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Database Marketing Jobs (NOW HIRING)

Golden Nugget

Database Marketing Analyst

Las Vegas, NV · On-site

Overview It is the responsibility of the Database Marketing Analyst under the direction of the Director - Database Marketing to provide in-depth analysis and guidance across the entire business in ...

OneBlood

Mgr Database Marketing

Saint Petersburg, FL · On-site

Manages all aspects of database marketing, including approval and release of multi-channel communications * Plans, directs and oversees the work of staff, ensuring timely and accurate completion of ...

Golden Nugget

Database Marketing Manager

Las Vegas, NV · On-site

Oversee & manage Database Marketing department. Responsibilities * Ability to configure offers and promotions for recurring DM and Special Event campaigns. * Conduct tracking to determine individual ...

Yaamava' Resort & Casino at San Manuel

Be Seen First

Director, Database Marketing

Highland, CA · On-site

Reporting to the Vice President of Strategic Marketing, the Director, Database Marketing will manage end-to-end planning, creation, execution and reporting of direct marketing campaigns. This ...

SolarWinds

Database Marketing Analyst

Austin, TX

Position Summary The Database Marketing Analyst accelerates the business at the intersection of data management, marketing technology, and email strategy, working to centralize email operations ...

SolarWinds

Database Marketing Analyst

Austin, TX · On-site

Position Summary The Database Marketing Analyst accelerates the business at the intersection of data management, marketing technology, and email strategy, working to centralize email operations ...

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Database Marketing information

See salary details

$42.5K

$82.1K

$97.5K

How much do database marketing jobs pay per year?

As of Jul 28, 2026, the average yearly pay for database marketing in the United States is $82,094.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,000.00 and $90,000.00 per year, depending on experience, location, and employer.

What is the difference between Database Marketing vs Data Analyst?

AspectDatabase MarketingData Analyst
Primary FocusUsing customer data to develop targeted marketing campaignsAnalyzing data to identify trends and support decision-making
Skills & CertificationsDatabase management, marketing analytics, CRM toolsStatistical analysis, data visualization, SQL, Excel
Work EnvironmentMarketing departments, CRM systems, campaign platformsData teams, business intelligence tools, spreadsheets
Industry UsageMarketing, advertising, retailFinance, healthcare, consulting

While both roles involve working with data, Database Marketing focuses on leveraging customer databases to create targeted marketing strategies, whereas Data Analysts interpret data to inform broader business decisions. Understanding these differences helps professionals choose the right career path or role based on their skills and interests.

What are some common challenges faced in a Database Marketing role, and how can they be addressed?

One common challenge in Database Marketing is maintaining data accuracy and quality, as outdated or incorrect information can lead to ineffective campaigns and wasted resources. Another challenge is integrating data from multiple sources to create a unified customer view, which requires collaboration with IT and analytics teams. To address these issues, it's essential to implement regular data hygiene practices, work closely with cross-functional teams, and leverage advanced marketing automation tools. By staying proactive, database marketers can ensure their campaigns are targeted, relevant, and successful.

What does a database marketer do?

A database marketer manages and analyzes customer data to develop targeted marketing campaigns, improve customer engagement, and increase sales. They use tools like customer relationship management (CRM) software and data analysis techniques to segment audiences and personalize communications.

What are the key skills and qualifications needed to thrive as a Database Marketing professional, and why are they important?

To thrive as a Database Marketing professional, you need strong analytical skills, proficiency in data management, and a background in marketing, often supported by a degree in marketing, statistics, or a related field. Familiarity with CRM systems, SQL databases, marketing automation tools, and data visualization platforms is typically required. Attention to detail, critical thinking, and effective communication are crucial soft skills for interpreting data and collaborating with teams. These abilities enable targeted marketing strategies, data-driven decision-making, and measurable campaign success.

What is a database in marketing?

In marketing, a database is a structured collection of customer and prospect information used by database marketers to target and personalize campaigns. It typically includes data such as contact details, purchase history, and preferences, and is managed using database management tools. Database marketers analyze this data to improve marketing effectiveness and customer engagement.

What is the highest paid job in marketing?

In marketing, executive roles such as Chief Marketing Officer (CMO) or Vice President of Marketing tend to be the highest paid, often earning six-figure salaries or more depending on the company size and industry. These positions require extensive experience, strategic leadership skills, and often involve overseeing large teams and budgets.

What are data marketing jobs?

Data marketing jobs involve analyzing and using data to develop marketing strategies, target audiences, and improve campaign effectiveness. Roles often require skills in data analysis, database management, and familiarity with marketing tools like CRM software. These jobs are common in marketing departments and may require knowledge of data privacy regulations and statistical methods.

What is database marketing?

Database marketing is a form of direct marketing that uses databases of customers and potential customers to create personalized communications in order to promote products or services. It involves collecting, analyzing, and managing customer data to segment audiences and tailor marketing campaigns for higher engagement and conversion rates. By leveraging data-driven insights, businesses can improve targeting, measure results more effectively, and build stronger customer relationships.
More about Database Marketing jobs
What cities are hiring for Database Marketing jobs? Cities with the most Database Marketing job openings:
What are the most commonly searched types of Database Marketing jobs? The most popular types of Database Marketing jobs are:
What states have the most Database Marketing jobs? States with the most job openings for Database Marketing jobs include:
What job categories do people searching Database Marketing jobs look for? The top searched job categories for Database Marketing jobs are:
Database Marketing jobs near you
Infographic showing various Database Marketing job openings in the United States as of July 2026, with employment types broken down into 87% Full Time, 8% Part Time, 1% Temporary, and 4% Contract. Highlights an 87% Physical, 4% Hybrid, and 9% Remote job distribution, with an average salary of $82,094 per year, or $39.5 per hour.
Database Marketing Manager

Database Marketing Manager

the Chef Agency

Cripple Creek, CO

$110K - $120K/yr

Full-time

Posted 13 days ago

Job description

Position: Database Marketing Manager
Pay: $110-120K
Location: Cripple Creek, CO
Our client in Cripple Creek, CO is looking for a Database Marketing Manager!
Responsibilities:
- Database Integrity & System Integration: Oversee the security, hygiene (NCOA, deduplication), and QA standards of the casino marketing database, managing data integrations across CMS (e.g., Synkros), PMS, POS, and digital platforms.
- Advanced Player Segmentation & Targeting: Build behavior-based player segments, lifecycle strategies, and AI-supported clustering to execute precise data pulls for direct mail, email, SMS, and kiosk loyalty campaigns.
- End-to-End Campaign Management: Lead the execution of promotional and offer-driven marketing campaigns, managing vendor workflows, calendar accuracy, mail volumes, production, and postage budgets.
- Financial Forecasting & ROI Analytics: Drive data-driven decisions by delivering proforma and postforma ROI analyses, reinvestment reviews, offer redemption tracking, and monthly performance presentations for executive leadership.
- Cross-Functional Strategy Alignment: Collaborate with Slots, Table Games, VIP, Finance, and F&B to develop integrated marketing initiatives, support entertainment/promotions analysis, and leverage database targeting for hotel yield strategies.
- Regulatory Compliance & Data Privacy: Ensure all marketing, targeting, and data handling processes strictly comply with the Colorado Limited Gaming Act, Internal Control Minimum Procedures (ICMPs), and strict data privacy standards.
Qualifications:
- At least 2 years of casino database marketing, analytics, CRM, or related gaming experience.
- Prior leadership or vendor oversight experience.
- Knowledge of data security, privacy regulations, and best practices in database marketing.
- Prior experience supporting marketing teams with campaign analysis and player segmentation in a casino environment. - Proficiency with Konami SYNKROS or similar casino management systems is highly preferred.
- Experience with QCI, Oracle Analytics and/or SQL, and advanced Excel (pivot tables, formulas, VBA/macros).
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About Chef Agency

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THE MOST TALENTED RECRUITING TEAM IN THE HOSPITALITY INDUSTRY. With our support, you’ll have exclusive access to top-tier clients, a robust candidate database, insight from industry experts, and the necessary training and tools needed to build your book of business. Reach out today, and create your own work-life balance while achieving success in the recruiting world.

Industry

Recruiting and staffing services

Company size

51 - 200 Employees

Headquarters location

New York, NY, US

Year founded

2013

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