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Marketing Planning Manager Jobs (NOW HIRING)

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Marketing Planning Manager information

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$11K

$120.2K

$151K

How much do marketing planning manager jobs pay per year?

As of Aug 6, 2026, the average yearly pay for marketing planning manager in the United States is $120,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $99,500.00 and $150,000.00 per year, depending on experience, location, and employer.

Is a marketing planning manager a high paying job?

A marketing planning manager typically earns a competitive salary that varies by industry, location, and experience level. The role often requires strong strategic skills and familiarity with marketing tools, and it can offer higher compensation compared to entry-level marketing positions.

What are the 5 stages of marketing planning?

The five stages of marketing planning typically include situation analysis, setting objectives, developing strategies, implementing tactics, and monitoring and evaluating results. A Marketing Planning Manager uses tools like SWOT analysis and marketing metrics to guide each stage and ensure alignment with business goals.

What type of marketing planning manager makes the most money?

Senior marketing planning managers with extensive experience, advanced certifications, and expertise in data analysis or digital marketing tend to earn the highest salaries. Roles in large corporations or specialized industries such as technology or finance often offer higher compensation. Leadership positions like director or VP of marketing planning typically have the highest earning potential within the field.

What are the main challenges a marketing planning manager faces when aligning cross-functional teams on campaign strategies?

A common challenge for Marketing Planning Managers is ensuring alignment among diverse teams such as sales, product development, and creative teams. Each group may have different objectives, timelines, and communication styles, which can lead to misunderstandings or delays. Successful Marketing Planning Managers use strong project management skills, regular cross-departmental meetings, and clear documentation to keep everyone on track. Building collaborative relationships and being adaptable to feedback are also crucial to navigating these complexities and ensuring that campaign strategies are effectively executed.

What are the key skills and qualifications needed to thrive as a marketing planning manager, and why are they important?

To thrive as a Marketing Planning Manager, you need strong analytical abilities, strategic thinking, and a solid background in marketing, often supported by a bachelor’s degree in marketing or business. Proficiency with marketing analytics platforms, CRM systems, and project management tools is typically required. Excellent communication, leadership, and organizational skills help you collaborate effectively and drive cross-functional marketing initiatives. These skills are essential for developing successful marketing strategies, optimizing campaigns, and achieving business objectives in a dynamic environment.

What does a marketing planning manager do?

A marketing planning manager develops and oversees marketing strategies and campaigns to meet business objectives. They analyze market trends, coordinate with teams, and use tools like marketing analytics software to ensure effective execution and alignment with company goals.

What is the difference between Marketing Planning Manager vs Marketing Coordinator?

AspectMarketing Planning ManagerMarketing Coordinator
ResponsibilitiesDevelops marketing strategies, oversees planning, manages campaignsSupports marketing activities, coordinates events, assists with campaign execution
Required CredentialsBachelor's degree in Marketing or related field; experience in strategic planningBachelor's degree; entry-level experience in marketing
Work EnvironmentOffice-based, strategic planning sessions, cross-department collaborationOffice or remote, assisting marketing teams, handling administrative tasks
Industry UsageCommon in mid to large companies, marketing departmentsWidely used across various company sizes, entry to mid-level roles

The Marketing Planning Manager focuses on strategic marketing development and campaign oversight, requiring more experience and strategic skills. In contrast, the Marketing Coordinator supports marketing activities and assists with execution, often suitable for entry-level professionals. Both roles are essential in marketing teams but differ significantly in scope and responsibilities.

What cities are hiring for Marketing Planning Manager jobs? Cities with the most Marketing Planning Manager job openings:
What are the most commonly searched types of Marketing Planning jobs? The most popular types of Marketing Planning jobs are:
Who are the top companies hiring for Marketing Planning Manager jobs? The top employers for Marketing Planning Manager jobs are:
What states have the most Marketing Planning Manager jobs? States with the most job openings for Marketing Planning Manager jobs include:
Infographic showing various Marketing Planning Manager job openings in the United States as of July 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $120,160 per year, or $57.8 per hour.

Manager, Marketing Planning & Execution

Subway

Cutler Bay, FL • On-site

Full-time

This job post has expired today. Applications are no longer accepted.


Subway rating

4.4

Company rating: 4.4 out of 10

Based on 2,047 frontline employees who took The Breakroom Quiz

98th of 106 rated fast food restaurants


Job description

Ready to build what's next with one of the world's most iconic brands?

Why Join Subway?

At Subway, we are not standing still. We are building. This is a business focused on what matters most: growing franchisee profitability, strengthening our brand and creating long-term value. The people who thrive here are the ones who want to make a real impact. You will not just do the work. You will shape it.

We move fast. We think like owners. We make decisions that matter. We hold ourselves to a high standard because what we do directly impacts thousands of franchisees around the world. If you bring energy, accountability and a bias for action, you will fit right in. We take the work seriously, but we also know the best results come from teams that support each other, celebrate wins and show up ready to build something better every day. This is your chance to be part of what's next.

About the Role:

We have an exciting opportunity to support our Marketing team as a Manager, Marketing Planning & Execution based in Miami, FL. The Manager, Marketing Execution owns the end-to-end coordination of national marketing windows — ensuring programs are planned, aligned, and executed accurately and on time. This role is the connective thread across Strategy, Culinary, Operations, Technology, Legal, Creative, and key business owners, accountable for keeping cross-functional teams aligned and delivering marketing that drives the business while being executable at the franchise and restaurant level.

Responsibilities include but are not limited to:
    • Lead day-to-day execution of national marketing windows across channels such as technology, operations, communications — maintain status updates, track milestones, surface risks, and keep workstreams on schedule.
    • Coordinate Digital and POS requirement gathering across all programs in each window, ensuring specs are complete and submitted on time and technical execution aligns to strategic and business intent.
    • Support Communications Strategy: Partner with comms teams on internal, field, and franchisee-facing communications as it relates to national marketing updates. This includes drafting and approving copy for landing pages, memos, FAQs and presentations.
    • Oversee publishing, reporting, and compliance — including process ownership for tracking and collaboration with field for enforcement.
    • Support Measurement & Reporting: Support tracking and reporting of initiatives, compiling executional data and summaries for at-a-glance performance reviews of all programs.
    Qualifications:
    • Bachelor’s degree in Marketing, Business, or a related field required.
    • 3–5 years of experience executing B2C marketing campaigns that drive business growth — ideally in QSR, retail, or a high-volume consumer brand
    • Understanding of business, marketing, brand, creative, and media principles.
    • Strong project management instincts who naturally tracks details, manages timelines, and keeps multiple workstreams moving simultaneously
    • Experience working across cross-functional teams with multiple stakeholders and competing priorities
    • Familiarity with how promotions work across digital, POS, media, and field channels
    • Excellent communication and business acumen to partner with cross-functional teams.
    • Self-starter with demonstrated strategic thinking and leadership skills.

    Compensation: The base pay range for this role is [OPENING_PAY_RANGE]

    Pay within this range will be determined in good faith based on job-related factors, which may include skills, experience, education/training, location, and internal equity.


    Actual pay is determined based on a number of job-related factors including skills, education, training, credentials, qualifications, scope and complexity of role responsibilities, geographic location, performance, and working conditions.

    The Company is only considering applicants who are currently authorized to work in the country the position is based. AA/EOE/D/V

    Subway uses technology‑assisted tools to support our recruitment process. These tools strictly help organize and sort applications based on job‑related qualifications. All decisions are made by people - our recruiting team and hiring managers. If you have questions or would like to request an alternative review process, please let us know.

    Job Details
    • Pay Type: Salary
    • Employment Indicator: Regular

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