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Database Marketing Jobs (NOW HIRING)

Seminolehardrock

Setup Direct Marketing Offers in Casino Management System (CMP) * Maintains and updates existing reports on a daily, weekly, or monthly basis. * Investigates and solves data quality issues and trains ...

Seminolehardrock

Database Marketing Analyst

Hollywood, FL

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

One (1) year casino marketing experience and one (1) year experience performing comparable analytical functions also required, or an equivalent combination of education and experience. College degree ...

Truist

Database Marketing Senior Consultant

Atlanta, GA · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Lead, guide and educate fellow analysts to enable personal and professional growth as well as help in successful conclusion of various marketing initiatives across the team. ESSENTIAL DUTIES AND ...

Truist

Database Marketing Senior Consultant

Charlotte, NC · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Lead, guide and educate fellow analysts to enable personal and professional growth as well as help in successful conclusion of various marketing initiatives across the team. ESSENTIAL DUTIES AND ...

Station Casinos

Marketing Campaign Manager

Las Vegas, NV

$90K - $110K/yr

Builds and maintains active database marketing programs, including, but not limited to Direct Mail and Email Marketing. Execute integrated marketing campaigns based on market segments to gain new ...

Capital Bank

Marketing Database Analyst

Cary, NC · On-site

  • Medical

  • Dental

  • Vision

Marketing Database Analyst: Atticus LLC About Us Atticus is a demand-driven manufacturer of Battle-Tested Chemistries; 100% American-Owned with a purpose to Enhance Daily Life and committed to ...

Station Casinos

Marketing Campaign Manager

Las Vegas, NV · On-site

$90K - $110K/yr

Builds and maintains active database marketing programs, including, but not limited to Direct Mail and Email Marketing. Execute integrated marketing campaigns based on market segments to gain new ...

The Post Oak

Executive Director of Marketing

Stateline, NV · On-site

  • Retirement

  • PTO

This role oversees casino marketing, player development, database marketing, brand marketing and advertising, social media, entertainment, special events, and promotions. The Executive Director is ...

SuCitta Stealth

Marketing Database Analyst

Cary, NC · On-site

  • Medical

  • Dental

  • Vision

Marketing Database Analyst: Atticus LLC About Us Atticus is a demand-driven manufacturer of Battle-Tested Chemistries; 100% American-Owned with a purpose to Enhance Daily Life and committed to ...

Holland & Knight

Senior Marketing Database Specialist

Tampa, FL · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

The Senior Marketing Database Specialist is responsible for maintaining the daily processing of the firm's Marketing Database (InterAction) with a primary focus on maintaining the integrity of the ...

Ra

Marketing Analytics Consultant

Dallas, TX

Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who ...

Ra

Marketing Analytics Consultant

Raleigh, NC

Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who ...

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Database Marketing information

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$42.5K

$82.1K

$97.5K

How much do database marketing jobs pay per year?

As of Aug 18, 2026, the average yearly pay for database marketing in the United States is $82,094.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,000.00 and $90,000.00 per year, depending on experience, location, and employer.

What is database marketing?

Database marketing is a form of direct marketing that uses databases of customers and potential customers to create personalized communications in order to promote products or services. It involves collecting, analyzing, and managing customer data to segment audiences and tailor marketing campaigns for higher engagement and conversion rates. By leveraging data-driven insights, businesses can improve targeting, measure results more effectively, and build stronger customer relationships.

What are the key skills and qualifications needed to thrive as a database marketing professional?

To thrive as a Database Marketing professional, you need strong analytical skills, proficiency in data management, and a background in marketing, often supported by a degree in marketing, statistics, or a related field. Familiarity with CRM systems, SQL databases, marketing automation tools, and data visualization platforms is typically required. Attention to detail, critical thinking, and effective communication are crucial soft skills for interpreting data and collaborating with teams. These abilities enable targeted marketing strategies, data-driven decision-making, and measurable campaign success.

What are some common challenges faced in a database marketing role, and how can they be addressed?

One common challenge in Database Marketing is maintaining data accuracy and quality, as outdated or incorrect information can lead to ineffective campaigns and wasted resources. Another challenge is integrating data from multiple sources to create a unified customer view, which requires collaboration with IT and analytics teams. To address these issues, it's essential to implement regular data hygiene practices, work closely with cross-functional teams, and leverage advanced marketing automation tools. By staying proactive, database marketers can ensure their campaigns are targeted, relevant, and successful.

What is the difference between Database Marketing vs Data Analyst?

AspectDatabase MarketingData Analyst
Primary FocusUsing customer data to develop targeted marketing campaignsAnalyzing data to identify trends and support decision-making
Skills & CertificationsDatabase management, marketing analytics, CRM toolsStatistical analysis, data visualization, SQL, Excel
Work EnvironmentMarketing departments, CRM systems, campaign platformsData teams, business intelligence tools, spreadsheets
Industry UsageMarketing, advertising, retailFinance, healthcare, consulting

While both roles involve working with data, Database Marketing focuses on leveraging customer databases to create targeted marketing strategies, whereas Data Analysts interpret data to inform broader business decisions. Understanding these differences helps professionals choose the right career path or role based on their skills and interests.

What are database marketing jobs?

Database marketing jobs involve managing and analyzing customer data to develop targeted marketing campaigns. Roles often require skills in data analysis, database management, and marketing tools like CRM software, with responsibilities including segmentation, customer profiling, and campaign execution.

What does a database marketing do?

A database marketing professional manages and analyzes customer data to develop targeted marketing campaigns. They use tools like customer relationship management (CRM) systems and data analysis software to identify trends, segment audiences, and improve marketing effectiveness.
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What are the most commonly searched types of Database Marketing jobs?

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Database Marketing jobs near you
Infographic showing various Database Marketing job openings in the United States as of August 2026, with employment types broken down into 44% Full Time, and 56% Part Time. Highlights an 89% In-person, and 11% Remote job distribution, with an average salary of $82,094 per year, or $39.5 per hour.

Database Marketing Analyst

180 Seminole Hard Rock Support Services

Davie, FL

Full-time

Posted 5 days ago

Job description

Our team members are the key to our company’s success, and their health and well-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status.  To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits

Job Description:

Provides technical and organizational support for the Manager CRM, including but not limited to, building offers in player tracking systems, updating existing reports, preparing list for direct mail programs, and preparing ad-hoc analysis.

Essential Duties:

  • Setup Direct Marketing Offers in Casino Management System (CMP)
  • Maintains and updates existing reports on a daily, weekly, or monthly basis.
  • Investigates and solves data quality issues and trains users as needed.
  • Manipulates and sorts player lists in preparations for direct mail vendors.
  • Uploads customer (player) lists in CMP
  • Prepares graphical interpretation of raw data.
  • Prepares ad-hoc analysis upon request.
  • Maintains professional relations with vendors, customers and harmonious relationships with co-workers.
  • Conducts themselves in accordance with all Gaming Commission Regulations, and Seminole Tribe of Florida/departmental policies and procedures.
  • Other duties as assigned

Qualifications:

  • College degree preferred and/or combination of education and work experience.
  • Commitment to routinely go above and beyond in the accomplishment of position responsibilities in an effort to play a role in the achievement of organizational goals.
  • Must be able and willing to work flexible hours to include evenings, weekends and holidays.
  • Must be detail-oriented. Attention to detail is paramount to succeeding in this role.
  • Must possess excellent time management skills.
  • Must be a team player with strong communication (both written and oral) and interpersonal skills.
  • Proficient knowledge of Microsoft Office is required.
  • Expert skills in Excel is required.
  • Knowledge of SQL query is required.
  • Proven ability to work with mail merge and address cleansing products.
  • Ability to function in non-standard situations where some judgment must be exercised.
  • Ability to analyze raw data to find trends and anomalies.
  • Must possess the ability to understand and interpret graphical representation of data