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Direct Marketing Analyst Jobs (NOW HIRING)

AARP

Marketing Analyst

Washington, DC · On-site

$73K/yr

The Marketing Analyst - Driver Safety supports the development and execution of multi-channel ... efforts across direct mail, email, and local marketing initiatives that promote safe driving ...

Reli.

Marketing Analyst

Cerritos, CA · On-site

$75K - $90K/yr

... Analyst. In this role, you will be a key contributor to managing and optimizing our Amazon Ads ... We are looking for a candidate with 2-3 years of direct, hands-on experience managing and ...

Chord Energy

Marketing Analyst

Houston, TX · On-site

Position Summary The Marketing Analyst will be responsible for supporting commercial business ... This position reports directly to the Commercial Midstream Director and is located in downtown ...

Collabera

Marketing Analyst

New York, NY · On-site

... direct placement services to global 2000 corporations. For consultants and employees, Collabera ... Awards and Recognitions --Staffing Industry Analysts: Best Staffing Firm to Work For (2016, 2015 ...

University of Utah

Marketing Analyst

Campus, IL

... Director of Prospect Alerts, the Prospect Research Analyst will be tasked with supporting the ... marketing, journalism, business intelligence, or technical writing. Preferences The ideal candidate ...

Reli.

Marketing Analyst

Cerritos, CA

$75K - $90K/yr

... Analyst. In this role, you will be a key contributor to managing and optimizing our Amazon Ads ... We are looking for a candidate with 2-3 years of direct, hands-on experience managing and ...

University of Utah

Marketing Analyst

Campus, IL

... Director of Prospect Alerts, the Prospect Research Analyst will be tasked with supporting the ... marketing, journalism, business intelligence, or technical writing. Preferences The ideal candidate ...

University of Utah

Marketing Analyst

Salt Lake City, UT · On-site

... Director of Prospect Alerts, the Prospect Research Analyst will be tasked with supporting the ... marketing, journalism, business intelligence, or technical writing. Preferences The ideal candidate ...

Collabera

Marketing Analyst

Boston, MA · On-site

... direct placement services to global 2000 corporations. For consultants and employees, Collabera ... Working with the Senior Marketing Analyst this position works to extract and analyze trademark and ...

AEG

Digital Marketing Analyst

Saint Paul, MN · On-site

$55K - $65K/yr

Digital Marketing Analyst - $55,000 - $65,000 annually Position Summary: The Digital Marketing ... Highly motivated, resourceful, and self-directed with the ability to deliver under pressure.

University of Utah

Marketing Analyst

Salt Lake City, UT · On-site

$45K - $60K/yr

... Director of Prospect Alerts, the Prospect Research Analyst will be tasked with supporting the ... marketing, journalism, business intelligence, or technical writing. Preferences The ideal candidate ...

University of Utah

Marketing Analyst

Campus, IL · On-site

... Director of Prospect Alerts, the Prospect Research Analyst will be tasked with supporting the ... marketing, journalism, business intelligence, or technical writing. Preferences The ideal candidate ...

Minnesota Wild

Digital Marketing Analyst

Saint Paul, MN · On-site

$55K - $65K/yr

Digital Marketing Analyst - $55,000 - $65,000 annually Position Summary: The Digital Marketing ... Highly motivated, resourceful, and self-directed with the ability to deliver under pressure.

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Direct Marketing Analyst information

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How much do direct marketing analyst jobs pay per year?

As of May 29, 2026, the average yearly pay for direct marketing analyst in the United States is $50,000.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $50,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Direct Marketing Analyst, and why are they important?

To thrive as a Direct Marketing Analyst, you need strong analytical skills, a background in marketing or statistics, and experience with data interpretation. Familiarity with marketing automation platforms, CRM systems, and data visualization tools like Tableau or Excel is typically required. Attention to detail, critical thinking, and effective communication help you translate complex data into actionable marketing strategies. These skills are crucial for optimizing campaigns, measuring ROI, and driving targeted customer engagement.

How does a Direct Marketing Analyst typically collaborate with other departments to optimize campaign performance?

Direct Marketing Analysts regularly work alongside teams such as creative, sales, and product management to ensure campaigns are data-driven and aligned with business goals. They provide insights from campaign analytics to inform messaging and targeting strategies, and they often participate in cross-functional meetings to review campaign progress and recommend adjustments. This collaborative approach helps ensure that marketing efforts are both creative and effective, ultimately driving improved results for the organization.

What are Direct Marketing Analysts?

Direct Marketing Analysts are professionals who evaluate the effectiveness of direct marketing campaigns, such as emails, mailers, and telemarketing. They analyze data to understand customer responses, segment audiences, and recommend strategies to improve campaign performance. These analysts often use statistical tools and marketing software to track metrics like response rates, conversions, and ROI. Their insights help companies optimize their marketing efforts and achieve better results with targeted communication.

What is the difference between Direct Marketing Analyst vs Digital Marketing Analyst?

AspectDirect Marketing AnalystDigital Marketing Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; certifications like DMA or Google AnalyticsBachelor's in Marketing, Digital Media, or related; certifications like Google Analytics, AdWords
Work EnvironmentOffice-based, focusing on direct mail, email campaigns, telemarketingOnline platforms, social media, website analytics, digital ad campaigns
Employer & Industry UsageRetail, direct mail companies, telemarketing firmsE-commerce, tech companies, digital agencies
Common Search & ComparisonOften compared for campaign strategies and analytics focus

The main difference between a Direct Marketing Analyst and a Digital Marketing Analyst lies in their focus areas. Direct Marketing Analysts primarily handle traditional channels like direct mail and telemarketing, while Digital Marketing Analysts focus on online platforms and digital campaigns. Both roles require similar credentials and are used across various industries, but their work environments and tools differ significantly.

More about Direct Marketing Analyst jobs
What job categories do people searching Direct Marketing Analyst jobs look for? The top searched job categories for Direct Marketing Analyst jobs are:
What are popular job titles related to Direct Marketing Analyst jobs? For Direct Marketing Analyst jobs, the most frequently searched job titles are:
Direct Marketing Analyst jobs near you
Marketing Analyst

Marketing Analyst

AARP

Washington, DC • On-site

$73K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 19 days ago

AARP rating

7.9

Company rating: 7.9 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

102nd of 665 rated non-profit organizations

Job description

Overview
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.
AARP's Community, State and National Affairs (CSN) Group includes Government Relations, Programs, Volunteer Engagement, Community Outreach and Advocacy at the federal, state and local levels. It delivers on AARP's social mission by educating and engaging people 50-plus and their families, strengthening communities, and championing issues that help give people financial and health security.
The Marketing Analyst - Driver Safety supports the development and execution of multi-channel marketing campaigns that advance Driver Safety program goals and measurable outcomes. This role partners closely with Marketing Managers and cross-functional teams to help plan, implement, and execute day-to-day marketing efforts across direct mail, email, and local marketing initiatives that promote safe driving behaviors and program participation. You will support intake and ongoing marketing requests, manage assigned campaign components, and help ensure materials are delivered accurately and on time using established tools and templates. Responsibility for reviewing campaign performance, translating reporting into actionable insights, and adjusting tactics to respond to changing market and audience needs will be critical in this role. Additionally, you will have the opportunity to work with a large nationwide group of volunteers on marketing efforts for driver safety-related programs.
Responsibilities
  • Creates proposals, presentations, and other materials using product information, data, and media insights to maximize sales and program participation.
  • Consults with other internal teams and senior staff to deliver effective programs and other client offerings. May collaborate with external agencies, partners, or clients to shape campaigns and incorporate recommendations.
  • Reviews the success of past marketing campaigns in order to inform future marketing strategies and support reports to leadership. Assesses the competitive landscape and market trends to identify new opportunities and marketing strategies most relevant to the target audiences.
  • Assists in aligning with marketing guidelines, best practices, and brand stewardship for internal and external clients.
  • Assists with planning, creation, production process, and execution of various strategic communications initiatives that support the organization and/or external clients.

Qualifications
  • Bachelor's degree in marketing, communications, or related field.
  • Experience and interest in the area of marketing.
  • Solid organizational skills with the ability to manage multiple tasks and deadlines.
  • Ability to work in a matrix environment with cross-functional teams of employees and volunteers.
  • Comfort reviewing data, reports, and KPIs to help inform marketing strategies.
  • Proficiency with Microsoft Office Suite. Willingness to learn new marketing tools, systems, and processes.

Preferred:
  • Familiarity with marketing operations systems, CRM platforms, or email marketing tools. Exposure to tools such as Salesforce, Zendesk, Adobe Experience Manager, and/or Adobe Analytics.
  • Experience supporting volunteer-based or community-focused programs.

Additional Requirements
  • Regular and reliable job attendance.
  • Effective verbal and written communication skills.
  • Exhibit respect and understanding of others to maintain professional relationships.
  • Independent judgement in evaluation options to make sound decisions.
  • In office/open office environment with the ability to work effectively surrounded by moderate noise.

AARP will not sponsor an employment visa for this position at this time.
Hybrid Work Environment
AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.
Compensation and Benefits
AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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