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Vice President Marketing Analytics Jobs (NOW HIRING)

KKR

Vice President - Marketing Analytics

Boston, MA · On-site

They are seeking a Vice President, Marketing Analytics to lead and enhance the analytics capabilities of the marketing organization, driving data-informed strategies and ensuring marketing ...

nVent

Vice President, Marketing

Minneapolis, MN · On-site

$241.50 - $359/hr

Vice President, Marketing page is loaded## Vice President, Marketingremote type: Hybridlocations ... Conduct market research and analysis to identify trends, opportunities, and the competitive ...

Great American Group

Vice President, Marketing

Dallas, TX · On-site

$150 - $210/hr

Vice President, Marketing Full Time US 6 days ago Requisition ID: 1069 Vice President, Marketing GA ... Leverage data and analytics to optimize campaign performance and ROI Thought Leadership & Market ...

Newport Academy

Vice President, Marketing

Nashville, TN · On-site

$170 - $230/hr

The VP Marketing steers marketing collateral, digital content, web properties, social, and overall ... Analysts, Cross-Departmental Admissions Team Call-Audits, and all freelance or vendor contributors ...

GoodRx, Inc.

$240 - $420/hr

As the VP, Marketing Science & Analytics you will lead and manage a team of 10 to drive business growth through data. The role includes broad responsibility for centralizing customer segmentation ...

Grocery Outlet

VP - Marketing

Emeryville, CA · On-site

$220K - $260K/yr

You bring strategic vision, analytical rigor, and operational excellence, with a proven ability to ... The VP, Marketing will report to the SVP, Chief Marketing Officer. About the Team: Our Marketing ...

Socket.dev

Vice President, Marketing

Ann Arbor, MI · On-site

$250 - $380/hr

Vice President, Marketing The Vice President, Marketing will support all of US Marketing including ... Oversee market research (payers, physicians, patients) and market analytics to uncover market and ...

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How much do vice president marketing analytics jobs pay per year?

As of Aug 23, 2026, the average yearly pay for vice president marketing analytics in the United States is $176,675.00, according to ZipRecruiter salary data. Most workers in this role earn between $137,000.00 and $205,000.00 per year, depending on experience, location, and employer.

What does a vice president marketing analytics do?

A Vice President of Marketing Analytics leads the strategy, execution, and optimization of data-driven marketing initiatives within an organization. They oversee teams responsible for collecting, analyzing, and interpreting marketing data to guide decision-making and improve campaign performance. This role involves collaborating with other executives to align analytics with business objectives, implementing advanced analytical tools, and ensuring data quality and compliance. Ultimately, the VP of Marketing Analytics plays a critical role in maximizing the effectiveness and ROI of marketing efforts.

How does a vice president marketing analytics typically collaborate with other departments to drive business growth?

A Vice President of Marketing Analytics works closely with cross-functional teams such as marketing, sales, product, and finance to ensure that data-driven insights inform key business decisions. They often lead meetings to align on campaign objectives, share analytical findings, and recommend actionable strategies. Building strong partnerships across departments is essential for integrating analytics into overall business processes and maximizing ROI on marketing investments. This collaborative approach not only supports immediate marketing goals but also contributes to long-term organizational growth.

What are the key skills and qualifications needed to thrive as a vice president marketing analytics, and why are they important?

To thrive as a Vice President of Marketing Analytics, you need deep expertise in data analysis, marketing strategy, and a strong background in statistics or a related field, often supported by an advanced degree. Mastery of analytics platforms such as Google Analytics, Tableau, SQL, and experience with marketing automation systems or data science tools is essential. Exceptional leadership, strategic thinking, and communication skills help drive cross-functional collaboration and translate data insights into actionable business strategies. These skills ensure the alignment of analytics with business objectives, enabling data-driven decision-making and maximizing marketing ROI.

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What are the most commonly searched types of Marketing Analytics jobs?

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Vice President Marketing Analytics jobs near you
Infographic showing various Vice President Marketing Analytics job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $176,675 per year, or $84.9 per hour.

Vice President - Marketing Analytics

KKR

Boston, MA • On-site

Full-time

Re-posted 10 days ago

KKR rating

8.1

Company rating: 8.1 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

Job description

Job Summary:
KKR is a leading global investment firm that offers alternative asset management and capital markets solutions. They are seeking a Vice President, Marketing Analytics to lead and enhance the analytics capabilities of the marketing organization, driving data-informed strategies and ensuring marketing investments align with business outcomes.
Responsibilities:
• Serve as the strategic lead for marketing analytics, partnering with senior insurance marketing stakeholders to develop data-driven strategies, KPIs, and measurement frameworks
• Lead full-funnel marketing analytics, connecting campaign performance to conversion, pipeline, and revenue impact
• Design and analyze multi-channel campaigns (email, web, paid media, events, CRM, sales) to drive ongoing optimization
• Identify opportunities to improve marketing efficiency and ROI
• Develop and refine lead scoring models and segmentation strategies to improve targeting and conversion in a B2B context
• Align with cross-functional teams, including marketing Centers of Excellence, on reporting standards and performance tracking
• Translate analytics into scalable data requirements in partnership with data engineering teams
• Drive executive-level reporting and insights, translating complex data into clear, actionable recommendations that inform strategic decisions
• Build and maintain dashboards to track key marketing metrics and communicate insights
• Mentor and guide junior team members and contribute to building a high-performing analytics team
Qualifications:
Required:
• 7-10 years of experience in marketing analytics, including multi-channel, full-funnel analytics, and B2B marketing analytics (e.g., lead scoring and funnel performance), preferably in insurance or financial services
• Experience with brand marketing and paid media analytics, including measurement of brand campaigns, media performance, and optimization across paid channels
• Deep expertise in marketing measurement, attribution, and ROI analysis, with the ability to connect marketing activity to business outcomes
• Experience with Salesforce CRM, B2B marketing analytics, and marketing automation platforms (e.g., Marketo, Salesforce Marketing Cloud)
• Strong understanding of web and digital analytics tools (e.g., Google Analytics, Adobe Analytics, or similar platforms)
• Proficiency in SQL and experience analyzing large datasets from CRM and marketing platforms
• Experience using Python and working with cloud data platforms such as Snowflake and/or AWS Redshift
• Experience partnering with data engineering and technology teams to enable scalable analytics solutions
• Experience with segmentation and customer targeting strategies
• Strong analytical and problem-solving skills with a demonstrated ability to generate actionable insights
• Experience building dashboards using Tableau, Power BI, or similar tools
• Strong communication skills and the ability to work effectively with cross-functional stakeholders
• Bachelor's degree in Analytics, Statistics, Engineering, Business, or a related field
Company:
KKR is a leading global investment firm that offers alternative asset management as well as capital markets and insurance solutions. Founded in 1976, the company is headquartered in Hudson, USA, with a team of 1001-5000 employees. The company is currently Late Stage.

What KKR employees say

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About KKR

Sourced by ZipRecruiter

Industry

Finance and insurance

Company size

1,001 - 5,000 Employees

Headquarters location

New York, NY, US

Year founded

1976

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