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Insurance Marketing Manager Jobs (NOW HIRING)

EDSIB HILL OPERATIONS LLC

Marketing Manager

Stowe, VT

$60K/yr

Health insurance * Paid time off * 401(k) * Training & development * Vision insurance Marketing Manager Edson Hill Stowe, VT Ready to shape the voice of a standout boutique destination? Edson Hill is ...

SpeedPro Home Office

Marketing Manager

Englewood, CO · On-site +1

$80K - $85K/yr

Dental insurance * Health insurance * Paid time off * Vision insurance Marketing Manager Position Summary The Marketing Manager supports the Vice President of Marketing in executing strategic ...

SpeedPro

Marketing Manager

Centennial, CO · On-site

$80K - $85K/yr

Dental insurance * Health insurance * Paid time off * Vision insurance Marketing Manager Position Summary The Marketing Manager supports the Vice President of Marketing in executing strategic ...

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How much do insurance marketing manager jobs pay per year?

As of Jun 13, 2026, the average yearly pay for insurance marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What is an Insurance Marketing Manager?

An Insurance Marketing Manager is a professional responsible for developing and implementing marketing strategies to promote insurance products and services. They analyze market trends, identify target audiences, and collaborate with sales teams to increase brand awareness and drive policy sales. Their duties also include managing advertising campaigns, organizing promotional events, and monitoring the effectiveness of marketing efforts. Insurance Marketing Managers play a critical role in helping insurance companies grow their customer base and remain competitive in the market.

What is the difference between Insurance Marketing Manager vs Insurance Agent?

AspectInsurance Marketing ManagerInsurance Agent
CredentialsBachelor's degree in marketing, business, or related field; industry certificationsLicensing as required by state; sometimes industry certifications
Work EnvironmentCorporate offices, marketing departments, strategic planningFieldwork, client meetings, sales environments
Employer & Industry UsageInsurance companies, agencies, brokeragesIndependent agents, agency offices, insurance carriers
Primary FocusDeveloping marketing strategies, brand promotion, lead generationSelling insurance policies, client acquisition, customer service

While both roles are integral to the insurance industry, the Insurance Marketing Manager focuses on strategic marketing and brand development within organizations, whereas the Insurance Agent primarily engages in direct sales and client interactions. Understanding these differences helps job seekers and employers align expectations and responsibilities effectively.

What are the key skills and qualifications needed to thrive as an Insurance Marketing Manager, and why are they important?

To thrive as an Insurance Marketing Manager, you need expertise in marketing strategy, insurance industry knowledge, and typically a bachelor’s degree in marketing or a related field. Familiarity with CRM software, digital marketing platforms, and analytics tools is commonly required. Strong leadership, communication, and analytical thinking are standout soft skills in this role. These skills ensure effective campaign execution, team coordination, and the ability to adapt to changing market trends to drive business growth.

What are some common challenges faced by Insurance Marketing Managers when developing campaigns?

Insurance Marketing Managers often encounter challenges such as navigating strict regulatory requirements, differentiating products in a highly competitive market, and effectively targeting diverse customer segments. Building trust and simplifying complex insurance products for potential clients is also a frequent hurdle. Successful managers collaborate closely with compliance, sales, and product teams to ensure marketing materials are accurate, engaging, and legally compliant.
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What states have the most Insurance Marketing Manager jobs? States with the most job openings for Insurance Marketing Manager jobs include:
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Insurance Marketing Manager jobs near you

Insurance Marketing Manager

The Misch Group

Metuchen, NJ

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted yesterday

Job description

Description
We are seeking a driven and experienced Marketing Manager to lead quoting and submission processes for new and renewal commercial insurance business. This role requires a blend of industry knowledge, marketing acumen, and carrier portal proficiency to ensure our clients receive timely, competitive insurance solutions. You’ll work closely with producers and account managers to support client needs while deepening carrier relationships.

Key Responsibilities

  • Quote new and renewal business (small, mid-size, and large accounts) using carrier rating portals
  • Submit to standard carriers and wholesalers for difficult-to-place risks
  • Attend monthly carrier meetings and maintain strong relationships
  • Track all submissions and communications with carriers
  • Coordinate with producers/account managers to gather and provide underwriting data
  • Maintain and manage carrier portal logins and system access
  • Monitor carrier appetites and explore new market opportunities as needed

Skills, Knowledge and Expertise
  • 5+ years of experience in a marketing role within the insurance industry
  • Active Property & Casualty Insurance License

  • Strong understanding of insurance carrier portals and quoting systems
  • Tech-savvy with the ability to learn new rating systems
  • Excellent verbal and written communication skills
  • Ability to work both independently and collaboratively
  • Prior experience submitting to wholesalers
  • Familiarity with carrier appetites and coverage comparisons
  • Knowledge of small, mid-size, and large commercial account placements

Benefits
  • 401(k) with employer matching
  • Health, dental, vision, and life insurance
  • Paid time off
  • Opportunities for annual raises and bonuses

You're a proactive and detail-oriented insurance marketing professional who thrives in a collaborative environment. You enjoy working with carrier systems, finding solutions for complex risks, and contributing to a growing agency. Your insurance knowledge is solid, and your communication skills are even stronger.