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Marketing Intelligence Analyst Jobs (NOW HIRING)

Cooley

Competitive Intelligence Analyst

Chicago, IL

Knowledge of market analysis/business/competitive intelligence resources and marketing and business terminology * Knowledge and experience conducting research using external tools such as PitchBook ...

Cooley LLP

Competitive Intelligence Analyst

Chicago, IL · On-site

Knowledge of market analysis/business/competitive intelligence resources and marketing and business terminology * Knowledge and experience conducting research using external tools such as PitchBook ...

Jobtailor

$120 - $180/hr

Lead, coach, and develop a team of performance marketers and data analysts * Act as a trusted ... years in marketing intelligence or performance marketing * Proven experience leading ...

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How much do marketing intelligence analyst jobs pay per year?

As of Aug 10, 2026, the average yearly pay for marketing intelligence analyst in the United States is $81,694.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,000.00 and $97,500.00 per year, depending on experience, location, and employer.

What is the difference between Marketing Intelligence Analyst vs Market Research Analyst?

AspectMarketing Intelligence AnalystMarket Research Analyst
CredentialsBachelor's in Marketing, Business, or related field; certifications like CIM or Market Research SocietyBachelor's in Marketing, Business, or Statistics; certifications like CASRO or Insights Association
Work EnvironmentCorporate marketing teams, data analysis departmentsResearch firms, consulting agencies, corporate marketing teams
Industry UsageUsed across industries to inform marketing strategiesCommonly employed in market research firms and consulting
Search & Comparison IntentUnderstanding roles, skills, and career pathsComparing research methods and insights generation

The Marketing Intelligence Analyst focuses on analyzing market data to inform strategic decisions, while the Market Research Analyst conducts research to gather consumer insights and market trends. Both roles require similar credentials and often work in overlapping environments, but their primary focus differs: intelligence analysts emphasize data analysis for strategic insights, whereas research analysts focus on collecting and interpreting market data.

What are some common challenges faced by marketing intelligence analysts and how can they be overcome?

Marketing Intelligence Analysts often encounter challenges such as synthesizing large volumes of disparate data, ensuring data accuracy, and translating insights into actionable recommendations for stakeholders. Staying updated with the latest analytical tools and industry trends, collaborating closely with marketing and sales teams, and developing strong communication skills can help overcome these hurdles. Additionally, prioritizing tasks and focusing on impactful metrics ensures that analysts provide relevant insights that drive business growth.

What does a marketing intelligence analyst do?

A Marketing Intelligence Analyst is responsible for collecting, analyzing, and interpreting data related to market trends, customer behavior, and the competitive landscape. They use various data sources and analytical tools to provide insights that inform marketing strategies and business decisions. Their work helps companies identify new opportunities, optimize marketing campaigns, and stay ahead of competitors. Ultimately, they play a key role in ensuring that marketing efforts are data-driven and aligned with organizational goals.

What are the key skills and qualifications needed to thrive as a marketing intelligence analyst, and why are they important?

To thrive as a Marketing Intelligence Analyst, you need strong analytical abilities, statistical knowledge, and a background in marketing or business, often supported by a relevant degree. Familiarity with data analytics platforms (like Tableau, Google Analytics, or Power BI), CRM systems, and advanced Excel skills are typically required. Attention to detail, critical thinking, and effective communication are vital soft skills that enable you to interpret data insights and present them to stakeholders. These skills and qualities are crucial for driving data-driven decisions and shaping effective marketing strategies.
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Marketing Intelligence Analyst jobs near you
Infographic showing various Marketing Intelligence Analyst job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 9% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $81,694 per year, or $39.3 per hour.

Business Intelligence Analyst III, Marketing Analytics

AAA Life Insurance Company

Livonia, MI • On-site

Full-time

Re-posted 23 days ago

Job description

Why AAA Life

AAA Life is a respected and trusted American brand that has been focusing on Life Insurance and Annuity Products since 1969. At AAA Life we have over 1.8 million policies where we take pride in earning the trust of our policyholders who understand our promise to be there for them – and their families – when we’re needed most. By joining the AAA Life team, you are joining a company that genuinely cares about helping each other, with a devotion to protect the lives of those around us. We embrace a diverse, equitable, inclusive culture where all associates can feel a sense of belonging and use their unique talents and perspective to influence, innovate, motivate, and thrive.

How You’ll Work

Work Solution: Hybrid


What You'll Do

As a Business Intelligence and Marketing Analyst, you will be responsible for delivering insights and recommendations related to the marketing of AAA Life’s various products. You will partner with marketing staff, marketing data managers, and other data analysts and data scientists to identify business questions, gather data, perform appropriate analyses, and deliver insights and recommendations. This role requires proficiency in SQL, R or Python, a visualization tool such as Power BI or Tableau, and a passion for delivering actionable insights and driving the growth of the organization.
  • Design, build, and automate user friendly PowerBI dashboards to enable data-driven decision making by our stakeholders, including:
    • Developing data quality frameworks
    • Creating standardized reporting templates
    • Conducting advanced customer segmentation analyses
    • Conducting advanced modeling decile analyses
    • Supporting strategic planning with actionable data-driven insights
  • Track marketing initiatives, produce 360-degree campaign results analysis, validating against forecast and plan, proactively identifying actionable opportunities for results improvement, providing status reports and strategic recommendations to business stakeholders. Specifically, focus on:
    • Increasing dashboard efficiency
    • Increasing insight impact
    • Process automation success rates
    • Shortened time to deliver actionable insights
  • Collaborate with marketing stakeholders to identify business questions and challenges, then perform appropriate analyses and deliver actionable insights and recommendations.
  • Work with marketing data team and service providers to ensure data is complete, correct, and suitable for analysis.
  • Design and conduct hypothesis testing (A/B testing and multi-variate testing) to evaluate the effectiveness marketing activities or strategies
  • Maintain clean and organized documentation of data, methodologies, and results in a central depository.
  • Identify opportunities for automation in existing processes to improve overall efficiency. Recommend new processes to enhance efficiency and performance.
  • Back up data scientists and modelers whenever business requires. Comfortable with building statistical models, using ML/AI platforms and algorithms, and marketing technology.
  • Actively seek out innovation and optimization use cases and experiments that will result in organizational transformation and sales and profit improvements. 

Qualifications

Basic Required Qualifications:

  • Possess strong analytical and problem-solving skills. Able to effectively communicate complex analytical findings in a candid, clear, and concise way with both technical and non-technical audiences. Able to present findings persuasively. 
  • Can maintain perspective between the big picture and the tactical details. Remains aligned with the organization’s strategic plan 
  • Capable of maintaining solid working relationships with other people. Works well as part of a team 
  • Stellar attention to detail, including maintaining accuracy and consistency across a suite of analytics assets, keeping documentation up to date, and proactively identifying and addressing any quality concerns.
  • Self-starter with the ability to identify priorities and focus on items with high business impact
  • Demonstrated ability to translate business requirements into automated reporting solutions. Understanding of marketing metrics and KPIs with focus on automated tracking. Proven track record of implementing report automation and self-service analytics  

Preferred Qualifications:

  • Preferred: Master’s degree in Statistics, Mathematics, Data Science, Business Analytics, or related field
  • Bachelor’s degree in Statistics, Mathematics, Economics, Data Science, Business Analytics, or related field 
  • 5+ years of experience in business analytics 
    • Proficiency in SQL, Python or R, and visualization tools such as Power BI.
    • Proficiency in cloud platforms (AWS, Azure, Google Cloud) 
    • Understanding Machine Learning frameworks 
    • Proficiency in version control systems (Git) 
  • Experienced with cloud platforms such as AWS, Azure, and Google Cloud. Familiar with big data technologies (Spark, Hadoop) 
  • In-depth experience with hypothesis testing, including test design and analysis in marketing, including both digital marketing and direct mail. 
  • Advanced training or academic focus in non-parametric statistics, resampling methods, or Bayesian approaches for small sample inference 
  • Experience applying sequential testing or multi-armed bandit approaches to maximize insights from limited samples in marketing contexts 
  • Experience with data visualization best practices and automated dashboard design. 
  • Experience with compliance and Data Governance  
    • Data privacy compliance (GDPR, CCPA) 
    • Ethical data handling practices 
    • Data security best practices 

While performing the duties of this job, the employee is frequently required to stand, walk, sit, use hands to finger, handle, or feel, talk, hear and concentrate. Specific vision abilities required by this job include close vision, distance vision, depth perception, and ability to adjust focus.

This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements. Reasonable accommodation will be made for otherwise qualified applicants as needed to enable them to fulfill these requirements.

We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

AAA Life Insurance Company does not offer immigration sponsorship for this position. This includes visa types such as H-1B, TN, and STEM OPT. Please do not apply if you currently require or may require employer-sponsored immigration support now or in the future.

#LI-Hybrid


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