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Gtm Marketing Manager Jobs (NOW HIRING)

Unto Labs

GTM / Marketing

San Francisco, CA · On-site

$181K/yr

About the Role We are seeking a driven and strategic Go-to-Market (GTM) / Marketing lead to define and execute Unto Labs' external presence and messaging. You will own the development and refinement ...

InMarket

Manager, GTM Marketing - Audiences

$140K - $150K/yr

Manager, GTM Marketing - Audiences Location: Remote - US Only About InMarket Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of ...

nahc.io

GTM Marketing Lead

Charleston, WV · Remote

We are seeking a hands-on Growth Hacker / GTM Marketing Lead to drive our U.S. market expansion ... Deep familiarity with TikTok marketing & tools (ads manager, creator marketplace, analytics, etc.

SHI

GTM & Marketing Strategy Director

Austin, TX · On-site

Job Summary The GTM & Marketing Strategy Director is a senior strategic leader responsible for ... Change Management: Can lead and model exceptional change management at all levels of the ...

Pinterest

Sr. Ads Product Marketing Manager

San Francisco, CA · On-site +1

$142K - $186K/yr

Go-to-market (GTM) strategy: Develop and execute comprehensive GTM marketing strategies from including positioning, messaging, channel mix, launch plans and contingencies * Milestone management:

RLDatix

GTM Content Marketing Manager

Chicago, IL · On-site

GTM Content Marketing Manager US - Remote; Lehi preferred RLDatix is on a mission to transform care delivery worldwide, ensuring every patient receives the safest, highest-quality care. Through our ...

RLDatix

GTM Content Marketing Manager

Chicago, IL · Remote

GTM Content Marketing Manager US - Remote; Lehi preferred RLDatix is on a mission to transform care delivery worldwide, ensuring every patient receives the safest, highest-quality care. Through our ...

RLDatix

GTM Content Marketing Manager

Chicago, IL · Remote

GTM Content Marketing Manager US - Remote; Lehi preferred RLDatix is on a mission to transform care delivery worldwide, ensuring every patient receives the safest, highest-quality care. Through our ...

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Gtm Marketing Manager information

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$33K

$83.5K

$145.5K

How much do gtm marketing manager jobs pay per year?

As of Jul 26, 2026, the average yearly pay for gtm marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What are some common challenges faced by GTM Marketing Managers when launching new products?

GTM Marketing Managers often encounter challenges such as aligning cross-functional teams, ensuring clear communication between product, sales, and marketing departments, and adapting messaging for different market segments. Balancing tight deadlines with the need to gather customer insights and feedback can also be demanding. Additionally, measuring the effectiveness of GTM strategies and adjusting quickly based on real-time data often requires strong analytical skills and flexibility.

What are GTM Marketing Managers?

GTM (Go-to-Market) Marketing Managers are professionals responsible for developing and executing strategies to successfully launch products or services into the market. They coordinate cross-functional teams, analyze market trends, and create messaging that resonates with target audiences. Their work ensures that new offerings reach the right customers through the appropriate channels, maximizing impact and driving business growth. GTM Marketing Managers also track performance metrics and adjust strategies to optimize results throughout the product lifecycle.

What is the role of GTM marketing manager?

A GTM (Go-To-Market) marketing manager is responsible for developing and executing strategies to launch new products or services, coordinate cross-functional teams, and ensure market readiness. They analyze market trends, target audiences, and competitive landscapes to optimize product positioning and drive revenue growth, often utilizing tools like marketing automation platforms and data analytics. Strong project management and communication skills are essential for success in this role.

What are the key skills and qualifications needed to thrive as a GTM (Go-to-Market) Marketing Manager, and why are they important?

To thrive as a GTM Marketing Manager, you need expertise in market analysis, product positioning, and campaign execution, often backed by a degree in marketing or business and several years of related experience. Familiarity with CRM platforms (like Salesforce), marketing automation tools (such as HubSpot or Marketo), and analytics software is typically required. Outstanding project management, cross-functional collaboration, and strategic communication skills help differentiate top performers in this role. These skills ensure successful product launches, alignment between teams, and effective market penetration.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as senior marketing managers, media directors, and digital strategists often earn $150,000 or more annually, especially with experience and in large organizations. These positions typically require strong skills in data analysis, content strategy, and familiarity with marketing tools like Google Analytics or advertising platforms.

What is the difference between Gtm Marketing Manager vs Product Marketing Manager?

AspectGtm Marketing ManagerProduct Marketing Manager
Primary FocusGo-to-market strategies, launching products, sales enablementProduct positioning, messaging, customer insights
Required SkillsMarketing strategy, campaign management, cross-functional collaborationMarket research, product knowledge, communication skills
Work EnvironmentMarketing teams, sales departments, product teamsProduct teams, marketing, sales, customer support

Gtm Marketing Managers focus on executing go-to-market strategies and launching products, while Product Marketing Managers concentrate on positioning and messaging to ensure product success. Both roles require strong marketing skills and collaboration across teams, but their core responsibilities differ in scope and focus.

What is the highest paid position in marketing?

The highest paid positions in marketing are typically executive roles such as Chief Marketing Officer (CMO) or Vice President of Marketing, which oversee overall strategy and have extensive leadership responsibilities. These roles often require advanced degrees, significant experience, and strong strategic skills, and they can command salaries well above other marketing positions.

Is GTM a marketing role?

GTM, or Go-to-Market, is a strategic approach that involves marketing, sales, and product teams working together to launch products or services. A GTM Marketing Manager specifically focuses on developing marketing strategies to support product launches and market entry, often requiring skills in market research, messaging, and campaign execution. While it is primarily a marketing role, it also involves collaboration with sales and product teams to ensure successful market adoption.
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Gtm Marketing Manager jobs near you
Infographic showing various Gtm Marketing Manager job openings in the United States as of July 2026, with employment types broken down into 94% Full Time, and 6% Contract. Highlights an 62% In-person, and 38% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

GTM / Marketing

Unto Labs

San Francisco, CA • On-site

$181K/yr

Full-time

Medical, PTO

Posted 10 days ago

Job description

About Unto Labs
Unto Labs is a team of low-level engineers pushing distributed systems to the physical limits of modern hardware. We're building the next generation of blockchain technology, from core consensus primitives to performance-tuned networking stacks, on commodity servers.
About the Role
We are seeking a driven and strategic Go-to-Market (GTM) / Marketing lead to define and execute Unto Labs' external presence and messaging. You will own the development and refinement of our marketing strategy, building brand narrative, crafting messaging for deeply technical products, and leading the charge on campaigns to engage wide-ranging audiences, including developers, partners, and the general public. You'll collaborate across engineering, product, and creative to position Unto Labs as a leading infrastructure provider and distinctive technology brand.
Responsibilities
  • Define and evolve Unto Labs' marketing strategy, brand positioning, and messaging to reach both technical and mainstream audiences
  • Design and execute campaigns for product launches, ecosystem milestones, developer events, and community initiatives
  • Build scalable content and communication systems across web, social, and advertising channels
  • Translate complex technical concepts-consensus protocols, cryptography, distributed systems-into clear and compelling storytelling
  • Guide and produce collateral including website copy, pitch decks, press releases, blog posts, and multimedia
  • Collaborate closely with engineering, product, and creative teams to capture and convey Unto Labs' unique value
  • Drive GTM initiatives including partnerships, event presence, and outreach
  • Measure and analyze marketing efforts to optimize reach and effectiveness

Qualifications
  • 4+ years in GTM, brand marketing, or communications roles, preferably with technical or startup organizations
  • Proven ability to shape messaging for highly technical products and communicate to broad audiences
  • Experience building out marketing campaigns and brand strategy from early stage
  • Skilled at distilling complex topics into approachable narratives for both technical and non-technical stakeholders
  • Excellent written, verbal, and visual communication skills
  • Comfortable working in a fast-paced, dynamic startup environment

Nice to Have
  • Experience with video production, design, or multimedia storytelling
  • Familiarity with blockchain, crypto, or distributed systems
  • Portfolio demonstrating brand, campaign, or product marketing

Why Join Us?
  • Shape and own the GTM and marketing function at a company at the frontier of distributed systems and blockchain innovation
  • Collaborate with a founding team of world-class engineers to define the voice of groundbreaking technology
  • Influence company direction as an early hire with room to grow
  • Work with top-tier tools and budgets in a flexible, supportive environment

Compensation and Benefits
  • Competitive salary and significant equity upside
  • Flexible work environment
  • Unlimited vacation policy
  • Health insurance
  • Hardware and tool allowance
  • Conference and learning budget

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