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Marketing Intelligence Analyst Jobs (NOW HIRING)

KBC Advisors LLC

Market Intelligence Analyst

Dallas, TX · On-site

$60K - $73K/yr

KBC Advisors is seeking a Market Intelligence Analyst to support our Texas brokerage team! We offer ... Drive data standardization processes for the purposes of marketing and industry collateral ...

Cooley

Competitive Intelligence Analyst

Chicago, IL

Knowledge of market analysis/business/competitive intelligence resources and marketing and business terminology * Knowledge and experience conducting research using external tools such as PitchBook ...

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Marketing Intelligence Analyst information

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$81.7K

$114.5K

How much do marketing intelligence analyst jobs pay per year?

As of Jun 13, 2026, the average yearly pay for marketing intelligence analyst in the United States is $81,694.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,000.00 and $97,500.00 per year, depending on experience, location, and employer.

What is the difference between Marketing Intelligence Analyst vs Market Research Analyst?

AspectMarketing Intelligence AnalystMarket Research Analyst
CredentialsBachelor's in Marketing, Business, or related field; certifications like CIM or Market Research SocietyBachelor's in Marketing, Business, or Statistics; certifications like CASRO or Insights Association
Work EnvironmentCorporate marketing teams, data analysis departmentsResearch firms, consulting agencies, corporate marketing teams
Industry UsageUsed across industries to inform marketing strategiesCommonly employed in market research firms and consulting
Search & Comparison IntentUnderstanding roles, skills, and career pathsComparing research methods and insights generation

The Marketing Intelligence Analyst focuses on analyzing market data to inform strategic decisions, while the Market Research Analyst conducts research to gather consumer insights and market trends. Both roles require similar credentials and often work in overlapping environments, but their primary focus differs: intelligence analysts emphasize data analysis for strategic insights, whereas research analysts focus on collecting and interpreting market data.

Is market intelligence a good career?

A career as a Marketing Intelligence Analyst involves analyzing market data, consumer trends, and competitive information to support business decisions. It offers opportunities in various industries, requires skills in data analysis and tools like Excel or Tableau, and can lead to roles in strategic planning and marketing management.

How much do the CIA pay analysts?

CIA analysts, including those in roles like Intelligence Analysts or Marketing Intelligence Analysts, typically earn salaries comparable to federal government pay scales, often ranging from $60,000 to over $100,000 annually depending on experience, education, and security clearance level. Compensation may also include benefits such as health insurance, retirement plans, and opportunities for career advancement. Salary details are generally not publicly disclosed but are aligned with government pay grades and classifications.

What does a market intelligence analyst do?

A market intelligence analyst gathers and analyzes data on industry trends, competitors, and customer preferences to support strategic decision-making. They use tools like market research reports, data analysis software, and databases to provide insights that help companies identify opportunities and mitigate risks.

Does an intelligence analyst pay well?

A marketing intelligence analyst typically earns a competitive salary that varies by experience, education, and location. Entry-level positions may start lower, while experienced analysts with skills in data analysis and tools like Excel or Tableau can earn higher wages, often supplemented by bonuses or benefits.

What are some common challenges faced by Marketing Intelligence Analysts and how can they be overcome?

Marketing Intelligence Analysts often encounter challenges such as synthesizing large volumes of disparate data, ensuring data accuracy, and translating insights into actionable recommendations for stakeholders. Staying updated with the latest analytical tools and industry trends, collaborating closely with marketing and sales teams, and developing strong communication skills can help overcome these hurdles. Additionally, prioritizing tasks and focusing on impactful metrics ensures that analysts provide relevant insights that drive business growth.

What does a Marketing Intelligence Analyst do?

A Marketing Intelligence Analyst is responsible for collecting, analyzing, and interpreting data related to market trends, customer behavior, and the competitive landscape. They use various data sources and analytical tools to provide insights that inform marketing strategies and business decisions. Their work helps companies identify new opportunities, optimize marketing campaigns, and stay ahead of competitors. Ultimately, they play a key role in ensuring that marketing efforts are data-driven and aligned with organizational goals.

What are the key skills and qualifications needed to thrive as a Marketing Intelligence Analyst, and why are they important?

To thrive as a Marketing Intelligence Analyst, you need strong analytical abilities, statistical knowledge, and a background in marketing or business, often supported by a relevant degree. Familiarity with data analytics platforms (like Tableau, Google Analytics, or Power BI), CRM systems, and advanced Excel skills are typically required. Attention to detail, critical thinking, and effective communication are vital soft skills that enable you to interpret data insights and present them to stakeholders. These skills and qualities are crucial for driving data-driven decisions and shaping effective marketing strategies.
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Marketing Intelligence Analyst jobs near you
Infographic showing various Marketing Intelligence Analyst job openings in the United States as of June 2026, with employment types broken down into 81% Full Time, 17% Part Time, and 2% Contract. Highlights an 87% Physical, 4% Hybrid, and 9% Remote job distribution, with an average salary of $81,694 per year, or $39.3 per hour.

Business Intelligence Analyst (TEMP)

Vantage Point Consulting Inc.

Newark, NJ • On-site

Full-time

Posted 4 days ago

Job description

Job Summary:
Vantage Point Consulting Inc. is seeking a Business Intelligence Analyst to support the Member Analytics team. The successful candidate will leverage data analytics to provide insights for marketing and product strategies, ultimately driving retention and growth.
Responsibilities:
• Partner with stakeholders as a strategic collaborator by owning business intelligence analyses end-to-end, providing business partners with timely, relevant insights, scenarios, and recommendations, and democratizing results via internal intelligence platforms for long-term use.
• Produce tangible, actionable insights and work with senior marketing and product leaders to guide roadmaps and business strategy at both holistic and granular levels, with a focus on improving retention and listening results.
• Build dashboards and scorecards that enable leaders to understand and act upon data to create and iterate on various marketing tactics and product feature development.
• Manage a portfolio of highly consumable competitive intelligence assets (e.g., dashboards, papers, presentations, datasets) that can be used strategically across stakeholder and analyst groups and find opportunities to enhance that portfolio based on stakeholder needs and feedback.
• Analyze the results of A/B tests across different Client surfaces, provide recommendations based on testing results, and deep-dive into observed customer behavior to develop new hypotheses for continuous testing-and-learning.
• Leverage analytical methodologies to measure and present the incremental impact of marketing tactics including save offers, outbound and inbound campaigns, and product launches.
• Develop Amazon-scale data pipelines.
• Imagine and invent before the business asks, and create groundbreaking solutions using cutting-edge approaches.
• Contribute to the growth of the Client Insights Org by sharing and developing ideas and learning from others.
Qualifications:
Required:
• Passion for data and insights, curiosity, and resourcefulness
• Bachelor's degree in Business Intelligence, Computer Science, Mathematics, Statistics, Engineering or related field
• 2+ years of experience as a Business Intelligence Analyst/Engineer, or other occupation/role/job title involving experience in business intelligence, analytics, data science, or technical project management.
• Strong SQL skills
• Strong experience using data visualization tools like Tableau
• Knowledge of A/B testing, statistical methods (e.g. t-test, Chi-squared) and modeling
• Fluency in English, both written and spoken
Preferred:
• Master's degree in Business Intelligence, Computer Science, Mathematics, Statistics, Engineering or related field
• 3+ years of relevant experience
• Domain expertise in subscription services, growth marketing, retention or engagement analytics, etc. strongly preferred
• High attention to detail and a track record of managing multiple, competing priorities simultaneously under tight deadlines
Company:
Established in 2009, Vantage Point Consulting has provided Staffing and Software Solutions to the US market. Founded in 2009, the company is headquartered in Stroudsburg, USA, with a team of 51-200 employees. The company is currently Growth Stage.

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