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Digital Marketing Analytics Jobs (NOW HIRING)

AEG

Digital Marketing & Analytics Intern

Orlando, FL · On-site

The Digital Marketing & Analytics Intern will work closely with the marketing team to help track and evaluate the performance of the Pirates' digital platforms and campaigns. This role will assist in ...

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How much do digital marketing analytics jobs pay per year?

As of Sep 7, 2026, the average yearly pay for digital marketing analytics in the United States is $87,944.00, according to ZipRecruiter salary data. Most workers in this role earn between $73,000.00 and $102,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a digital marketing analyst?

To thrive as a Digital Marketing Analyst, you need strong analytical skills, a solid understanding of marketing principles, and experience with data interpretation, often supported by a degree in marketing, statistics, or a related field. Familiarity with analytics tools such as Google Analytics, Tableau, and marketing automation platforms, as well as certifications like Google Analytics Individual Qualification (GAIQ), is highly valued. Attention to detail, critical thinking, and effective communication skills help analysts translate complex data into actionable marketing insights. These competencies are crucial for optimizing campaigns, driving ROI, and informing strategic marketing decisions.

How does a digital marketing analytics professional typically collaborate with other departments within a company?

Digital Marketing Analytics professionals frequently work cross-functionally with marketing, sales, product, and IT teams to gather data, interpret campaign performance, and provide actionable insights. They often translate complex analytics into understandable recommendations for non-technical stakeholders, helping to refine marketing strategies and improve ROI. Regular collaboration ensures alignment on business goals and maximizes the impact of digital campaigns through data-driven decisions.

What is the difference between Digital Marketing Analytics vs Content Marketing Specialist?

AspectDigital Marketing AnalyticsContent Marketing Specialist
Primary FocusAnalyzing data to measure marketing performance and optimize campaignsCreating and managing content to engage target audiences
Skills RequiredData analysis, SEO, marketing tools, analytics platformsContent creation, storytelling, SEO, social media
Work EnvironmentMarketing teams, data-driven departments, digital agenciesContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, HubSpot, Digital Marketing certificationsContent Marketing certifications, HubSpot, SEO certifications

Digital Marketing Analytics and Content Marketing Specialist roles often overlap in digital marketing teams. While analytics professionals focus on data measurement and campaign optimization, content specialists concentrate on creating engaging content. Both roles require understanding of SEO and digital tools, but their core responsibilities differ significantly, making them complementary in a comprehensive marketing strategy.

Is a digital marketing analyst a good career?

A digital marketing analyst is a valuable role that involves analyzing marketing data to improve campaigns and strategies. It requires skills in data analysis, tools like Google Analytics, and understanding digital channels, making it a growing field with strong job prospects. The role often offers opportunities for advancement and specialization in areas such as SEO, SEM, or social media analytics.

Is digital marketing analytics a good job?

Digital marketing analytics is a growing field that involves analyzing data to improve marketing strategies, often requiring skills in data analysis tools like Excel, Google Analytics, and SQL. It offers opportunities for remote work, continuous learning, and career advancement, making it a valuable role for those interested in data-driven marketing. Job satisfaction depends on individual interests in analytics, creativity, and business strategy.

What is digital marketing analytics?

Digital marketing analytics involves collecting, measuring, and analyzing data from online marketing campaigns to assess performance and optimize strategies. It typically uses tools like Google Analytics and requires skills in data interpretation, reporting, and understanding key metrics such as conversion rates and ROI.
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Cities with the most Digital Marketing Analytics job openings:

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Digital Marketing Analytics jobs near you
Infographic showing various Digital Marketing Analytics job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $87,944 per year, or $42.3 per hour.

Digital Marketing & Analytics Specialist

Essential Credit Union

Baton Rouge, LA • On-site

Full-time

Re-posted 4 days ago

Job description

Position Purpose:
The Digital Marketing amp; Analytics Specialist supports the execution of Essential Credit Union's digital marketing strategy by serving as the primary liaison between the Credit Union and its external digital marketing agency. This position collaborates on the planning and implementation of digital marketing campaigns, coordinates agency initiatives, monitors performance, analyzes results, and identifies opportunities for optimization while ensuring projects remain on schedule, on brand, and aligned with organizational goals.
Working under the direction of the Marketing Manager, the Digital Marketing amp; Analytics Specialist is responsible for website content updates, digital advertising initiatives, email marketing, social media, online business listings, and digital marketing analytics. This position also collaborates with the Digital Services team to support an engaging digital member experience by identifying opportunities to improve the usability, accessibility, and effectiveness of member-facing digital applications and marketing touchpoints.
Duties and Responsibilities
  • Assist in planning, executing and monitoring digital marketing campaigns supporting products, services, community initiatives, and organizational goals in collaboration with the Marketing Manager and digital marketing agency.
  • Coordinate paid digital advertising with external marketing partners and track campaign performance.
  • Oversee the Google Business Profile, Apple Business Connect, Bing Places, and other online listings.
  • Analyze website, email, social media and digital advertising performance to identify trends, opportunities and recommended optimizations.
  • Prepare monthly marketing reports using website, email, social media, and advertising analytics.
  • Evaluate digital member experiences—including online account opening, loan applications, and other member-facing digital touchpoints—and recommend improvements to usability, accessibility, engagement, and conversion.
  • Collaborate with Digital Services to recommend enhancements that improve the digital member experience while supporting marketing objectives.
  • Maintain website content and create campaign landing pages using the content management system.
  • Create, schedule, and monitor email marketing campaigns.
  • Develop and maintain social media content calendars; create and schedule content.
  • Create basic graphics, videos, and marketing assets using Canva, Adobe Express, or Adobe Creative Suite.
  • Monitor online reviews and draft responses consistent with Essential's brand standards.
  • Maintain awareness of digital marketing trends, industry developments, regulatory considerations, and member feedback to identify opportunities for marketing and digital experience improvements.
  • Remains abreast of Essential policies and procedures regarding Member Identification, BSA, and OFAC rules.
Major Accountabilities
  • Digital Marketing Oversight: Oversees the execution of digital marketing campaigns and promotional initiatives.
  • Digital User Experience (UX) – Evaluates member-facing digital experiences and recommends improvements to usability, accessibility, and engagement.
  • Marketing Analytics amp; Optimization – Tracks campaign performance and prepares reports to support decision-making.
  • Content Management – Maintains accurate, compliant, and engaging digital content while maintaining a consistent brand voice across digital channels.
  • Analytical Thinking - Ability to analyze digital performance data, member behavior, and application metrics to identify trends and make data-informed recommendations that align with credit unions policies and procedures.
  • Regulatory amp; Brand Compliance – Ensures digital marketing content and campaigns adhere to applicable regulatory requirements, Credit Union policies and brand standards.
Other duties may be assigned as necessary.
Job Specification
  • Bachelor’s degree required, preferably in Digital Marketing, Marketing, Communications, Advertising, Business or a related field. A degree, concentration or significant coursework in digital marketing is preferred.
  • Google Ads, Google Analytics, Meta Blueprint, HubSpot, or similar digital marketing certifications are a plus.
  • Excellent problem-solving skills, attention to detail, and ability to think strategically.
  • Strong communication and interpersonal skills; ability to work collaboratively across departments.
  • Member-centric mindset with a passion for digital innovation and service excellence.
Training Requirements
  • On the job training
  • Maintain knowledge of Microsoft Office Products and marketing technology platforms.
  • Maintain working knowledge of website CMS, email marketing, analytics, and social media management tools.
Work Experience
A minimum of two years of professional marketing experience, including demonstrated hands-on experience in digital marketing, is required.
Candidates should have experience in several of the following areas: digital advertising, SEO/SEM, website or content management, email marketing, social media, online reputation management, web analytics and digital campaign performance.
Experience reviewing marketing data, identifying trends and opportunities, and using performance insights to make recommendations is strongly preferred.
Financial services, credit union or other regulated-industry marketing experience is a plus but not required.
Skills, Abilities, and Knowledge
  • Working knowledge of digital marketing principles, strategies and best practices.
  • Experience managing or supporting paid digital advertising campaigns.
  • Knowledge of SEO, SEM and website optimization principles.
  • Experience with website content management systems and digital content.
  • Familiarity with email marketing platforms and campaign execution.
  • Experience managing organic and/or paid social media.
  • Understanding of web and campaign analytics and the ability to translate data into actionable recommendations.
  • Familiarity with creative and content-development tools such as Canva, Adobe Express and/or Adobe Creative Cloud applications.
  • Ability to create, edit, resize or adapt basic digital marketing graphics and assets for social media, email, web and digital advertising.
  • Strong written communication and content-development skills.
  • Ability to manage multiple projects, deadlines and digital channels simultaneously.
  • Strong attention to detail and commitment to brand consistency.
  • Ability to work independently while collaborating effectively with internal teams, vendors and agency partners.
  • Understanding of user experience and the role digital marketing plays throughout the member/customer journey.
Physical Requirements:
Perform primarily sedentary work with limited physical exertion and occasional lifting of up to 10 lbs. Must be capable of climbing/descending stairs in emergency situations. Must be able to operate routine office equipment including telephone, copier, facsimile and calculator. Must be able to routinely perform work on computer for an average of 6-8 hours per day. Must be able to work extended hours whenever required or requested by management. Must be capable of regular, reliable and timely attendance.
Other Requirements:
Must exercise discretion with confidential information, work effectively both independently and collaboratively, adapt to changing priorities, and provide excellent internal and external customer service.

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