Vice President Marketing Analytics information
See salary details
$85.5K - $101.7K
5% of jobs
$101.7K - $118K
5% of jobs
$118K - $134.2K
13% of jobs
$136.5K is the 25th percentile. Wages below this are outliers.
$134.2K - $150.4K
13% of jobs
$150.4K - $166.6K
8% of jobs
The median wage is $174.1K / yr.
$166.6K - $182.9K
13% of jobs
$182.9K - $199.1K
14% of jobs
$204.4K is the 75th percentile. Wages above this are outliers.
$199.1K - $215.3K
14% of jobs
$215.3K - $231.5K
6% of jobs
$231.5K - $247.8K
6% of jobs
$247.8K - $264K
3% of jobs
How much do vice president marketing analytics jobs pay per year?
As of Aug 17, 2026, the average yearly pay for vice president marketing analytics in the United States is $176,675.00, according to ZipRecruiter salary data. Most workers in this role earn between $137,000.00 and $205,000.00 per year, depending on experience, location, and employer.
A Vice President of Marketing Analytics leads the strategy, execution, and optimization of data-driven marketing initiatives within an organization. They oversee teams responsible for collecting, analyzing, and interpreting marketing data to guide decision-making and improve campaign performance. This role involves collaborating with other executives to align analytics with business objectives, implementing advanced analytical tools, and ensuring data quality and compliance. Ultimately, the VP of Marketing Analytics plays a critical role in maximizing the effectiveness and ROI of marketing efforts.
A Vice President of Marketing Analytics works closely with cross-functional teams such as marketing, sales, product, and finance to ensure that data-driven insights inform key business decisions. They often lead meetings to align on campaign objectives, share analytical findings, and recommend actionable strategies. Building strong partnerships across departments is essential for integrating analytics into overall business processes and maximizing ROI on marketing investments. This collaborative approach not only supports immediate marketing goals but also contributes to long-term organizational growth.
To thrive as a Vice President of Marketing Analytics, you need deep expertise in data analysis, marketing strategy, and a strong background in statistics or a related field, often supported by an advanced degree. Mastery of analytics platforms such as Google Analytics, Tableau, SQL, and experience with marketing automation systems or data science tools is essential. Exceptional leadership, strategic thinking, and communication skills help drive cross-functional collaboration and translate data insights into actionable business strategies. These skills ensure the alignment of analytics with business objectives, enabling data-driven decision-making and maximizing marketing ROI.
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