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Marketing Intelligence Manager Jobs (NOW HIRING)

General Motors

Performance Intelligence Manager

The Performance Marketing Strategy & Business Intelligence team serves as a group of data ... Partner across Marketing, Media, CRM, Digital, Sales, Finance, Research, Data Science, Technology ...

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How much do marketing intelligence manager jobs pay per hour?

As of Aug 18, 2026, the average hourly pay for marketing intelligence manager in the United States is $49.16, according to ZipRecruiter salary data. Most workers in this role earn between $46.15 and $49.28 per hour, depending on experience, location, and employer.

What does a Marketing Intelligence Manager do?

A Marketing Intelligence Manager is responsible for gathering, analyzing, and interpreting data related to market trends, competitors, and customer behaviors. Their goal is to provide actionable insights that guide marketing strategies and business decisions. They use various tools and methodologies to monitor the competitive landscape, identify opportunities or threats, and report findings to stakeholders. This role often collaborates closely with marketing, sales, and product teams to help drive company growth.

How does a Marketing Intelligence Manager typically collaborate with other departments to drive business strategy?

Marketing Intelligence Managers work closely with cross-functional teams such as sales, product development, and executive leadership to translate data-driven insights into actionable strategies. They frequently participate in interdepartmental meetings to share market trends, competitor analysis, and customer insights, ensuring alignment between marketing initiatives and overall business goals. This collaboration helps create cohesive campaigns, informed product launches, and effective sales approaches, making strong communication and stakeholder management skills essential for success in the role.

What are the key skills and qualifications needed to thrive as a Marketing Intelligence Manager, and why are they important?

To thrive as a Marketing Intelligence Manager, you need strong analytical skills, proficiency in market research methodologies, and a background in marketing or business, often supported by a relevant degree. Familiarity with data analytics tools like Tableau, Google Analytics, and CRM systems, as well as certifications in data analysis or digital marketing, are commonly expected. Exceptional communication, strategic thinking, and attention to detail are critical soft skills for translating data into actionable insights and influencing business decisions. These skills enable effective data-driven strategies, ensuring that marketing efforts are aligned with market trends and organizational goals.

What is the difference between Marketing Intelligence Manager vs Market Research Analyst?

AspectMarketing Intelligence ManagerMarket Research Analyst
CredentialsBachelor's or Master’s in Marketing, Business, or related fields; experience in data analysisBachelor's or Master’s in Marketing, Statistics, or related fields; strong analytical skills
Work EnvironmentStrategic planning teams, marketing departments, data analysis teamsResearch firms, marketing departments, consulting agencies
Industry UsageUsed across industries to inform marketing strategies and competitive intelligenceCommonly used in market research firms and marketing departments for consumer insights

The Marketing Intelligence Manager focuses on gathering and analyzing competitive and market data to inform strategic decisions, while the Market Research Analyst primarily conducts research to understand consumer behavior and market trends. Both roles require strong analytical skills and industry knowledge, but the Manager has a broader strategic focus, whereas the Analyst concentrates on specific research projects.

Is a marketing intelligence manager a high paying job?

A marketing intelligence manager typically earns a competitive salary that reflects their expertise in market analysis, data interpretation, and strategic planning. Salaries vary by industry, location, and experience, but the role is generally considered well-compensated within marketing and analytics careers.

What is the role of marketing intelligence manager?

A marketing intelligence manager is responsible for gathering, analyzing, and interpreting market data to support strategic decision-making. They use tools like market research, data analytics, and competitive analysis to identify trends, customer needs, and opportunities, often working closely with marketing and sales teams to optimize campaigns and business growth.

What cities are hiring for Marketing Intelligence Manager jobs?

Cities with the most Marketing Intelligence Manager job openings:

What are the most commonly searched types of Marketing Intelligence jobs?

The most popular types of Marketing Intelligence jobs are:

Who are the top companies hiring for Marketing Intelligence Manager jobs?

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What states have the most Marketing Intelligence Manager jobs?

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For Marketing Intelligence Manager jobs, the most frequently searched job titles are:

Marketing Intelligence Manager jobs near you
Infographic showing various Marketing Intelligence Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $102,261 per year, or $49.2 per hour.

(USA) Manager, Advanced Analytics - Marketing Intelligence Delivery

Walmart

Union City, CA • On-site

$104K - $202K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 4 days ago

Walmart rating

6.0

Company rating: 6.0 out of 10

Based on 22,443 frontline employees who took The Breakroom Quiz

25th of 39 rated national retailers

Job description

Position Summary... What you'll do...Role summary:
The Seller Success Marketing Planning & Strategy organization is seeking a Manager, Marketing Intelligence Delivery to serve as the primary business partner between Marketing Intelligence and Seller Marketing organizations. This leader owns stakeholder engagement, work planning, and delivery coordination across a shared analytics organization.
About the team:
The Marketing Intelligence team within Seller Success Marketing Planning & Strategy drives data-informed decision-making across Seller Marketing. Collaborating with Lifecycle, Acquisition, External Marketing, Events, and cross-functional partners, the team measures performance, delivers strategic insights, and develops scalable analytics capabilities. By standardizing measurement, advancing reporting, and applying sophisticated analytics, the team empowers marketing leaders to make informed decisions that support business growth. This group plays a critical role in aligning marketing strategies with organizational goals, ensuring effective execution and continuous improvement through strong stakeholder engagement and operational excellence.
What you'll do:
  • Serve as the primary Marketing Intelligence partner for assigned stakeholder organizations.
  • Develop trusted relationships across Lifecycle, Acquisition, External Marketing, Events, and Owned Channels.
  • Translate business objectives into analytics workstreams.
  • Lead delivery across a portfolio of marketing analytics initiatives.
  • Coordinate analysts, data scientists, data engineers, and technical partners.
  • Manage delivery risks and stakeholder communications.
  • Support campaign measurement, executive reporting, experimentation, and strategic analyses.
  • Drive adoption of standardized dashboards and analytics products.
  • Manage intake, prioritization, and quarterly planning.
  • Continuously improve Marketing Intelligence operating mechanisms.

What you'll bring: Minimum Qualifications
  • Bachelor's degree in Business, Marketing, Analytics, Economics, or related field.
  • 5+ years in marketing analytics, consulting, business operations, or program management.
  • Experience leading cross-functional initiatives.
  • Strong analytical and communication skills.
Preferred Qualifications
  • Experience supporting Marketing or Growth organizations.
  • Experience with Business Intelligence or Data Science teams.
  • Experience presenting to senior leadership.
  • Experience with marketing measurement and experimentation.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
San Bruno, California US-08848: The annual salary range for this position is $104,000.00 - $202,000.00
Bentonville, Arkansas US-09401: The annual salary range for this position is $80,000.00 - $155,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor’s degree in Business, Finance, Accounting, Statistics, or related field and 2 years' experience in data analytics or related field OR 4 years'
experience in data analytics or related field. Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Certificate in business analytics, data mining, or statistical analysis Masters: Business Administration, Masters: Information Systems, Masters: Statistics Primary Location... 850 Cherry Ave, San Bruno, CA 94066-3031, United States of America Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

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About Walmart

Sourced by ZipRecruiter

From our humble beginnings as a small discount retailer in Rogers, Ark., Walmart has opened thousands of stores in the U.S. and expanded internationally. Through innovation, we're creating a seamless experience to let customers shop anytime and anywhere online and in stores. We are creating opportunities and bringing value to customers and communities around the globe. Walmart operates approximately 10,500 stores and clubs in 19 countries and eCommerce websites. We employ 2.1 million associates around the world — nearly 1.6 million in the U.S. alone.

Industry

Retail and transportation and warehousing

Company size

10,000+ Employees

Headquarters location

Bentonville, AR, US

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