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Digital Product Marketing Manager Jobs (NOW HIRING)

UWorld, LLC

Digital Product Marketing Manager

Dallas, TX · On-site +1

$152K/yr

We are seeking a Digital Product Marketing Manager with a strong analytical background to lead product marketing and digital marketing strategy for one or more of our verticals. This candidate will ...

UWorld, LLC

Digital Product Marketing Manager

Dallas, TX · On-site

$152K/yr

We are seeking a Digital Product Marketing Manager with a strong analytical background to lead product marketing and digital marketing strategy for one or more of our verticals. This candidate will ...

Panasonic

Product Marketing Manager

Newark, NJ · On-site

$161K/yr

... digital channels * Take ownership of marketing research for launching new products and driving ... Manage trade show logistics, promotional materials, booth graphics, and marketing collateral

Alto-Shaam

Product Marketing Manager

Menomonee Falls, WI · On-site

$154K/yr

The Product Marketing Manager is responsible for leading product marketing efforts for Alto-Shaam ... Define the optimum marketing mix (awareness, lead generation, nurturing) and activities (digital ...

Alto-Shaam

Product Marketing Manager

Menomonee Falls, WI · On-site +1

$154K/yr

The Product Marketing Manager is responsible for leading product marketing efforts for Alto-Shaam ... Define the optimum marketing mix (awareness, lead generation, nurturing) and activities (digital ...

Tom Sawyer Software

Product Marketing Manager

Berkeley, CA · On-site

$190K/yr

The Product Marketing Manager is responsible for developing marketing strategy, content and plans across digital and offline channels, including messaging, budget, campaigns, lead generation and ...

Merkle Science

Product Marketing Manager.

Manhattan, NY · On-site

$169K/yr

Product Marketing Manager Merkle Science provides blockchain transaction monitoring and intelligence solutions for web3 companies, digital asset service providers, financial institutions, law ...

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Digital Product Marketing Manager information

See salary details

$54.5K

$133.2K

$219K

How much do digital product marketing manager jobs pay per year?

As of Aug 11, 2026, the average yearly pay for digital product marketing manager in the United States is $133,209.00, according to ZipRecruiter salary data. Most workers in this role earn between $91,500.00 and $177,000.00 per year, depending on experience, location, and employer.

What skills and qualifications are needed to be a digital product marketing manager?

To thrive as a Digital Product Marketing Manager, you need expertise in marketing strategy, analytics, digital channels, and a background in business, marketing, or a related field. Familiarity with tools like Google Analytics, marketing automation platforms, A/B testing software, and certifications such as Google Ads or HubSpot are typically expected. Outstanding communication, creativity, and project management skills help you effectively collaborate with cross-functional teams and adapt to market changes. These competencies are vital for driving product adoption, optimizing campaigns, and achieving measurable business growth in a highly competitive digital landscape.

What does a digital product marketing manager do?

A Digital Product Marketing Manager is responsible for developing and executing marketing strategies to promote digital products, such as apps, software, or online services. They conduct market research, define target audiences, and collaborate with product, sales, and creative teams to position products effectively. Their duties often include planning product launches, managing digital marketing campaigns, analyzing performance metrics, and optimizing strategies for growth and engagement. The role requires a mix of analytical, creative, and communication skills to ensure digital products reach their intended markets and achieve business objectives.

How does a digital product marketing manager collaborate with product development and sales teams?

Digital Product Marketing Managers play a central role in bridging the gap between product development and sales teams. They work closely with product managers to understand key features, user needs, and launch timelines, ensuring that marketing campaigns accurately reflect product value. Additionally, they collaborate with sales by providing enablement materials, training sessions, and feedback from market research to help refine messaging and identify target segments. This cross-functional teamwork is essential for executing successful go-to-market strategies and achieving revenue goals.

What is the difference between Digital Product Marketing Manager vs Digital Marketing Manager?

AspectDigital Product Marketing ManagerDigital Marketing Manager
FocusPromoting specific digital products or featuresOverall digital marketing strategies for brands or companies
ResponsibilitiesProduct positioning, feature launches, user engagementCampaign planning, SEO, social media, brand awareness
Skills & CertificationsProduct management, UX, analytics, digital marketingMarketing strategy, analytics, content creation, SEO
Work EnvironmentTech companies, SaaS, e-commerce platformsVaried industries, agencies, corporate marketing teams

The Digital Product Marketing Manager specializes in marketing specific digital products, focusing on product features and user engagement. In contrast, the Digital Marketing Manager oversees broader marketing strategies across digital channels. Both roles require digital marketing skills, but the Product Marketing Manager emphasizes product-specific knowledge, while the Digital Marketing Manager covers overall brand promotion.

More about Digital Product Marketing Manager jobs
What cities are hiring for Digital Product Marketing Manager jobs? Cities with the most Digital Product Marketing Manager job openings:
What states have the most Digital Product Marketing Manager jobs? States with the most job openings for Digital Product Marketing Manager jobs include:
What job categories do people searching Digital Product Marketing Manager jobs look for? The top searched job categories for Digital Product Marketing Manager jobs are:
Digital Product Marketing Manager jobs near you
Infographic showing various Digital Product Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 86% Full Time, 12% Part Time, and 1% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $133,209 per year, or $64 per hour.

Digital Product Marketing Manager

UWorld, LLC

Dallas, TX • On-site, Remote

$152K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 13 days ago

Job description

We are seeking a Digital Product Marketing Manager with a strong analytical background to lead product marketing and digital marketing strategy for one or more of our verticals. This candidate will focus on strategic digital marketing efforts that drive awareness, highlight the benefits of our suite of educational tools, and convert leads into paying customers. The ideal candidate is data-driven, results-oriented, and capable of translating insights into actionable marketing strategies.

QUALIFICATIONS

Minimum Education Required

       Bachelor's degree in marketing, business, communications, or a related field required; master's degree preferred

Minimum Required Experience

       7 years of experience in a similar role leading digital marketing strategy

       Demonstrable digital marketing experience, including growth marketing (demand generation), content marketing, and social media marketing strategy

       Experience with SEO and SEM best practices; strong experience with Soocial media and Email marketing and content creation preferred

      Experience with SEO analytics programs, such as Google Analytics, Google Search Console, SEM Rush (or similar) preferred

JOB DUTIES (including but not limited to)

Campaign Strategy and Development (70%)

       Oversee the production of effective integrated marketing campaigns

       Oversee SEO and SEM strategy for assigned verticals

       Manage the strategy of social media content creation and Email campaigns

       Create and regularly measure and report on marketing metrics

       Recommend and edit necessary collateral to support product offerings

Marketing Strategy (20%)

       Define the annual product marketing strategy

       Serve as the embedded product marketing specialist for assigned verticals

       Define and refine product differentiators and market positioning

Market Research (10%)

       Perform comprehensive, detailed market research on target market(s), including competitive analysis

       Define buyer personas, target markets, and analyze how buyers consume media and make decisions

       Recommend product pricing

       Report on industry trends and recommend actions to position UWorld ahead of competition

Requirements

Required Knowledge, Skills, and Abilities

       Demonstrable digital marketing experience, especially Social, Email, SEO, and SEM

       Exceptional market research and reporting skills

       Ability to define and report metrics of success

       Superior organizational and self-motivation skills

       Familiarity with marketing automation tools and platforms

  Excellent written, verbal, and interpersonal skills

.  Ability to prioritize projects effectively while managing competing objectives

. Experience reporting to clients or executive teams

Benefits

Perks & Benefits:

  •  Competitive Pay - based on experience.
  •  Paid Time Off - because work-life balance matters.
  •  Benefits Package - including medical, vision, dental, life, and disability insurance.
  •  401(k) with 5% Employer Matching - start planning for your future!
  •  On-Site and Virtual Group Fitness Classes - stay active and energized.
  •  Supportive Work Environment - we foster a culture of growth, diversity, and inclusion.


"At UWorld, we believe strength is derived from the talents, ideas, and experiences of a diverse workforce. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected class. UWorld is proud to be an equal opportunity employer providing a drug-free workplace. If you have a disability or special need that requires accommodation, please let us know."

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