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$87.9K

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How much do digital marketing analytics jobs pay per year?

As of Jul 7, 2026, the average yearly pay for digital marketing analytics in the United States is $87,944.00, according to ZipRecruiter salary data. Most workers in this role earn between $73,000.00 and $102,500.00 per year, depending on experience, location, and employer.

What do digital marketing analysts do?

Digital marketing analysts evaluate data from online marketing campaigns to measure performance, identify trends, and optimize strategies. They use tools like Google Analytics and Excel, analyze metrics such as traffic, conversions, and ROI, and often require strong analytical skills and knowledge of digital marketing platforms.

What is digital marketing analytics?

Digital marketing analytics involves collecting, measuring, and analyzing data from online marketing campaigns to evaluate performance and inform decision-making. It typically uses tools like Google Analytics and requires skills in data interpretation, reporting, and understanding key metrics such as conversion rates and ROI. This role helps optimize marketing strategies and improve overall digital presence.

How does a Digital Marketing Analytics professional typically collaborate with other departments within a company?

Digital Marketing Analytics professionals frequently work cross-functionally with marketing, sales, product, and IT teams to gather data, interpret campaign performance, and provide actionable insights. They often translate complex analytics into understandable recommendations for non-technical stakeholders, helping to refine marketing strategies and improve ROI. Regular collaboration ensures alignment on business goals and maximizes the impact of digital campaigns through data-driven decisions.

What are the key skills and qualifications needed to thrive as a Digital Marketing Analyst, and why are they important?

To thrive as a Digital Marketing Analyst, you need strong analytical skills, a solid understanding of marketing principles, and experience with data interpretation, often supported by a degree in marketing, statistics, or a related field. Familiarity with analytics tools such as Google Analytics, Tableau, and marketing automation platforms, as well as certifications like Google Analytics Individual Qualification (GAIQ), is highly valued. Attention to detail, critical thinking, and effective communication skills help analysts translate complex data into actionable marketing insights. These competencies are crucial for optimizing campaigns, driving ROI, and informing strategic marketing decisions.

What is the highest paid job in digital marketing?

The highest paid roles in digital marketing are typically senior positions such as Chief Marketing Officer (CMO) or Digital Marketing Director, with salaries often exceeding six figures. These roles require extensive experience, strategic leadership skills, and expertise in data analytics, marketing automation tools, and campaign management.

How much does a digital marketing analyst earn?

The average salary for a digital marketing analyst typically ranges from $50,000 to $80,000 annually, depending on experience, location, and industry. Entry-level roles may start around $45,000, while experienced analysts with specialized skills or certifications can earn over $90,000. Salaries often increase with proficiency in analytics tools like Google Analytics, SQL, and data visualization software.

What is the difference between Digital Marketing Analytics vs Content Marketing Specialist?

AspectDigital Marketing AnalyticsContent Marketing Specialist
Primary FocusAnalyzing data to measure marketing performance and optimize campaignsCreating and managing content to engage target audiences
Skills RequiredData analysis, SEO, marketing tools, analytics platformsContent creation, storytelling, SEO, social media
Work EnvironmentMarketing teams, data-driven departments, digital agenciesContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, HubSpot, Digital Marketing certificationsContent Marketing certifications, HubSpot, SEO certifications

Digital Marketing Analytics and Content Marketing Specialist roles often overlap in digital marketing teams. While analytics professionals focus on data measurement and campaign optimization, content specialists concentrate on creating engaging content. Both roles require understanding of SEO and digital tools, but their core responsibilities differ significantly, making them complementary in a comprehensive marketing strategy.

More about Digital Marketing Analytics jobs
What cities are hiring for Digital Marketing Analytics jobs? Cities with the most Digital Marketing Analytics job openings:
What states have the most Digital Marketing Analytics jobs? States with the most job openings for Digital Marketing Analytics jobs include:
What job categories do people searching Digital Marketing Analytics jobs look for? The top searched job categories for Digital Marketing Analytics jobs are:
Digital Marketing Analytics jobs near you
Infographic showing various Digital Marketing Analytics job openings in the United States as of July 2026, with employment types broken down into 1% Internship, 94% Full Time, 3% Part Time, and 2% Contract. Highlights an 79% Physical, 5% Hybrid, and 16% Remote job distribution, with an average salary of $87,944 per year, or $42.3 per hour.
Digital Marketing & Analytics Specialist

Digital Marketing & Analytics Specialist

The Management Group

Vancouver, WA • On-site

$33 - $38/hr

Full-time

Posted 11 days ago

Job description

Title: Digital Marketing & Analytics Specialist
Location: Vancouver, WA
Pay range: $33-$38 per hour
The Management Group is hiring a Digital Marketing & Analytics Specialist to support digital advertising, marketing performance analysis, website optimization, and reporting across a growing portfolio of properties. This is not a general social media or creative-only marketing role. We are looking for someone who has hands-on experience with digital advertising platforms, analytics, campaign performance reporting, and data-driven recommendations. This is a strong opportunity for someone who enjoys both the technical and strategic side of digital marketing. You will help set up and monitor campaigns, review performance data, identify trends, generate reports, and provide practical recommendations that improve marketing results.
Key Responsibilities Include:
  • Set up and maintain Google and SocialAds campaigns after creative assets, content, and approvals are completed.
  • Monitor campaign performance and identify opportunities for improvement.
  • Review Google Analytics, Search Console, website traffic, social media metrics, CRM reporting, business listings, reputation platforms, and other digital performance indicators.
  • Analyze campaign data and prepare clear performance summaries, insights, and initial recommendations.
  • Translate digital performance data into organized reporting that supports marketing and business decisions.
  • Assist with A/B testing and other experiments to optimize messaging, targeting, and creative assets.
  • Support website launches, updates, SEO audits, and digital quality checks.
  • Generate quarterly market reports, client-facing updates, executive summaries, key findings, and marketing recommendations.
  • Monitor digital marketing trends, industry changes, and emerging opportunities.
  • Collaborate with internal teams, operations leaders, and external vendors as needed.

What We're Looking For
  • Hands-on experience with setting-up and managing Google Ads, Google Analytics, and social advertising platforms.
  • Experience pulling reports, reviewing campaign data, and identifying trends.
  • Ability to turn data into actionable recommendations.
  • Experience with A/B testing, campaign optimization, digital tracking, and performance reporting.
  • Strong attention to detail and follow-through.
  • Clear written and verbal communication skills.
  • Ability to explain marketing performance to non-marketing stakeholders.
  • A proactive approach to improving digital performance, reporting, and marketing processes.
  • The ability to manage multiple projects, timelines, and priorities.

What Success Looks Like
In the first 6 to 12 months, success in this role will include helping create clean, consistent reporting for paid advertising and analytics, supporting standard operating procedures for digital campaigns, improving the quality of performance reports, and providing relevant, actionable recommendations for marketing leadership.
Why Join The Management Group?
The Management Group is a growing organization with a collaborative marketing team. This role gives you the opportunity to take ownership of digital marketing performance, build stronger reporting processes, and directly contribute to smarter marketing decisions across the organization. If you enjoy digital marketing, analytics, reporting, and using data to make campaigns better, we encourage you to apply.

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