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Senior Digital Marketing Project Manager Jobs (NOW HIRING)

About RR Digital RR Digital is a fast-growing digital marketing agency helping law firms grow ... The ideal candidate thrives at the intersection of project management, operations, process ...

About RR Digital RR Digital is a fast-growing digital marketing agency helping law firms grow ... The ideal candidate thrives at the intersection of project management, operations, process ...

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Senior Digital Marketing Project Manager information

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$46K

$99.4K

$163.5K

How much do senior digital marketing project manager jobs pay per year?

As of Jul 17, 2026, the average yearly pay for senior digital marketing project manager in the United States is $99,351.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,000.00 and $123,000.00 per year, depending on experience, location, and employer.

How does a Senior Digital Marketing Project Manager typically collaborate with cross-functional teams to deliver successful campaigns?

A Senior Digital Marketing Project Manager acts as the central point of coordination between creative, technical, and marketing teams to ensure campaigns are executed seamlessly. They facilitate regular meetings, set clear timelines, and communicate project goals, ensuring all stakeholders are aligned. Additionally, they often resolve roadblocks, manage resource allocation, and gather feedback from various departments to refine campaign strategies. This collaborative approach not only ensures project efficiency but also fosters innovation and high-quality results.

What is the difference between Senior Digital Marketing Project Manager vs Digital Marketing Specialist?

AspectSenior Digital Marketing Project ManagerDigital Marketing Specialist
CredentialsExperience in project management, marketing certifications (e.g., PMP, Google Ads)Marketing certifications, bachelor's degree in marketing or related field
Work EnvironmentLeads projects, manages teams, coordinates campaignsExecutes marketing tasks, supports campaigns, analyzes data
Industry UsageUsed in agencies and corporate marketing teams for overseeing projectsUsed across marketing departments for campaign execution
Search/Comparison IntentUnderstanding role scope, responsibilities, and qualificationsComparing entry to mid-level marketing roles

The Senior Digital Marketing Project Manager focuses on leading marketing projects, managing teams, and strategic planning, while the Digital Marketing Specialist handles campaign execution and analysis. The senior role requires more experience and leadership skills, whereas the specialist role is more execution-oriented.

What are the key skills and qualifications needed to thrive as a Senior Digital Marketing Project Manager, and why are they important?

To excel as a Senior Digital Marketing Project Manager, you need expertise in marketing strategy, project management, and data analysis, often backed by a relevant degree and certifications like PMP or Google Analytics. Familiarity with tools such as project management software (e.g., Asana, Trello), digital advertising platforms, and analytics systems is crucial. Exceptional leadership, communication, and problem-solving skills distinguish top performers in this role. These capabilities are vital to delivering successful campaigns on time and budget, optimizing team performance, and achieving measurable business results.

What are Senior Digital Marketing Project Managers?

Senior Digital Marketing Project Managers are experienced professionals responsible for planning, executing, and overseeing digital marketing campaigns and projects. They coordinate teams, manage budgets and timelines, and ensure marketing initiatives align with business goals. Their role often involves collaborating with clients or stakeholders, analyzing campaign performance, and optimizing strategies for better results. Senior managers typically bring several years of experience and strong leadership skills to drive complex digital marketing efforts to success.
More about Senior Digital Marketing Project Manager jobs
What cities are hiring for Senior Digital Marketing Project Manager jobs? Cities with the most Senior Digital Marketing Project Manager job openings:
What states have the most Senior Digital Marketing Project Manager jobs? States with the most job openings for Senior Digital Marketing Project Manager jobs include:
Infographic showing various Senior Digital Marketing Project Manager job openings in the United States as of July 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 90% Physical, 2% Hybrid, and 8% Remote job distribution, with an average salary of $99,351 per year, or $47.8 per hour.
Senior Digital Marketing Manager

Senior Digital Marketing Manager

UNIVISTA INSURANCE

Doral, FL • On-site

$85K - $100K/yr

Full-time

Medical, Dental, Vision, Life, PTO

Posted 16 days ago


Job description

Univista Insurance is seeking a Senior Digital Marketing Manager to serve as the strategic authority on digital marketing channels and execution. This role is responsible for providing deep expertise, guidance, and advisory support to drive digital strategy, optimize channel performance, and ensure technical and strategic excellence across key digital initiatives. The Senior Digital Marketing Manager will work cross-functionally with marketing leadership, operations, and technology teams to identify solutions, define best practices, and improve digital outcomes. The ideal candidate is a passionate digital strategist with deep, hands-on expertise in at least one major digital channel. This person combines strategic thinking with technical execution, is comfortable advising senior leaders, and thrives as the "go-to" expert. They're detail-oriented yet strategic, stay current with digital trends, and can translate complex technical concepts for non-technical audiences. 

Key Responsibilities 

Digital Strategy & Architecture 

  • Define UniVista's enterprise digital marketing strategy across all channels, serving as the internal authority on where we play, how we win, and what we prioritize 
  • Build the digital roadmap: channel mix, budget allocation framework, testing agenda, and performance targets that align to company growth objectives 
  • Establish the digital playbook, channel standards, and governance model the broader marketing team and franchise network execute against 
  • Identify whitespace and competitive opportunity across the digital landscape; bring forward-looking recommendations to CMO and senior leadership 

Channel Ownership & Performance 

  • Own strategy and performance accountability across SEO, SEM/paid search, paid social, email marketing, and marketing automation 
  • Manage and optimize paid media investment with full ownership of CPL, CAC, and marketing-attributed growth 
  • Oversee SEO strategy including technical SEO, on-page optimization, local and national search, and content-driven organic growth 
  • Lead marketing automation architecture including lead nurturing, trigger-based campaigns, segmentation, and CRM integration 

Performance Intelligence 

  • Own the digital performance reporting framework: dashboards, attribution models, and executive-level reporting that connect digital activity to business outcomes 
  • Drive a continuous experimentation culture through structured A/B testing and channel optimization across all digital properties 
  • Translate performance data into strategic recommendations; bring the insight and action, not just the metric 

Standards & Governance 

  • Develop and enforce digital best practices, channel playbooks, and quality standards across the organization 
  • Partner with compliance and legal to ensure all digital marketing activity meets regulatory requirements 
  • Evaluate and recommend new platforms, tools, and technologies to keep UniVista ahead of the curve 

Qualifications & Credentials  

  • Bachelor's degree in Marketing, Communications, Digital Marketing, or related field  
  • Minimum 5+ years of direct digital marketing experience (SEO, SEM, social media, email marketing, marketing automation, or similar)  
  • Deep expertise in at least one major digital channel or platform  
  • Proven track record of improving digital performance and driving measurable results  
  • Strong analytical skills with ability to interpret data and derive actionable insights  
  • Excellent written and verbal communication skills  
  • Experience with digital marketing tools and platforms (Google Analytics, advertising platforms, marketing automation software, etc.)  
  • Ability to think strategically while managing tactical details  
  • Strong project management and cross-functional collaboration skills  

Desired Experience:  

  • Experience in regulated industries (insurance, financial services, etc.)  
  • Familiarity with compliance requirements for digital marketing  
  • Experience leading digital transformation or channel optimization initiatives  
  • Knowledge of customer acquisition, retention, and lifetime value strategies  
  • Experience with A/B testing and experimentation methodology  
  • Bilingual capabilities (English/Spanish) a plus

Company Description

We are a fast-growing, bilingual insurance agency serving clients across Florida and Texas!. Our team helps families
and businesses protect what matters most — through auto, home, life, and commercial insurance solutions built around
each client’s needs.
We are not your average insurance agency. We invest in our people, recognize performance, and create real paths for
growth. If you are bilingual, driven, and want a career that rewards your work, you have found the right team.
OUR CORE VALUES — “The harder we work, the luckier we are.”
• ️ PROTECT — We ensure the safety of our communities with robust, comprehensive insurance options.
• HELP — Our agents provide swift, personalized support to guide every client through their options.
• PROMOTE — We invest in our workforce with career paths and training for aspiring agents.
• BUILD — Every client relationship is built on trust and transparency, tailored to individual needs.
• EDUCATE & GUIDE — We empower clients to make informed insurance decisions with clarity.
• PROVIDE — Affordable, innovative insurance solutions made accessible through tools like our app.