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Senior Digital Marketing Project Manager Jobs (NOW HIRING)

GrabAGun

$75K - $95K/yr

Marketing Project Manager - PEW Logistics You should know Location: 100% On-Site in North Dallas ... Strong understanding of digital marketing, eCommerce, merchandising, and campaign execution.

Framebrand

Sr. Digital Marketing Coordinator

Omaha, NE · On-site

$65K - $70K/yr

As a Sr. Digital Marketing Coordinator, you are responsible for managing the digital presence across the brands Framebrand supports, including Signal, Filtergo, and Next In Leadership. You help new ...

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How much do senior digital marketing project manager jobs pay per year?

As of Aug 9, 2026, the average yearly pay for senior digital marketing project manager in the United States is $99,351.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,000.00 and $123,000.00 per year, depending on experience, location, and employer.

How does a senior digital marketing project manager typically collaborate with cross-functional teams to deliver successful campaigns?

A Senior Digital Marketing Project Manager acts as the central point of coordination between creative, technical, and marketing teams to ensure campaigns are executed seamlessly. They facilitate regular meetings, set clear timelines, and communicate project goals, ensuring all stakeholders are aligned. Additionally, they often resolve roadblocks, manage resource allocation, and gather feedback from various departments to refine campaign strategies. This collaborative approach not only ensures project efficiency but also fosters innovation and high-quality results.

What is the difference between Senior Digital Marketing Project Manager vs Digital Marketing Specialist?

AspectSenior Digital Marketing Project ManagerDigital Marketing Specialist
CredentialsExperience in project management, marketing certifications (e.g., PMP, Google Ads)Marketing certifications, bachelor's degree in marketing or related field
Work EnvironmentLeads projects, manages teams, coordinates campaignsExecutes marketing tasks, supports campaigns, analyzes data
Industry UsageUsed in agencies and corporate marketing teams for overseeing projectsUsed across marketing departments for campaign execution
Search/Comparison IntentUnderstanding role scope, responsibilities, and qualificationsComparing entry to mid-level marketing roles

The Senior Digital Marketing Project Manager focuses on leading marketing projects, managing teams, and strategic planning, while the Digital Marketing Specialist handles campaign execution and analysis. The senior role requires more experience and leadership skills, whereas the specialist role is more execution-oriented.

What does a senior digital marketing project manager do in digital marketing?

A senior digital marketing project manager oversees planning, execution, and delivery of digital marketing campaigns, ensuring they meet objectives and deadlines. They coordinate teams, manage budgets, analyze performance metrics, and use tools like project management software to optimize campaign results and align strategies with business goals.

What are the key skills and qualifications needed to thrive as a senior digital marketing project manager?

To excel as a Senior Digital Marketing Project Manager, you need expertise in marketing strategy, project management, and data analysis, often backed by a relevant degree and certifications like PMP or Google Analytics. Familiarity with tools such as project management software (e.g., Asana, Trello), digital advertising platforms, and analytics systems is crucial. Exceptional leadership, communication, and problem-solving skills distinguish top performers in this role. These capabilities are vital to delivering successful campaigns on time and budget, optimizing team performance, and achieving measurable business results.

What does a senior digital marketing project manager do?

A senior digital marketing project manager oversees planning, execution, and delivery of digital marketing campaigns, ensuring they meet objectives, deadlines, and budgets. They coordinate teams, analyze performance metrics, and use tools like marketing automation platforms to optimize strategies and achieve business goals.

What is a senior digital marketing project manager?

Senior Digital Marketing Project Managers are experienced professionals responsible for planning, executing, and overseeing digital marketing campaigns and projects. They coordinate teams, manage budgets and timelines, and ensure marketing initiatives align with business goals. Their role often involves collaborating with clients or stakeholders, analyzing campaign performance, and optimizing strategies for better results. Senior managers typically bring several years of experience and strong leadership skills to drive complex digital marketing efforts to success.
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Senior Digital Marketing Project Manager jobs near you
Infographic showing various Senior Digital Marketing Project Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $99,351 per year, or $47.8 per hour.

Senior Digital Marketing Manager

George Mason University

Fairfax, VA • On-site

Full-time

Re-posted 9 days ago

George Mason University rating

8.3

Company rating: 8.3 out of 10

Based on 19 frontline employees who took The Breakroom Quiz

125th of 617 rated colleges and universities

Job description

Department: Col of Humanities and Soc Science
Classification: Public Relations & Mktg Spec 4
Job Category: Classified Staff
Job Type: Full-Time
Work Schedule: Full-time (1.0 FTE, 40 hrs/wk)
Location: Fairfax, VA
Workplace Type: Hybrid Eligible
Sponsorship Eligibility: Not eligible for visa sponsorship
Pay Band: 05
Salary: Salary commensurate with education and experience
Criminal Background Check: Yes
About the Department:
The College of Humanities and Social Sciences (CHSS) marketing and communications unit produces and implements strategic communication and marketing initiatives that amplify the impact of its faculty, students, alumni, and research; strengthen engagement with key audiences; and maintain brand identity for the college. They tell the college's story by creating and sharing content via the college's website, print communications, social media channels, and student recruitment email campaigns.
About the Position:
The Senior Digital Marketing Manager produces strategic marketing plans, campaigns, and assets for the College of Humanities and Social Sciences (CHSS) with a focus on attracting prospective students and driving application and enrollment growth.
Responsibilities:
College-Level Strategic Marketing Planning and Implementation:
  • Creates and implements marketing plans and activities for the College of Humanities and Social Sciences (CHSS) with a focus on application lead generation and enrollment growth. Assets and campaigns will articulate clear career pathways and program benefits through coordinated, engaging, and brand-aligned communications while maintaining the college's brand identity;
  • Partners with Graduate Academic Affairs and Undergraduate Academic Affairs to understand and address academic unit recruitment challenges and content needs;
  • Collaborates with Graduate and Undergraduate Academic Affairs to develop email marketing campaigns for prospective students, including analyzing metrics and applying data to improve campaigns;
  • Manages strategy for paid social campaigns;
  • In support of raising college awareness and increasing graduate student enrollment, and in collaboration with the Director of Communications and approved CHSS vendors, creates and posts organic and paid social media and other online advertisements, as well as Google search and display ads;
  • Advises senior leadership to inform efficient and effective digital marketing strategies;
  • Stays up-to-date with digital marketing trends and best practices and implements them as appropriate;
  • Directs and collaborates with designers, photographers, and video editors to develop campaigns/campaign content in strategic areas that align with the college's mission/marketing objectives;
  • Manages reporting and analytics to inform comprehensive reporting on the impact of digital campaigns and digital channels in overall marketing outcomes;
  • Oversees development of social media content, including graphics and video, to align with strategic messages and themes;
  • Serves as the primary CHSS communications contact with the university's Enrollment Management office (for undergraduate email communications) and Graduate Academic Affairs Graduate Enrollment Coordinator;
  • Collaborates with the Senior Writer/Editor to share academic unit news and propose topics for new content development;
  • Writes, edits, and proofreads occasional news stories or student profiles; and
  • Keeps the supervisor and other relevant college staff up to date on work completed and planned for particular departments or programs. Regularly share results.

Academic Unit Marketing Training, Consultation, and Collaboration:
  • Trains academic units with effectively communicating the value of programs to prospective students through integrated marketing communications, including website program pages, career pathways and outcomes, student profiles, short-form videos, presentation materials, collateral for career fairs (e.g., degree flyer templates), and social media campaigns;
  • Creates and maintains resources (templates, guidelines) for best marketing practices to support academic departments and programs; writes "How Tos" for the Marketing and Communications Resources SharePoint site; and develops general guidelines for spending marketing funds;
  • Delivers brief best practice trainings to program directors and coordinators;
  • Creates templates to assist academic units with messaging for graduate and undergraduate admissions email campaigns;
  • Creates and expands a marketing network across programs;
  • Coordinates with academic units to gather student and alumni stories, testimonials, and visuals to showcase authentic voices in program-specific marketing and recruitment materials;
  • With the Social Media Manager, works with academic departments interested in improving their social media presence and online advertising. Prepares and shares regular reports on campaign results with the marketing team and program staff;
  • Serves as the primary contact for academic unit marketing questions;
  • Assists with academic unit website content reviews to ensure accuracy, currency, and alignment with the brand;
  • Attends graduate and undergraduate directors/coordinators meetings to answer marketing questions and address timely topics;
  • Administers Graduate Marketing Budget Use Survey to graduate program directors and coordinators; and
  • Ensures that the CHSS and George Mason University brand guidelines are implemented consistently across all marketing assets, both print and digital, and provide brand guidance to academic unit content creators.

Leadership and Management:
  • Supervises and mentors the college's Social Media Manager and Marketing and Communications Assistant; and
  • Sets clear goals that are aligned with the college's priorities and monitors outcomes.

Required Qualifications:
  • Bachelor's degree in related field, or equivalent combination of education and experience;
  • Demonstrated experience (5-7 years) in a marketing/recruiting position;
  • Demonstrated supervisory experience;
  • Knowledge of the disciplines and values of humanities and social sciences;
  • Knowledge of market analysis and digital marketing strategies, including a strong focus on content marketing;
  • Knowledge of social media strategies and analytics;
  • Strong writing and organizational skills; and
  • Ability to lead and develop staff.

Preferred Qualifications:
  • Master's degree in related field;
  • Experience within an academic environment;
  • Excellent project management skills;
  • Ability to build and sustain robust partnerships within the college and with external service providers; and
  • Proficiency with Adobe Creative Suite.

Instructions to Applicants:
For full consideration, applicants must apply for the Senior Digital Marketing Manager at https://jobs.gmu.edu/. Complete and submit the online application to include three professional references with contact information, and provide a cover letter and resume.
Posting Open Date: June 1, 2026
For Full Consideration, Apply by: June 25, 2026
Open Until Filled: Yes
Mason Ad Statement
George Mason University is a nationally ranked R1 research university committed to creating a more just, free, and prosperous world. With 40,000 enrolled students, George Mason is the largest and most diverse public research university in Virginia, offering degree programs at the master's, doctoral, and professional level, along with certificates and credentials.
George Mason fosters an All Together Different environment for students, faculty, and staff, driven by our core beliefs. We believe in inclusivity over exclusivity; we believe in advancing our mission by being willing to take risks, not avoiding them; and we believe our best work is possible when we apply our diversity of origin, identity, circumstance, and thought.
Equity Statement
George Mason University is an equal opportunity/affirmative action employer, committed to promoting inclusion and equity in its community. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status, or any characteristic protected by law.
Campus Safety Information
Mason's Annual Security and Fire Safety Report is available at http://police.gmu.edu/annual-security-report/

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