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Grassroots Marketing Jobs (NOW HIRING)

Row House

Grassroots Marketing Manager

Frisco, TX · On-site

Row House is seeking an experienced Grassroots Marketing Manager to drive membership sales and set up local events in the community for our brand new studio opening in West Frisco! Row House is a ...

Eagle's Landing

Director of Marketing

Arrington, TN · On-site

Monitor current and historical deployment of marketing channels such as email, digital and grassroots marketing to identify trends and synthesize new ideas into marketing plans and event executions ...

Rumble Boxing - Livingston, NJ

NJ · On-site

POSITION: We're looking for an experienced, passionate and versatile Social Media and Marketing Associate to support our local grassroots and digital marketing efforts in the areas in and around:

Rumble Boxing - Livingston, NJ

NJ · On-site

POSITION: We're looking for an experienced, passionate and versatile Marketing/Social Media Manager to support our local grassroots and digital marketing efforts in the areas in and around: Short ...

LWI Lindora Franchisee

Marketing Director

Irvine, CA · Hybrid

$85K - $90K/yr

Local and Grassroots Marketing 25% • Design and execute comprehensive local marketing strategies tailored to individual studio performance, focusing on driving foot traffic, community engagement ...

STRIDE Fitness

Marketing Manager

Tustin, CA · On-site

$25/hr

Schedule and oversee weekly grassroots marketing events and partnerships that drive membership leads. * Meet or exceed monthly lead generation goals through in studio and organic marketing ...

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How much do grassroots marketing jobs pay per year?

As of Aug 13, 2026, the average yearly pay for grassroots marketing in the United States is $45,446.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $50,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in grassroots marketing, and why are they important?

To thrive in Grassroots Marketing, you need a solid understanding of community engagement, event planning, and brand promotion, usually paired with a degree in marketing, communications, or a related field. Experience with CRM systems, social media management tools, and basic graphic design software is often required. Outstanding interpersonal skills, creativity, and the ability to motivate and collaborate with diverse groups are highly valued. These competencies are crucial for building authentic connections, driving community-based campaigns, and effectively spreading brand awareness at a local level.

What is grassroots marketing?

A Grassroots Marketing job involves creating and executing campaigns that build brand awareness and engagement at a local or community level. It focuses on word-of-mouth promotion, organic outreach, and leveraging passionate customers or brand advocates. This role often includes event planning, social media engagement, and partnerships with local influencers or organizations. The goal is to create authentic connections that drive brand loyalty and customer growth.

What does a typical day look like for someone working in grassroots marketing?

A typical day in Grassroots Marketing involves connecting with community leaders or local organizations, coordinating and attending events, and developing creative materials to promote the brand at a local level. You may spend time analyzing feedback, tracking engagement metrics, and collaborating with the broader marketing team to align on campaign strategies. Building and nurturing relationships is a key component of the role, as success often relies on genuine community support and word-of-mouth outreach. Flexibility is important, as your work may take place both in the office and out in the community at events or meetings. This dynamic environment keeps the role engaging while allowing you to see firsthand the impact of your efforts.

More about Grassroots Marketing jobs
What cities are hiring for Grassroots Marketing jobs? Cities with the most Grassroots Marketing job openings:
What are the most commonly searched types of Grassroots Marketing jobs? The most popular types of Grassroots Marketing jobs are:
What states have the most Grassroots Marketing jobs? States with the most job openings for Grassroots Marketing jobs include:
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Grassroots Marketing jobs near you
Infographic showing various Grassroots Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $45,446 per year, or $21.8 per hour.

Grassroots Marketing Manager

Row House

Frisco, TX • On-site

Full-time

Re-posted 24 days ago

Job description

Row House is seeking an experienced Grassroots Marketing Manager to drive membership sales and set up local events in the community for our brand new studio opening in West Frisco!
Row House is a boutique rowing concept that strives to give people of all different fitness levels an efficient, high-cardio, full-body workout in less than one hour. It distinguishes itself from other group fitness concepts built on insecurity and competition by creating an environment that raises everyone up so they come together, rowing on the same rhythm, with the same flow and energy. Rowing has long been recognized by serious athletes as one of the most effective forms of full-body exercise and Row House's workout stays true to form. Targeting the upper body, lower body, and core all at once, the brand's fitness program offers an energetic, endorphin-boosting workout in a safe, inspiring, and inclusive environment.
Position:
The ideal General Manager will oversee all Studio functionality from Sales to Instructors, however, 80-90 percent of the role is driving Sales, with 10-20 percent focused on studio staff management and operations.
Responsibilities:
  • Lead generation including Grass Roots Marketing and Networking
  • Implement a sales process to schedule prospects into Intro class
  • Drive membership sales through outside sales and business development efforts
  • Manage staff schedule
  • Directly coordinate with all vendors, ensuring that studio retail/products are stocked with accurate inventory counts
  • Supervise Sales Representatives and Instructors
  • Hire/Manage all instructors at the studio
  • Proficiency in ClubReady, to include revenue reports, attendance reports, etc.
  • Independently make decisions related to high-level customer service
  • Collect out-standing dues
  • Maintain cleanliness and organization of the fitness studio
  • Enforce Row House policies and procedures
  • Ensure all forms, administrative supplies, and studio literature is stocked and visible
  • Schedule and participate in networking/community events and studio promotions
  • Strategically manage marketing campaigns to generate leads for the studio
  • Any other duties as assigned

Requirements:
  • 2+ years of fitness sales experience
  • Confident in generating personal sales and training Sales Reps in sales
  • Ability to work independently and collaborate with studio owner
  • Ability to manage and drive all revenue streams from membership sales to retail
  • Excellent communication and strong writing and interpersonal skills in person, on the telephone and via email
  • Ability to excel in a fast-changing, diverse environment
  • Ability to recognize areas of improvement and make changes using good judgment
  • An affinity and passion for fitness
  • Highly organized, proficient in data management, ability to prioritize and meet deadlines
  • Professional, punctual, reliable and neat
  • Strong attention to detail and accuracy
  • Trustworthy and ability to handle confidential information
  • Ability to work harmoniously with co-workers, clients and the general public
  • Proficiency with computers and Studio software

Compensation & Benefits:
  • Competitive base salary based on experience & performance
  • Commission paid on sales
  • Opportunity to bonus, based on performance
  • Unlimited growth potential as well within the company

Broaden your fitness expertise with a hot, new concept that is taking the indoor rowing industry by storm. Row House is rapidly expanding and seeking rock star coaches, leadership-driven general managers, and performance-driven sales associates who have a passion for helping people. Whether you are a general manager, sales associate, barre or boot camp instructor, and/or a personal trainer - all fitness and sales-minded experts are welcome to apply.
This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Row House Corporate.

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