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Database Marketing Manager Jobs (NOW HIRING)

Golden Nugget

Database Marketing Manager

Las Vegas, NV · On-site

Oversee & manage Database Marketing department. Responsibilities * Ability to configure offers and promotions for recurring DM and Special Event campaigns. * Conduct tracking to determine individual ...

OneBlood

Mgr Database Marketing

Saint Petersburg, FL · On-site

Manages all aspects of database marketing, including approval and release of multi-channel communications * Plans, directs and oversees the work of staff, ensuring timely and accurate completion of ...

Seminolehardrock

Create, manage and distribute direct marketing reports. * Reconcile data across multiple databases to ensure accuracy in reporting and direct marketing lists. * Research and recommend effective ...

Seminolehardrock

This position provides technical and organizational support for the Director Database Marketing ... Setup Direct Marketing Offers in Casino Management System (CMP) * Maintains and updates existing ...

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Database Marketing Manager information

See salary details

$42.5K

$82.1K

$97.5K

How much do database marketing manager jobs pay per year?

As of Jul 28, 2026, the average yearly pay for database marketing manager in the United States is $82,094.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,000.00 and $90,000.00 per year, depending on experience, location, and employer.

How does a Database Marketing Manager typically collaborate with other departments to execute successful campaigns?

As a Database Marketing Manager, you’ll work closely with teams such as sales, creative, analytics, and IT to plan and execute targeted marketing campaigns. You’ll coordinate with the analytics team to segment audiences and measure campaign effectiveness, partner with creative teams to align messaging with customer data insights, and collaborate with IT to manage data integrity and security. Strong communication and project management skills are essential, as you’ll often act as a bridge between technical and non-technical stakeholders to ensure campaigns are delivered effectively and on schedule.

What is the highest paid job in marketing?

The highest paid roles in marketing often include Chief Marketing Officer (CMO) and Vice President of Marketing, with salaries reaching into the high six or seven figures for experienced professionals in large organizations. These positions typically require extensive leadership skills, strategic planning, and industry experience.

What is the difference between CRM and database marketing?

A Database Marketing Manager uses customer databases to develop targeted marketing campaigns, focusing on data analysis and segmentation. CRM (Customer Relationship Management) systems are software tools that manage customer interactions and track relationships, often integrating with marketing efforts to improve customer retention and engagement.

What are the key skills and qualifications needed to thrive as a Database Marketing Manager, and why are they important?

To thrive as a Database Marketing Manager, you need a solid background in marketing analytics, data segmentation, and campaign management, typically supported by a degree in marketing, statistics, or a related field. Proficiency with CRM systems, database management tools (like SQL), and marketing automation platforms is crucial. Strong analytical thinking, attention to detail, and effective communication skills help you interpret data and collaborate with cross-functional teams. These skills are essential for developing targeted campaigns that drive customer engagement and maximize ROI.

How much do data marketers make?

Data marketers, including roles like Database Marketing Managers, typically earn between $70,000 and $120,000 annually, depending on experience, location, and company size. Senior professionals with advanced skills in data analysis and marketing automation can earn higher salaries, often exceeding $130,000. Compensation also varies based on certifications and familiarity with tools like CRM platforms and data analytics software.

What is the difference between Database Marketing Manager vs Data Analyst?

AspectDatabase Marketing ManagerData Analyst
Primary FocusDeveloping marketing strategies using customer dataAnalyzing data to identify trends and insights
Skills & CertificationsCRM tools, marketing analytics, SQL, data managementStatistical analysis, Excel, SQL, data visualization
Work EnvironmentMarketing teams, CRM platforms, campaign managementData teams, business intelligence tools, reporting
Industry UsageMarketing departments across various industriesData-driven roles in finance, healthcare, retail, etc.

The main difference is that a Database Marketing Manager focuses on leveraging customer data to create targeted marketing campaigns, while a Data Analyst interprets data to support business decisions across various functions. Both roles require strong analytical skills and familiarity with data tools, but their objectives and daily tasks differ.

What does a database marketing manager do?

A database marketing manager oversees the development and management of customer databases to support targeted marketing campaigns. They analyze data to identify customer segments, develop strategies to improve engagement, and use tools like CRM software to track campaign performance. Strong analytical skills and knowledge of data management are essential for this role.
More about Database Marketing Manager jobs
What cities are hiring for Database Marketing Manager jobs? Cities with the most Database Marketing Manager job openings:
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Database Marketing Manager jobs near you
Infographic showing various Database Marketing Manager job openings in the United States as of July 2026, with employment types broken down into 94% Full Time, and 6% Part Time. Highlights an 97% In-person, and 3% Hybrid job distribution, with an average salary of $82,094 per year, or $39.5 per hour.
Database Marketing Manager

Database Marketing Manager

the Chef Agency

Cripple Creek, CO

$110K - $120K/yr

Full-time

Posted 13 days ago

Job description

Position: Database Marketing Manager
Pay: $110-120K
Location: Cripple Creek, CO
Our client in Cripple Creek, CO is looking for a Database Marketing Manager!
Responsibilities:
- Database Integrity & System Integration: Oversee the security, hygiene (NCOA, deduplication), and QA standards of the casino marketing database, managing data integrations across CMS (e.g., Synkros), PMS, POS, and digital platforms.
- Advanced Player Segmentation & Targeting: Build behavior-based player segments, lifecycle strategies, and AI-supported clustering to execute precise data pulls for direct mail, email, SMS, and kiosk loyalty campaigns.
- End-to-End Campaign Management: Lead the execution of promotional and offer-driven marketing campaigns, managing vendor workflows, calendar accuracy, mail volumes, production, and postage budgets.
- Financial Forecasting & ROI Analytics: Drive data-driven decisions by delivering proforma and postforma ROI analyses, reinvestment reviews, offer redemption tracking, and monthly performance presentations for executive leadership.
- Cross-Functional Strategy Alignment: Collaborate with Slots, Table Games, VIP, Finance, and F&B to develop integrated marketing initiatives, support entertainment/promotions analysis, and leverage database targeting for hotel yield strategies.
- Regulatory Compliance & Data Privacy: Ensure all marketing, targeting, and data handling processes strictly comply with the Colorado Limited Gaming Act, Internal Control Minimum Procedures (ICMPs), and strict data privacy standards.
Qualifications:
- At least 2 years of casino database marketing, analytics, CRM, or related gaming experience.
- Prior leadership or vendor oversight experience.
- Knowledge of data security, privacy regulations, and best practices in database marketing.
- Prior experience supporting marketing teams with campaign analysis and player segmentation in a casino environment. - Proficiency with Konami SYNKROS or similar casino management systems is highly preferred.
- Experience with QCI, Oracle Analytics and/or SQL, and advanced Excel (pivot tables, formulas, VBA/macros).
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About Chef Agency

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THE MOST TALENTED RECRUITING TEAM IN THE HOSPITALITY INDUSTRY. With our support, you’ll have exclusive access to top-tier clients, a robust candidate database, insight from industry experts, and the necessary training and tools needed to build your book of business. Reach out today, and create your own work-life balance while achieving success in the recruiting world.

Industry

Recruiting and staffing services

Company size

51 - 200 Employees

Headquarters location

New York, NY, US

Year founded

2013

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