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Grassroots Marketing Jobs (NOW HIRING)

AEG

Grassroots Marketing Intern

Fort Worth, TX · On-site

$14.25 - $19.25/hr

Grassroots Marketing Intern Fort Worth Vaqueros & Vaqueras FC Location: Fort Worth, Texas Department: Marketing & Community Engagement Reports To: General Manager / Marketing & Community Engagement ...

AEG

Director of Marketing and Promotions

Peoria, IL · On-site

$55K - $70K/yr

This position is heavily focused on grassroots marketing and brand activations that support the objectives and goals of the organization. Candidate must have a professional attitude, a strong ...

AEG

Live Events Street Team

Tampa, FL · On-site

$37K - $44K/yr

This entails the set-up of all grassroots marketing efforts while out at events such as fairs/festivals, charity events, hockey clinics, etc. around the Tampa Bay area. While at events, the Street ...

Eagle's Landing

Director of Marketing

Arrington, TN · On-site

Monitor current and historical deployment of marketing channels such as email, digital and grassroots marketing to identify trends and synthesize new ideas into marketing plans and event executions ...

Rumble Boxing - Livingston, NJ

NJ · On-site

POSITION: We're looking for an experienced, passionate and versatile Social Media and Marketing Associate to support our local grassroots and digital marketing efforts in the areas in and around:

Rumble Boxing - Livingston, NJ

NJ · On-site

POSITION: We're looking for an experienced, passionate and versatile Marketing/Social Media Manager to support our local grassroots and digital marketing efforts in the areas in and around: Short ...

J. Blanton Plumbing

Field Marketing Driver

Columbus, OH · On-site

$41K - $50K/yr

Blanton branded vehicle throughout assigned neighborhoods while supporting grassroots marketing efforts through door hanger distribution and yard sign placement . What You'll Do * Drive a J. Blanton ...

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How much do grassroots marketing jobs pay per year?

As of Aug 31, 2026, the average yearly pay for grassroots marketing in the United States is $45,446.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $50,500.00 per year, depending on experience, location, and employer.

What is grassroots marketing?

A Grassroots Marketing job involves creating and executing campaigns that build brand awareness and engagement at a local or community level. It focuses on word-of-mouth promotion, organic outreach, and leveraging passionate customers or brand advocates. This role often includes event planning, social media engagement, and partnerships with local influencers or organizations. The goal is to create authentic connections that drive brand loyalty and customer growth.

What does a typical day look like for someone working in grassroots marketing?

A typical day in Grassroots Marketing involves connecting with community leaders or local organizations, coordinating and attending events, and developing creative materials to promote the brand at a local level. You may spend time analyzing feedback, tracking engagement metrics, and collaborating with the broader marketing team to align on campaign strategies. Building and nurturing relationships is a key component of the role, as success often relies on genuine community support and word-of-mouth outreach. Flexibility is important, as your work may take place both in the office and out in the community at events or meetings. This dynamic environment keeps the role engaging while allowing you to see firsthand the impact of your efforts.

What are the key skills and qualifications needed to thrive in grassroots marketing, and why are they important?

To thrive in Grassroots Marketing, you need a solid understanding of community engagement, event planning, and brand promotion, usually paired with a degree in marketing, communications, or a related field. Experience with CRM systems, social media management tools, and basic graphic design software is often required. Outstanding interpersonal skills, creativity, and the ability to motivate and collaborate with diverse groups are highly valued. These competencies are crucial for building authentic connections, driving community-based campaigns, and effectively spreading brand awareness at a local level.

What is grassroots marketing for small businesses?

Grassroots marketing for small businesses involves engaging local communities through direct, low-cost efforts such as word-of-mouth, community events, and social media outreach. It emphasizes building relationships and brand awareness at a local level using creative, personalized strategies. Skills in communication, networking, and digital tools are often essential for success in this role.
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Cities with the most Grassroots Marketing job openings:

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Grassroots Marketing jobs near you
Infographic showing various Grassroots Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $45,446 per year, or $21.8 per hour.

Grassroots Marketing Intern

AEG

Fort Worth, TX • On-site

$14.25 - $19.25/hr

Part-time, Internship

Posted 13 days ago

Job description

Grassroots Marketing Intern
Fort Worth Vaqueros & Vaqueras FC
Location: Fort Worth, Texas
Department: Marketing & Community Engagement
Reports To: General Manager / Marketing & Community Engagement Leadership
Position Type: Internship | Part-Time | Seasonal
Schedule: Flexible; includes evenings, weekends, and match days
About the Fort Worth Vaqueros & Vaqueras
The Fort Worth Vaqueros and Vaqueras are Fort Worth's premier pre-professional soccer clubs, representing the city across men's and women's competition while building a strong connection between soccer, community, and the culture of Fort Worth.
The clubs are committed to growing the game at every level through competitive soccer, youth development, community engagement, local partnerships, and memorable experiences for fans.
We are looking for a Grassroots Marketing Intern who wants to be on the ground helping grow the club throughout Fort Worth.
This is not a traditional "sit behind a desk" internship. The ideal candidate is energetic, outgoing, creative, organized, and comfortable walking into a business, school, soccer event, community gathering, or local organization and starting a conversation about the Vaqueros and Vaqueras.
Position Summary
The Grassroots Marketing Intern will help expand the visibility, awareness, and fan base of the Fort Worth Vaqueros and Vaqueras through face-to-face community engagement, local marketing activations, event participation, fan development, promotional campaigns, and grassroots outreach.
The intern will help identify where Fort Worth's soccer fans, families, students, businesses, youth players, and community members gather and develop creative ways to bring the Vaqueros and Vaqueras into those spaces.
The successful candidate will gain hands-on experience in sports marketing, experiential marketing, community relations, fan development, event marketing, ticket promotion, social media, partnership activation, and grassroots sales.
Core Responsibilities
1. Grassroots Community Outreach
  • Help develop and execute a grassroots marketing strategy throughout Fort Worth and the surrounding DFW community.
  • Identify local businesses, schools, youth soccer clubs, colleges, community organizations, nonprofits, restaurants, bars, retailers, and events where the Vaqueros and Vaqueras can build awareness.
  • Visit local businesses and community organizations to introduce the club and explore promotional opportunities.
  • Distribute promotional materials, flyers, posters, schedules, and other club marketing assets throughout the community.
  • Help establish relationships with local businesses and organizations that can become community partners.
  • Identify opportunities to place Vaqueros and Vaqueras branding in high-traffic locations.
  • Maintain a running list of potential grassroots marketing locations and contacts.

2. Community Events & Activations
  • Represent the Vaqueros and Vaqueras at community events, festivals, youth soccer tournaments, schools, watch parties, partner events, and other local activations.
  • Assist with event setup, execution, and breakdown.
  • Help manage club booths, promotional tables, giveaways, signage, and interactive experiences.
  • Engage directly with fans and community members.
  • Encourage attendees to follow the club's social media channels and learn more about upcoming matches and programs.
  • Capture photos and short-form video content when appropriate.
  • Help create memorable experiences that introduce new audiences to the club.

3. Matchday Marketing (Not applicable in the Fall semester role, only the spring)
  • Assist the marketing team with grassroots promotion leading into home matches.
  • Support matchday fan engagement activities and promotions.
  • Help coordinate promotional materials and community group activations.
  • Assist with youth groups, schools, community organizations, and other invited guests.
  • Help execute matchday promotions and fan engagement initiatives.
  • Interact with fans and help create a welcoming game-day environment.

4. Fan Development & Ticket Promotion
A major component of this position is helping turn community awareness into actual fans.
The intern will:
  • Promote upcoming Vaqueros and Vaqueras matches through grassroots channels.
  • Help identify potential new fan groups and community audiences.
  • Assist with group ticket and promotional campaigns.
  • Help distribute ticket offers and promotional information.
  • Track where new fans and leads are coming from.
  • Help identify opportunities to convert community relationships into repeat attendance.
  • Assist the marketing and ticketing teams with lead generation and follow-up.

5. Social Media & Content Support
  • Capture behind-the-scenes photos and short-form video at community events and activations.
  • Help identify interesting stories happening throughout the Fort Worth soccer community.
  • Assist with Instagram Stories, Reels, TikTok, Facebook, and other club platforms.
  • Provide real-time content from community appearances when requested.
  • Help develop grassroots-focused content that shows where the Vaqueros and Vaqueras are showing up in Fort Worth.
  • Identify local trends, events, businesses, and community conversations that the club can participate in authentically.
  • Assist with creating simple graphics and promotional materials using tools such as Canva.

6. Local Partnership Development
  • Help identify businesses and organizations that align with the Vaqueros and Vaqueras brand.
  • Research potential community partners.
  • Assist in creating grassroots partnership opportunities.
  • Help coordinate partner appearances, promotions, and community activations.
  • Support the marketing and partnerships team in delivering value to existing partners.
  • Document and report community activation activity for internal use and partner reporting.

7. Community Intelligence
One of the most important responsibilities of this position is to become the eyes and ears of the club in Fort Worth.
The intern will regularly identify:
  • Where soccer fans are gathering.
  • What local events are attracting families and young adults.
  • Which businesses are popular with the soccer community.
  • Where youth soccer players and families spend time.
  • What local organizations are looking for community partners.
  • What events the Vaqueros and Vaqueras should be participating in.
  • What other local sports, entertainment, and community organizations are doing successfully.
  • New ideas for growing awareness and attendance.

The intern will bring these observations back to the club and help turn them into actionable marketing opportunities.
Ideal Candidate
We are looking for someone who is:
  • Outgoing and comfortable talking to strangers.
  • Passionate about soccer and/or sports.
  • Passionate about Fort Worth and the local community.
  • Energetic, enthusiastic, and positive.
  • Creative and willing to try new ideas.
  • Comfortable working independently.
  • Highly organized and dependable.
  • Comfortable working at events and in busy environments.
  • A strong communicator.
  • Comfortable using social media.
  • Willing to get out into the community rather than waiting for people to come to them.
  • Comfortable representing the Vaqueros and Vaqueras professionally.
  • A self-starter who sees an opportunity and takes action.

You do not need to know everything about marketing. We are looking for someone who is willing to learn, work hard, talk to people, and help us grow the club.
Preferred Qualifications
  • Currently enrolled in a college or university program in marketing, communications, sports management, business, public relations, advertising, or a related field.
  • Previous experience with sports, marketing, events, sales, community engagement, or social media.
  • Experience using Canva or similar design tools.
  • Basic photography or video skills.
  • Familiarity with Instagram, TikTok, Facebook, and other social platforms.
  • Spanish-language skills are a plus.
  • Previous experience playing or participating in soccer is a plus.
  • Existing connections within the Fort Worth soccer, youth sports, school, or business community are a plus.

What You'll Learn
This internship is designed to provide meaningful, real-world experience rather than simply administrative work.
The intern will gain experience in:
  • Grassroots sports marketing
  • Experiential marketing
  • Community relations
  • Fan development
  • Event marketing
  • Sports sales
  • Ticket promotion
  • Partnership activation
  • Social media marketing
  • Content creation
  • Local business development
  • Brand awareness campaigns
  • Community partnership development
  • Sports event operations
  • Measuring marketing results

Success Metrics
The Grassroots Marketing Intern will be evaluated based on measurable activity and impact, including:
  • Number of community events attended.
  • Number of businesses and organizations contacted.
  • New grassroots marketing locations established.
  • Community partnerships identified.
  • Promotional materials distributed.
  • Social media content generated from grassroots activities.
  • New followers and engagement generated through community activations.
  • Ticket leads generated.
  • Group ticket opportunities identified. (Not applicable)
  • New community organizations engaged.
  • Match attendance influenced by grassroots efforts. (Not applicable)
  • Quality and consistency of weekly reporting.
  • New marketing ideas generated and implemented.

Weekly Expectations
The intern should maintain a simple weekly grassroots activity report documenting:
Where we went → Who we met → What we promoted → Opportunities identified → Leads generated → Results → Next steps
This information will allow the club to determine which grassroots activities are actually producing results and where the club should invest more time.
Schedule
This is a flexible internship designed to work around a student's academic schedule.
Because sports and community events frequently take place outside traditional business hours, the position will require availability for some:
  • Evenings
  • Weekends
  • Home matches (Not applicable during the fall semester, only the spring)
  • Community events
  • Youth soccer events
  • Special club activations

The exact schedule will be established with the selected candidate.
Compensation
[Unpaid / College Credit]
If applicable, compensation and academic-credit requirements will be discussed during the interview process. Additionally, there are commission opportunities for sales on season memberships and merchandise.
Why Join the Vaqueros & Vaqueras?
This is an opportunity to work directly with a growing soccer organization and have a visible impact on the Fort Worth community.
You won't simply be watching a marketing department operate-you'll be out in the community helping build it.
You'll have the opportunity to meet business owners, community leaders, soccer families, players, coaches, fans, sponsors, and other sports-industry professionals while building a portfolio of real-world sports marketing experience.
The right candidate can help us answer a simple question:
How do we get more of Fort Worth to know, love, and support the Vaqueros and Vaqueras?
If that challenge excites you, we want to hear from you.
How to Apply
Please submit:
  • Resume
  • Brief cover letter explaining why you want to work with the Fort Worth Vaqueros and Vaqueras
  • Optional examples of social media, photography, video, design, marketing, or community projects

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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About AEG

Sourced by ZipRecruiter

Industry

Recruiting and staffing services

Company size

51 - 200 Employees

Headquarters location

Saint Louis, MO, US

Year founded

1992

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