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Database Marketing Jobs in Texas (NOW HIRING)

SolarWinds

Database Marketing Analyst

Austin, TX

Position Summary The Database Marketing Analyst accelerates the business at the intersection of data management, marketing technology, and email strategy, working to centralize email operations ...

SolarWinds

Database Marketing Analyst

Austin, TX · On-site

Position Summary The Database Marketing Analyst accelerates the business at the intersection of data management, marketing technology, and email strategy, working to centralize email operations ...

Ra

Marketing Analytics Consultant

Dallas, TX · On-site

Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who ...

Ra

Marketing Analytics Manager

Dallas, TX · On-site

Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who ...

Ra

Marketing Analytics Manager

Houston, TX · On-site

Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who ...

Ra

Marketing Analytics Manager

Irving, TX · On-site

Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who ...

Highgate Hotels

Digital Marketing Manager

Irving, TX

Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. * Designs, builds, and maintains our social media presence. * Contributes to marketing ...

Beazer Homes

Director Field Marketing

Houston, TX · On-site

Employs the principles of database marketing to attract and track leads/prospects from response to sales * Develops, implements, and measures division and community-level marketing plans including ...

Beazer Homes

Director Field Marketing

San Antonio, TX · On-site

Employs the principles of database marketing to attract and track leads/prospects from response to sales * Develops, implements, and measures division and community-level marketing plans including ...

Beazer Homes

Director Field Marketing

Houston, TX

Employs the principles of database marketing to attract and track leads/prospects from response to sales * Develops, implements, and measures division and community-level marketing plans including ...

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Showing results 1-20

All JobsDatabase Marketing JobsDatabase Marketing Jobs in Texas

Database Marketing information

See Texas salary details

$39.6K

$76.5K

$90.8K

How much do database marketing jobs pay per year?

As of Aug 18, 2026, the average yearly pay for database marketing in Texas is $76,483.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,700.00 and $83,800.00 per year, depending on experience, location, and employer.

What is database marketing?

Database marketing is a form of direct marketing that uses databases of customers and potential customers to create personalized communications in order to promote products or services. It involves collecting, analyzing, and managing customer data to segment audiences and tailor marketing campaigns for higher engagement and conversion rates. By leveraging data-driven insights, businesses can improve targeting, measure results more effectively, and build stronger customer relationships.

What are the key skills and qualifications needed to thrive as a database marketing professional?

To thrive as a Database Marketing professional, you need strong analytical skills, proficiency in data management, and a background in marketing, often supported by a degree in marketing, statistics, or a related field. Familiarity with CRM systems, SQL databases, marketing automation tools, and data visualization platforms is typically required. Attention to detail, critical thinking, and effective communication are crucial soft skills for interpreting data and collaborating with teams. These abilities enable targeted marketing strategies, data-driven decision-making, and measurable campaign success.

What are some common challenges faced in a database marketing role, and how can they be addressed?

One common challenge in Database Marketing is maintaining data accuracy and quality, as outdated or incorrect information can lead to ineffective campaigns and wasted resources. Another challenge is integrating data from multiple sources to create a unified customer view, which requires collaboration with IT and analytics teams. To address these issues, it's essential to implement regular data hygiene practices, work closely with cross-functional teams, and leverage advanced marketing automation tools. By staying proactive, database marketers can ensure their campaigns are targeted, relevant, and successful.

What is the difference between Database Marketing vs Data Analyst?

AspectDatabase MarketingData Analyst
Primary FocusUsing customer data to develop targeted marketing campaignsAnalyzing data to identify trends and support decision-making
Skills & CertificationsDatabase management, marketing analytics, CRM toolsStatistical analysis, data visualization, SQL, Excel
Work EnvironmentMarketing departments, CRM systems, campaign platformsData teams, business intelligence tools, spreadsheets
Industry UsageMarketing, advertising, retailFinance, healthcare, consulting

While both roles involve working with data, Database Marketing focuses on leveraging customer databases to create targeted marketing strategies, whereas Data Analysts interpret data to inform broader business decisions. Understanding these differences helps professionals choose the right career path or role based on their skills and interests.

What are database marketing jobs?

Database marketing jobs involve managing and analyzing customer data to develop targeted marketing campaigns. Roles often require skills in data analysis, database management, and marketing tools like CRM software, with responsibilities including segmentation, customer profiling, and campaign execution.

What does a database marketing do?

A database marketing professional manages and analyzes customer data to develop targeted marketing campaigns. They use tools like customer relationship management (CRM) systems and data analysis software to identify trends, segment audiences, and improve marketing effectiveness.

What are the most commonly searched types of Database Marketing jobs in Texas?

The most popular types of Database Marketing jobs in Texas are:

What are popular job titles related to Database Marketing jobs in Texas?

For Database Marketing jobs in Texas, the most frequently searched job titles are:

What job categories do people searching Database Marketing jobs in Texas look for?

The top searched job categories for Database Marketing jobs in Texas are:

Database Marketing jobs near you
Infographic showing various Database Marketing job openings in Texas as of August 2026, with employment types broken down into 54% Full Time, and 46% Part Time. Highlights an 91% In-person, and 9% Remote job distribution, with an average salary of $76,483 per year, or $36.8 per hour.

Database Marketing Analyst

SolarWinds

Austin, TX

Full-time

Re-posted 19 days ago

SolarWinds rating

7.8

Company rating: 7.8 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

137th of 245 rated software companies

Job description

Position Summary 

The Database Marketing Analyst accelerates the business at the intersection of data management, marketing technology, and email strategy, working to centralize email operations, streamline governance, and optimize marketing programs performance. The role is cross-functional, collaborating with marketing automation teams and marketing stakeholders to support efforts that drive continuous utility of our contact database data for email marketing strategy and roadmap progression. 

This role will report to the Senior Manager, Marketing Automation, and will lead an effort to ensure the health and performance of SolarWinds' marketing automation programs. In addition to this management responsibility, the Analyst will partner across operations and marketing teams to ensure our go-to-market needs are met with proactive and forward-thinking consideration of our contact database. The ideal candidate will have a deep understanding of B2B marketing, marketing automation, data analytics, and a desire to translate business needs into powerful segmentation and audience concepts that continuously modernize our digital marketing strategy. The right candidate will thrive in deeply understanding the overall business strategy, loves technology and analytics, and can be thoughtful about ways to design marketing journeys tailored to various stages, profiles, and strategic objectives across the customer lifecycle. 

Responsibilities 

  • Database Management: Overseeing subscriber databases, maintaining list hygiene, and ensuring compliance with privacy regulations like GDPR and CAN-SPAM. Build and maintain reporting that benchmarks and measures opt out rates, invalid and inactive email address trends, monitor sender score metrics, and manage merge record processes. Present findings to the business in a quarterly scorecard to drive strategic actions with maintaining and growing a healthy database of customers and prospects, and to drive deliverability improvements. 
  • Audience Segmentation: Querying and building target lists based on customer behavior, demographics, or purchase history so the right audience receives the right email. 
  • Personas Research: Work with marketing and product management to maintain current personas for targeted audience engagement. Develop the list of criteria across systems that can be leveraged to build robust personas that reflect the go to market strategy 
  • Performance Analytics: Tracking metrics such as open rates, click-through rates, and conversion rates to measure the success of email strategies. 
  • A/B Testing & Optimization: Analyzing which email elements perform best and using those insights to continuously optimize future messaging and deliverability. 

Qualifications 

  • Technical Skills: Proficiency in relational databases and business intelligence tools (e.g., Tableau, Power BI). Experience with statistical programming and CRM platforms (e.g., Salesforce) is highly preferred. Marketo experience preferred 
  • Analytical Abilities: Strong capability in A/B testing, data modeling, predictive analytics, and translating raw data into actionable marketing strategies. 
  • Education: A bachelor's degree in marketing, statistics, computer science, economics, or a related quantitative field. 
  • Experience: 1+ years of experience in data analysis, digital marketing, or database management. 
  • Communication: The ability to present complex data insights clearly to non-technical stakeholders and marketing teams. 

What SolarWinds employees say

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