About the Role:
We are seeking an experienced Marketing Manager to lead and execute regional marketing initiatives across Latin America. This role partners closely with sales teams, strategic technology partners, and cross-functional marketing organizations to drive customer engagement, pipeline growth, brand awareness, and product adoption. This is a 12-month contract position.
The ideal candidate thrives in a fast-paced B2B technology environment and enjoys balancing strategic planning with hands-on execution. You'll play a key role in localizing global marketing initiatives, managing regional events, and driving measurable business outcomes throughout LATAM markets.
What You'll Do
Regional Marketing Strategy & Execution
- Develop and execute integrated marketing plans across Latin America
- Partner with sales leaders to identify growth opportunities and target markets
- Localize global campaigns and messaging for regional audiences
- Drive demand generation initiatives that support pipeline and revenue growth
- Execute programs that increase customer acquisition, expansion, and product adoption
Events & Customer Engagement
- Plan and execute webinars, workshops, executive programs, and customer events
- Support regional community engagement initiatives and developer-focused programs
- Collaborate with sales teams to engage priority prospects and customer accounts
- Manage event logistics, promotion, attendee engagement, and follow-up activities
Partner & Ecosystem Marketing
- Collaborate with strategic technology partners on joint marketing initiatives
- Execute co-marketing campaigns that expand market reach and generate demand
- Support partner engagement activities and go-to-market programs
- Identify new opportunities to increase partner-driven pipeline growth
Cross-Functional Collaboration
- Work closely with Product Marketing, Digital Marketing, Partner Marketing, Demand Generation, Events, and Sales teams
- Serve as a key point of contact for regional marketing activities
- Share market insights and customer feedback to improve future programs
Measurement & Reporting
- Track campaign performance against established KPIs
- Analyze marketing and event results to identify optimization opportunities
- Monitor pipeline contribution and marketing ROI
- Deliver insights and recommendations to leadership and stakeholders
Required Qualifications
- 3+ years of B2B marketing experience
- 3+ years of demand generation experience within LATAM markets
- Experience working in SaaS, software, cloud, or enterprise technology environments
- Experience localizing global marketing campaigns and programs
- 3-4 years of partner marketing or co-marketing experience
- Experience managing virtual and in-person events
- Strong project management and organizational skills
- Experience measuring campaign performance and marketing ROI
- Proficiency with Salesforce, Marketo, or similar marketing platforms
- Excellent communication and stakeholder management skills
- Ability to manage multiple priorities independently
Preferred Qualifications
- Experience supporting regional field marketing programs
- Background working with technology partner ecosystems
- Experience collaborating with sales leadership on pipeline generation initiatives
- Familiarity with account-based marketing (ABM) strategies
- Experience managing marketing programs across multiple LATAM countries
- Spanish and/or Portuguese language skills are a plus