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Gtm Marketing Manager Jobs (NOW HIRING)

Foundever

GTM Program Manager

Build and maintain GTM launch plans, timelines, and RACI across Product, Marketing, Sales ... Manage program budgets, resourcing needs, and vendor coordination where applicable * Run post ...

Foundever

GTM Program Manager

Build and maintain GTM launch plans, timelines, and RACI across Product, Marketing, Sales ... Manage program budgets, resourcing needs, and vendor coordination where applicable * Run post ...

Workiva Inc.

$154 - $265/hr

Experience supporting senior executives or GTM leadership teams* Familiarity with Product Marketing functions including launches, positioning, messaging, and sales enablement* Experience managing ...

Workiva, Inc.

Product Marketing Operations Director

Experience supporting senior executives or GTM leadership teams * Familiarity with Product Marketing functions including launches, positioning, messaging, and sales enablement * Experience managing ...

RLDatix

GTM Content Marketing Manager

Chicago, IL · On-site

GTM Content Marketing Manager US - Remote; Lehi preferred RLDatix is on a mission to transform care delivery worldwide, ensuring every patient receives the safest, highest-quality care. Through our ...

RLDatix Group

GTM Content Marketing Manager

Lehi, UT · On-site

$90 - $150/hr

Role will work East Coast hours - 9am - 5pm EST GTM Content Marketing Manager US - Remote; Lehi preferred RLDatix is on a mission to transform care delivery worldwide, ensuring every patient receives ...

RLDatix

GTM Content Marketing Manager

Chicago, IL · Remote

GTM Content Marketing Manager US - Remote; Lehi preferred RLDatix is on a mission to transform care delivery worldwide, ensuring every patient receives the safest, highest-quality care. Through our ...

RLDatix

GTM Content Marketing Manager

Chicago, IL · Remote

GTM Content Marketing Manager US - Remote; Lehi preferred RLDatix is on a mission to transform care delivery worldwide, ensuring every patient receives the safest, highest-quality care. Through our ...

Strava, Inc.

$140 - $180/hr

... managing each launch from creative handover through post-campaign analysis. You'll partner closely with individual lifecycle marketers to route GTM opportunities into existing lifecycle programs ...

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$33K

$83.5K

$145.5K

How much do gtm marketing manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for gtm marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What is a GTM marketing manager?

GTM (Go-to-Market) Marketing Managers are professionals responsible for developing and executing strategies to successfully launch products or services into the market. They coordinate cross-functional teams, analyze market trends, and create messaging that resonates with target audiences. Their work ensures that new offerings reach the right customers through the appropriate channels, maximizing impact and driving business growth. GTM Marketing Managers also track performance metrics and adjust strategies to optimize results throughout the product lifecycle.

What are some common challenges faced by GTM marketing managers when launching new products?

GTM Marketing Managers often encounter challenges such as aligning cross-functional teams, ensuring clear communication between product, sales, and marketing departments, and adapting messaging for different market segments. Balancing tight deadlines with the need to gather customer insights and feedback can also be demanding. Additionally, measuring the effectiveness of GTM strategies and adjusting quickly based on real-time data often requires strong analytical skills and flexibility.

What are the key skills and qualifications needed to thrive as a GTM marketing manager, and why are they important?

To thrive as a GTM Marketing Manager, you need expertise in market analysis, product positioning, and campaign execution, often backed by a degree in marketing or business and several years of related experience. Familiarity with CRM platforms (like Salesforce), marketing automation tools (such as HubSpot or Marketo), and analytics software is typically required. Outstanding project management, cross-functional collaboration, and strategic communication skills help differentiate top performers in this role. These skills ensure successful product launches, alignment between teams, and effective market penetration.

What is the difference between Gtm Marketing Manager vs Product Marketing Manager?

AspectGtm Marketing ManagerProduct Marketing Manager
Primary FocusGo-to-market strategies, launching products, sales enablementProduct positioning, messaging, customer insights
Required SkillsMarketing strategy, campaign management, cross-functional collaborationMarket research, product knowledge, communication skills
Work EnvironmentMarketing teams, sales departments, product teamsProduct teams, marketing, sales, customer support

Gtm Marketing Managers focus on executing go-to-market strategies and launching products, while Product Marketing Managers concentrate on positioning and messaging to ensure product success. Both roles require strong marketing skills and collaboration across teams, but their core responsibilities differ in scope and focus.

Is a Gtm marketing manager a high paying job?

A Gtm marketing manager typically earns a competitive salary that reflects their experience, skills, and the company's size. In general, marketing management roles are considered well-paying positions within the marketing and sales industry, especially for those with strategic and leadership responsibilities.

What does a Gtm marketing manager do?

A GTM (Go-to-Market) marketing manager develops and executes strategies to launch products or services, coordinating efforts across marketing, sales, and product teams. They analyze market trends, target audiences, and competitive landscapes to ensure successful product positioning and adoption, often utilizing tools like CRM and marketing automation platforms.

What is the role of a Gtm Marketing Manager?

A GTM (Go-to-Market) Marketing Manager is responsible for developing and executing strategies to launch products or services, coordinate cross-functional teams, and ensure successful market entry. They analyze market trends, target audiences, and competitive landscapes, often utilizing tools like CRM and marketing automation platforms to optimize campaigns and drive revenue growth.
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Gtm Marketing Manager jobs near you
Infographic showing various Gtm Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

GTM Program Manager

Foundever

Remote

Full-time

Posted 10 days ago

Foundever rating

5.5

Company rating: 5.5 out of 10

Based on 194 frontline employees who took The Breakroom Quiz

45th of 72 rated call and contact centers

Job description

Orchestrating cross-functional go-to-market program execution. The GTM Program Manager owns end-to-end planning and execution of go-to-market programs - product launches, campaigns, and sales plays - ensuring tight alignment across Marketing, Sales, Product, and Customer Success. This role is the connective tissue between strategy and execution, keeping cross-functional teams on schedule, on message, and accountable to results
  • Build and maintain GTM launch plans, timelines, and RACI across Product, Marketing, Sales, Enablement, and CS
  • Facilitate cross-functional planning meetings and drive decisions to close gaps and unblock dependencies
  • Define success metrics and reporting cadence for each program, and track progress against milestones
  • Own and maintain the master GTM calendar, ensuring launches and campaigns are sequenced without conflict
  • Manage program budgets, resourcing needs, and vendor coordination where applicable
  • Run post-launch retrospectives and translate lessons learned into improved playbooks and processes
  • Serve as the primary point of contact for GTM program status to leadership stakeholders
  • Protect company assets, systems, proprietary and confidential information in accordance with Foundever Associate Agreement.
  • Proactively report actual or suspected ethics and compliance violations, vulnerabilities, security incidents and breaches in the confidentiality, integrity or availability of Information assets as per the Company's policy

Qualifications:
  • Bachelor's degree in Business, Marketing, Communications, or related field
  • 4-7 years of program or project management experience in GTM, marketing, or product organizations
  • Demonstrated success managing multiple concurrent, cross-functional initiatives with competing priorities
  • Strong stakeholder management and facilitation skills, including with senior leaders
  • Proficiency with project management tools
  • PMP, PgMP, or Agile/Scrum certification (preferred)
  • Experience in BPO or CX go-to-market environments
  • Familiarity with product marketing and sales enablement processes
  • Program and project management
  • Cross-functional stakeholder management
  • Prioritization and risk management
  • Clear, structured communication and status reporting
  • GTM strategy fluency (positioning, segmentation, launch tiers)
  • Process design and continuous improvement

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