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Store Marketing Manager Jobs (NOW HIRING)

Epic Managers

Store Marketing Manager

Mesa, AZ · On-site

$25/hr

You're the person who can walk into a store and immediately see content. You know every thrift spot in the Valley. When you try something on, you're already framing the shot. You can start a ...

Michaels Stores

Manager - Store Marketing

Irving, TX

$54K - $69K/yr

Support Center - Irving The Manager - Store Marketing is responsible for the strategy, execution, and ongoing management of in-store marketing communications, signage, and environmental creative.

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$63.9K

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How much do store marketing manager jobs pay per year?

As of Jul 18, 2026, the average yearly pay for store marketing manager in the United States is $63,880.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,000.00 and $72,000.00 per year, depending on experience, location, and employer.

How does a Store Marketing Manager typically collaborate with sales and merchandising teams to drive in-store promotions?

A Store Marketing Manager works closely with both sales and merchandising teams to develop and execute in-store promotional strategies. This collaboration involves coordinating on product placement, creating marketing materials, and aligning promotional campaigns with inventory levels and sales goals. Regular meetings and open communication ensure that marketing initiatives support sales objectives and enhance the overall customer experience. By working together, these teams can maximize foot traffic, boost sales, and effectively showcase featured products.

What is the average salary for a retail marketing manager?

The average salary for a retail marketing manager typically ranges from $60,000 to $100,000 annually, depending on experience, location, and company size. Senior roles or those in larger organizations may offer higher compensation, often including bonuses and benefits. Skills in digital marketing, data analysis, and strategic planning are highly valued in this role.

What does a Store Marketing Manager do?

A Store Marketing Manager is responsible for developing and executing marketing strategies to drive foot traffic, sales, and brand awareness for a retail location. Their duties typically include planning in-store promotions, managing advertising campaigns, analyzing customer data, and coordinating with vendors and store staff. They work to create engaging customer experiences and ensure that marketing efforts align with the company's goals. Store Marketing Managers also monitor competitors, track campaign effectiveness, and adjust tactics as needed to maximize results.

What is the difference between Store Marketing Manager vs Store Operations Supervisor?

AspectStore Marketing ManagerStore Operations Supervisor
Primary FocusDeveloping marketing strategies to drive store traffic and salesOverseeing daily store operations and staff management
Required SkillsMarketing, branding, customer engagementLeadership, operational efficiency, staff supervision
Work EnvironmentCollaborates with marketing teams, focuses on promotional activitiesManages store floor, ensures operational standards
Common Industry UsageRetail chains, franchise storesRetail stores, supermarkets, department stores

The Store Marketing Manager primarily focuses on creating and executing marketing strategies to attract customers and increase sales, while the Store Operations Supervisor manages daily store activities and staff to ensure smooth operations. Both roles are essential in retail environments but serve different functions within the store's success.

How much should a marketing manager be paid?

The average salary for a store marketing manager typically ranges from $50,000 to $90,000 annually, depending on experience, location, and company size. Senior roles or those in high-cost areas may offer higher compensation, and skills in digital marketing and data analysis can influence pay levels.

What is the highest paid job in marketing?

The highest paid roles in marketing are typically executive positions such as Chief Marketing Officer (CMO) or Vice President of Marketing, with salaries often exceeding six figures and sometimes reaching into the high hundreds of thousands or millions for large organizations. These roles require extensive experience, strategic leadership skills, and often advanced degrees or certifications in marketing or business.

What are the key skills and qualifications needed to thrive as a Store Marketing Manager, and why are they important?

To thrive as a Store Marketing Manager, you need expertise in retail marketing strategies, data analysis, and a relevant degree in marketing or business. Proficiency with marketing automation platforms, POS systems, and analytics tools like Google Analytics is typically required. Strong communication, creativity, and project management skills help you stand out in driving in-store campaigns and engaging customers. These skills are crucial for effectively boosting store visibility, increasing foot traffic, and maximizing sales performance.

How much do retail marketing managers make?

Retail marketing managers typically earn a median annual salary of around $70,000 to $120,000, depending on experience, location, and company size. They often oversee promotional campaigns, analyze market data, and coordinate with sales teams to drive store traffic and sales.
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Store Marketing Manager jobs near you
Local Store Marketing Manager

Local Store Marketing Manager

Layne's Chicken Fingers

Frisco, TX • On-site

Full-time

Medical, Dental, Vision, PTO

Posted 24 days ago

Layne's Chicken Fingers rating

4.3

Company rating: 4.3 out of 10

Based on 14 frontline employees who took The Breakroom Quiz

Job description

Benefits:
  • Health insurance
  • Paid time off
  • Vision insurance
  • Dental insurance
  • Flexible schedule

Local Store Marketing Manager
Location: Dallas-Fort Worth, TX
Department: Marketing
Travel: Frequent travel throughout the DFW Metroplex
Position Summary
Layne's Chicken Fingers is seeking a Local Store Marketing Manager to serve as the brand's boots-on-the-ground marketing leader across our corporate-owned restaurants in the Dallas-Fort Worth market.
This role is responsible for driving local awareness, guest traffic, and community engagement by building relationships within the neighborhoods we serve. The ideal candidate is outgoing, self-motivated, and passionate about connecting with schools, businesses, community organizations, and local guests.
Working closely with restaurant operations and the marketing team, this individual will help bring the Layne's brand to life through grassroots marketing, community partnerships, local events, fundraising programs, and in-market activations.
KEY RESPONSIBILITIES 
Local Store Marketing
  • Serve as the primary local marketing representative for Layne's corporate-owned restaurants throughout DFW.
  • Execute local marketing initiatives that drive awareness, traffic, and guest engagement.
  • Partner with restaurant teams to identify opportunities to connect with the local community.
  • Conduct regular store visits and support local marketing efforts in assigned markets.
  • Execute grassroots marketing programs including sampling, local outreach, and community activations.
  • Support national and regional marketing campaigns with local execution.

Community Engagement
  • Build relationships with schools, youth sports organizations, universities, nonprofits, local businesses, and community groups.
  • Coordinate fundraising nights, community partnerships, and sponsorship opportunities.
  • Represent Layne's at local events, festivals, networking opportunities, and community gatherings.
  • Help establish Layne's as a valued member of the communities surrounding our restaurants.

Catering Sales Support 
  • Identify opportunities to grow sales through local partnerships, group orders, and community relationships.
  • Conduct outreach to local businesses and organizations to introduce Layne's and build awareness.
  • Support restaurant teams in developing ongoing relationships that drive repeat visits and group business.

Reporting & Performance
  • Track marketing activities, partnerships, events, and community outreach efforts.
  • Provide regular updates and recommendations to marketing and operations leadership.
  • Measure the effectiveness of local marketing programs and identify opportunities for growth.

Qualifications
  • 2–5 years of experience in local marketing, community relations, event marketing, hospitality, restaurant operations, or a related field.
  • Strong relationship-building and communication skills.
  • Highly organized and comfortable managing multiple projects and priorities.
  • Self-starter who enjoys being out in the community and meeting new people.
  • Experience in restaurants, hospitality, retail, or consumer brands preferred.
  • Knowledge of the Dallas-Fort Worth market is a plus.

Requirements
  • Valid driver's license and reliable transportation.
  • Ability to travel throughout the DFW Metroplex.
  • Flexible schedule with occasional evenings and weekends for community events and activations.

What Success Looks Like
  • Increased awareness and engagement within local communities.
  • Strong partnerships with schools, businesses, and community organizations.
  • Consistent execution of local marketing programs across assigned restaurants.
  • Measurable impact on guest traffic and sales.
  • A strong local presence that helps make Layne's a go-to brand in DFW.

What Layne's Chicken Fingers employees say

Pay

Benefits

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