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How much do marketing performance analyst jobs pay per hour?

As of Jun 15, 2026, the average hourly pay for marketing performance analyst in the United States is $50.32, according to ZipRecruiter salary data. Most workers in this role earn between $49.52 and $50.96 per hour, depending on experience, location, and employer.

How does a Marketing Performance Analyst typically collaborate with other departments to drive campaign success?

Marketing Performance Analysts frequently work cross-functionally, partnering closely with marketing strategists, digital campaign managers, and sales teams. They provide actionable insights by interpreting data and presenting clear reports, ensuring all stakeholders understand campaign performance and areas for improvement. Collaboration often involves regular meetings to align on KPIs, discuss findings, and recommend optimizations, making strong communication skills essential. This teamwork not only helps fine-tune campaigns in real time but also fosters a data-driven culture across the organization.

What does a Marketing Performance Analyst do?

A Marketing Performance Analyst is responsible for tracking, analyzing, and reporting on the effectiveness of marketing campaigns and initiatives. They use data and analytics tools to evaluate key metrics such as ROI, conversion rates, and customer engagement. Their insights help marketing teams make data-driven decisions to optimize future campaigns and improve overall marketing performance. Analysts often work closely with marketing managers, digital strategists, and sales teams to ensure marketing goals are met.

What are the key skills and qualifications needed to thrive as a Marketing Performance Analyst, and why are they important?

To thrive as a Marketing Performance Analyst, you need strong analytical skills, proficiency in data interpretation, and usually a degree in marketing, business, or a quantitative field. Familiarity with analytics tools such as Google Analytics, Tableau, and marketing automation systems, as well as experience with Excel and SQL, are typically required. Strong communication, problem-solving, and attention to detail help analysts effectively share insights and collaborate with cross-functional teams. These skills are crucial for driving data-driven marketing strategies and optimizing campaign performance.

Do marketing analysts get paid well?

Marketing Performance Analysts typically earn competitive salaries that vary based on experience, location, and industry. Entry-level roles may start lower, while experienced analysts with skills in data analysis and marketing tools can command higher pay, often supplemented with bonuses or benefits.

What is a marketing performance analyst?

A marketing performance analyst is a professional who evaluates the effectiveness of marketing campaigns using data analysis tools and techniques. They track key metrics, generate reports, and provide insights to optimize marketing strategies and improve return on investment.

What is the difference between Marketing Performance Analyst vs Digital Marketing Specialist?

AspectMarketing Performance AnalystDigital Marketing Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; certifications like Google AnalyticsBachelor's in Marketing, Communications, or related; certifications like Google Ads
Work EnvironmentData-driven roles, analytics teams, marketing departmentsCreative teams, campaign management, digital platforms
Employer & Industry UsageUsed across industries focusing on data analysis and campaign performanceCommon in advertising, e-commerce, and digital media companies
Search & Comparison IntentFocuses on analyzing marketing data and performance metricsFocuses on executing and managing digital marketing campaigns

The main difference is that a Marketing Performance Analyst primarily analyzes marketing data to assess campaign effectiveness, while a Digital Marketing Specialist actively manages digital campaigns. Both roles require similar credentials but differ in focus: analysis versus execution.

Which pays more, HR or marketing?

Marketing Performance Analysts typically earn higher salaries than HR professionals, especially in roles requiring data analysis, digital marketing skills, and proficiency with tools like Excel or marketing platforms. Salaries vary by industry, experience, and location, but generally, marketing roles tend to have higher compensation due to their focus on revenue generation and strategic impact.

Is performance marketing a high paying job?

Performance marketing analysts often earn competitive salaries that can increase with experience, certifications, and skills in data analysis and digital advertising platforms. Salaries vary by industry, location, and company size, but the role generally offers strong earning potential compared to other marketing positions.
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Marketing Performance Analyst jobs near you
Infographic showing various Marketing Performance Analyst job openings in the United States as of June 2026, with employment types broken down into 91% Full Time, 8% Part Time, and 1% Contract. Highlights an 81% Physical, 8% Hybrid, and 11% Remote job distribution, with an average salary of $104,660 per year, or $50.3 per hour.
Performance Marketing Analyst

Performance Marketing Analyst

Mason Interactive

Brooklyn, NY • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 9 days ago

Job description

Mason Interactive is seeking a Performance Marketing Analyst to join our dynamic team. This role, ideal for ambitious individuals early in their marketing career, blends the flexibility of hybrid work with a robust package of benefits, including a competitive salary, comprehensive medical insurance, unlimited PTO, sick days, and quarterly team-building events.


Join our team of 30 professionals working with around 50 clients, and embark on a journey to enhance performance marketing strategies. Under the guidance of an experienced Manager, you will specialize in either Social or Search marketing strategies, delivering insights, optimizations, and pacing for a selection of clients. This role is your gateway to becoming a key player in our clients' growth, mastering management skills, and broadening your expertise across various platforms.


Essential Skills:

  • Minimum of one year's experience in an agency setting.
  • Proficiency in Keyword Research using tools like Google Keyword Planner and SEMRush.
  • A keen interest in mastering Google and/or Facebook advertising.
  • Strong writing skills for creating compelling ad copies.
  • Experience with Google Ads or Facebook Ads Manager.


Preferred Qualifications:

  • Google Ads certification.
  • Google Analytics certification.
  • Facebook Blueprint certification.


Responsibilities:

  • Work within a team of 3-5, managing 4-5 accounts to drive client success across online platforms.
  • Collaborate with a Performance Marketing Supervisor to optimize budget allocation, create impactful ad copy, enhance sales strategies, handle complex issues, explore new platforms, provide detailed client reports, participate in strategic planning, and maintain client communications.


Compensation & Benefits:

  • Hybrid work schedule with at least 2 in-office days per week; initial 90 days require more on-site presence for training.
  • Paid holidays and unlimited PTO.
  • Comprehensive benefits package, including 401K Matching, health, dental, and vision insurance.


Mason Interactive is committed to equal employment opportunities, assessing every application based on merit, without regard to race, color, religion, gender, or any other protected categories.

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