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Direct Marketing Analyst Jobs (NOW HIRING)

ARGO

Marketing Analyst

Richardson, TX · On-site

The Marketing Analyst role encompasses ensuring ongoing product suite market competitiveness and ... directed. 4. Marketing Automation a. Oversee the marketing automation strategy inclusive of ...

Uline

Direct Marketing Manager

Pleasant Prairie, WI · On-site

Direct Marketing Manager Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Are ... Proficient in Microsoft Office and analytical software, including SAS. Benefits * Complete health ...

Boyd Gaming

Direct Marketing Manager

Las Vegas, NV

Organize and manage multiple direct marketing projects to ensure timely completion. * Support the ... Support the analysis of campaign effectiveness and recommend ways to improve their productivity ...

Conventus

Marketing Analyst

Westlake Village, CA

$107K - $132K/yr

... social ads, direct mail and other digital marketing channels. * Quantitative Processes ... Analytics Tools & Systems Development - Develop and oversee marketing analytics tools and systems ...

McCormick & Company

Marketing Analyst

Hunt Valley, MD · Hybrid

$56K - $94K/yr

We are looking to hire an Entry Level Marketing Analyst ( Condiments & Sauces) in a Hybrid (50/50 ... notify their direct supervisor and their unit HR representative prior to applying. First ...

McCormick & Company

Marketing Analyst

Hunt Valley, MD · Hybrid

$56K - $94K/yr

We are looking to hire an Entry Level Marketing Analyst ( Condiments & Sauces) in a Hybrid (50/50 ... notify their direct supervisor and their unit HR representative prior to applying. First ...

Uline

Direct Marketing Manager

Pleasant Prairie, WI · On-site

Direct Marketing Manager Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Are ... Proficient in Microsoft Office and analytical software, including SAS. Benefits * Complete health ...

McCormick & Company

Marketing Analyst

Hunt Valley, MD · On-site

$56K - $94K/yr

We are looking to hire an Entry Level Marketing Analyst ( Condiments & Sauces) in a Hybrid (50/50 ... notify their direct supervisor and their unit HR representative prior to applying. First ...

ULINE

Direct Marketing Manager

Waukegan, IL · On-site

Direct Marketing Manager Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Are ... Proficient in Microsoft Office and analytical software, including SAS. Benefits * Complete health ...

ULINE

Direct Marketing Manager

Pleasant Prairie, WI · On-site

Direct Marketing Manager Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Are ... Proficient in Microsoft Office and analytical software, including SAS. Benefits * Complete health ...

ULINE

Direct Marketing Manager

Pleasant Prairie, WI · On-site

Direct Marketing Manager Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Are ... Proficient in Microsoft Office and analytical software, including SAS. Benefits * Complete health ...

ULINE

Direct Marketing Manager

Glenview, IL · On-site

Direct Marketing Manager Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Are ... Proficient in Microsoft Office and analytical software, including SAS. Benefits * Complete health ...

ULINE

Direct Marketing Manager

Kenosha, WI

Direct Marketing Manager Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Are ... Proficient in Microsoft Office and analytical software, including SAS. Benefits * Complete health ...

Boyd Gaming

Direct Marketing Manager

Las Vegas, NV · On-site

Organize and manage multiple direct marketing projects to ensure timely completion. * Support the ... Support the analysis of campaign effectiveness and recommend ways to improve their productivity ...

Boyd Gaming

Direct Marketing Manager

Las Vegas, NV · On-site

Organize and manage multiple direct marketing projects to ensure timely completion. * Support the ... Support the analysis of campaign effectiveness and recommend ways to improve their productivity ...

ULINE

Direct Marketing Manager

Milwaukee, WI · On-site

Direct Marketing Manager Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Are ... Proficient in Microsoft Office and analytical software, including SAS. Benefits * Complete health ...

Soco Solar Energy

Direct Marketing Manager

Bayfield, CO · On-site

$40K - $70K/yr

Direct Marketing Manager Oversees the planning, execution, and optimization of direct marketing ... Collaborates with creative, analytics, and product teams to maximize ROI and customer engagement.

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All JobsDirect Marketing Analyst Jobs

Direct Marketing Analyst information

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$11K

$51.5K

How much do direct marketing analyst jobs pay per year?

As of Jun 24, 2026, the average yearly pay for direct marketing analyst in the United States is $50,000.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $50,000.00 per year, depending on experience, location, and employer.

What are Direct Marketing Analysts?

Direct Marketing Analysts are professionals who evaluate the effectiveness of direct marketing campaigns, such as emails, mailers, and telemarketing. They analyze data to understand customer responses, segment audiences, and recommend strategies to improve campaign performance. These analysts often use statistical tools and marketing software to track metrics like response rates, conversions, and ROI. Their insights help companies optimize their marketing efforts and achieve better results with targeted communication.

What is the salary of a market analyst?

A market analyst's salary typically ranges from $50,000 to $80,000 annually, depending on experience, location, and industry. Direct marketing analysts may earn similar or slightly higher salaries, especially with skills in data analysis and marketing tools. Entry-level positions usually start lower, while experienced analysts with certifications can earn more.

What is the difference between Direct Marketing Analyst vs Digital Marketing Analyst?

AspectDirect Marketing AnalystDigital Marketing Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; certifications like DMA or Google AnalyticsBachelor's in Marketing, Digital Media, or related; certifications like Google Analytics, AdWords
Work EnvironmentOffice-based, focusing on direct mail, email campaigns, telemarketingOnline platforms, social media, website analytics, digital ad campaigns
Employer & Industry UsageRetail, direct mail companies, telemarketing firmsE-commerce, tech companies, digital agencies
Common Search & ComparisonOften compared for campaign strategies and analytics focus

The main difference between a Direct Marketing Analyst and a Digital Marketing Analyst lies in their focus areas. Direct Marketing Analysts primarily handle traditional channels like direct mail and telemarketing, while Digital Marketing Analysts focus on online platforms and digital campaigns. Both roles require similar credentials and are used across various industries, but their work environments and tools differ significantly.

Is a marketing analyst an entry-level job?

A marketing analyst position can be entry-level, but many roles require some experience with data analysis, marketing tools, or related coursework. Entry-level roles typically focus on supporting senior analysts and developing skills in data interpretation and reporting.

How does a Direct Marketing Analyst typically collaborate with other departments to optimize campaign performance?

Direct Marketing Analysts regularly work alongside teams such as creative, sales, and product management to ensure campaigns are data-driven and aligned with business goals. They provide insights from campaign analytics to inform messaging and targeting strategies, and they often participate in cross-functional meetings to review campaign progress and recommend adjustments. This collaborative approach helps ensure that marketing efforts are both creative and effective, ultimately driving improved results for the organization.

What are the key skills and qualifications needed to thrive as a Direct Marketing Analyst, and why are they important?

To thrive as a Direct Marketing Analyst, you need strong analytical skills, a background in marketing or statistics, and experience with data interpretation. Familiarity with marketing automation platforms, CRM systems, and data visualization tools like Tableau or Excel is typically required. Attention to detail, critical thinking, and effective communication help you translate complex data into actionable marketing strategies. These skills are crucial for optimizing campaigns, measuring ROI, and driving targeted customer engagement.

Do marketing analysts get paid well?

Marketing analysts, including those in direct marketing roles, typically earn competitive salaries that vary by experience, location, and industry. Entry-level positions may start lower, but experienced analysts with skills in data analysis and marketing tools can earn higher compensation, often supplemented with bonuses or benefits.

What are the 4 types of marketing analytics?

For a Direct Marketing Analyst, the four main types of marketing analytics are descriptive analytics, which analyze past campaign performance; diagnostic analytics, which identify reasons for success or failure; predictive analytics, which forecast future trends; and prescriptive analytics, which recommend actions to optimize marketing efforts. Mastery of these analytics types helps improve targeting, ROI, and campaign strategies.
More about Direct Marketing Analyst jobs
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What are popular job titles related to Direct Marketing Analyst jobs? For Direct Marketing Analyst jobs, the most frequently searched job titles are:
Direct Marketing Analyst jobs near you
Infographic showing various Direct Marketing Analyst job openings in the United States as of June 2026, with employment types broken down into 1% Locum Tenens, 1% Internship, 9% As Needed, 61% Full Time, 25% Part Time, and 3% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $50,000 per year, or $24 per hour.
Digital Marketing Analyst

Digital Marketing Analyst

Destination Concepts Inc

San Diego, CA • On-site

$75K - $90K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 9 days ago

Job description




Join DCi – A Global Leader in Corporate Event Planning

DCi is seeking a Digital Marketing Analyst to help us create unforgettable, brand-driven experiences. From local to global, personal to public, trendy to timeless; we design events that deliver impact and elevate brands.

As part of our team, you’ll turn ideas into dynamic experiences through creativity and collaboration. At DCi, you’ll find a supportive, team-oriented environment with approachable leadership and a culture that values innovation plus a dog-friendly office that makes work a little more fun!

Primary Objectives of Position:

The Digital Marketing Analyst supports Destination Concepts’ marketing and client initiatives by leveraging data to inform strategy, optimize digital campaigns, and enable measurable business outcomes. This role focuses on analyzing multi-channel performance, supporting the execution of digital campaigns, and ensuring marketing and client data is structured for accuracy, accessibility, and actionable insights. The ideal candidate is analytical, detail-oriented, and collaborative, with a strong understanding of digital marketing channels and data-driven decision-making.

Major Areas of Accountability:

  • Digital Campaign Strategy & Execution:
    • Partner with Account Executives (Sales) to support the setup and deployment of client-facing digital marketing campaigns, including email marketing initiatives and targeted outreach.
    • Ensure campaigns are properly configured, tracked, and aligned with client objectives and internal marketing strategies.
    • Monitor campaign performance (open rates, click-through rates, conversions) and provide recommendations for optimization.
    • Support marketing automation efforts, including segmentation, workflows, and campaign scheduling.
  • Multi-Channel Analytics & Reporting:
    • Analyze performance across key digital channels including social media, email campaigns, and website activity to identify trends and opportunities.
    • Translate data into actionable insights to improve engagement, conversion, and overall campaign effectiveness.
    • Develop reporting dashboards and summaries to communicate performance to internal stakeholders.
    • Provide ongoing performance analysis to guide both marketing and client strategies.
  • Market Research & Competitive Analysis:
    • Conduct regular analysis of competitor marketing activity, campaign strategies, and digital presence.
    • Monitor industry trends, audience behavior, and emerging tools to inform recommendations.
    • Synthesize findings into clear insights that support business development, marketing planning, and client positioning.
  • Data Management & System Collaboration:
    • Partner with Systems and Operations teams to ensure client and campaign data is captured, structured, and maintained in a way that enables efficient reporting and analysis.
    • Identify gaps or inefficiencies in data collection and recommend improvements to data processes and systems.
    • Support integration between marketing platforms, CRM systems, and reporting tools to ensure data accuracy and accessibility.
  • Cross-Functional Collaboration:
    • Work closely with marketing, creative, sales, and operations teams to align campaigns with client objectives and business goals.
    • Provide data-driven recommendations to inform messaging, timing, and campaign strategy.
    • Collaborate with internal teams and external partners to improve campaign outcomes and operational efficiency.
  • Operational Support & Coverage:
    • Provide department coverage for Senior Director, Marketing & Creative Services and Marketing Manager/Buyer as needed.

Knowledge and Skill Required

    • Bachelor’s degree in Marketing, Communications, Business Analytics, or related field.
    • 3–5 years of experience in digital marketing, marketing analytics, or campaign management.
    • Strong experience with marketing analytics tools (e.g., Google Analytics, social media insights, email platforms) and CRM systems.
    • Proficiency in Excel and/or data visualization tools (e.g., Power BI, Tableau).
    • Understanding of email marketing platforms and marketing automation tools – experience with Customer Insights – Journeys is a plus.
    • Ability to interpret data, identify trends, and translate insights into actionable recommendations.
    • Strong attention to detail, organization, and project management skills.
    • Excellent communication skills with the ability to present insights clearly to non-technical stakeholders.

Employee Benefits at DCi

At DCi, our employees are the source of our success. Our benefit philosophy is to empower and incentivize our team by offering comprehensive plans and choices that protect their health and well-being; and that of their loved ones. We strive to be a preferred employer in our field by providing benefits that support your life inside and outside of work.

Highlights of Our Benefits Package:

  • Paid Time Off & Holidays
  • 401(k) with Company Match (eligibility applies)
  • Medical, Dental & Vision Coverage
  • Flexible Spending Accounts (FSA, DCFSA) & Health Savings Account (HSA)
  • Team Bonding Events & Wellness Classes

…and so much more!
Benefit eligibility may vary based on employment status and length of service.