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Digital Marketing Analytics Jobs (NOW HIRING)

360training

Digital Marketing Analytics Lead

AZ, FL, GA, LA, NJ, PA, TN, TX, UT, ID, MI, MO and WI Digital Marketing Analytics Lead We are seeking a Digital Marketing Analytics Lead to play a critical role in driving insight, strategy, and ...

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Digital Marketing Analytics information

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$40.5K

$87.9K

$139.5K

How much do digital marketing analytics jobs pay per year?

As of Jun 17, 2026, the average yearly pay for digital marketing analytics in the United States is $87,944.00, according to ZipRecruiter salary data. Most workers in this role earn between $73,000.00 and $102,500.00 per year, depending on experience, location, and employer.

What do digital marketing analysts do?

Digital marketing analysts evaluate data from online marketing campaigns to measure performance, identify trends, and optimize strategies. They use tools like Google Analytics and Excel, and often require skills in data analysis, reporting, and understanding digital marketing channels.

What is digital marketing analytics?

Digital marketing analytics is the process of measuring, managing, and analyzing digital marketing performance to maximize its effectiveness and optimize return on investment. It involves the use of data collected from digital channels—such as websites, social media, and email campaigns—to understand user behavior and campaign performance. This helps businesses make data-driven decisions, refine marketing strategies, and better target their audiences. Digital marketing analysts use a variety of tools and techniques, including Google Analytics, to track metrics like traffic, conversions, and engagement.

How does a Digital Marketing Analytics professional typically collaborate with other departments within a company?

Digital Marketing Analytics professionals frequently work cross-functionally with marketing, sales, product, and IT teams to gather data, interpret campaign performance, and provide actionable insights. They often translate complex analytics into understandable recommendations for non-technical stakeholders, helping to refine marketing strategies and improve ROI. Regular collaboration ensures alignment on business goals and maximizes the impact of digital campaigns through data-driven decisions.

What are the key skills and qualifications needed to thrive as a Digital Marketing Analyst, and why are they important?

To thrive as a Digital Marketing Analyst, you need strong analytical skills, a solid understanding of marketing principles, and experience with data interpretation, often supported by a degree in marketing, statistics, or a related field. Familiarity with analytics tools such as Google Analytics, Tableau, and marketing automation platforms, as well as certifications like Google Analytics Individual Qualification (GAIQ), is highly valued. Attention to detail, critical thinking, and effective communication skills help analysts translate complex data into actionable marketing insights. These competencies are crucial for optimizing campaigns, driving ROI, and informing strategic marketing decisions.

Is digital marketing and analytics a good career?

Digital marketing analytics is a growing field that combines marketing knowledge with data analysis skills, often requiring proficiency in tools like Google Analytics and Excel. It offers opportunities across various industries, with roles involving campaign measurement, customer insights, and performance optimization, making it a valuable career choice for those interested in data-driven marketing strategies.

How much does a digital marketing analyst earn?

The average salary for a digital marketing analyst typically ranges from $50,000 to $80,000 annually, depending on experience, location, and industry. Entry-level analysts may earn less, while those with advanced skills in analytics tools like Google Analytics or Tableau can command higher salaries.

What is the difference between Digital Marketing Analytics vs Content Marketing Specialist?

AspectDigital Marketing AnalyticsContent Marketing Specialist
Primary FocusAnalyzing data to measure marketing performance and optimize campaignsCreating and managing content to engage target audiences
Skills RequiredData analysis, SEO, marketing tools, analytics platformsContent creation, storytelling, SEO, social media
Work EnvironmentMarketing teams, data-driven departments, digital agenciesContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, HubSpot, Digital Marketing certificationsContent Marketing certifications, HubSpot, SEO certifications

Digital Marketing Analytics and Content Marketing Specialist roles often overlap in digital marketing teams. While analytics professionals focus on data measurement and campaign optimization, content specialists concentrate on creating engaging content. Both roles require understanding of SEO and digital tools, but their core responsibilities differ significantly, making them complementary in a comprehensive marketing strategy.

What does digital marketing analytics do?

Digital marketing analytics involves collecting, measuring, and analyzing data from online marketing campaigns to evaluate their effectiveness and optimize strategies. Professionals in this field use tools like Google Analytics and data visualization software to track metrics such as website traffic, conversions, and ROI, supporting data-driven decision making.
More about Digital Marketing Analytics jobs
What cities are hiring for Digital Marketing Analytics jobs? Cities with the most Digital Marketing Analytics job openings:
What states have the most Digital Marketing Analytics jobs? States with the most job openings for Digital Marketing Analytics jobs include:
What job categories do people searching Digital Marketing Analytics jobs look for? The top searched job categories for Digital Marketing Analytics jobs are:
Digital Marketing Analytics jobs near you
Infographic showing various Digital Marketing Analytics job openings in the United States as of June 2026, with employment types broken down into 96% Full Time, 1% Part Time, and 3% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $87,944 per year, or $42.3 per hour.
Analyst, Digital Marketing Analytics

Analyst, Digital Marketing Analytics

CMI Media Group

Parsippany, NJ

Full-time

Posted 16 days ago

Job description

Are you ready to dive into the heart of digital marketing analytics? We’re seeking an analytical superhero to spearhead our campaigns and unravel the insights hidden within data streams. As our Analyst, you’ll be at the forefront, sculpting success for our online and offline marketing endeavors across diverse accounts. 
Why Join Us? 
Unleash Your Analytical Prowess: Transform data into gold mines of actionable insights, steering our campaigns to unprecedented heights. 
Diverse Challenges, Limitless Growth: Tackle ad-hoc analysis, interface with partners and data teams, and craft game-changing reports that drive our strategies forward. 
Innovate and Optimize: Be the wizard behind our KPIs, revamping engagement metrics, and refining digital campaign strategies across various channels like Display, Email, Search, and Social. 
 Tech-Forward Environment: Dive into cutting-edge tools and technologies, empowering your analytics prowess within our dynamic enterprise. 
What You’ll Do: 
  • Ensure flawless implementation of analytics for online marketing campaigns.  
  • Be the troubleshooter extraordinaire, resolving discrepancies and inaccuracies with proactive precision. 
  • Craft and distribute compelling analyses and optimizations, wielding a defined set of KPIs.  
  • Collaborate on measurement plans, aligning them with our strategic imperatives and media strategies.  
  • Track, tweak, and redefine KPIs and engagement metrics, breathing new life into our digital campaigns.  
  • Embrace ad-hoc data requests and foster a basic understanding of each client's data sources.  
  • Work hand-in-hand with our stellar team, generating trend reports and optimization strategies. 
What You Bring: 
  • 1-3 years of online marketing, web analytics, or research experience.  
  • Experience or knowledge in Pharma - a definite plus!  
  • Proficiency in Microsoft Office (Excel and PowerPoint mastery is your forte).  
  • Coding skills in R/SQL/Python - an added advantage.  
  • Direct experience in online direct marketing or online media performance analysis.   
  • Familiarity with tools like Adobe Analytics, Google Analytics, Domo, Tableau, SQL.  
  • Impeccable attention to detail and a knack for managing deadlines in a bustling environment.
  • Proven team player who thrives under pressure and delivers excellence. 
The base salary for this position at the time of this posting may range from $40,000 to $75,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.
Join us and dive into the heartbeat of digital marketing analytics! Be the catalyst behind our success! Apply now to spark a thrilling journey of data-driven achievements! 
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