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Direct Marketing Analyst Jobs (NOW HIRING)

CrossCountry Mortgage

Marketing Analyst

Columbus, OH · On-site

As a Marketing Analyst, this position will be a brand representative for CrossCountry and will be ... Effectively managing and directing incoming marketing phone calls. * Apply training to live ...

Ballerina Farm

Growth Marketing Analyst

Midway, UT · On-site

The Role Ballerina Farm is seeking a highly analytical, detail-oriented Growth Marketing Analyst to support the continued growth of our direct-to-consumer business across paid media, website ...

Groundworks, LLC

Senior Marketing Analyst

Irving, TX · On-site

$100K - $125K/yr

Partner with marketing leaders and the Director of Conversion Optimization & Analytics to support strategic decision-making, not just reporting* Pressure-test assumptions and recommendations using ...

AdvancedMD

Principal Marketing Analyst

South Jordan, UT · On-site

You'll do this in close partnership with the Head of Marketing Analytics & Operations as your direct manager and hands-on collaborator. If you like being the person who makes a marketing organization ...

New

A Groundworks Company

Senior Marketing Analyst

Irving, TX · On-site

$100K - $125K/yr

Partner with marketing leaders and the Director of Conversion Optimization & Analytics to support strategic decision-making, not just reporting * Pressure-test assumptions and recommendations using ...

NEWSPRING CAPITAL INC

Marketing Analyst

Radnor, PA · On-site

Description: The Marketing Analyst serves as a key member of the NewSpring Capital marketing ... Director follow-up. * Assist with managing a complex marketing system to help build brand value ...

Collabera

Marketing Analyst

New York, NY · On-site

Global Marketing & Product Management is a team responsible for global Corporate Card product ... direct experience in Compliance or Operations Excellent analytic and communications skills ...

Plume

Marketing Analyst

Direct exposure to product launches, partnerships, and the broader crypto/TradFi ecosystem. Plume ... Marketing Director Department: Marketing | Location: Remote (United States) Job Summary Plume is ...

NEWSPRING CAPITAL INC

Marketing Analyst

Radnor, PA · On-site

Description The Marketing Analyst serves as a key member of the NewSpring Capital marketing ... Director follow-up. Assist with managing a complex marketing system to help build brand value ...

Collabera

Marketing Analyst

New York, NY · On-site

... direct placement services to global 2000 corporations. For consultants and employees, Collabera ... Awards and Recognitions --Staffing Industry Analysts: Best Staffing Firm to Work For (2016, 2015 ...

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Direct Marketing Analyst information

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$51.5K

How much do direct marketing analyst jobs pay per year?

As of Sep 14, 2026, the average yearly pay for direct marketing analyst in the United States is $50,000.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $50,000.00 per year, depending on experience, location, and employer.

What is a direct marketing analyst?

Direct Marketing Analysts are professionals who evaluate the effectiveness of direct marketing campaigns, such as emails, mailers, and telemarketing. They analyze data to understand customer responses, segment audiences, and recommend strategies to improve campaign performance. These analysts often use statistical tools and marketing software to track metrics like response rates, conversions, and ROI. Their insights help companies optimize their marketing efforts and achieve better results with targeted communication.

How does a direct marketing analyst typically collaborate with other departments to optimize campaign performance?

Direct Marketing Analysts regularly work alongside teams such as creative, sales, and product management to ensure campaigns are data-driven and aligned with business goals. They provide insights from campaign analytics to inform messaging and targeting strategies, and they often participate in cross-functional meetings to review campaign progress and recommend adjustments. This collaborative approach helps ensure that marketing efforts are both creative and effective, ultimately driving improved results for the organization.

What are the key skills and qualifications needed to thrive as a direct marketing analyst, and why are they important?

To thrive as a Direct Marketing Analyst, you need strong analytical skills, a background in marketing or statistics, and experience with data interpretation. Familiarity with marketing automation platforms, CRM systems, and data visualization tools like Tableau or Excel is typically required. Attention to detail, critical thinking, and effective communication help you translate complex data into actionable marketing strategies. These skills are crucial for optimizing campaigns, measuring ROI, and driving targeted customer engagement.

What is the difference between Direct Marketing Analyst vs Digital Marketing Analyst?

AspectDirect Marketing AnalystDigital Marketing Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; certifications like DMA or Google AnalyticsBachelor's in Marketing, Digital Media, or related; certifications like Google Analytics, AdWords
Work EnvironmentOffice-based, focusing on direct mail, email campaigns, telemarketingOnline platforms, social media, website analytics, digital ad campaigns
Employer & Industry UsageRetail, direct mail companies, telemarketing firmsE-commerce, tech companies, digital agencies
Common Search & ComparisonOften compared for campaign strategies and analytics focus

The main difference between a Direct Marketing Analyst and a Digital Marketing Analyst lies in their focus areas. Direct Marketing Analysts primarily handle traditional channels like direct mail and telemarketing, while Digital Marketing Analysts focus on online platforms and digital campaigns. Both roles require similar credentials and are used across various industries, but their work environments and tools differ significantly.

Do direct marketing analysts make a lot of money?

Direct marketing analysts typically earn a median salary that is competitive within marketing and data analysis fields, with earnings varying based on experience, location, and industry. Entry-level analysts may start lower, while experienced professionals with skills in data tools and campaign management can earn higher salaries, often supplemented by bonuses or incentives.

Is a direct marketing analyst a good career?

A direct marketing analyst is a valuable role focused on analyzing marketing campaigns and customer data to improve targeting and ROI. It typically requires skills in data analysis, marketing tools, and communication, with opportunities for advancement in marketing and analytics fields.

Who are the top companies hiring for Direct Marketing Analyst jobs?

The top employers for Direct Marketing Analyst jobs are:

What are popular job titles related to Direct Marketing Analyst jobs?

For Direct Marketing Analyst jobs, the most frequently searched job titles are:

Direct Marketing Analyst jobs near you
Infographic showing various Direct Marketing Analyst job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 78% Full Time, 14% Part Time, and 7% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $50,000 per year, or $24 per hour.

Marketing Analyst

Columbus, OH • On-site

CrossCountry Mortgage
Finance and Insurance • 5 - 10K employees
Learn more about CrossCountry Mortgageexternal

Full-time

Medical, Dental, Vision, Retirement

Re-posted 8 days ago

CrossCountry Mortgage rating

7.4

Company rating: 7.4 out of 10

Based on 27 frontline employees who took The Breakroom Quiz

Job description

CrossCountry Mortgage (CCM) is the nation's number one distributed retail mortgage lender with more than 9,000 employees operating over 700 branches and servicing loans across all 50 states, D.C. and Puerto Rico. Our company has been recognized ten times on the Inc. 5000 list of America's fastest-growing private businesses and has received many awards for our standout culture.
A culture where you can grow! CCM has created an exceptional culture driving employee engagement, exceeding employee expectations, and directly impacting company success. At our core, our entrepreneurial spirit empowers every employee to be who they are to help us move forward together. You'll get unwavering support from all departments and total transparency from the top down.
CCM offers eligible employees a competitive compensation plan and a robust benefits package, including medical, dental, vision, as well as a 401K. We also offer company-provided short-term disability, an employee assistance program, and a wellness program.
Position Overview:
Join the CrossCountry team of over 6,000 employees by launching a career at our newest office in Columbus as a Marketing Analyst. This role will interact with customers to understand their unique needs and how our products can help them solve financial hardships. CrossCountry Mortgage offers a rewarding training program for those seeking an entry-level business role with room for professional growth. During the 3-month training program, trainees will learn about our industry and how clients interact with our social media pages. As a Marketing Analyst, this position will be a brand representative for CrossCountry and will be responsible for contacting those seeking information to determine their best loan options. This role works closely with Senior Loan Advisors and VPs of Mortgage Banking to gain insight into opportunities for advancement. CrossCountry Mortgage pays for pre-licensing education and provides study material for Marketing Analysts to quickly advance into the Loan Advisor role. We have created a fun and rewarding working environment that will ultimately lead to opportunities for advancement.
Job Responsibilities:
  • Taking inbound calls via corporate phone system.
  • Working hands-on with Columbus and Honolulu, HI lending teams.
  • Gaining knowledge of the mortgage industry and understanding successful conversion techniques.
  • Assisting originators in obtaining leads by coordinating communication and transferring identified customers via corporate phone system.
  • Creating individualized customer service experiences for potential prospects.
  • Classifying and distinguishing each lead contacted.
  • Effectively managing and directing incoming marketing phone calls.
  • Apply training to live interactions with clients.

Qualifications and Skills:
  • Bachelor's degree in business administration or related field, preferred.
  • Excellent communication skills.
  • Proficient in Microsoft Outlook and Excel.
  • Adhere to tight deadlines and prioritize.

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. However, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.
CrossCountry Mortgage, LLC offers MORE than a job, we offer a career. Apply now to begin your path to success! careersatccm.com
CrossCountry Mortgage, LLC strives to provide employees with a robust benefit package: https://mycrosscountrybenefits.com
California residents: Please see CrossCountry's privacy statement for information about how CrossCountry collects and uses personal information about California applicants.
CrossCountry Mortgage supports equal employment opportunity in hiring, development and advancement for all qualified persons without regard to race, color, religion, religious creed, national origin, age, physical or mental disability, ancestry, marital status, uniformed service, covered veteran status, citizenship status, sex (including pregnancy, childbirth, and related medical conditions, and lactation), sexual orientation, gender identity, gender expression, transgender status, domestic violence victim status (where applicable), protected hair style or texture, genetic information (testing or characteristics), or any other protected status of an individual or because of the individual's association with a member of a protected group or any other characteristic protected by federal, state, or local law ("Protected Characteristics"). The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that our employees invest in their work represents a significant part of not only our culture, but our reputation. The Company is committed to fostering, cultivating and preserving a culture that welcomes diversity and inclusion.
CrossCountry Mortgage, LLC (NMLS3029) is an FHA Approved Lending Institution and is not acting on behalf of or at the direction of HUD/FHA or the Federal government. To verify licensing, please visit www.NMLSConsumerAccess.org

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