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Ecosystem Marketing Jobs (NOW HIRING)

Partner Marketing Manager

Palo Alto, CA · On-site +1

$160K - $250K/yr

Plan and execute co-marketing programs with integration and ecosystem Partners across the SDLC * Own joint launch plans for integrations and partnerships, including timelines, approvals, and ...

Partner and Ecosystem Marketing * Develop and execute partner and ecosystem marketing strategies, including co-marketing with platforms such as Microsoft, AWS and other strategic partners. * Leverage ...

Define what field marketing needs from ecosystem marketing, product marketing, media, marketing operations, and integrated marketing management to ensure regional sales support. Ensure field ...

Role Summary As our first Partner Marketing Lead, you will define and execute the global partner marketing strategy for a company at the forefront of the enterprise AI ecosystem. You will own how we ...

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Ecosystem Marketing information

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How much do ecosystem marketing jobs pay per hour?

As of Aug 6, 2026, the average hourly pay for ecosystem marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What is an ecosystem marketing manager?

An ecosystem marketing manager is responsible for developing and managing partnerships within a company's ecosystem to promote products and services. They coordinate with external partners, leverage tools like CRM and marketing automation, and focus on building collaborative strategies to expand market reach and drive growth.

How does an ecosystem marketing professional collaborate with external partners and internal teams?

Ecosystem Marketing professionals frequently work cross-functionally, engaging with both internal teams—such as product, sales, and customer success—and external partners like technology vendors, channel partners, or industry influencers. They coordinate co-marketing initiatives, align messaging, and develop joint value propositions to amplify reach and impact. Effective communication and project management skills are essential, as you’ll often juggle multiple stakeholders and timelines to ensure campaigns run smoothly and deliver measurable results.

What skills and qualifications are needed for ecosystem marketing?

To excel in Ecosystem Marketing, you need a strong understanding of partner ecosystems, strategic marketing, and business development, often supported by a degree in marketing or business. Familiarity with CRM platforms, marketing automation tools, and partner management systems is typically expected. Outstanding relationship-building, cross-functional communication, and analytical thinking are crucial soft skills for this role. These abilities drive successful collaboration across organizations, maximize co-marketing opportunities, and ensure measurable business growth within complex partner networks.

What is ecosystem marketing?

Ecosystem marketing is a strategy that focuses on building and nurturing a network of partners, products, and services that work together to create added value for customers and businesses. Instead of promoting a single product or service, ecosystem marketing aims to strengthen relationships and integrations between multiple stakeholders—such as technology partners, developers, customers, and resellers—to drive mutual growth. This approach often involves co-marketing, joint solutions, and shared platforms, helping organizations expand their reach and enhance customer experiences.

What is the difference between Ecosystem Marketing vs Partner Marketing?

AspectEcosystem MarketingPartner Marketing
CredentialsMarketing experience, knowledge of ecosystemsMarketing, sales, or partner management experience
Work EnvironmentCollaborative with product, sales, and partner teamsClose collaboration with partners and sales teams
Industry UsageTech, SaaS, and platform companiesTech, SaaS, and channel-driven industries
Search & Comparison IntentUnderstanding ecosystem strategies and marketing rolesPartner relationships and co-marketing efforts

While both roles involve collaboration with external entities, Ecosystem Marketing focuses on building and promoting a company's entire ecosystem, including partners, developers, and platforms. Partner Marketing specifically centers on co-marketing initiatives with individual partners to drive mutual growth. Understanding these distinctions helps clarify career paths and organizational strategies in tech and SaaS industries.

More about Ecosystem Marketing jobs
Infographic showing various Ecosystem Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Senior Customer Marketing Manager

Mirakl - AMER

Boston, MA • On-site

Other

Re-posted 19 days ago


Job description

About the Team

The Ecosystem & Customer Marketing team is Mirakl's relationship marketing engine. We grow Mirakl's market leadership by building, activating, and amplifying a world-class ecosystem of customers, partners, and influential external voices - so that every relationship in our network becomes a driver of awareness, advocacy, and pipeline demand and acceleration.

We are a strategic growth accelerator. We operate with extreme ownership, a solutions mindset, and a bias toward high-impact work. Every program we build serves one of three objectives: awareness, advocacy, or pipeline demand and acceleration.

The Role

We are looking for an Customer/Ecosystem Marketing Senior Manager to own and drive customer, partner, and influencer marketing across North America and Latin America. This is a highly visible, cross-functional role that sits at the intersection of marketing, sales, alliances, and customer success - and one that requires both strong strategic thinking and extremely detailed execution instincts.

You will build authentic relationships with Mirakl's rapidly growing AMER customers, activate a network of strategic partners, and identify influential voices who can amplify Mirakl's market presence. You'll work closely with the global ecosystem team to bring Mirakl's platform value to life through the people and organizations that know it best.

What You'll DoCustomer Marketing
  • Own customer advocacy strategy for the AMER region: identify, develop, and nurture a pipeline of engaged customer advocates
  • Expand advocacy pool that exists to develop more relationships across different levels within the customer teams
  • Drive cross-functional GTM launches with AMER customers; lead end-to-end co-marketing programs including PR, case studies, videos, and event speaking
  • Build customer relationships from the point of signature, introducing new customers to the power of joint marketing and community from day one
  • Develop and maintain the AMER customer story pipeline in collaboration with sales and business development - identifying gaps, targeting high-impact accounts, and producing assets that fuel sales and marketing programs
  • Partner with Sales and CS to field and centralize customer engagement requests, ensuring no customer is over-leveraged across competing asks
  • Represent the customer voice in AMER marketing programs: roundtables, webinars, events, and executive meetings
Partner Marketing
  • Own partner marketing relationships for key AMER ecosystem partners, including strategic consultancies, SIs, and technology partners
  • Build proactive half-year partner marketing plans that drive co-generated pipeline, brand visibility, and joint activations
  • Manage AMER partner events, sponsorships, and co-marketing programs with clear ROI accountability
Influencer & Community Marketing
  • Identify and cultivate relationships with key influencers, analysts, and thought leaders in the AMER commerce and marketplace ecosystem
  • Develop programs that mobilize influential voices to amplify Mirakl's market presence organically
  • Represent Mirakl at key AMER industry events; secure customer and partner presence at Mirakl's own events (including the Mirakl Summit)
  • Contribute to community-building initiatives that increase customer stickiness, peer learning, and long-term advocacy
What You Bring
  • 6+ years of experience in B2B marketing, ideally in customer marketing, partner marketing, or ecosystem/community programs
  • Proven track record of building relationships at scale - with customers, partners, or communities - and turning those relationships into measurable business impact
  • Experience managing co-marketing programs from strategy through execution: case studies, GTM launches, events, PR, and digital programs
  • Strong cross-functional collaboration skills; comfortable working with Sales, CS, Alliances, PR, and Product simultaneously
  • Excellent written and verbal communication - you can write a compelling customer brief as easily as you can run an executive prep session
  • Strategic thinker with hands-on execution capabilities; you know when to zoom out and when to get things done
  • Experience in SaaS, marketplace, or e-commerce technology is a strong plus
  • Familiarity with tools like HubSpot, Salesforce, and LinkedIn Ads is a plus
What Success Looks Like

In your first 6 months, you will have:

  • Built your internal stakeholder map and established relationships with key Sales, CS, and Alliances partners in AMER
  • Audited the existing AMER customer advocate pool and identified the top gaps and opportunities
  • Launched or re-activated at least three AMER partner co-marketing program
  • Contributed customer voices (speakers, case studies, references) to at least three major AMER marketing program or event
  • Established a clear AMER ecosystem marketing plan with defined KPIs aligned to awareness, advocacy, and pipeline acceleration
Why This Role, Why Now

Mirakl is the global leader in marketplace and dropship technology, and our customer and partner ecosystem is one of our most powerful competitive differentiators. This role exists because that ecosystem in AMER is ready to be fully unleashed - and we're looking for the person to do it. You'll have the autonomy to build something meaningful, the support of a high-caliber global team, and direct exposure to some of the world's most recognized retail and commerce brands.