A digital marketing executive is responsible for creating and implementing a company’s online presence by executing marketing strategies. As a digital marketing executive, your duties involve using social media and web content to market a brand, business, or service online. This job also requires SEO skills and the ability to read and interpret analytics data and search engine statistics. Some digital marketing executives work in one specialty, such as email marketing, while others have the skills and qualifications to work with a broad range of internet communication and digital media tools.