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Direct Marketing Analyst Jobs (NOW HIRING)

Western Alliance Bank

Marketing Analyst

Westlake Village, CA · On-site

$107K - $132K/yr

Design, develop, and maintain analytical models to measure and forecast marketing performance across digital and traditional channels, including paid search, paid social, direct mail, email, website ...

New

Seminolehardrock

Position reports to the Director of Marketing * Utilizes SQL to collect data from various databases to develop reports and perform ad-hoc analysis on projects requested by departmental management

Hose Master LLC

Marketing Analyst

Euclid, OH · On-site

Any other reasonable activity as directed by the Pricing and Marketing Analytics Manager. * QUALIFICATIONS * Bachelor's degree in marketing, quantitative discipline, or business related field * 2+ ...

ARGO

Marketing Analyst

Richardson, TX · On-site

The Marketing Analyst role encompasses ensuring ongoing product suite market competitiveness and ... directed. 4. Marketing Automation a. Oversee the marketing automation strategy inclusive of ...

Hose Master LLC

Marketing Analyst

Euclid, OH · On-site

Any other reasonable activity as directed by the Pricing and Marketing Analytics Manager. * QUALIFICATIONS * Bachelor's degree in marketing, quantitative discipline, or business related field * 2+ ...

Uline

Direct Marketing Manager

Pleasant Prairie, WI · On-site

Direct Marketing Manager Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Are ... Proficient in Microsoft Office and analytical software, including SAS. Benefits * Complete health ...

ULINE

Direct Marketing Manager

Pleasant Prairie, WI · On-site

Direct Marketing Manager Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Are ... Proficient in Microsoft Office and analytical software, including SAS. Benefits * Complete health ...

ULINE

Direct Marketing Manager

Milwaukee, WI · On-site

Direct Marketing Manager Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Are ... Proficient in Microsoft Office and analytical software, including SAS. Benefits * Complete health ...

ULINE

Direct Marketing Manager

Waukegan, IL · On-site

Direct Marketing Manager Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Are ... Proficient in Microsoft Office and analytical software, including SAS. Benefits * Complete health ...

ULINE

Direct Marketing Manager

Kenosha, WI

Direct Marketing Manager Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Are ... Proficient in Microsoft Office and analytical software, including SAS. Benefits * Complete health ...

ULINE

Direct Marketing Manager

Pleasant Prairie, WI · On-site

Direct Marketing Manager Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Are ... Proficient in Microsoft Office and analytical software, including SAS. Benefits * Complete health ...

Smile Train

Associate, Direct Marketing

Manhattan, NY · Hybrid

Perform database reporting and basic quantitative analysis. * Prepare and share contact files for telemarketing campaigns by using database reporting tools. * Maintain direct marketing schedule on ...

Smile Train

Associate, Direct Marketing

Manhattan, NY · On-site

$50K - $55K/yr

Perform database reporting and basic quantitative analysis. * Prepare and share contact files for telemarketing campaigns by using database reporting tools. * Maintain direct marketing schedule on ...

Uline

Direct Marketing Manager

Pleasant Prairie, WI · On-site

Direct Marketing Manager Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Are ... Proficient in Microsoft Office and analytical software, including SAS. Benefits * Complete health ...

ULINE

Direct Marketing Manager

Glenview, IL · On-site

Direct Marketing Manager Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Are ... Proficient in Microsoft Office and analytical software, including SAS. Benefits * Complete health ...

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Showing results 21-40

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Direct Marketing Analyst information

See salary details

$11K

$51.5K

How much do direct marketing analyst jobs pay per year?

As of Aug 8, 2026, the average yearly pay for direct marketing analyst in the United States is $50,000.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $50,000.00 per year, depending on experience, location, and employer.

What is a direct marketing analyst?

Direct Marketing Analysts are professionals who evaluate the effectiveness of direct marketing campaigns, such as emails, mailers, and telemarketing. They analyze data to understand customer responses, segment audiences, and recommend strategies to improve campaign performance. These analysts often use statistical tools and marketing software to track metrics like response rates, conversions, and ROI. Their insights help companies optimize their marketing efforts and achieve better results with targeted communication.

What is the difference between Direct Marketing Analyst vs Digital Marketing Analyst?

AspectDirect Marketing AnalystDigital Marketing Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; certifications like DMA or Google AnalyticsBachelor's in Marketing, Digital Media, or related; certifications like Google Analytics, AdWords
Work EnvironmentOffice-based, focusing on direct mail, email campaigns, telemarketingOnline platforms, social media, website analytics, digital ad campaigns
Employer & Industry UsageRetail, direct mail companies, telemarketing firmsE-commerce, tech companies, digital agencies
Common Search & ComparisonOften compared for campaign strategies and analytics focus

The main difference between a Direct Marketing Analyst and a Digital Marketing Analyst lies in their focus areas. Direct Marketing Analysts primarily handle traditional channels like direct mail and telemarketing, while Digital Marketing Analysts focus on online platforms and digital campaigns. Both roles require similar credentials and are used across various industries, but their work environments and tools differ significantly.

How does a direct marketing analyst typically collaborate with other departments to optimize campaign performance?

Direct Marketing Analysts regularly work alongside teams such as creative, sales, and product management to ensure campaigns are data-driven and aligned with business goals. They provide insights from campaign analytics to inform messaging and targeting strategies, and they often participate in cross-functional meetings to review campaign progress and recommend adjustments. This collaborative approach helps ensure that marketing efforts are both creative and effective, ultimately driving improved results for the organization.

What are the key skills and qualifications needed to thrive as a direct marketing analyst, and why are they important?

To thrive as a Direct Marketing Analyst, you need strong analytical skills, a background in marketing or statistics, and experience with data interpretation. Familiarity with marketing automation platforms, CRM systems, and data visualization tools like Tableau or Excel is typically required. Attention to detail, critical thinking, and effective communication help you translate complex data into actionable marketing strategies. These skills are crucial for optimizing campaigns, measuring ROI, and driving targeted customer engagement.
More about Direct Marketing Analyst jobs
Who are the top companies hiring for Direct Marketing Analyst jobs? The top employers for Direct Marketing Analyst jobs are:
What job categories do people searching Direct Marketing Analyst jobs look for? The top searched job categories for Direct Marketing Analyst jobs are:
What are popular job titles related to Direct Marketing Analyst jobs? For Direct Marketing Analyst jobs, the most frequently searched job titles are:
Direct Marketing Analyst jobs near you
Infographic showing various Direct Marketing Analyst job openings in the United States as of August 2026, with employment types broken down into 2% As Needed, 76% Full Time, 15% Part Time, and 7% Contract. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution, with an average salary of $50,000 per year, or $24 per hour.

Marketing Analyst

Western Alliance Bancorporation

Westlake Village, CA • On-site

$107K - $132K/yr

Full-time

Medical, Dental, Retirement

Posted 4 days ago

Job description

Job Title:
Marketing Analyst
Location:
CA - Westlake Village
What you'll do:
As a Marketing Analyst within Corporate Modeling & Analytics (CMA), you will leverage advanced analytics, data engineering, statistical modeling, and forecasting to support AmeriHome's Marketing organization. As the primary analytics partner to Marketing, you will design and develop analytical solutions that measure marketing performance, optimize campaign effectiveness, and drive strategic business decisions. Working closely with Marketing leadership and cross-functional stakeholders, you will transform complex data into actionable insights that improve customer acquisition, engagement, operational efficiency, and profitability.
The ideal candidate combines strong technical and quantitative capabilities with marketing analytics experience and a demonstrated ability to translate business objectives into scalable analytical solutions. Success in this role requires experience working with large datasets, developing reporting and decision-support frameworks, and applying analytical techniques to solve complex business problems and influence business outcomes.
Day-to-Day Responsibilities include, but not limited to:
Marketing Analytics, Modeling & Forecasting
  • Design, develop, and maintain analytical models to measure and forecast marketing performance across digital and traditional channels, including paid search, paid social, direct mail, email, website traffic, and campaign conversion funnels.
  • Develop attribution frameworks, forecasting methodologies, and performance measurement strategies to optimize marketing spend and maximize ROI.

Data Engineering & Analytics Solutions
  • Build and maintain scalable datasets, data pipelines, and analytical processes that support marketing reporting, customer segmentation, campaign targeting, predictive modeling, and decision-making.
  • Leverage SQL, Python, Power BI, and other analytics tools to transform complex data into actionable business insights.

Campaign Performance Monitoring & Optimization
  • Develop campaign monitoring frameworks, KPI scorecards, and reporting that provide visibility into marketing effectiveness.
  • Analyze campaign performance and identify opportunities to improve lead generation, customer acquisition, engagement, and conversion outcomes.

Marketing Technology & Systems
  • Partner with Marketing to optimize analytics platforms and marketing technology tools such as HubSpot, Google Analytics, Google Tag Manager, Salesforce, and other reporting solutions.
  • Evaluate new technologies and data sources that enhance marketing measurement capabilities.

Competitive Intelligence & Market Analysis
  • Utilize competitive intelligence tools including SEMrush, Competiscan, Lashback, and related platforms to identify market trends, emerging opportunities, and competitive positioning.
  • Develop recurring competitive intelligence reporting and provide strategic recommendations based on market trends and competitor activity.

Stakeholder Partnership & Business Consulting
  • Act as a trusted analytics partner to Marketing leadership by translating business objectives into measurable analytical solutions.
  • Communicate findings and recommendations to cross-functional stakeholders using clear, concise, and impactful data storytelling.

Automation & Process Improvement
  • Identify and implement automation opportunities that improve reporting efficiency, scalability, data quality, and overall operational effectiveness.

What you'll need:
  • 1+ years of related experience.
  • Bachelor's degree in related field required; Masters or MBA in related field preferred.
  • Entry level knowledge of residential mortgage industry in Correspondent or Retail Lending including; sales, operations, capital markets and/or other residential mortgage products and services.
  • Entry level knowledge of applicable regulatory and legal compliance obligations, rules and regulations, industry standards and practices.
  • Intermediate to advanced experience with C#, SQL Server, Excel and Excel VBA, PowerBI.
  • Intermediate to advanced experience with statistical analysis, including the use of tools like R or Python.
  • Intermediate speaking and writing communication skills.

Compensation: Salary range for new hires is generally $107,395.00 - $132,661.00 for Westlake Village, CA. Salary amount is determined by specific job location. In addition, the role may be eligible for annual bonus/incentives earned.
Benefits you'll love:
We offer all the important things you'd want - like competitive salaries, an ownership stake in the company, medical and dental insurance, time off, a great 401k matching program, tuition assistance program, an employee volunteer program, and a wellness program. In addition, you'll have the opportunity to bolster your business knowledge, learning the ins and outs of how successful companies operate and manage their finances, giving you invaluable hands-on experience to help grow your career!
About the company:
AmeriHome Mortgage is a Western Alliance Bank company. Western Alliance Bank, Member FDIC, is a wholly owned subsidiary of Western Alliance Bancorporation. Serving clients nationwide, Western Alliance Bank includes six legacy bank brands - Alliance Association Bank, Alliance Bank of Arizona, Bank of Nevada, Bridge Bank, First Independent Bank and Torrey Pines Bank - that remain part of the company's heritage.
Western Alliance Bancorporation is committed to equal employment and will consider all qualified applicants without regard to race, sex, color, religion, age, nation origin, marital status, disability, protected veteran status, sexual orientation, gender identity or genetic information. Western Alliance Bancorporation is committed to working with and providing reasonable accommodations for individuals with disabilities. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process and/or need an alternative method of applying, please email HR@westernalliancebank.com or call 602-386-2488. When contacting us, please provide your contact information and state the nature of your accessibility issue. We will only respond to inquiries concerning requests that involve a reasonable accommodation in the application process.
© Western Alliance Bancorporation

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