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Digital Marketing Analytics Strategist

Costa Mesa, CA · Remote

$99.50K - $132.90K/yr

Digital Marketing Analytics Strategist The Digital Marketing Analytics Strategist role centers on data analysis, performance monitoring, and insight-driven optimization across ACE's Insurance ...

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$87.9K

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How much do digital marketing analytics jobs pay per year?

As of May 28, 2026, the average yearly pay for digital marketing analytics in the United States is $87,944.00, according to ZipRecruiter salary data. Most workers in this role earn between $73,000.00 and $102,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Digital Marketing Analyst, and why are they important?

To thrive as a Digital Marketing Analyst, you need strong analytical skills, a solid understanding of marketing principles, and experience with data interpretation, often supported by a degree in marketing, statistics, or a related field. Familiarity with analytics tools such as Google Analytics, Tableau, and marketing automation platforms, as well as certifications like Google Analytics Individual Qualification (GAIQ), is highly valued. Attention to detail, critical thinking, and effective communication skills help analysts translate complex data into actionable marketing insights. These competencies are crucial for optimizing campaigns, driving ROI, and informing strategic marketing decisions.

How does a Digital Marketing Analytics professional typically collaborate with other departments within a company?

Digital Marketing Analytics professionals frequently work cross-functionally with marketing, sales, product, and IT teams to gather data, interpret campaign performance, and provide actionable insights. They often translate complex analytics into understandable recommendations for non-technical stakeholders, helping to refine marketing strategies and improve ROI. Regular collaboration ensures alignment on business goals and maximizes the impact of digital campaigns through data-driven decisions.

What is digital marketing analytics?

Digital marketing analytics is the process of measuring, managing, and analyzing digital marketing performance to maximize its effectiveness and optimize return on investment. It involves the use of data collected from digital channels—such as websites, social media, and email campaigns—to understand user behavior and campaign performance. This helps businesses make data-driven decisions, refine marketing strategies, and better target their audiences. Digital marketing analysts use a variety of tools and techniques, including Google Analytics, to track metrics like traffic, conversions, and engagement.

What is the difference between Digital Marketing Analytics vs Content Marketing Specialist?

AspectDigital Marketing AnalyticsContent Marketing Specialist
Primary FocusAnalyzing data to measure marketing performance and optimize campaignsCreating and managing content to engage target audiences
Skills RequiredData analysis, SEO, marketing tools, analytics platformsContent creation, storytelling, SEO, social media
Work EnvironmentMarketing teams, data-driven departments, digital agenciesContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, HubSpot, Digital Marketing certificationsContent Marketing certifications, HubSpot, SEO certifications

Digital Marketing Analytics and Content Marketing Specialist roles often overlap in digital marketing teams. While analytics professionals focus on data measurement and campaign optimization, content specialists concentrate on creating engaging content. Both roles require understanding of SEO and digital tools, but their core responsibilities differ significantly, making them complementary in a comprehensive marketing strategy.

More about Digital Marketing Analytics jobs
What cities are hiring for Digital Marketing Analytics jobs? Cities with the most Digital Marketing Analytics job openings:
What states have the most Digital Marketing Analytics jobs? States with the most job openings for Digital Marketing Analytics jobs include:
What job categories do people searching Digital Marketing Analytics jobs look for? The top searched job categories for Digital Marketing Analytics jobs are:
Digital Marketing Analytics jobs near you
Infographic showing various Digital Marketing Analytics job openings in the United States as of May 2026, with employment types broken down into 83% Full Time, 12% Part Time, 1% Temporary, and 4% Contract. Highlights an 77% Physical, 8% Hybrid, and 15% Remote job distribution, with an average salary of $87,944 per year, or $42.3 per hour.
Associate Director, Digital Marketing Analytics

Associate Director, Digital Marketing Analytics

CMI Media Group

Philadelphia, PA • On-site, Remote

Full-time

Posted 29 days ago

Job description

Lead the Data Revolution in Healthcare Marketing: Associate Director, Digital Marketing Analytics
 
Do you possess a passion for data-driven insights and a desire to make a real difference in the healthcare industry? CMI Media Group is seeking a strategic and results-oriented Associate Director, Digital Marketing Analytics to lead our team in delivering innovative measurement solutions and driving impactful results for our clients.
 
In this role, you will:
  • Be the Architect of Measurement: Develop and execute cutting-edge measurement and analysis plans that align with client objectives and unlock valuable insights from online and offline marketing campaigns.
  • Drive Optimization & Innovation: Analyze campaign performance, identify opportunities for optimization, and champion data-driven recommendations to elevate campaign effectiveness.
  • Lead with Expertise: Serve as the go-to expert for internal teams and clients, providing thought leadership, guidance, and support on all things related to digital marketing analytics.
  • Empower a Team of Analysts: Mentor, coach, and inspire a team of talented analysts, fostering a culture of collaboration, growth, and analytical excellence.
  • Shape the Future of Measurement: Continuously explore and implement new technologies and methodologies, staying ahead of the curve and driving innovation within the department.
Do you have the right DNA?
  • Analytical Powerhouse: 7+ years of experience in online marketing, web analytics, or research, with a proven ability to translate data into actionable insights.
  • Leadership Acumen: 3-5 years of experience leading and mentoring teams, fostering a positive and collaborative environment.
  • Client-Focused Mindset: Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs.
  • Passion for Innovation: A relentless curiosity and drive to explore new technologies and methodologies, constantly seeking ways to push the boundaries of digital marketing analytics.
  • Healthcare Industry Knowledge: Experience in the pharmaceutical or healthcare industry is a plus, but not required.
Why CMI Media Group?
At CMI Media Group, we're not just analyzing data – we're using it to improve healthcare outcomes for patients around the world. As a leading healthcare marketing agency, we offer:
 
  • Purpose-Driven Work: Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns.
  • Collaborative Environment: Join a team of passionate and talented individuals who are leaders in their field.
  • Growth Opportunities: Benefit from ongoing professional development opportunities and a culture that values continuous learning.
  • Supportive Culture: We believe in work-life balance and offer a comprehensive benefits package to support your well-being.
The base salary for this position at the time of this posting may range from $70k to $140k. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.
Join us and dive into the heartbeat of digital marketing analytics! Be the catalyst behind our success! Apply now to spark a thrilling journey of data-driven achievements!