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Marketing Intelligence Analyst Jobs (NOW HIRING)

Knowledge of market analysis/business/competitive intelligence resources and marketing and business terminology * Knowledge and experience conducting research using external tools such as PitchBook ...

Knowledge of market analysis/business/competitive intelligence resources and marketing and business terminology * Knowledge and experience conducting research using external tools such as PitchBook ...

The Market Intelligence Analyst Owns the market intelligence layer that tells the team where Stellantis is losing - by DMA, segment, price band, and configuration. Diagnoses why a nameplate or trim ...

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Marketing Intelligence Analyst information

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$11K

$81.7K

$114.5K

How much do marketing intelligence analyst jobs pay per year?

As of Aug 10, 2026, the average yearly pay for marketing intelligence analyst in the United States is $81,694.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,000.00 and $97,500.00 per year, depending on experience, location, and employer.

What is the difference between Marketing Intelligence Analyst vs Market Research Analyst?

AspectMarketing Intelligence AnalystMarket Research Analyst
CredentialsBachelor's in Marketing, Business, or related field; certifications like CIM or Market Research SocietyBachelor's in Marketing, Business, or Statistics; certifications like CASRO or Insights Association
Work EnvironmentCorporate marketing teams, data analysis departmentsResearch firms, consulting agencies, corporate marketing teams
Industry UsageUsed across industries to inform marketing strategiesCommonly employed in market research firms and consulting
Search & Comparison IntentUnderstanding roles, skills, and career pathsComparing research methods and insights generation

The Marketing Intelligence Analyst focuses on analyzing market data to inform strategic decisions, while the Market Research Analyst conducts research to gather consumer insights and market trends. Both roles require similar credentials and often work in overlapping environments, but their primary focus differs: intelligence analysts emphasize data analysis for strategic insights, whereas research analysts focus on collecting and interpreting market data.

What are some common challenges faced by marketing intelligence analysts and how can they be overcome?

Marketing Intelligence Analysts often encounter challenges such as synthesizing large volumes of disparate data, ensuring data accuracy, and translating insights into actionable recommendations for stakeholders. Staying updated with the latest analytical tools and industry trends, collaborating closely with marketing and sales teams, and developing strong communication skills can help overcome these hurdles. Additionally, prioritizing tasks and focusing on impactful metrics ensures that analysts provide relevant insights that drive business growth.

What does a marketing intelligence analyst do?

A Marketing Intelligence Analyst is responsible for collecting, analyzing, and interpreting data related to market trends, customer behavior, and the competitive landscape. They use various data sources and analytical tools to provide insights that inform marketing strategies and business decisions. Their work helps companies identify new opportunities, optimize marketing campaigns, and stay ahead of competitors. Ultimately, they play a key role in ensuring that marketing efforts are data-driven and aligned with organizational goals.

What are the key skills and qualifications needed to thrive as a marketing intelligence analyst, and why are they important?

To thrive as a Marketing Intelligence Analyst, you need strong analytical abilities, statistical knowledge, and a background in marketing or business, often supported by a relevant degree. Familiarity with data analytics platforms (like Tableau, Google Analytics, or Power BI), CRM systems, and advanced Excel skills are typically required. Attention to detail, critical thinking, and effective communication are vital soft skills that enable you to interpret data insights and present them to stakeholders. These skills and qualities are crucial for driving data-driven decisions and shaping effective marketing strategies.
More about Marketing Intelligence Analyst jobs
What cities are hiring for Marketing Intelligence Analyst jobs? Cities with the most Marketing Intelligence Analyst job openings:
What states have the most Marketing Intelligence Analyst jobs? States with the most job openings for Marketing Intelligence Analyst jobs include:
What job categories do people searching Marketing Intelligence Analyst jobs look for? The top searched job categories for Marketing Intelligence Analyst jobs are:
Infographic showing various Marketing Intelligence Analyst job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 9% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $81,694 per year, or $39.3 per hour.

Competitive Intelligence Analyst

Cooley LLP

San Francisco, CA โ€ข On-site

Full-time

Medical, Dental, Vision, Life, PTO

Re-posted 4 days ago


Job description

Competitive Intelligence Analyst

Cooley is seeking a Competitive Intelligence Analyst to join the Data Delivery team.

Position summary: Cooley Innovation embraces a culture of customer service excellence and all members of the department are expected to move this agenda forward. To that end, the Competitive Intelligence (CI) Analyst is expected to recognize that the Cooley Innovation department is a service organization first and foremost and will be evaluated on this requirement equal in importance to the technical or operational responsibilities outlined later in this document.

The Competitive Intelligence (CI) team is a global team. Under the management of the Senior Competitive Intelligence Manager, the Competitive Intelligence Analyst will work productively with all members of the global CI team within the Data Delivery department to support the delivery of the global CI service. The analyst will formulate, develop and communicate insightful and actionable intelligence to support strategic decision making to drive business development, profitability, growth, client retention and other business opportunities. Specific duties and responsibilities include, but are not limited to, the following:

Position responsibilities:

  • Conduct in-depth, tailored research and analysis of companies, industries, technologies, markets and competitors; communicate insightful and actionable intelligence to support strategic decision making to drive business development, profitability, growth, client retention and other business opportunities
  • Retrieve accurate and relevant data using a wide array of data sources, and utilize sophisticated reporting tools including visualization tools to present and highlight trends and patterns
  • Create and report weekly/monthly financing deal data specific to different industries and/or geographies as part of our suite of proactive business development work products
  • Monitor vast amount of news and litigation filings to provide practice group leaders with actionable intelligence
  • Keep abreast of news and events related to firm clients/industries/verticals/competitors; proactively distil and distribute intelligence when appropriate
  • Contribute to the development of advanced current awareness services relating to clients, targets, industries, competitors and other topics for business development and market visibility opportunities
  • Develop market data visualization utilizing visualization tools
  • Take part in the development of the mission and vision for the CI team, formulating processes and developing best practices
  • Participate in the promotion, development and maturing of the CI function to all relevant practice groups, leadership and selected support departments including Marketing and Business Development
  • Take part in Innovation projects implementing products and services where CI is a component or CI skills are relevant
  • Take part in Innovation projects implementing products and services where business/matter data is component or data skills are relevant
  • Create and prepare presentation materials and make effective presentations when required
  • Evaluate and select CI systems and tools and keep up to date in developments and best practices in the CI field
  • Represent Innovation in the local office, at firm wide events
  • Participate in special projects, as needed
  • All other duties as assigned or required

Skills and experience:

Required:

  • After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage, DTE, Adobe Acrobat and other firm applications
  • Ability to work extended and/or weekend hours, as required
  • 4+ years' direct applicable experience (e.g., competitive intelligence experience, or other relevant research experience); Eligible for consideration of Senior designation with 5+ years' directly applicable work experience
  • Knowledge of market analysis/business/competitive intelligence resources and marketing and business terminology
  • Knowledge and experience conducting research using external tools such as PitchBook, Capital IQ, Deal Point Data, LSEG Workspace, Mergermarket, Westlaw Litigation Analytics, Bloomberg Law etc. and mining internal data in CRMs, business intelligence and financial systems
  • Intermediate Excel skills - PivotTables, vlookup, charting, etc.
  • An understanding of the legal professional ethics and copyright environment that surrounds intelligence-gathering activities
  • Experience working within the legal services sector

Preferred:

  • Bachelor or Master of Library/Information Science Degree
  • JD

Competencies:

  • Excellent research, analytical, written, verbal communication and presentation skills
  • Ability to organize, analyze and distil large amounts of data into actionable intelligence and reports
  • Intellectual curiosity - the ability to derive connections and synthesize information and facts
  • Ability to work in a fast-paced environment with demonstrated ability to coordinate multiple competing tasks and demands, provide high levels of customer service and maintain a professional demeanor at all times
  • Strong interpersonal skills and the ability to collaborate and communicate with staff at all levels.
  • The ability to work well and thrive in a collaborative team environment
  • Excellent customer services skills

Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices.

EOE.

The expected annual pay range for this position with a full-time schedule is $85,000 - $120,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate. Senior level candidates may be considered for this position and would be eligible for a higher salary range based on experience.

We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 21 days of Paid Time Off ("PTO") and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.