  • Understanding of business, marketing, brand, creative, and media principles.
  • Strong project management instincts who naturally tracks details, manages timelines, and keeps multiple workstreams moving simultaneously
  • Experience working across cross-functional teams with multiple stakeholders and competing priorities
  • Familiarity with how promotions work across digital, POS, media, and field channels
  • Excellent communication and business acumen to partner with cross-functional teams.
  • Self-starter with demonstrated strategic thinking and leadership skills.

Compensation: The base pay range for this role is [OPENING_PAY_RANGE]

Pay within this range will be determined in good faith based on job-related factors, which may include skills, experience, education/training, location, and internal equity.

Actual pay is determined based on a number of job-related factors including skills, education, training, credentials, qualifications, scope and complexity of role responsibilities, geographic location, performance, and working conditions.

The Company is only considering applicants who are currently authorized to work in the country the position is based. AA/EOE/D/V

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