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B2B Digital Marketing Jobs (NOW HIRING)

On

Lead - B2B Digital Marketing

New York, NY · On-site

In short As the Lead - B2B Digital Marketing, you will drive the digital marketing roadmap and execution for North America, serving as the strategic digital expert and primary owner of B2B digital ...

Lactalis USA

Digital Marketing Manager

San Fernando, CA

$80K - $90K/yr

Develops and executes B2B Digital marketing strategies to boost sales via retailers, distributors and wholesalers.Acts as a liaison between Company brand marketing and sales to create persuasive ...

Kimberly-Clark

Digital Marketing Specialist

Atlanta, GA · On-site

In this Digital Marketing Specialist role, you will support Kimberly-Clark Professional (KCP) North America's business by planning, executing, and optimizing performance-driven B2B digital marketing ...

VTEX

President of B2B - North America

Miami, FL · On-site

AND* simultaneously directing B2B marketing strategies and teams (ideally within SaaS, Supply Chain, ERPs, or digital commerce environments). * ACV Scaling Track Record : A demonstrable history of ...

VTEX

President of B2B - North America

Miami, FL · Hybrid

AND* simultaneously directing B2B marketing strategies and teams (ideally within SaaS, Supply Chain, ERPs, or digital commerce environments). * ACV Scaling Track Record : A demonstrable history of ...

Rust Belt Recruiting

Marketing Specialist

Euclid, OH

$70K - $90K/yr

Take full ownership of the B2B digital presence and corporate brand across modern networking ... Sales & Marketing Specialist Reporting Relationships: This position reports directly to the ...

Power Digital

Group Director B2B

You'll collaborate closely with the Power Digital marketing and sales teams to drive new business and service expansion across your portfolio as well as provide thought leadership and Division ...

Digital Marketing

MANAGING DIRECTOR/PRESIDENT

Denver, CO · On-site +1

Demonstrate deep understanding of a range of digital marketing fields including enterprise and b2b digital marketing * Monitor the marketplace for new trends, opportunities and key players within the ...

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How much do b2b digital marketing jobs pay per hour?

As of Aug 24, 2026, the average hourly pay for b2b digital marketing in the United States is $28.00, according to ZipRecruiter salary data. Most workers in this role earn between $24.04 and $33.65 per hour, depending on experience, location, and employer.

What is a B2B digital marketing?

A B2B Digital Marketing job involves promoting products or services from one business to another using online channels. This includes strategies like content marketing, SEO, email campaigns, social media, and paid advertising to generate leads and nurture client relationships. Professionals in this role analyze data to optimize campaigns, manage digital tools, and align marketing efforts with sales goals. The focus is on building long-term business relationships and driving conversions in a competitive digital landscape.

What are some common challenges faced by B2B digital marketing professionals in their daily work?

B2B Digital Marketing professionals often encounter challenges such as generating high-quality leads, aligning marketing efforts with sales teams, and staying updated with rapidly changing digital platforms and algorithms. They may need to develop personalized content for highly specific audiences while measuring ROI across multiple channels. Adapting strategies based on data insights and maintaining strong communication with both internal teams and external partners are also important aspects of the role. Overcoming these challenges requires flexibility, continuous learning, and a collaborative approach to ensure marketing initiatives effectively support business objectives.

What are the key skills and qualifications needed to thrive in B2B digital marketing, and why are they important?

To excel in B2B Digital Marketing, you need expertise in digital strategy, lead generation, analytics, and content creation, often supported by a bachelor’s degree in marketing, business, or a related field. Familiarity with marketing automation tools (such as HubSpot or Marketo), CRM systems (like Salesforce), and certifications in Google Analytics or digital advertising platforms are commonly expected. Strong communication, project management, and analytical thinking skills help professionals collaborate effectively and translate data into actionable insights. These abilities enable B2B digital marketers to craft targeted campaigns that drive business growth and foster successful client relationships.

Does B2B digital marketing pay well?

B2B digital marketing professionals often earn competitive salaries, especially with experience, specialized skills, and certifications in areas like SEO, PPC, or marketing automation. Salaries vary by industry, location, and company size but generally offer above-average pay compared to other marketing roles.
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B2B Digital Marketing jobs near you
Infographic showing various B2B Digital Marketing job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 50% In-person, and 50% Remote job distribution, with an average salary of $58,249 per year, or $28 per hour.

Lead - B2B Digital Marketing

On

New York, NY • On-site

Full-time

Re-posted 4 days ago

Job description

In short
As the Lead - B2B Digital Marketing, you will drive the digital marketing roadmap and execution for North America, serving as the strategic digital expert and primary owner of B2B digital campaign planning, deployment, and optimization. You will ensure best-in-class digital execution that drives market share and reinforces On's premium positioning across key wholesale channels.
Your Mission
  • Partner closely with the Digital Sr. Lead to define and own the execution of the B2B digital marketing roadmap for North America key accounts, translating the overall B2B strategic vision into clear, high-impact, digitally-focused plans.
  • Lead the design, deployment, and optimization of all B2B digital campaigns across key partner platforms and channels (e.g., retailer digital co-op, Syndigo integration).
  • Serve as the primary digital consultant and strategic partner for internal cross-functional teams (Sales, Account Marketing) and external Key Account partners, ensuring executional excellence and adherence to brand standards.
  • Support tracking of the digital marketing budget at the account and campaign level, including forecasting and prioritization of digital initiatives.
  • Drive digital innovation and process efficiency within the B2B function, staying ahead of digital trends and recommending new, data-driven approaches to grow digital market share.
  • Analyze complex digital performance data to generate actionable insights, continuously informing future strategy and ensuring all marketing efforts are data-led.
  • Collaborate with the global team to ensure North American needs are factored into the evolution of global digital tools and processes.

Your Story
  • You bring a minimum 6 years of progressive experience in digital marketing, channel marketing, or B2B/wholesale marketing, preferably within a sportswear brand.
  • Strong understanding of performance marketing, content strategy, social media, CRM, and audience development.
  • Experience with translating data and analytics into actionable insights.
  • You are comfortable presenting to both internal and external stakeholder.
  • A natural curiosity for culture, consumer behavior, trends and emerging platforms
  • Strong ability to synthesize complex information, manage multiple stakeholders, and drive projects forward with a high degree of ownership and accountability.
  • You are comfortable making critical decisions, challenging the status quo, and balancing strategic thinking with the day-to-day operational work required to deliver results.
  • You are skilled at collaborating across a range of cross-functional stakeholders and personalities.
  • You are willing to travel up to 20% to On's global hubs and key accounts.

Your Team
The Brand Experience team brings On's mission to ignite the human spirit through movement to life across North America. We lead the physical expression of the brand across retail environments, events, and community activations - creating premium, high-impact moments that connect people to our brand.
Our team includes B2B Marketing, Retail Marketing Operations, Visual Merchandising, Events, Community Marketing, and Technical Representatives - working together to build meaningful brand experiences across both On-owned and partner touchpoints.

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