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Database Marketing Manager Jobs in Florida (NOW HIRING)

OneBlood

Mgr Database Marketing

Saint Petersburg, FL · On-site

Manages all aspects of database marketing, including approval and release of multi-channel communications * Plans, directs and oversees the work of staff, ensuring timely and accurate completion of ...

Seminolehardrock

Create, manage and distribute direct marketing reports. * Reconcile data across multiple databases to ensure accuracy in reporting and direct marketing lists. * Research and recommend effective ...

Ra

Marketing Analytics Manager

Tallahassee, FL · On-site

Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who ...

Ra

Marketing Analytics Manager

Tampa, FL · On-site

Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who ...

Ra

Marketing Analytics Manager

Miami, FL · On-site

Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who ...

Ra

Marketing Analytics Senior Manager

Miami, FL · On-site

Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who ...

Ra

Marketing Analytics Senior Manager

Tampa, FL · On-site

Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who ...

Ra

Marketing Analytics Senior Manager

Tallahassee, FL · On-site

Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who ...

Cherokee Enterprises, Inc.

Marketing Manager

Miami, FL · On-site

Manages the Company's CRM (Monday.com) database, marketing technologies, reporting functions, and corporate marketing resources, including client information, project data, employee resumes, project ...

Cherokee Enterprises, Inc

Marketing Manager

Medley, FL · On-site

Manages the Company's CRM (Monday.com) database, marketing technologies, reporting functions, and corporate marketing resources, including client information, project data, employee resumes, project ...

Cherokee Enterprises

Marketing Manager

Medley, FL

Manages the Company's CRM (Monday.com) database, marketing technologies, reporting functions, and corporate marketing resources, including client information, project data, employee resumes, project ...

Cherokee Enterprises, Inc.

Marketing Manager

Medley, FL · On-site

Manages the Company's CRM (Monday.com) database, marketing technologies, reporting functions, and corporate marketing resources, including client information, project data, employee resumes, project ...

Bastion Hospitality

Marketing Manager

Miami, FL

Optimize the SevenRooms CRM database. * Analyze engagement metrics and report on campaign performance. Digital Marketing * Manage third-party listings (Google, Yelp, etc.). * Coordinate paid ad ...

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All JobsDatabase Marketing JobsDatabase Marketing Manager JobsDatabase Marketing Manager Jobs in Florida

Database Marketing Manager information

See Florida salary details

$31.8K

$61.3K

$72.9K

How much do database marketing manager jobs pay per year?

As of Aug 10, 2026, the average yearly pay for database marketing manager in Florida is $61,348.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,500.00 and $67,300.00 per year, depending on experience, location, and employer.

Is a database marketing manager a high paying job?

A database marketing manager typically earns a competitive salary that reflects their experience, skills in data analysis, and knowledge of marketing tools like CRM software. Salaries can vary based on industry, location, and company size, but it is generally considered a well-paying role within marketing management positions.

How does a Database Marketing Manager typically collaborate with other departments to execute successful campaigns?

As a Database Marketing Manager, you’ll work closely with teams such as sales, creative, analytics, and IT to plan and execute targeted marketing campaigns. You’ll coordinate with the analytics team to segment audiences and measure campaign effectiveness, partner with creative teams to align messaging with customer data insights, and collaborate with IT to manage data integrity and security. Strong communication and project management skills are essential, as you’ll often act as a bridge between technical and non-technical stakeholders to ensure campaigns are delivered effectively and on schedule.

What are the key skills and qualifications needed to thrive as a Database Marketing Manager, and why are they important?

To thrive as a Database Marketing Manager, you need a solid background in marketing analytics, data segmentation, and campaign management, typically supported by a degree in marketing, statistics, or a related field. Proficiency with CRM systems, database management tools (like SQL), and marketing automation platforms is crucial. Strong analytical thinking, attention to detail, and effective communication skills help you interpret data and collaborate with cross-functional teams. These skills are essential for developing targeted campaigns that drive customer engagement and maximize ROI.

What is the difference between Database Marketing Manager vs Data Analyst?

AspectDatabase Marketing ManagerData Analyst
Primary FocusDeveloping marketing strategies using customer dataAnalyzing data to identify trends and insights
Skills & CertificationsCRM tools, marketing analytics, SQL, data managementStatistical analysis, Excel, SQL, data visualization
Work EnvironmentMarketing teams, CRM platforms, campaign managementData teams, business intelligence tools, reporting
Industry UsageMarketing departments across various industriesData-driven roles in finance, healthcare, retail, etc.

The main difference is that a Database Marketing Manager focuses on leveraging customer data to create targeted marketing campaigns, while a Data Analyst interprets data to support business decisions across various functions. Both roles require strong analytical skills and familiarity with data tools, but their objectives and daily tasks differ.

What does a database marketing manager do?

A database marketing manager oversees the development and management of customer databases to support targeted marketing campaigns. They analyze data to identify customer segments, develop strategies to improve engagement, and use tools like CRM software to optimize marketing efforts. Strong analytical skills and knowledge of data management are essential for this role.
What are the most commonly searched types of Database Marketing jobs in Florida? The most popular types of Database Marketing jobs in Florida are:
What are popular job titles related to Database Marketing Manager jobs in Florida? For Database Marketing Manager jobs in Florida, the most frequently searched job titles are:
What job categories do people searching Database Marketing Manager jobs in Florida look for? The top searched job categories for Database Marketing Manager jobs in Florida are:
What cities in Florida are hiring for Database Marketing Manager jobs? Cities in Florida with the most Database Marketing Manager job openings:
Database Marketing Manager jobs near you
Infographic showing various Database Marketing Manager job openings in Florida as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 13% Part Time, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $61,348 per year, or $29.5 per hour.

Mgr Database Marketing

OneBlood

Saint Petersburg, FL • On-site

Full-time

Re-posted 7 days ago

OneBlood rating

6.6

Company rating: 6.6 out of 10

Based on 56 frontline employees who took The Breakroom Quiz

572nd of 887 rated healthcare providers

Job description

Overview
Develops marketing campaign strategies and leads a team focused on targeted outreach initiatives including data extraction, audience segmentation, lead generation, and campaign performance analysis. Oversees audience identification and segmentation efforts to identify the right attendee for the right event at the right time. Applies working knowledge of SQL and CRM platforms to build reporting, automate workflows, and support cross-functional marketing operations and analytics.
Must be based in the St. Pete area.
Responsibilities
The list of essential functions, as outlined herein, is intended to be representative of the duties and responsibilities performed within this classification. It is not necessarily descriptive of any one position in the class. The omission of an essential function does not preclude management from assigning duties not listed herein if such functions are a logical assignment to the position.
  • Manages all aspects of database marketing, including approval and release of multi-channel communications
  • Plans, directs and oversees the work of staff, ensuring timely and accurate completion of assignments aligned with operational objectives
  • Serves as the subject matter expert (SME) and primary point of contact for Donor Recruitment CRM systems and texting platforms
  • Analyzes marketing and campaign performance data to identify trends, insights, and cause-and-effect relationships
  • Partners with marketing leadership to optimize campaigns and conduct A/B testing initiatives to improve conversion performance
  • Builds and maintains donor databases and segmentation frameworks to support targeting and campaign execution
  • Oversees the communication calendar and manages campaign release schedules, including adjustments and issue resolution
  • Develops strategic communication plans and partners with marketing leadership on email campaign strategy, execution, and marketing calendar oversight
  • Applies SQL to query donor databases, understand campaign targeting criteria, validate data integrity, and build operational and performance reports
  • Designs and manages CRM email workflows, including audience segmentation, automation triggers, journey mapping, and performance tracking
  • Develops dashboards and recurring reports, translating data into executive-ready insights and visualizations for leadership decision-making
  • Delivers monthly campaign performance reporting and analysis to marketing leadership
  • Collaborates with IT, Data Analytics, and Recruitment Operations teams to align data standards, system integrations, and campaign infrastructure requirements
  • Serves as a strategic partner to stakeholders across departments, ensuring database marketing strategies support broader organizational objectives

Qualifications
To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
EDUCATION AND/OR EXPERIENCE:
Bachelor's degree in Marketing, Communications, Business, Information Systems, or a related field and five (5) years of relevant experience, or an equivalent combination of education, certification, training, and/or experience. Project management experience and prior supervisory experience preferred.
CERTIFICATES, LICENSES, REGISTRATIONS AND DESIGNATIONS:
Microsoft Dynamics CRM certification or comparable CRM platform certification preferred.
KNOWLEDGE, SKILLS AND ABILITIES:
  • Skill in data management and manipulation, including advanced use of Microsoft Excel, Google Analytics, Tableau (or similar data visualization tools), and CRM platforms such as Microsoft Dynamics or Salesforce
  • Knowledge of SQL sufficient to write and interpret queries, build criteria-based audience lists, and develop reports from relational databases
  • Skill in CRM platforms such as Microsoft Dynamics, Salesforce, or equivalent systems, including designing email workflows, building automated communication journeys, and generating campaign performance reports
  • Ability to think strategically and contribute to decision-making at a senior level
  • Ability to manage multiple priorities simultaneously with a strong attention to detail
  • Ability to translate and present complex data into clear, actionable insights
  • Ability to delegate work effectively and manage team performance
  • Ability to establish and maintain effective and cooperative working relationships across departments and levels of the organization
  • Skill in organization and time management with the ability to meet deadlines
  • Ability to meet deadlines
  • Ability to commute with personal transportation
  • Ability to travel as needed

PHYSICAL REQUIREMENTS:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Functions involve the ability to exert light physical effort usually involving some lifting, carrying, pushing and/or pulling of objects and materials of light weight (up to 20 pounds). May involve some climbing, balancing, stooping, kneeling, crouching, crawling, walking or standing.
ENVIRONMENTAL REQUIREMENTS:
The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this job.
Functions are regularly performed inside without potential for exposure to adverse conditions, such as inclement weather, atmospheric elements and pathogenic substances. The noise level in the work environment is usually moderate.
OneBlood is an Equal Opportunity Employer/Vet/Disability/Other Protected Categories

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