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Marketing Performance Analyst Jobs (NOW HIRING)

Aquent

Performance Marketing Analyst

Atlanta, GA · On-site

$25 - $28/hr

Monitor, analyze, and optimize performance marketing metrics across diverse channels, including Paid & Organic Search, Social Media, and Email. * Design, build, and maintain standardized marketing ...

SharkNinja

Performance Marketing Analyst

Needham, MA · On-site

Overview The Performance Marketing Analyst is a critical role as a part of an integrated SharkNinja analytics & media team and essential in driving the profitable growth of the business. You will ...

Roselle Center for Healing

$70 - $95/hr

S. News & World Report is seeking a hands‑on, analytical Paid Search & Social Marketing ... Build, launch, and manage daily performance campaigns across search engines (Google Ads, Microsoft ...

SharkNinja

Performance Marketing Analyst

Needham, MA · On-site

Overview The Performance Marketing Analyst is a critical role as a part of an integrated SharkNinja analytics & media team and essential in driving the profitable growth of the business. You will ...

Vail Resorts

$150K - $185K/yr

The Director of Marketing Performance Analytics is responsible for leading the enterprise analytics capabilities that drive measurable improvements in marketing performance across Vail Resorts' guest ...

Vail Resorts

Director, Marketing Performance Analytics

MO · Remote

$150K - $185K/yr

The Director of Marketing Performance Analytics is responsible for leading the enterprise analytics capabilities that drive measurable improvements in marketing performance across Vail Resorts' guest ...

Vail Resorts Corporate

$150K - $185K/yr

The Director of Marketing Performance Analytics is responsible for leading the enterprise analytics capabilities that drive measurable improvements in marketing performance across Vail Resorts' guest ...

Vail Resorts

$150K - $185K/yr

The Director of Marketing Performance Analytics is responsible for leading the enterprise analytics capabilities that drive measurable improvements in marketing performance across Vail Resorts' guest ...

Vail Resorts

$150K - $185K/yr

The Director of Marketing Performance Analytics is responsible for leading the enterprise analytics capabilities that drive measurable improvements in marketing performance across Vail Resorts' guest ...

Vail Resorts

$150K - $185K/yr

The Director of Marketing Performance Analytics is responsible for leading the enterprise analytics capabilities that drive measurable improvements in marketing performance across Vail Resorts' guest ...

Vail Resorts

$150K - $185K/yr

The Director of Marketing Performance Analytics is responsible for leading the enterprise analytics capabilities that drive measurable improvements in marketing performance across Vail Resorts' guest ...

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How much do marketing performance analyst jobs pay per hour?

As of Sep 3, 2026, the average hourly pay for marketing performance analyst in the United States is $50.32, according to ZipRecruiter salary data. Most workers in this role earn between $49.52 and $50.96 per hour, depending on experience, location, and employer.

What does a Marketing Performance Analyst do?

A Marketing Performance Analyst is responsible for tracking, analyzing, and reporting on the effectiveness of marketing campaigns and initiatives. They use data and analytics tools to evaluate key metrics such as ROI, conversion rates, and customer engagement. Their insights help marketing teams make data-driven decisions to optimize future campaigns and improve overall marketing performance. Analysts often work closely with marketing managers, digital strategists, and sales teams to ensure marketing goals are met.

How does a Marketing Performance Analyst typically collaborate with other departments to drive campaign success?

Marketing Performance Analysts frequently work cross-functionally, partnering closely with marketing strategists, digital campaign managers, and sales teams. They provide actionable insights by interpreting data and presenting clear reports, ensuring all stakeholders understand campaign performance and areas for improvement. Collaboration often involves regular meetings to align on KPIs, discuss findings, and recommend optimizations, making strong communication skills essential. This teamwork not only helps fine-tune campaigns in real time but also fosters a data-driven culture across the organization.

What are the key skills and qualifications needed to thrive as a Marketing Performance Analyst, and why are they important?

To thrive as a Marketing Performance Analyst, you need strong analytical skills, proficiency in data interpretation, and usually a degree in marketing, business, or a quantitative field. Familiarity with analytics tools such as Google Analytics, Tableau, and marketing automation systems, as well as experience with Excel and SQL, are typically required. Strong communication, problem-solving, and attention to detail help analysts effectively share insights and collaborate with cross-functional teams. These skills are crucial for driving data-driven marketing strategies and optimizing campaign performance.

What is the difference between Marketing Performance Analyst vs Digital Marketing Specialist?

AspectMarketing Performance AnalystDigital Marketing Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; certifications like Google AnalyticsBachelor's in Marketing, Communications, or related; certifications like Google Ads
Work EnvironmentData-driven roles, analytics teams, marketing departmentsCreative teams, campaign management, digital platforms
Employer & Industry UsageUsed across industries focusing on data analysis and campaign performanceCommon in advertising, e-commerce, and digital media companies
Search & Comparison IntentFocuses on analyzing marketing data and performance metricsFocuses on executing and managing digital marketing campaigns

The main difference is that a Marketing Performance Analyst primarily analyzes marketing data to assess campaign effectiveness, while a Digital Marketing Specialist actively manages digital campaigns. Both roles require similar credentials but differ in focus: analysis versus execution.

Do marketing performance analysts make a lot of money?

Marketing performance analysts typically earn a competitive salary that varies based on experience, location, and industry. Entry-level roles may start around $50,000 annually, while experienced analysts can earn over $80,000 or more, especially with certifications in analytics tools like Google Analytics or Tableau. The role often requires strong analytical skills and knowledge of digital marketing metrics.
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Marketing Performance Analyst jobs near you
Infographic showing various Marketing Performance Analyst job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution, with an average salary of $104,660 per year, or $50.3 per hour.

Performance Marketing Analyst

Watershed Informatics

Cambridge, MA • On-site

Full-time

Re-posted 12 days ago

Job description

About Watershed
Our vision is to become the leading biocomputing platform. The future of biology is in big data analysis, and we are on a mission to accelerate digital drug discovery with the Watershed Bio platform. Watershed enables scientists to conduct all essential analysis - from lab data to plot - with a single software platform.
We have attracted some of the best bioinformatics, engineering, and commercial talent, and we are growing! Join a team that's intellectually curious with a bias for action. Headquartered in Cambridge, Massachusetts, we are a team of people committed to empowering scientists to change lives - aiming to bring transformational change to a $40 billion industry.
About the Role
Watershed Bio is hiring a Performance Marketing Analyst to integrate and own reporting for all digital marketing activity for our growth stage biocomputing platform. You will assess & combine data from Watershed's digital channels (including: website visitor behavior, gated content downloads, and PPC advertising metrics). You will understand how this data translates to our sales pipeline, analyze how we can optimize marketing spend to drive business growth, and advise & empower leadership to make data-driven decisions.
The right person will have a strong background in building reports and analyzing digital marketing activity across many fields. You should be a stickler for accountability and accuracy - and pride yourself on delivering actionable insights.
Responsibilities
  • Own marketing and sales reporting for leadership and our commercial team. Draw on data from Salesforce, Webflow, Google Ads, Google Analytics, and other sources.
  • Serve as subject matter expert for all online marketing data sources. Be the backstop for accuracy and guarantee the validity of reports and metrics presented to leadership.
  • Analyze cost-per-click, cost-per-lead, and click-through-rates and advise on how to optimize marketing performance.
  • Collaborate cross-functionally to identify and deliver the best paid media opportunities to drive business growth.

Required Qualifications
  • Bachelor's Degree, preferably in Marketing, Business, Economics, or Data Science
  • 3+ years of experience creating, delivering, and interpreting commercial reports drawing from Salesforce, Google AdWords, Google Analytics, Webflow, and other digital marketing data sources.
  • Strong analytical and problem-solving skills with a demonstrated track record identifying and resolving inconsistencies in commercial data to drive B2B growth.
  • A perfectionist approach and ownership mentality toward analysis and reporting metrics. You take the ramifications of data-guided decision-making seriously.
  • Experience presenting reports to leadership in a team setting from a marketing, finance, or consulting perspective.

Apply