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Marketing Planning Manager Jobs (NOW HIRING)

Chewy

Media Planning Manager

Boston, MA · On-site

This role sits within the Comms Planning function and will operate at the intersection of Marketing ... You will support the management of the Growth Marketing Comms Calendar, messaging and offer ...

Chewy

Media Planning Manager

Plantation, FL · On-site +1

This role sits within the Comms Planning function and will operate at the intersection of Marketing ... You will support the management of the Growth Marketing Comms Calendar, messaging and offer ...

Chewy

Media Planning Manager

Boston, MA · On-site +1

This role sits within the Comms Planning function and will operate at the intersection of Marketing ... You will support the management of the Growth Marketing Comms Calendar, messaging and offer ...

Crunchyroll, LLC

Growth Planning Manager

Dallas, TX · On-site

About the role As a Growth Planning Manager, you will be part of the Growth Marketing team, sitting at the intersection of growth and marketing while collaborating with Finance and CDI (Analytics ...

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Marketing Planning Manager information

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$11K

$120.2K

$151K

How much do marketing planning manager jobs pay per year?

As of Jun 17, 2026, the average yearly pay for marketing planning manager in the United States is $120,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $99,500.00 and $150,000.00 per year, depending on experience, location, and employer.

What are the 5 stages of marketing planning?

The five stages of marketing planning typically include situation analysis, setting objectives, developing strategies, implementing tactics, and monitoring and evaluating results. A Marketing Planning Manager uses tools like SWOT analysis and marketing metrics to ensure effective execution and alignment with business goals.

What is the highest paid job in marketing?

The highest paid roles in marketing are often executive-level positions such as Chief Marketing Officer (CMO) or Vice President of Marketing, with salaries reaching into the high six or seven figures depending on the company and industry. These roles typically require extensive experience, strategic leadership skills, and often involve overseeing large teams and budgets.

What are the main challenges a Marketing Planning Manager faces when aligning cross-functional teams on campaign strategies?

A common challenge for Marketing Planning Managers is ensuring alignment among diverse teams such as sales, product development, and creative teams. Each group may have different objectives, timelines, and communication styles, which can lead to misunderstandings or delays. Successful Marketing Planning Managers use strong project management skills, regular cross-departmental meetings, and clear documentation to keep everyone on track. Building collaborative relationships and being adaptable to feedback are also crucial to navigating these complexities and ensuring that campaign strategies are effectively executed.

What is a typical PMM salary?

A Marketing Planning Manager's salary typically ranges from $70,000 to $130,000 annually, depending on experience, location, and company size. Professionals with advanced skills in data analysis, strategic planning, and marketing tools may earn higher compensation, especially in competitive markets.

What are the key skills and qualifications needed to thrive as a Marketing Planning Manager, and why are they important?

To thrive as a Marketing Planning Manager, you need strong analytical abilities, strategic thinking, and a solid background in marketing, often supported by a bachelor’s degree in marketing or business. Proficiency with marketing analytics platforms, CRM systems, and project management tools is typically required. Excellent communication, leadership, and organizational skills help you collaborate effectively and drive cross-functional marketing initiatives. These skills are essential for developing successful marketing strategies, optimizing campaigns, and achieving business objectives in a dynamic environment.

What does a marketing planning manager do?

A marketing planning manager develops and oversees marketing strategies and campaigns to meet business objectives. They analyze market trends, coordinate with teams, and use tools like marketing analytics software to ensure effective execution and alignment with company goals.

What is the difference between Marketing Planning Manager vs Marketing Coordinator?

AspectMarketing Planning ManagerMarketing Coordinator
ResponsibilitiesDevelops marketing strategies, oversees planning, manages campaignsSupports marketing activities, coordinates events, assists with campaign execution
Required CredentialsBachelor's degree in Marketing or related field; experience in strategic planningBachelor's degree; entry-level experience in marketing
Work EnvironmentOffice-based, strategic planning sessions, cross-department collaborationOffice or remote, assisting marketing teams, handling administrative tasks
Industry UsageCommon in mid to large companies, marketing departmentsWidely used across various company sizes, entry to mid-level roles

The Marketing Planning Manager focuses on strategic marketing development and campaign oversight, requiring more experience and strategic skills. In contrast, the Marketing Coordinator supports marketing activities and assists with execution, often suitable for entry-level professionals. Both roles are essential in marketing teams but differ significantly in scope and responsibilities.

What cities are hiring for Marketing Planning Manager jobs? Cities with the most Marketing Planning Manager job openings:
What are the most commonly searched types of Marketing Planning jobs? The most popular types of Marketing Planning jobs are:
Who are the top companies hiring for Marketing Planning Manager jobs? The top employers for Marketing Planning Manager jobs are:
What states have the most Marketing Planning Manager jobs? States with the most job openings for Marketing Planning Manager jobs include:
Marketing Planning Manager jobs near you
Infographic showing various Marketing Planning Manager job openings in the United States as of June 2026, with employment types broken down into 1% As Needed, 74% Full Time, 23% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $120,160 per year, or $57.8 per hour.
Manager, Marketing Planning & Analytics

Manager, Marketing Planning & Analytics

AZPetVet

Chicago, IL

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 19 days ago

Job description

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members with close to1,500 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet (formerly AZPetVet). Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

As a reflection of our current needs and planned growth we are very pleased to offer a new opportunity to join our dedicatedLovetteam as aManager, Marketing Planning and Analytics.

At Lovet Pet Health Care, our mission is simple:to provide better care to more pets. We're building a modern veterinary care experience that makes it easier for pet parents to access care through convenience, financial accessibility, and comprehensive services. As part of The Aspen Group (TAG), Lovet is scaling nationally while maintaining a close, collaborative, and mission-driven team. We are a group of builders who are passionate about improving veterinary care and excited about what we're creating together.

Job Overview:

We are hiring aManager, Marketing Planning and Analytics (Performance and Growth Team)to support performance-driven growth across our markets. This role sits within TAG's Growth organization and isfully dedicated to Lovet, acting as a key analytical partner to the Lovet Marketing team. Lovet has strong execution and integration today acrosspaid media, CRM, site experience, product, and broader demand-driving efforts. The opportunity is to add a dedicated analytics layer that helps us better understand:

  • What is truly driving demand

  • How marketing and operational inputs work together

  • How much we should invest and where to maximize growth and efficiency

This role will help evolve our marketing fromchannel-level optimization to system-level decision-making.

What You'll Do:

Marketing Performance & Analytics

  • Analyze performance acrosspaid media, CRM/lifecycle, site merchandising (CRO), organic/SEO, and other demand-driving efforts

  • Identify drivers of traffic, leads, appointments, conversion, and revenue across markets and other dimensions including hospitals and pet type.

  • Evaluateincrementality, distinguishing baseline demand from marketing-driven impact

  • Develop insights onchannel interaction and media mix, including how paid and non-paid efforts work together

  • Synthesize multiple data sources (e.g., GA, CRM/PIMS, call data, paid platforms) into acohesive performance view

Investment & Market Strategy Support

  • Partner with channel owners to assess new opportunities, analyze results from prior efforts and experiments, and recommend whether to scale, optimize, or discontinue specific tactics.

  • Partner with Marketing to evaluatehow much to spend by market, location tier, and channel

  • Build frameworks to understand:

  • Minimum effective spend

  • Diminishing returns

  • Optimal allocation across channels and tactics

  • Support forecasting acrosstraffic, leads, appointments, visits, revenue, and bothnew client (NC) and existing client (EC)dynamics

  • Incorporate operational context (e.g.,capacity, days open, DVM availability, scheduling) into performance analysis

Reporting & Insights

  • Lead development of integrated performance reporting for weekly, monthly, and leadership forums, connecting paid and organic performance to operational factors such as capacity, scheduling, days open, and DVM availability.

  • Build clear performance narratives by synthesizing inputs from channel, site, CRM, and business owners

  • Translate data intoactionable recommendationsthat inform marketing, product, and operational decisions

Cross-Functional Partnership

  • Work closely with:

  • Paid Media (strategy and execution)

  • CRM / Lifecycle Marketing

  • Site Merchandising (CRO, test & learn)

  • Organic / SEO / AI SEO

  • Brand, Social, and PR (as inputs to demand and visibility)

  • Product (booking experience, funnel performance)

  • Finance & Operations (capacity and demand alignment)

  • Ensure analytics areembedded in day-to-day decision-making, not operating in isolation

What Success Looks Like

Within 6-12 months, you will help Lovet:

  • Understand thetrue incremental impactof marketing

  • Defineoptimal spend levels by market and tier

  • Improve confidence in marketing investment decisions

  • Reduce ambiguity in performance discussions

  • Enable more efficient scaling across markets

What We're Looking For:

Experience

  • 5-8+ years inmarketing analytics, growth analytics, or business analytics

  • Experience owning or contributing to recurring performance reporting (e.g., weekly or monthly), with the ability to analyze multi-channel marketing performance, identify trends, diagnose drivers, connect results to business outcomes, and recommend actions.

  • Strong paid media fluency required; experience beyond paid strongly preferred

  • Experience in multi-location, service-based, or healthcare-adjacent businesses is a plus

  • Agency experienced preferred

Core Skills

  • Strong ability to move fromdata insight recommendation

  • Experience withmarketing performance metrics(cost per appointment, conversion rates, funnel metrics)

  • Familiarity withincrementality, attribution, regression analysis, and media mixconcepts

  • Must have theability to independently structure/resolve problemsby incorporating/balancing relevant factors and grasping mathematical concepts related to budgeting and forecasting

  • Experience withExcel, SQL (Big Query preferred), Tableaurequired; experience with analytics tools such as Python and R a plus

  • Hands-onexperience extracting, integrating, and analyzing data across multiple sources(e.g., Google Analytics, paid media platforms, CRM/PIMS systems), including combining disparate datasets and building scalable dashboards

Key Characteristics

  • Highly collaborative- thrives in cross-functional environments

  • Excellent communicator- simplifies complex ideas clearly

  • Analytical and curious- asks the right questions, not just reports data

  • Action-oriented- focused on driving decisions

  • Comfortable with ambiguity- able to synthesize inputs from multiple sources with varying levels of completeness and precision

Mindset & Culture Fit

  • Excited to join aclose, high-performing, and enthusiastic team

  • Motivated by building and scaling a brand nationally

  • Passionate about improving access to care-especially in pet health

  • Energized by the opportunity to help Lovet grow and reach more pets

Why Join Lovet

  • Help scale a brand focused onbetter care to more pets

  • Work on meaningful problems tied directly to growth and access to care

  • Join a team that valuesownership, curiosity, and impact

  • Be part of a modern marketing organization focused on performance and outcomes

Annual Salary Range: $125,000-145,000/year, with a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match.

If you are an applicant residing in California, please view our privacy policy here: https://careers.aspendental.com/us/en/tag-privacy-policy-for-california-employees

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