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Kapco

Digital Marketing & Analytics Manager

Grafton, WI · On-site

The Digital Marketing & Analytics Manager ensures that content is effectively distributed, optimized, and measured to maximize reach, engagement, and business impact. This role serves as the digital ...

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$40.5K

$87.9K

$139.5K

How much do digital marketing analytics jobs pay per year?

As of May 28, 2026, the average yearly pay for digital marketing analytics in the United States is $87,944.00, according to ZipRecruiter salary data. Most workers in this role earn between $73,000.00 and $102,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Digital Marketing Analyst, and why are they important?

To thrive as a Digital Marketing Analyst, you need strong analytical skills, a solid understanding of marketing principles, and experience with data interpretation, often supported by a degree in marketing, statistics, or a related field. Familiarity with analytics tools such as Google Analytics, Tableau, and marketing automation platforms, as well as certifications like Google Analytics Individual Qualification (GAIQ), is highly valued. Attention to detail, critical thinking, and effective communication skills help analysts translate complex data into actionable marketing insights. These competencies are crucial for optimizing campaigns, driving ROI, and informing strategic marketing decisions.

How does a Digital Marketing Analytics professional typically collaborate with other departments within a company?

Digital Marketing Analytics professionals frequently work cross-functionally with marketing, sales, product, and IT teams to gather data, interpret campaign performance, and provide actionable insights. They often translate complex analytics into understandable recommendations for non-technical stakeholders, helping to refine marketing strategies and improve ROI. Regular collaboration ensures alignment on business goals and maximizes the impact of digital campaigns through data-driven decisions.

What is digital marketing analytics?

Digital marketing analytics is the process of measuring, managing, and analyzing digital marketing performance to maximize its effectiveness and optimize return on investment. It involves the use of data collected from digital channels—such as websites, social media, and email campaigns—to understand user behavior and campaign performance. This helps businesses make data-driven decisions, refine marketing strategies, and better target their audiences. Digital marketing analysts use a variety of tools and techniques, including Google Analytics, to track metrics like traffic, conversions, and engagement.

What is the difference between Digital Marketing Analytics vs Content Marketing Specialist?

AspectDigital Marketing AnalyticsContent Marketing Specialist
Primary FocusAnalyzing data to measure marketing performance and optimize campaignsCreating and managing content to engage target audiences
Skills RequiredData analysis, SEO, marketing tools, analytics platformsContent creation, storytelling, SEO, social media
Work EnvironmentMarketing teams, data-driven departments, digital agenciesContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, HubSpot, Digital Marketing certificationsContent Marketing certifications, HubSpot, SEO certifications

Digital Marketing Analytics and Content Marketing Specialist roles often overlap in digital marketing teams. While analytics professionals focus on data measurement and campaign optimization, content specialists concentrate on creating engaging content. Both roles require understanding of SEO and digital tools, but their core responsibilities differ significantly, making them complementary in a comprehensive marketing strategy.

More about Digital Marketing Analytics jobs
What cities are hiring for Digital Marketing Analytics jobs? Cities with the most Digital Marketing Analytics job openings:
What states have the most Digital Marketing Analytics jobs? States with the most job openings for Digital Marketing Analytics jobs include:
What job categories do people searching Digital Marketing Analytics jobs look for? The top searched job categories for Digital Marketing Analytics jobs are:
Digital Marketing Analytics jobs near you
Infographic showing various Digital Marketing Analytics job openings in the United States as of May 2026, with employment types broken down into 83% Full Time, 12% Part Time, 1% Temporary, and 4% Contract. Highlights an 77% Physical, 8% Hybrid, and 15% Remote job distribution, with an average salary of $87,944 per year, or $42.3 per hour.
Digital Marketing & Analytics Manager

Digital Marketing & Analytics Manager

Kapco Metal Stamping

Grafton, WI

Full-time

Posted 18 days ago

Job description

Position Summary

Kacmarcik Enterprises is seeking a Digital Marketing & Analytics Manager to lead the performance, distribution, and optimization of digital marketing efforts across the organization, supporting both B2B and B2C audiences.

This role manages enterprise social media channels, oversees paid digital advertising, and owns email marketing execution and performance. The Digital Marketing & Analytics Manager ensures that content is effectively distributed, optimized, and measured to maximize reach, engagement, and business impact.

This role serves as the digital performance engine for marketing across the organization.

This position reports to the VP of Marketing.

Key Responsibilities

Digital Channel Management

  • Manage enterprise social media channels across brands and initiatives
  • Plan and maintain social media publishing calendars
  • Schedule and publish content across platforms including LinkedIn, Meta, and YouTube
  • Adapt content for platform-specific performance (format, timing, messaging)
  • Monitor engagement and manage community interactions
  • Establish and manage social media governance, including content review, approvals, and brand consistency across all channels

Email Marketing

  • Build, execute, and manage email marketing campaigns
  • Segment audiences and manage distribution lists (in coordination with Sales/CRM where applicable)
  • Optimize email performance through testing (subject lines, content, timing)
  • Track and report on email performance (open rates, CTR, conversions)
  • Align email campaigns to marketing priorities and business objectives

Paid Digital Advertising

  • Develop and execute paid social and digital advertising campaigns
  • Align campaigns to business objectives and budgets
  • Manage targeting, testing, and optimization of paid campaigns
  • Track and report on campaign performance (CTR, CPL, engagement, etc.)

Content Distribution & Optimization

  • Distribute video, photo, and multimedia content across digital channels
  • Optimize content for performance across platforms and audiences
  • Conduct A/B testing on content formats, messaging, and targeting
  • Recommend improvements based on performance data

Marketing Analytics & Reporting

  • Own website analytics and digital performance tracking
  • Build and maintain marketing dashboards and reporting tools
  • Provide regular reporting on campaign performance and digital engagement
  • Translate data into clear insights and recommendations

Qualifications

  • Bachelor’s degree in Marketing, Business, Communications, or related field
  • 5+ years of experience in digital marketing, paid media, email marketing, or analytics
  • Experience managing email marketing platforms (Active Campaign, HubSpot, Mailchimp, etc.)
  • Experience managing paid digital advertising campaigns
  • Strong understanding of social media platforms and performance metrics
  • Experience with website analytics tools (GA4 or similar)
  • Ability to analyze data and translate insights into actionable recommendations

Preferred Qualifications

  • Experience managing digital marketing for both B2B and B2C audiences
  • Familiarity with CRM systems and segmentation strategies
  • Experience working across multiple brands or business units
  • Knowledge of conversion optimization and testing strategies

About Kacmarcik Enterprises

Kacmarcik Enterprises is a family-owned organization based in Grafton, Wisconsin, with a diverse portfolio of businesses focused on manufacturing, community impact, and human performance. Our companies share a commitment to innovation, operational excellence, and creating opportunities for people and communities to thrive.

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