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Marketing Performance Analyst Jobs (NOW HIRING)

Incubator Lab

Performance Marketing Analyst

Miami, FL · Remote

$4.0K - $5.0K/mo

Role Objective As a Performance Marketing Analyst at IncubatorLab.ai, you will be the daily eyes on our paid advertising across Meta and Google. You will serve as the connective tissue between our ...

Vail Resorts

Director, Marketing Performance Analytics

UT · Remote

$150K - $185K/yr

The Director of Marketing Performance Analytics is responsible for leading the enterprise analytics capabilities that drive measurable improvements in marketing performance across Vail Resorts' guest ...

Vail Resorts

$150K - $185K/yr

The Director of Marketing Performance Analytics is responsible for leading the enterprise analytics capabilities that drive measurable improvements in marketing performance across Vail Resorts' guest ...

Vail Resorts

$150K - $185K/yr

The Director of Marketing Performance Analytics is responsible for leading the enterprise analytics capabilities that drive measurable improvements in marketing performance across Vail Resorts' guest ...

Vail Resorts Corporate

$150K - $185K/yr

The Director of Marketing Performance Analytics is responsible for leading the enterprise analytics capabilities that drive measurable improvements in marketing performance across Vail Resorts' guest ...

Vail Resorts

$150K - $185K/yr

The Director of Marketing Performance Analytics is responsible for leading the enterprise analytics capabilities that drive measurable improvements in marketing performance across Vail Resorts' guest ...

Vail Resorts

$150K - $185K/yr

The Director of Marketing Performance Analytics is responsible for leading the enterprise analytics capabilities that drive measurable improvements in marketing performance across Vail Resorts' guest ...

Vail Resorts

$150K - $185K/yr

The Director of Marketing Performance Analytics is responsible for leading the enterprise analytics capabilities that drive measurable improvements in marketing performance across Vail Resorts' guest ...

Vail Resorts

$150K - $185K/yr

The Director of Marketing Performance Analytics is responsible for leading the enterprise analytics capabilities that drive measurable improvements in marketing performance across Vail Resorts' guest ...

Vail Resorts

$150K - $185K/yr

The Director of Marketing Performance Analytics is responsible for leading the enterprise analytics capabilities that drive measurable improvements in marketing performance across Vail Resorts' guest ...

Vail Resorts

$150K - $185K/yr

The Director of Marketing Performance Analytics is responsible for leading the enterprise analytics capabilities that drive measurable improvements in marketing performance across Vail Resorts' guest ...

Vail Resorts

$150K - $185K/yr

The Director of Marketing Performance Analytics is responsible for leading the enterprise analytics capabilities that drive measurable improvements in marketing performance across Vail Resorts' guest ...

Vail Resorts

Director, Marketing Performance Analytics

MO · Remote

$150K - $185K/yr

The Director of Marketing Performance Analytics is responsible for leading the enterprise analytics capabilities that drive measurable improvements in marketing performance across Vail Resorts' guest ...

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Marketing Performance Analyst information

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How much do marketing performance analyst jobs pay per hour?

As of Jul 24, 2026, the average hourly pay for marketing performance analyst in the United States is $50.32, according to ZipRecruiter salary data. Most workers in this role earn between $49.52 and $50.96 per hour, depending on experience, location, and employer.

How does a Marketing Performance Analyst typically collaborate with other departments to drive campaign success?

Marketing Performance Analysts frequently work cross-functionally, partnering closely with marketing strategists, digital campaign managers, and sales teams. They provide actionable insights by interpreting data and presenting clear reports, ensuring all stakeholders understand campaign performance and areas for improvement. Collaboration often involves regular meetings to align on KPIs, discuss findings, and recommend optimizations, making strong communication skills essential. This teamwork not only helps fine-tune campaigns in real time but also fosters a data-driven culture across the organization.

What does a Marketing Performance Analyst do?

A Marketing Performance Analyst is responsible for tracking, analyzing, and reporting on the effectiveness of marketing campaigns and initiatives. They use data and analytics tools to evaluate key metrics such as ROI, conversion rates, and customer engagement. Their insights help marketing teams make data-driven decisions to optimize future campaigns and improve overall marketing performance. Analysts often work closely with marketing managers, digital strategists, and sales teams to ensure marketing goals are met.

What are the key skills and qualifications needed to thrive as a Marketing Performance Analyst, and why are they important?

To thrive as a Marketing Performance Analyst, you need strong analytical skills, proficiency in data interpretation, and usually a degree in marketing, business, or a quantitative field. Familiarity with analytics tools such as Google Analytics, Tableau, and marketing automation systems, as well as experience with Excel and SQL, are typically required. Strong communication, problem-solving, and attention to detail help analysts effectively share insights and collaborate with cross-functional teams. These skills are crucial for driving data-driven marketing strategies and optimizing campaign performance.

What is the difference between Marketing Performance Analyst vs Digital Marketing Specialist?

AspectMarketing Performance AnalystDigital Marketing Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; certifications like Google AnalyticsBachelor's in Marketing, Communications, or related; certifications like Google Ads
Work EnvironmentData-driven roles, analytics teams, marketing departmentsCreative teams, campaign management, digital platforms
Employer & Industry UsageUsed across industries focusing on data analysis and campaign performanceCommon in advertising, e-commerce, and digital media companies
Search & Comparison IntentFocuses on analyzing marketing data and performance metricsFocuses on executing and managing digital marketing campaigns

The main difference is that a Marketing Performance Analyst primarily analyzes marketing data to assess campaign effectiveness, while a Digital Marketing Specialist actively manages digital campaigns. Both roles require similar credentials but differ in focus: analysis versus execution.

More about Marketing Performance Analyst jobs
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Marketing Performance Analyst jobs near you
Infographic showing various Marketing Performance Analyst job openings in the United States as of July 2026, with employment types broken down into 89% Full Time, 6% Part Time, 1% Temporary, and 4% Contract. Highlights an 83% Physical, 7% Hybrid, and 10% Remote job distribution, with an average salary of $104,660 per year, or $50.3 per hour.
Marketing Performance Data Analyst

Marketing Performance Data Analyst

Filevine

Salt Lake City, UT

Full-time

Posted 29 days ago

Job description

Filevine is a Legal AI company delivering Legal Operating Intelligence for the future of legal work. Grounded in a singular system of truth, Filevine brings together data, documents, workflows, and teams into one unified platform—where modern legal work happens with clarity and consistency.
 
Powered by LOIS, the Legal Operating Intelligence System, Filevine connects context across every matter to transform legal operations from reactive to proactive. LOIS reads, understands, and reasons across your data to surface insight, automate complexity, and give professionals the clarity and confidence to see more, know more, and do more. Fueled by a team of exceptional collaborators and innovators, Filevine’s rapid growth has earned AI awards and recognition from Deloitte and Inc. as one of the most innovative and fastest-growing technology companies in the country.

Role Summary:
The Marketing Performance Data Analyst will be responsible for driving marketing intelligence and performance visibility across the go-to-market organization. This role involves building and maintaining reporting infrastructure in DOMO to track SaaS marketing KPIs, funnel health, and pipeline performance. The ideal candidate brings a solid understanding of SaaS metrics and modern dashboarding best practices, and is eager to grow into a senior analytics role by learning the full depth of our business — from lead generation through customer lifecycle.
Key Responsibilities

Marketing Performance Reporting — Own and execute reporting for core SaaS marketing and GTM KPIs including MQL/SQL volume, lead-to-opportunity conversion rates, pipeline velocity, CAC, LTV, channel attribution, and campaign ROI. Partner with Marketing and Revenue Operations to troubleshoot data discrepancies and evolve reporting as business needs shift.

Business Intelligence & Dashboarding — Design, develop, and maintain marketing performance dashboards in DOMO, applying strong dashboarding principles (clear hierarchy, actionable metrics, appropriate drill-downs, minimal noise). Perform ad-hoc analyses to support Marketing and Revenue Operations teams. Translate complex data into clear, compelling visual stories that drive decision-making.

Funnel & Pipeline Analytics — Serve as the go-to analyst for marketing funnel and pipeline reporting — tracking stage-over-stage conversion, identifying bottlenecks, and surfacing insights that help the GTM team optimize spend and effort. Develop and maintain KPI definitions and measurement frameworks aligned to SaaS best practices.

Workflow Automation & Data Operations — Build and maintain automated data feeds, alerts, and notification workflows within DOMO. Streamline recurring reporting processes to reduce manual effort and improve data freshness. Support DOMO administration, staying current with platform releases and capabilities.
Required Skills & Qualifications

DOMO — Strong hands-on experience with DOMO is required. You should be comfortable building dashboards, dataflows, and automated alerts — and have opinions about how to do it well.

SaaS Marketing Metrics — Solid working knowledge of key SaaS KPIs and marketing metrics: MQL, SQL, pipeline coverage, conversion rates, CAC, LTV, payback period, funnel velocity, and attribution modeling. You should be able to speak fluently about what these mean and why they matter.

Dashboarding Best Practices — You understand what makes a dashboard useful versus decorative. Experience applying design principles like progressive disclosure, consistent KPI framing, and audience-appropriate detail.
Additional Qualifications

HubSpot — Familiarity with HubSpot's marketing and CRM tools is a plus, particularly for understanding campaign data, lead workflows, and reporting integrations.

Salesforce — Working knowledge of Salesforce data structures is a plus for integration and funnel reporting, but not required.

SQL — Basic familiarity with SQL concepts is a plus. This role won't require query writing initially, but a foundational understanding will serve you well as you grow into more advanced analytics over time. (Think of it less as a job requirement and more as a career investment.)
Growth Opportunity: This role is designed for someone who wants to grow with the company. You'll start by owning marketing analytics and progressively expand into broader business intelligence as you learn the nuances of our data, our customers, and our operations. We're looking for curiosity and ambition — not just someone who can build a dashboard, but someone who asks why the numbers look that way.

 
Filevine is an Equal Opportunity Employer. Qualifications for employment, promotion and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, veteran status, or other legally protected class. Filevine is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or accommodation due to disability, or if you have concerns related to Filevine’s equal employment opportunities, you may contact us at legal@filevine.com
 
Cool Company Benefits:
- A dynamic, rapidly growing company, focused on helping organizations thrive 
- Medical, Dental, & Vision Insurance (for full-time employees)
- Competitive & Fair Pay
- Maternity & paternity leave (for full-time employees)
- Short & long-term disability
- Opportunity to learn from a dedicated leadership team
- Top-of-the-line company swag
 
Privacy Policy Notice
Filevine will handle your personal information according to what’s outlined in our Privacy Policy.
 
Communication about this opportunity, or any open role at Filevine, will only come from representatives with email addresses using "filevine.com". Other addresses reaching out are not affiliated with Filevine and should not be responded to.
 

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.