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Brand Marketing Manager Jobs (NOW HIRING)

Gravity IT Resources

NY · On-site

$90 - $130/hr

Brand Marketing Manager Location: Oldsmar, FL Job Type: Direct Placement Referral Fee: Employment Eligibility: Gravity cannot transfer nor sponsor a work visa for this position. Applicants must be ...

New

Audien Hearing

Brand Marketing Manager

Scottsdale, AZ · On-site

$80 - $120/hr

Brand Marketing Manager/Director Location: Scottsdale, AZ (Hybrid or Remote options available) Employment Type: Full-Time Position Overview The Brand Marketing Manager will be responsible for ...

Audien Hearing

Brand Marketing Manager

Scottsdale, AZ · On-site +1

Brand Marketing Manager/Director Location: Scottsdale, AZ (Hybrid or Remote options available) Employment Type: Full-Time Position Overview The Brand Marketing Manager will be responsible for ...

Socket.dev

Brand Marketing Manager

Irvine, CA · On-site

$90 - $120/hr

About the role As we continue to grow, we're looking for a creative, hands‑on Brand Marketing Manager to help shape and elevate the Crossing brand. This role will lead brand marketing initiatives ...

New

Tenengroup Ltd.

NY · On-site

$70 - $90/hr

Brand Marketing ManagerAbout The Position Yves Rocher is looking for an entrepreneurial and hands‑on Brand Marketing Manager to lead integrated marketing initiatives across the U.S. market and ...

New

Crossing, Inc.

Brand Marketing Manager

Irvine, CA · On-site

$100K - $110K/yr

About the role As we continue to grow, we're looking for a creative, hands-on Brand Marketing Manager to help shape and elevate the Crossing brand. This role will lead brand marketing initiatives ...

Crossing Inc

Brand Marketing Manager

Irvine, CA · On-site

$100 - $110/hr

About the role As we continue to grow, we're looking for a creative, hands-on Brand Marketing Manager to help shape and elevate the Crossing brand. This role will lead brand marketing initiatives ...

CarGurus

Brand Marketing Manager

Boston, MA · On-site

Role overview The Brand Marketing Manager will work directly with the Sr. Director of Brand Marketing to oversee brand campaigns, content creation, and sponsorships across the US, CA, and UK ...

Jobtailor

Brand Marketing Manager

Irving, TX · On-site

$70 - $90/hr

Brand Marketing Manager Are you looking for a place where you can bring your experience in managing and supporting the development of national and strategic marketing efforts for the brand with the ...

New

CareDx, Inc.

Brand Marketing Manager

Brisbane, CA · On-site

CareDx is seeking a Brand Marketing Manager to support and help shape pan-organ brand strategy and execution. This role blends strategic thinking with hands-on execution, partnering closely with ...

True Religion

Brand Marketing Manager

El Segundo, CA · Hybrid

The Brand Marketing Manager owns the strategy and execution of integrated marketing initiatives, translating brand and business goals into campaigns that drive awareness, cultural relevance, and ...

CareDx, Inc.

Brand Marketing Manager

Brisbane, CA · On-site +1

CareDx is seeking a Brand Marketing Manager to support and help shape panorgan brand strategy and execution. This role blends strategic thinking with handson execution, partnering closely with Brand ...

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$154K

How much do brand marketing manager jobs pay per year?

As of Aug 21, 2026, the average yearly pay for brand marketing manager in the United States is $89,427.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,000.00 and $112,000.00 per year, depending on experience, location, and employer.

What does a brand marketing manager do?

A Brand Marketing Manager is responsible for developing and executing strategies that build and maintain a company's brand identity. They oversee advertising campaigns, market research, and promotional activities to ensure consistent messaging and brand positioning. Their role often involves collaborating with other departments, analyzing market trends, and managing budgets to maximize brand awareness and customer engagement.

What are the key skills and qualifications needed to thrive as a brand marketing manager, and why are they important?

To thrive as a Brand Marketing Manager, you need expertise in brand strategy, market research, and campaign management, typically backed by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools like Google Analytics, and project management systems is essential. Strong communication, creativity, and leadership skills set top performers apart by enabling effective collaboration and innovative brand storytelling. These competencies are crucial for building brand equity, driving customer engagement, and achieving business growth in a competitive marketplace.

What are some common challenges brand marketing managers face when launching new campaigns?

Brand Marketing Managers often encounter challenges such as aligning campaign messaging across multiple channels, ensuring consistency with the brand's identity, and adapting strategies to rapidly changing consumer trends. Coordinating with cross-functional teams like creative, digital, and sales requires strong communication and project management skills. Additionally, measuring campaign effectiveness and demonstrating ROI can be complex, necessitating the use of analytics tools and regular performance reviews to optimize future initiatives.

What is the difference between Brand Marketing Manager vs Marketing Coordinator?

AspectBrand Marketing ManagerMarketing Coordinator
ResponsibilitiesDevelops brand strategies, oversees campaigns, manages brand identitySupports marketing campaigns, coordinates events, handles administrative tasks
Required SkillsBrand management, strategic planning, leadershipCommunication, organization, basic marketing knowledge
Experience & CertificationsBachelor's in Marketing or related field, experience in brand managementEntry-level, often with a degree in Marketing or Communications
Work EnvironmentStrategic, managerial, often in office settingsSupport role, collaborative, often in office or event settings

The main difference is that a Brand Marketing Manager focuses on developing and maintaining the overall brand strategy and identity, while a Marketing Coordinator supports marketing campaigns and handles day-to-day tasks. The manager has a strategic, leadership role, whereas the coordinator executes specific activities within campaigns.

Is a brand marketing manager a high paying job?

A brand marketing manager typically earns a competitive salary that varies by industry, location, and experience level. In general, it is considered a well-paying role within marketing, often accompanied by opportunities for bonuses and career advancement. Skills in digital marketing tools and strategic planning can influence earning potential.

Is a brand marketing manager entry level?

A brand marketing manager is typically a mid- to senior-level role that requires several years of experience in marketing, branding, or related fields. Entry-level positions in marketing may be titled as marketing coordinator or assistant, but brand marketing management generally involves strategic responsibilities and leadership skills. Certifications in marketing tools or digital platforms can be beneficial but do not usually qualify someone for an entry-level brand marketing manager position.

What does a brand marketing manager get paid?

The average salary for a brand marketing manager varies by location and experience but typically ranges from $70,000 to $130,000 annually. Senior roles or those in large companies can earn higher, and additional compensation may include bonuses and benefits.
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Brand Marketing Manager jobs near you
Infographic showing various Brand Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $89,427 per year, or $43 per hour.

Brand Marketing Manager

Goodai Global USA, Inc.

Irvine, CA • On-site

$80 - $100/hr

Other

Medical, Retirement, PTO

Re-posted 8 days ago

Job description

Brand Marketing Manager

Hansung Beauty Group

We are seeking a strategic and performance-driven Brand Marketing Manager to lead brand growth initiatives across national retail and distribution channels. This role will drive go-to-market strategy, retail activation, and integrated marketing execution to accelerate sell-through and strengthen brand equity in North America. The ideal candidate brings strong experience in beauty or CPG marketing and understands how to align brand storytelling with retail performance.

Key Responsibilities
  • Develop annual brand marketing strategy and growth roadmap
  • Lead go-to-market planning for new product launches
  • Define positioning, messaging, and competitive differentiation
  • Manage brand P&L input related to marketing investment
  • Lead 360° integrated marketing campaigns (digital, social, influencer, retail media)
  • Manage creative agencies and external partners
  • Oversee paid media performance and ROI optimization
  • Track KPIs including sell-through lift, traffic, and brand awareness metrics
  • Partner with national retail accounts (e.g., Ulta, Target, Costco, specialty beauty)
  • Develop in-store activation, promotional calendars, and secondary placements
  • Support line reviews and retailer presentations with marketing strategy
  • Align digital campaigns to support retail sell-through
  • Collaborate with Sales, Operations, and Finance to align demand planning
  • Coordinate with global brand teams on product updates and messaging
  • Work with e-commerce team on DTC and marketplace alignment
  • Ensure brand consistency across all channels
  • Analyze sales and marketing data to identify growth opportunities
  • Monitor promotional ROI and trade marketing efficiency
  • Provide executive-level reporting and performance insights
Qualifications
  • Bachelor’s degree in Marketing, Business, or related field
  • 5+ years of brand marketing experience in Beauty, Skincare, or CPG
  • Experience working with national retailers strongly preferred
  • Strong understanding of retail marketing and trade promotion
  • Proven experience managing product launches
  • Analytical mindset with strong Excel/data interpretation skills
  • Strong leadership and communication skills
Preferred Experience
  • Experience in K-Beauty or international brand expansion
  • Retail media experience (Ulta Media, Target Roundel, Amazon Ads, etc.)
  • Experience managing multi-brand portfolio
  • Understanding of sell-in vs. sell-through dynamics
Benefits
  • 401(K)
  • Group health insurance
  • Paid time off
  • Annual incentive bonus based on performance
  • Employee discount
  • This position may also be eligible for performance-based bonus compensation. Actual compensation will be determined based on experience, qualifications, and internal equity.

Work Location: In person (Irvine, CA)

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