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Database Marketing Jobs (NOW HIRING)

Seminolehardrock

Accurately create and modify existing database queries to extract data for direct marketing programs. * Manipulate and sort lists in preparation for direct marketing vendors. * Create, manage and ...

Hard Rock Hotel Cancun

NY · On-site

$60 - $80/hr

## Database Marketing AnalystApplylocations: Seminole Hard Rock Hotel & Casino Hollywoodtime type: Full timeposted on: Posted Yesterdayjob requisition id: R11492About Seminole Hard Rock Hotel & Casino ...

Hard Rock International

$60 - $80/hr

## Database Marketing AnalystApplyremote type: Onsitelocations: Support Services Headquarters Buildingtime type: Full timeposted on: Posted Todayjob requisition id: R11927Our team members are the key to ...

Hard Rock International

NY · On-site

$60 - $80/hr

## Database Marketing AnalystApplyremote type: Onsitelocations: Support Services Headquarters Buildingtime type: Full timeposted on: Posted Todayjob requisition id: R11927Our team members are the key to ...

Treasure Island Hotel and Casino

$60 - $80/hr

Read technical journals and/or manuals, attend vendor seminars, and take advantage of appropriate professional development opportunities to learn about new database marketing initiatives * Schedule ...

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Database Marketing information

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$42.5K

$82.1K

$97.5K

How much do database marketing jobs pay per year?

As of Sep 7, 2026, the average yearly pay for database marketing in the United States is $82,094.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,000.00 and $90,000.00 per year, depending on experience, location, and employer.

What is database marketing?

Database marketing is a form of direct marketing that uses databases of customers and potential customers to create personalized communications in order to promote products or services. It involves collecting, analyzing, and managing customer data to segment audiences and tailor marketing campaigns for higher engagement and conversion rates. By leveraging data-driven insights, businesses can improve targeting, measure results more effectively, and build stronger customer relationships.

What are the key skills and qualifications needed to thrive as a database marketing professional?

To thrive as a Database Marketing professional, you need strong analytical skills, proficiency in data management, and a background in marketing, often supported by a degree in marketing, statistics, or a related field. Familiarity with CRM systems, SQL databases, marketing automation tools, and data visualization platforms is typically required. Attention to detail, critical thinking, and effective communication are crucial soft skills for interpreting data and collaborating with teams. These abilities enable targeted marketing strategies, data-driven decision-making, and measurable campaign success.

What are some common challenges faced in a database marketing role, and how can they be addressed?

One common challenge in Database Marketing is maintaining data accuracy and quality, as outdated or incorrect information can lead to ineffective campaigns and wasted resources. Another challenge is integrating data from multiple sources to create a unified customer view, which requires collaboration with IT and analytics teams. To address these issues, it's essential to implement regular data hygiene practices, work closely with cross-functional teams, and leverage advanced marketing automation tools. By staying proactive, database marketers can ensure their campaigns are targeted, relevant, and successful.

What is the difference between Database Marketing vs Data Analyst?

AspectDatabase MarketingData Analyst
Primary FocusUsing customer data to develop targeted marketing campaignsAnalyzing data to identify trends and support decision-making
Skills & CertificationsDatabase management, marketing analytics, CRM toolsStatistical analysis, data visualization, SQL, Excel
Work EnvironmentMarketing departments, CRM systems, campaign platformsData teams, business intelligence tools, spreadsheets
Industry UsageMarketing, advertising, retailFinance, healthcare, consulting

While both roles involve working with data, Database Marketing focuses on leveraging customer databases to create targeted marketing strategies, whereas Data Analysts interpret data to inform broader business decisions. Understanding these differences helps professionals choose the right career path or role based on their skills and interests.

What are database marketing jobs?

Database marketing jobs involve managing and analyzing customer data to develop targeted marketing campaigns. Roles often require skills in data analysis, database management, and marketing tools like CRM software, with responsibilities including segmentation, customer profiling, and campaign execution.

What does a database marketing do?

A database marketing professional manages and analyzes customer data to develop targeted marketing campaigns. They use tools like customer relationship management (CRM) systems and data analysis software to identify trends, segment audiences, and improve marketing effectiveness.
More about Database Marketing jobs

What cities are hiring for Database Marketing jobs?

Cities with the most Database Marketing job openings:

What are the most commonly searched types of Database Marketing jobs?

The most popular types of Database Marketing jobs are:

What states have the most Database Marketing jobs?

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Database Marketing jobs near you
Infographic showing various Database Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $82,094 per year, or $39.5 per hour.

Specialist - Database Marketing

Bally's Corporation

Black Hawk, CO • On-site

$25/hr

Full-time

Posted 27 days ago

Bally's rating

6.3

Company rating: 6.3 out of 10

Based on 67 frontline employees who took The Breakroom Quiz

14th of 15 rated gambling companies

Job description

Principal Duties and Responsibilities:
• Maintain the integrity, accuracy, confidentiality, and security of the casino marketing and player tracking databases.
• Build, segment, and validate guest lists for direct mail, email, SMS, app, host, event, and promotional campaigns.
• Extract and analyze player data, including carded play, visit frequency, theoretical win, actual win/loss, reinvestment, offer redemption, and campaign response.
• Prepare recurring and ad hoc reports for marketing performance, promotions, special events, player reinvestment, loyalty activity, and guest trends.
• Assist with pre- and post-campaign analysis to evaluate offer effectiveness, profitability, response rates, and revenue impact.
• Coordinate with internal teams and external vendors to ensure timely and accurate production of direct marketing campaigns.
• Audit campaign files, offers, player segments, mail lists, bounce backs, returned mail, opt-outs, and data suppressions for accuracy and compliance.
• Support database hygiene activities, including duplicate resolution, address standardization, NCOA updates, contact preference maintenance, and data quality reviews.
• Research and resolve data discrepancies, player account questions, campaign coding issues, and reporting variances.
• Assist with loyalty program reporting, promotional tracking, event invitation lists, drawing files, and offer loading as needed.
• Protect confidential guest, financial, marketing, and proprietary information in accordance with company policy and applicable gaming regulations.
Competencies:
• Strong analytical, problem-solving, and critical thinking skills.
• High attention to detail and commitment to data accuracy.
• Ability to manage multiple projects, deadlines, and campaign timelines in a fast-paced casino environment.
• Strong written and verbal communication skills, with the ability to explain data findings to non-technical audiences.
• Understanding of player reinvestment, segmentation, offer strategy, loyalty programs, and promotional analysis preferred.
• Ability to handle confidential and sensitive guest information with professionalism and discretion.
• Collaborative work style with the ability to partner effectively with Marketing, IT, Casino Operations, Finance, Compliance, and vendor partners.
• Working knowledge of SQL, relational databases, data extraction, or reporting tools is strongly preferred.
Work Environment:
• Work is primarily performed in an office environment within a casino or resort setting.
• May be required to work evenings, weekends, holidays, or special event periods based on business needs.
• May occasionally access casino floor areas and be exposed to noise, lights, smoke or vape residue where permitted, and high guest traffic.
Physical Demands:
• Must be able to sit for extended periods and use a computer, keyboard, mouse, and standard office equipment.
Compensation:
• $25.00
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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