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Database Marketing Jobs in Florida (NOW HIRING)

Accurately create and modify existing database queries to extract data for direct marketing programs. * Manipulate and sort lists in preparation for direct marketing vendors. * Create, manage and ...

Database Marketing Analyst

Hollywood, FL

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

One (1) year casino marketing experience and one (1) year experience performing comparable analytical functions also required, or an equivalent combination of education and experience. College degree ...

Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who ...

Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who ...

Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who ...

Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who ...

Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who ...

Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who ...

Manages the Company's CRM (Monday.com) database, marketing technologies, reporting functions, and corporate marketing resources, including client information, project data, employee resumes, project ...

Manages the Company's CRM (Monday.com) database, marketing technologies, reporting functions, and corporate marketing resources, including client information, project data, employee resumes, project ...

Manages the Company's CRM (Monday.com) database, marketing technologies, reporting functions, and corporate marketing resources, including client information, project data, employee resumes, project ...

Digital Marketing Specialist

Doral, FL · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

This includes planning and executing all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. This role is part of the sales and marketing organization. We are a ...

Digital Marketing Specialist

Doral, FL · On-site +1

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

This includes planning and executing all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. This role is part of the sales and marketing organization. We are a ...

Marketing Coordinator

Tampa, FL · On-site

$30K - $50K/yr

  • Medical

  • Retirement

Bachelor's degree in business administration, marketing, communications, or a related field. * 2-3 years of experience in marketing emphasis on database marketing, digital, print or related. * Firm ...

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Showing results 1-20

Database Marketing information

See Florida salary details

$31.8K

$61.3K

$72.9K

How much do database marketing jobs pay per year?

As of Aug 18, 2026, the average yearly pay for database marketing in Florida is $61,348.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,500.00 and $67,300.00 per year, depending on experience, location, and employer.

What is database marketing?

Database marketing is a form of direct marketing that uses databases of customers and potential customers to create personalized communications in order to promote products or services. It involves collecting, analyzing, and managing customer data to segment audiences and tailor marketing campaigns for higher engagement and conversion rates. By leveraging data-driven insights, businesses can improve targeting, measure results more effectively, and build stronger customer relationships.

What are the key skills and qualifications needed to thrive as a database marketing professional?

To thrive as a Database Marketing professional, you need strong analytical skills, proficiency in data management, and a background in marketing, often supported by a degree in marketing, statistics, or a related field. Familiarity with CRM systems, SQL databases, marketing automation tools, and data visualization platforms is typically required. Attention to detail, critical thinking, and effective communication are crucial soft skills for interpreting data and collaborating with teams. These abilities enable targeted marketing strategies, data-driven decision-making, and measurable campaign success.

What are some common challenges faced in a database marketing role, and how can they be addressed?

One common challenge in Database Marketing is maintaining data accuracy and quality, as outdated or incorrect information can lead to ineffective campaigns and wasted resources. Another challenge is integrating data from multiple sources to create a unified customer view, which requires collaboration with IT and analytics teams. To address these issues, it's essential to implement regular data hygiene practices, work closely with cross-functional teams, and leverage advanced marketing automation tools. By staying proactive, database marketers can ensure their campaigns are targeted, relevant, and successful.

What is the difference between Database Marketing vs Data Analyst?

AspectDatabase MarketingData Analyst
Primary FocusUsing customer data to develop targeted marketing campaignsAnalyzing data to identify trends and support decision-making
Skills & CertificationsDatabase management, marketing analytics, CRM toolsStatistical analysis, data visualization, SQL, Excel
Work EnvironmentMarketing departments, CRM systems, campaign platformsData teams, business intelligence tools, spreadsheets
Industry UsageMarketing, advertising, retailFinance, healthcare, consulting

While both roles involve working with data, Database Marketing focuses on leveraging customer databases to create targeted marketing strategies, whereas Data Analysts interpret data to inform broader business decisions. Understanding these differences helps professionals choose the right career path or role based on their skills and interests.

What are database marketing jobs?

Database marketing jobs involve managing and analyzing customer data to develop targeted marketing campaigns. Roles often require skills in data analysis, database management, and marketing tools like CRM software, with responsibilities including segmentation, customer profiling, and campaign execution.

What does a database marketing do?

A database marketing professional manages and analyzes customer data to develop targeted marketing campaigns. They use tools like customer relationship management (CRM) systems and data analysis software to identify trends, segment audiences, and improve marketing effectiveness.

What are the most commonly searched types of Database Marketing jobs in Florida?

The most popular types of Database Marketing jobs in Florida are:

What are popular job titles related to Database Marketing jobs in Florida?

For Database Marketing jobs in Florida, the most frequently searched job titles are:

What job categories do people searching Database Marketing jobs in Florida look for?

The top searched job categories for Database Marketing jobs in Florida are:

What cities in Florida are hiring for Database Marketing jobs?

Cities in Florida with the most Database Marketing job openings:

Infographic showing various Database Marketing job openings in Florida as of August 2026, with employment types broken down into 52% Full Time, and 48% Part Time. Highlights an 91% In-person, and 9% Remote job distribution, with an average salary of $61,348 per year, or $29.5 per hour.

Full-time

Re-posted 24 days ago


Job description

Our team members are the key to our company's success, and their health and well-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status. To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits

Job Description:

POSITION SUMMARY:

The incumbent in this position is responsible for providing technical and organizational support for all Direct Marketing efforts including but not limited to the gathering data and providing actionable insights to help guide strategic decisions, the creation and execution of queries to extract data for direct marketing programs and the preparation of data for direct marketing vendors.

ESSENTIAL FUNCTIONS:

(These functions are intended as a general illustration of the work performed in this job classification and are not all inclusive for this position)

  • Creates an atmosphere that induces guests to make Hard Rock Casino Rockford their choice for gaming entertainment; responsible for actively building and retaining guest relations and acts as a mentor to team members in order to provide superior guest service.
  • Responsible for the ongoing development and maintenance of database segmentation models.
  • Accurately create and modify existing database queries to extract data for direct marketing programs.
  • Manipulate and sort lists in preparation for direct marketing vendors.
  • Create, manage and distribute direct marketing reports.
  • Reconcile data across multiple databases to ensure accuracy in reporting and direct marketing lists.
  • Research and recommend effective direct marketing approaches.
  • Assist with NCOA and other data hygiene efforts.
  • Supports all operational department needs, helping to identify and implement process improvements.
  • Serves as a training resource on analytic programming tools and methods.
  • Coordinate system testing with IT.
  • Investigates and solves data quality issues.
  • Prepares ad-hoc analysis upon request.
  • Maintains professional relations with vendors and guests.
  • Attend and participate in off property functions and events as assigned.
  • Attend and participate in meetings, completing follow-up as assigned.
  • Communicates effectively with all levels of the operation. Proactively identifies issues and concerns to management.
  • Other duties as assigned.

NON-ESSENTIAL JOB FUNCTIONS

  • Attend seminars when needed.

EDUCATION AND /OR EXPERIENCE REQUIREMENTS:

(Related education and experience may be interchangeable on a year for year basis)

Associate or Bachelor's Degree Preferred.

ADDITIONAL REQUIREMENTS: (Licenses, Certifications, Testing, etc.):

  • Must obtain and maintain all licenses / certifications per Federal, State, and Illinois Gaming Board.
  • Must successfully pass background check.
  • Prior experience in the Gaming industry preferred.
  • Must be twenty-one (21) years of age.
  • Must be able to work holidays and weekends, as well as flexible shifts.
  • Prior experience opening new properties/outlets strongly preferred.

KNOWLEDGE OF:

  • SQL Server Management Studio/Query tools required (intermediate to advanced skills required).
  • Microsoft Excel (intermediate to advanced skills required).
  • Microsoft Word, Access, and Powerpoint.
  • Tableau or similar data visualization software preferred.
  • Bally's CMP, EBS, Kiosk and BI Tool experience preferred.
  • Sound interpersonal judgment and decision-making skills.

ABILITY TO:

  • Pay attention to detail and possess strong, organizational skills.
  • Maintain a high level of discretion, maturity, and professionalism.
  • Maintain positive, can- do attitude and strong work ethic.
  • Work independently and think analytically with the ability to conduct research, data analysis and resolve complex problems
  • Communicate effectively, both written and verbally.
  • Multi-task and perform effectively in a challenging fast paced environment.
  • Define problems, collect data, establish facts, and draw valid conclusions.
  • Communicate effectively with subordinates, coworkers and management.
  • Be flexible to work varying shifts and time schedules as needed.
  • Interpret and explain policies and procedures.
  • Obtain and maintain all licenses / certifications per Federal, State, and Gaming regulations.
  • Ability to maintain confidentiality, understanding the potential impact on the department.

The above information on this description has been designed to indicate the general nature and level of work performed by team members within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of team members assigned to this job. The Team Member understands that employment with the Company is at-will and that no express and/or implied contract of employment exists unless it is in writing and signed by the Department Head. The Team Member further understands that conditions may require the Company to modify this Job Description and that the Company reserves the right to exercise its discretion to make such changes.

Hard Rock Casino Rockford is an equal opportunity employer and does not discriminate because of race, color, religion, sex (including gender identity, sexual orientation, or pregnancy), national origin, age, disability, or genetic information.

Any job posting or information about careers at Hard Rock Casino Rockford is from 815 Entertainment dba Hard Rock Casino Rockford and you will work for 815 Entertainment as your prospective employer. This means your application is submitted to and reviewed solely by this location, who will make any hiring decisions. If hired, 815 Entertainment dba Hard Rock Casino Rockford will be your employer and is alone responsible for any employment related matters.

Pay Range:

$80,000 - $117,000/