As a marketing consultant, you create plans to advertise a brand or product. You conduct consumer and market research, develop an overall marketing strategy, help your client decide the best promotion techniques for the situation, and manage digital advertising processes. Marketing consultants frequently draft scoping content to help businesses understand the necessary investment, create stories for products to help them stick in the minds of consumers, collaborate with product designers, and build relationships with new and existing clients. Marketing consultants do some direct advertising, but more time is usually spent training other employees at the company.