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Marketing Intelligence Analyst Jobs in Virginia (NOW HIRING)

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Job Title: Senior Business Intelligence Analyst Location: Hybrid reporting to Pensacola, FL ... Marketing, Contact Center Operations, IT, Member Service Operations, and Risk partners as ...

Business Intelligence Analyst / Senior Business Intelligence Analyst No. of openings: 2 Location ... Marketing, Contact Center Operations, IT, Member Service Operations, and Risk partners as ...

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Marketing Intelligence Analyst information

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$10.9K

$81K

$113.5K

How much do marketing intelligence analyst jobs pay per year?

As of Aug 30, 2026, the average yearly pay for marketing intelligence analyst in Virginia is $80,994.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,400.00 and $96,700.00 per year, depending on experience, location, and employer.

What does a marketing intelligence analyst do?

A Marketing Intelligence Analyst is responsible for collecting, analyzing, and interpreting data related to market trends, customer behavior, and the competitive landscape. They use various data sources and analytical tools to provide insights that inform marketing strategies and business decisions. Their work helps companies identify new opportunities, optimize marketing campaigns, and stay ahead of competitors. Ultimately, they play a key role in ensuring that marketing efforts are data-driven and aligned with organizational goals.

What are the key skills and qualifications needed to thrive as a marketing intelligence analyst, and why are they important?

To thrive as a Marketing Intelligence Analyst, you need strong analytical abilities, statistical knowledge, and a background in marketing or business, often supported by a relevant degree. Familiarity with data analytics platforms (like Tableau, Google Analytics, or Power BI), CRM systems, and advanced Excel skills are typically required. Attention to detail, critical thinking, and effective communication are vital soft skills that enable you to interpret data insights and present them to stakeholders. These skills and qualities are crucial for driving data-driven decisions and shaping effective marketing strategies.

What are some common challenges faced by marketing intelligence analysts and how can they be overcome?

Marketing Intelligence Analysts often encounter challenges such as synthesizing large volumes of disparate data, ensuring data accuracy, and translating insights into actionable recommendations for stakeholders. Staying updated with the latest analytical tools and industry trends, collaborating closely with marketing and sales teams, and developing strong communication skills can help overcome these hurdles. Additionally, prioritizing tasks and focusing on impactful metrics ensures that analysts provide relevant insights that drive business growth.

What is the difference between Marketing Intelligence Analyst vs Market Research Analyst?

AspectMarketing Intelligence AnalystMarket Research Analyst
CredentialsBachelor's in Marketing, Business, or related field; certifications like CIM or Market Research SocietyBachelor's in Marketing, Business, or Statistics; certifications like CASRO or Insights Association
Work EnvironmentCorporate marketing teams, data analysis departmentsResearch firms, consulting agencies, corporate marketing teams
Industry UsageUsed across industries to inform marketing strategiesCommonly employed in market research firms and consulting
Search & Comparison IntentUnderstanding roles, skills, and career pathsComparing research methods and insights generation

The Marketing Intelligence Analyst focuses on analyzing market data to inform strategic decisions, while the Market Research Analyst conducts research to gather consumer insights and market trends. Both roles require similar credentials and often work in overlapping environments, but their primary focus differs: intelligence analysts emphasize data analysis for strategic insights, whereas research analysts focus on collecting and interpreting market data.

How much do marketing intelligence analysts get paid?

Marketing intelligence analysts typically earn a median annual salary of around $65,000 to $85,000, depending on experience, location, and industry. Entry-level roles may start lower, while experienced analysts with advanced skills in data analysis and tools like Tableau or SQL can earn higher salaries. Salaries can also vary based on certifications and the size of the organization.

Is marketing intelligence a good career?

Marketing Intelligence Analysts analyze market data and consumer trends to inform business strategies, often using tools like data analytics software and market research techniques. The role offers opportunities for growth in data-driven environments and typically requires strong analytical skills and knowledge of marketing concepts. It can be a rewarding career for those interested in data analysis and strategic decision-making.

What are popular job titles related to Marketing Intelligence Analyst jobs in Virginia?

For Marketing Intelligence Analyst jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Marketing Intelligence Analyst jobs in Virginia look for?

The top searched job categories for Marketing Intelligence Analyst jobs in Virginia are:

What are popular job titles related to Marketing Intelligence Analyst jobs in VA?

For Marketing Intelligence Analyst jobs in VA, the most frequently searched job titles are:

Infographic showing various Marketing Intelligence Analyst job openings in Virginia as of August 2026, with employment types broken down into 1% Internship, 80% Full Time, 18% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $80,994 per year, or $38.9 per hour.

Business Intelligence Analyst

Vienna, VA • On-site

System One
Business Consulting Services • 5 - 10K employees

$70 - $80/hr

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 18 days ago

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Job description

System One is hiring for a Senior Business Intelligence Analyst If this role interests you, please respond and I will reach out to you!


Job Title:  Senior Business Intelligence Analyst 
Location: Hybrid reporting to Pensacola, FL , Vienna, VA or Winchester, VA
Pay Rate: Open to Both C2C and W2 options 
Position Type: Multiyear Contract
Role focus: Supports Digital BI and analytics through performance measurement of new digital enhancements and stewardship of mobile/online application and employee-facing product experiences.
DESCRIPTION
Support business decisions within the Digital department by providing quantitative and qualitative data analysis, reporting, and insights that evaluate the performance of new digital enhancements and help steward the overall experience and performance of the organization's mobile and online applications, as well as employee-facing experience products. Analyze business problems and issues using business intelligence tools that incorporate data from internal and external sources. Work independently to interpret and analyze complex business challenges that have a significant impact on the function or branch, providing well-supported recommendations that improve digital experiences and business outcomes.
RESPONSIBILITIES
• Collect, aggregate, and analyze data from multiple internal and external sources, including structured and unstructured data sets, to drive insights into digital performance, member behavior, employee experience, and business outcomes.
• Communicate findings and insights to stakeholders and provide business strategy recommendations for optimizing digital performance, adoption, containment, self-service, and experience outcomes.
• Develop, maintain, and manage advanced reporting, dashboards, scorecards, and BI solutions that monitor the health, adoption, effectiveness, and operational performance of mobile, online, and employee-facing digital products.
• Evaluate new digital enhancements before and after release by defining success measures, establishing baselines, monitoring adoption and performance, and identifying usability, journey, or experience opportunities.
• Identify, analyze, and interpret trends or patterns across digital journeys and prepare ongoing reports and data visualizations, including charts, dashboards, heat maps, funnels, and scorecards, to support business decisions.
• Produce actionable reports that show key performance indicators, identify areas of improvement in current operations, and display root cause analysis of digital performance or experience issues.
• Use analytics and metrics to improve processes and provide data-driven forecasts of potential costs, risks, member impacts, employee impacts, and benefits of new business or digital initiatives.
• Understand data gaps and connect data components across systems to support reliable reporting, visualization, and digital product performance measurement.
• Provide reporting solutions and respond to ad-hoc report requests across Digital and partner business areas, including Product, Marketing, Contact Center Operations, IT, Member Service Operations, and Risk partners as appropriate.
• Create specifications for reports, analysis, dashboards, and measurement plans based on business needs, product objectives, digital release plans, and required or available data elements.
• Assist with the development and enhancement of practices, procedures, data definitions, measurement standards, and documentation that improve consistency across Digital reporting.
• Develop and maintain strong working relationships with team members, subject matter experts, product owners, journey owners, and leaders; work with senior management on complex issues as needed.
• Lead small to medium projects and support larger initiatives that improve Digital BI capabilities, strengthen performance management, or advance digital experience measurement.
• Provide guidance to lower level staff on analytic methods, dashboard design, stakeholder communication, and root cause analysis.
• Manage a portfolio of dashboards and analytic products, monitor usage and performance, and make recommendations to management for enhancements, retirements, or governance changes.
QUALIFICATIONS
• 7+ years of experience in data analysis, business intelligence, reporting, or digital analytics.
• Advanced skill using business intelligence applications and/or cloud services to develop reporting, dashboards, and analytic solutions.
• Advanced knowledge of reporting capabilities from enterprise data platforms, ERP, CRM, digital analytics, product analytics, or database software vendors.
• Advanced skill using statistical methods, mathematical techniques, forecasting, cost-benefit analysis, experiment measurement, and root cause analysis.
• Advanced skill with data analysis tools and programming languages such as Python, R, SQL, or comparable analytic tools.
• Advanced knowledge of reporting and dashboarding best practices, data storytelling, data visualization, data research, and root cause analysis techniques.
• Strong stakeholder management skills, with demonstrated ability to influence business partners and translate complex analysis into clear recommendations.
• Advanced knowledge of data integration, data quality, cleaning, validation, metadata, and measurement governance techniques.
• Advanced research skills, including the ability to complete data research, business research, reporting and dashboarding best practices research, needs assessments, and digital performance analysis.
• Strong interpersonal, facilitation, and communication skills, with the ability to collaborate across technical and non-technical audiences.
DESIRED
• Bachelor's Degree in Business Administration, Statistics, Analytics, Information Systems, Computer Science, or related field, or equivalent combination of education, training, and experience.
• Experience supporting mobile, online banking, digital product, digital experience, or employee-facing technology analytics.
• Experience developing dashboards, scorecards, release measurement plans, funnel analysis, journey analytics, or feature adoption reporting.
• Experience with Power BI, SQL-based data environments, digital analytics platforms, product telemetry, survey/voice-of-member data, or contact center/digital interaction data.

Company Description

System One is a leading provider of specialized, highly technical services and solutions to critical infrastructure, technology, life sciences, and government sectors. We partner with large private and public organizations who trust us to execute their complex, mission-critical initiatives through our outsourced services and workforce solutions.


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About System One

Sourced by ZipRecruiter

System One helps employers get work done more efficiently and economically without compromising quality. Over our 35+ year history, we've helped connect thousands of talented people with innovative companies. The excitement of a perfect fit motivates us every single day.

Industry

Business consulting services and recruiting and staffing services

Company size

5,001 - 10,000 Employees

Headquarters location

Pittsburgh, PA, US