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Marketing Intelligence Analyst Jobs (NOW HIRING)

Gerdau

Market Intelligence Analyst

Tampa, FL · On-site

... marketing and sales processes and practices The role should also continually develop and manage ... The Market Intelligence Analyst will regularly work with minimal supervision from the Pricing and ...

Gerdau

Market Intelligence Analyst

Tampa, FL · On-site

... marketing and sales processes and practices The role should also continually develop and manage ... The Market Intelligence Analyst will regularly work with minimal supervision from the Pricing and ...

Sidley

Market Intelligence Analyst

Chicago, IL · Hybrid

$73K - $94K/yr

The Market Intelligence Analyst is a key member of the firm's competitive intelligence function, supporting Marketing & Business Development as part of the Data & AI team. This role delivers ...

Broughton Partners

$100 - $125/hr

Savannah, GA 31405Position Type: Full Time The Senior Performance Analyst supports the Director, Marketing Intelligence by owning higher-complexity reporting, measurement, and diagnostic work that ...

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Marketing Intelligence Analyst information

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$11K

$81.7K

$114.5K

How much do marketing intelligence analyst jobs pay per year?

As of Sep 7, 2026, the average yearly pay for marketing intelligence analyst in the United States is $81,694.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,000.00 and $97,500.00 per year, depending on experience, location, and employer.

What does a marketing intelligence analyst do?

A Marketing Intelligence Analyst is responsible for collecting, analyzing, and interpreting data related to market trends, customer behavior, and the competitive landscape. They use various data sources and analytical tools to provide insights that inform marketing strategies and business decisions. Their work helps companies identify new opportunities, optimize marketing campaigns, and stay ahead of competitors. Ultimately, they play a key role in ensuring that marketing efforts are data-driven and aligned with organizational goals.

What are the key skills and qualifications needed to thrive as a marketing intelligence analyst, and why are they important?

To thrive as a Marketing Intelligence Analyst, you need strong analytical abilities, statistical knowledge, and a background in marketing or business, often supported by a relevant degree. Familiarity with data analytics platforms (like Tableau, Google Analytics, or Power BI), CRM systems, and advanced Excel skills are typically required. Attention to detail, critical thinking, and effective communication are vital soft skills that enable you to interpret data insights and present them to stakeholders. These skills and qualities are crucial for driving data-driven decisions and shaping effective marketing strategies.

What are some common challenges faced by marketing intelligence analysts and how can they be overcome?

Marketing Intelligence Analysts often encounter challenges such as synthesizing large volumes of disparate data, ensuring data accuracy, and translating insights into actionable recommendations for stakeholders. Staying updated with the latest analytical tools and industry trends, collaborating closely with marketing and sales teams, and developing strong communication skills can help overcome these hurdles. Additionally, prioritizing tasks and focusing on impactful metrics ensures that analysts provide relevant insights that drive business growth.

What is the difference between Marketing Intelligence Analyst vs Market Research Analyst?

AspectMarketing Intelligence AnalystMarket Research Analyst
CredentialsBachelor's in Marketing, Business, or related field; certifications like CIM or Market Research SocietyBachelor's in Marketing, Business, or Statistics; certifications like CASRO or Insights Association
Work EnvironmentCorporate marketing teams, data analysis departmentsResearch firms, consulting agencies, corporate marketing teams
Industry UsageUsed across industries to inform marketing strategiesCommonly employed in market research firms and consulting
Search & Comparison IntentUnderstanding roles, skills, and career pathsComparing research methods and insights generation

The Marketing Intelligence Analyst focuses on analyzing market data to inform strategic decisions, while the Market Research Analyst conducts research to gather consumer insights and market trends. Both roles require similar credentials and often work in overlapping environments, but their primary focus differs: intelligence analysts emphasize data analysis for strategic insights, whereas research analysts focus on collecting and interpreting market data.

How much do marketing intelligence analysts get paid?

Marketing intelligence analysts typically earn a median annual salary of around $65,000 to $85,000, depending on experience, location, and industry. Entry-level roles may start lower, while experienced analysts with advanced skills in data analysis and tools like Tableau or SQL can earn higher salaries. Salaries can also vary based on certifications and the size of the organization.

Is marketing intelligence a good career?

Marketing Intelligence Analysts analyze market data and consumer trends to inform business strategies, often using tools like data analytics software and market research techniques. The role offers opportunities for growth in data-driven environments and typically requires strong analytical skills and knowledge of marketing concepts. It can be a rewarding career for those interested in data analysis and strategic decision-making.
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Marketing Intelligence Analyst jobs near you
Infographic showing various Marketing Intelligence Analyst job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $81,694 per year, or $39.3 per hour.

(USA) Manager, Advanced Analytics - Marketing Intelligence Delivery

Walmart

Fremont, CA • On-site

$104K - $202K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 25 days ago

Walmart rating

6.0

Company rating: 6.0 out of 10

Based on 22,636 frontline employees who took The Breakroom Quiz

25th of 39 rated national retailers

Job description

Position Summary... What you'll do...Role summary:
The Seller Success Marketing Planning & Strategy organization is seeking a Manager, Marketing Intelligence Delivery to serve as the primary business partner between Marketing Intelligence and Seller Marketing organizations. This leader owns stakeholder engagement, work planning, and delivery coordination across a shared analytics organization.
About the team:
The Marketing Intelligence team within Seller Success Marketing Planning & Strategy drives data-informed decision-making across Seller Marketing. Collaborating with Lifecycle, Acquisition, External Marketing, Events, and cross-functional partners, the team measures performance, delivers strategic insights, and develops scalable analytics capabilities. By standardizing measurement, advancing reporting, and applying sophisticated analytics, the team empowers marketing leaders to make informed decisions that support business growth. This group plays a critical role in aligning marketing strategies with organizational goals, ensuring effective execution and continuous improvement through strong stakeholder engagement and operational excellence.
What you'll do:
  • Serve as the primary Marketing Intelligence partner for assigned stakeholder organizations.
  • Develop trusted relationships across Lifecycle, Acquisition, External Marketing, Events, and Owned Channels.
  • Translate business objectives into analytics workstreams.
  • Lead delivery across a portfolio of marketing analytics initiatives.
  • Coordinate analysts, data scientists, data engineers, and technical partners.
  • Manage delivery risks and stakeholder communications.
  • Support campaign measurement, executive reporting, experimentation, and strategic analyses.
  • Drive adoption of standardized dashboards and analytics products.
  • Manage intake, prioritization, and quarterly planning.
  • Continuously improve Marketing Intelligence operating mechanisms.

What you'll bring: Minimum Qualifications
  • Bachelor's degree in Business, Marketing, Analytics, Economics, or related field.
  • 5+ years in marketing analytics, consulting, business operations, or program management.
  • Experience leading cross-functional initiatives.
  • Strong analytical and communication skills.
Preferred Qualifications
  • Experience supporting Marketing or Growth organizations.
  • Experience with Business Intelligence or Data Science teams.
  • Experience presenting to senior leadership.
  • Experience with marketing measurement and experimentation.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
San Bruno, California US-08848: The annual salary range for this position is $104,000.00 - $202,000.00
Bentonville, Arkansas US-09401: The annual salary range for this position is $80,000.00 - $155,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor’s degree in Business, Finance, Accounting, Statistics, or related field and 2 years' experience in data analytics or related field OR 4 years'
experience in data analytics or related field. Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Certificate in business analytics, data mining, or statistical analysis Masters: Business Administration, Masters: Information Systems, Masters: Statistics Primary Location... 850 Cherry Ave, San Bruno, CA 94066-3031, United States of America Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

What Walmart employees say

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Get the full story on Breakroom

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About Walmart

Sourced by ZipRecruiter

From our humble beginnings as a small discount retailer in Rogers, Ark., Walmart has opened thousands of stores in the U.S. and expanded internationally. Through innovation, we're creating a seamless experience to let customers shop anytime and anywhere online and in stores. We are creating opportunities and bringing value to customers and communities around the globe. Walmart operates approximately 10,500 stores and clubs in 19 countries and eCommerce websites. We employ 2.1 million associates around the world — nearly 1.6 million in the U.S. alone.

Industry

Retail and transportation and warehousing

Company size

10,000+ Employees

Headquarters location

Bentonville, AR, US

Social media

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