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Digital Marketing Analytics Jobs in Indiana (NOW HIRING)

Ra

Marketing Analytics Manager

Indianapolis, IN

You will be using quantitative methods to assess the impact of offline and digital marketing. You will be interacting with the client. You will be providing analyses, recommendations, presentations ...

CertaSite

Digital Marketing Manager

Zionsville, IN · On-site

... analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points • Develop and monitor SEM campaign budgets • Identify trends and insights, and ...

Avolinq, LLC

Marketing Specialist

Edinburgh, IN · On-site

Develop and execute digital marketing campaigns to support business objectives * Manage and optimize marketing channels (social media, email, web, paid digital) * Track and analyze campaign ...

Syndicate

Digital Marketing Manager

Kokomo, IN · On-site

Were looking for an experienced Digital Marketing Manager who thrives at the intersection of marketing, technology, eComW merce, and analytics. In this highly visible role, youll lead the evolution ...

Syndicate

Digital Marketing Manager

Kokomo, IN

We?re looking for an experienced Digital Marketing Manager who thrives at the intersection of marketing, technology, eComW merce, and analytics. In this highly visible role, you?ll lead the evolution ...

OPENLANE

Marketing Analytics Manager

Carmel, IN · On-site +1

$100K - $120K/yr

We're a technology company building the world's most advanced-and uncomplicated-digital marketplace ... We are seeking a Marketing Analytics Manager to unify the fragmented view of marketing performance ...

OPENLANE

Marketing Analytics Manager

Carmel, IN · On-site

$100K - $120K/yr

We're a technology company building the world's most advanced-and uncomplicated-digital marketplace ... We are seeking a Marketing Analytics Manager to unify the fragmented view of marketing performance ...

Nextiny

Entry Level Digital Marketer

Gary, IN · On-site

Learn and work with marketing platforms such as HubSpot, Google Analytics, and social media tools ... Stay up to date with the latest digital marketing trends and best practices. What We're Looking For

Nextiny

Entry Level Digital Marketer

Fort Wayne, IN · On-site

Learn and work with marketing platforms such as HubSpot, Google Analytics, and social media tools ... Stay up to date with the latest digital marketing trends and best practices. What We're Looking For

Nextiny

Learn and work with marketing platforms such as HubSpot, Google Analytics, and social media tools ... Stay up to date with the latest digital marketing trends and best practices. What We're Looking For

Nextiny

Learn and work with marketing platforms such as HubSpot, Google Analytics, and social media tools ... Stay up to date with the latest digital marketing trends and best practices. What We're Looking For

Nextiny

Entry Level Digital Marketer

South Bend, IN · On-site

Learn and work with marketing platforms such as HubSpot, Google Analytics, and social media tools ... Stay up to date with the latest digital marketing trends and best practices. What We're Looking For

Nextiny

Entry Level Digital Marketer

Evansville, IN · On-site

Learn and work with marketing platforms such as HubSpot, Google Analytics, and social media tools ... Stay up to date with the latest digital marketing trends and best practices. What We're Looking For

Lids

Digital Marketing Coordinator

Indianapolis, IN · On-site

$42K - $55K/yr

The coordinator sits within the Digital Marketing team and partners closely with GTM, Creative, Analytics, internal channel teams, and agency partners to support campaign flighting, asset management ...

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All JobsDigital Marketing Analytics JobsDigital Marketing Analytics Jobs in Indiana

Digital Marketing Analytics information

See Indiana salary details

$38.5K

$83.7K

$132.7K

How much do digital marketing analytics jobs pay per year?

As of Aug 12, 2026, the average yearly pay for digital marketing analytics in Indiana is $83,684.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,500.00 and $97,500.00 per year, depending on experience, location, and employer.

How does a digital marketing analytics professional typically collaborate with other departments within a company?

Digital Marketing Analytics professionals frequently work cross-functionally with marketing, sales, product, and IT teams to gather data, interpret campaign performance, and provide actionable insights. They often translate complex analytics into understandable recommendations for non-technical stakeholders, helping to refine marketing strategies and improve ROI. Regular collaboration ensures alignment on business goals and maximizes the impact of digital campaigns through data-driven decisions.

What are the key skills and qualifications needed to thrive as a digital marketing analyst?

To thrive as a Digital Marketing Analyst, you need strong analytical skills, a solid understanding of marketing principles, and experience with data interpretation, often supported by a degree in marketing, statistics, or a related field. Familiarity with analytics tools such as Google Analytics, Tableau, and marketing automation platforms, as well as certifications like Google Analytics Individual Qualification (GAIQ), is highly valued. Attention to detail, critical thinking, and effective communication skills help analysts translate complex data into actionable marketing insights. These competencies are crucial for optimizing campaigns, driving ROI, and informing strategic marketing decisions.

What is the difference between Digital Marketing Analytics vs Content Marketing Specialist?

AspectDigital Marketing AnalyticsContent Marketing Specialist
Primary FocusAnalyzing data to measure marketing performance and optimize campaignsCreating and managing content to engage target audiences
Skills RequiredData analysis, SEO, marketing tools, analytics platformsContent creation, storytelling, SEO, social media
Work EnvironmentMarketing teams, data-driven departments, digital agenciesContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, HubSpot, Digital Marketing certificationsContent Marketing certifications, HubSpot, SEO certifications

Digital Marketing Analytics and Content Marketing Specialist roles often overlap in digital marketing teams. While analytics professionals focus on data measurement and campaign optimization, content specialists concentrate on creating engaging content. Both roles require understanding of SEO and digital tools, but their core responsibilities differ significantly, making them complementary in a comprehensive marketing strategy.

What are popular job titles related to Digital Marketing Analytics jobs in Indiana? For Digital Marketing Analytics jobs in Indiana, the most frequently searched job titles are:
What job categories do people searching Digital Marketing Analytics jobs in Indiana look for? The top searched job categories for Digital Marketing Analytics jobs in Indiana are:
Digital Marketing Analytics jobs near you
Infographic showing various Digital Marketing Analytics job openings in Indiana as of August 2026, with employment types broken down into 1% Internship, 85% Full Time, 12% Part Time, and 2% Contract. Highlights an 86% Physical, 3% Hybrid, and 11% Remote job distribution, with an average salary of $83,684 per year, or $40.2 per hour.

Director of Marketing Analytics and Data Science (Digital Marketing Leader)

Indiana University

Bloomington, IN • On-site

Full-time

Medical, Dental, Life, Retirement, PTO

Re-posted 10 days ago

Job description

Indiana University is seeking a Director of Marketing Analytics and Data Science to drive institutional outcomes by leading the use of data and analytics in designing, measuring, and improving audience experiences across a complex, multi-campus environment. Positioned within the Web and Digital Strategy team within University Communications and Marketing (UCM), this role collaborates closely with experts in marketing and communications, information technology, and higher education to ensure experiences are intentionally designed and informed by data.
Department Specific Responsibilities
  • Reports to the Executive Director of Web and Digital Strategy, the Director of Audience Experience leads the Audience Experience (AX) function.
  • Responsible for omnichannel audience insights, analytics, research, and forecasting.
  • Advances IU's experience engineering and data strategy by transforming data from a reporting function into a strategic capability enabling predictive and prescriptive analytics that guide university strategy, inform decisions, and drive outcomes such as enrollment, engagement, retention, and revenue.
  • Provides strategic leadership within UCM, ensuring data is translated into clear, actionable guidance that supports institutional goals and decision-making.
  • Builds and advances an analytics maturity model-leading a transition from descriptive and diagnostic analytics to predictive and prescriptive analytics, including forecasting, modeling, and outcome-oriented recommendations.
  • Operationalizes IU's experience engineering framework by aligning data with constituent lifecycle stages, triggers, gates, and customer journey orchestration across owned and paid channels.
  • Collaborates with subject matter experts across marketing functions to understand business needs and improve the ability to measure and optimize work.
  • Evangelizes a culture of data strategy and curiosity across the organization.
  • Applies advanced quantitative and analytical techniques (e.g., regression analysis, statistical modeling, A/B testing, multivariate experiments) to complex, multi-source datasets to understand audience behavior, performance, and opportunity.
  • Leads and develops a multidisciplinary Audience Experience team, including data engineering and data visualization specialists, fostering analytical rigor, collaboration, and continuous improvement.
  • Partners with staff to ensure scalable data pipelines, Extract, Transform, Load (ETL) processes, and centralized access to channel, audience, and institutional data that support segmentation, personalization, visualization, and analysis.
  • Collaborates across UCM, campuses, and functional areas to align analytics priorities, enable shared understanding of performance, and support insight-driven planning and investment.
  • Champions ethical, compliant, and responsible data practices, including data governance, privacy, security, and quality standards.
  • Monitors and leads through emerging trends in analytics, data science, and AI to inform continuous improvement and future-state strategy (cookie-less ecosystem, ubiquity of AI, etc.).
General Responsibilities
  • Directs operations for the digital marketing function by providing oversight and direction within a department, large multi-faceted department, or multiple departments.
  • Hires, trains, evaluates, coaches, assigns work, sets goals and objectives, determines staffing needs, and directs the work of a team of digital marketing staff.
  • Manages relationships with various internal and external stakeholders; determines digital marketing needs, projects, and programs to align with objectives and goals and manages processes such as the development of communications timelines related to such initiatives.
  • Reviews drafts of digital marketing strategies, content, and projects and coaches on grammar, tone, branding guidelines, formatting, and other elements that may affect the perception of messaging or reputation of the department.
  • Responds to escalated and complex inquiries and requests and explains policies, procedures, and context of communications.
  • Assists in budget planning and administration for digital marketing initiatives, including expenditures, revenue projections, and program costs.
  • Monitors industry trends and best practices, makes process and operational and strategic recommendations to manager, and assists in implementing recommendations to optimize operations and progress toward objectives.
  • May provide guidance to lower-level Digital Marketing Leaders.
Qualifications
Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.
EDUCATION
Required
  • Bachelor's degree in communications, journalism, English, public relations, data science, computer science, informatics, information systems, marketing, or related fields.
Preferred
  • Master's degree in data science, computer science, informatics, information systems, marketing, or related fields.
WORK EXPERIENCE
Required
  • 4 years in relevant field.
  • 1 year of management experience in relevant field.
Preferred
  • 7 years of progressive responsibility in analytics, data strategy, audience insights, or a related field within a complex organization.
SKILLS
Required
  • Proficient communication skills.
  • Maintains a high degree of professionalism.
  • Demonstrates time management and priority setting skills.
  • Demonstrates a high commitment to quality.
  • Excellent organizational skills.
  • Excellent collaboration and team building skills.
  • Effectively coaches and delivers constructive feedback.
  • Instills commitment to organizational goals.
  • Demonstrates excellent judgment and decision making skills.
  • Effective conflict management skills.
  • Builds and manages effective teams.
Preferred
  • Advanced quantitative and analytical skills, with demonstrated experience performing regression analysis, forecasting, statistical modeling, and multivariate analysis.
  • Strong understanding of analytics maturity models and the ability to guide organizations from reporting-focused analytics toward insight-, foresight-, and outcome-driven decision-making.
  • Ability to connect analytical work to concrete business or institutional outcomes, including revenue generation, enrollment, retention, and engagement.
  • Strong systems-thinking mindset, with the ability to integrate data across marketing channels, Customer Relationship Management (CRM) platforms, and institutional systems.
  • Familiarity with digital marketing and audience data ecosystems (e.g., GA4, CRM/CDP platforms, marketing automation, data visualization tools).
  • Data storytelling the ability to translate complex analytical findings into clear, compelling narratives and recommendations for senior leaders and non-technical stakeholders .
  • Demonstrated success leading through influence and partnership in decentralized or matrixed environments.
  • Experience leading or mentoring multidisciplinary teams that include analytics, data engineering, and data visualization roles.
  • Familiarity with higher education context.
Working Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
Work Location
Bloomington, Indiana or Indianapolis, Indiana.
Benefits Overview
For full-time staff employees, Indiana University offers a wide array of benefits including:
  • Comprehensive medical and dental insurance
  • Health savings account with generous IU contributions
  • Healthcare and dependent care flexible spending accounts
  • Basic group life insurance paid by IU
  • Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance
  • Base retirement plan with generous IU contributions, subject to vesting
  • Voluntary supplemental retirement plan options
  • Tuition subsidy for employees and family members taking IU courses
  • 10 paid holidays plus a paid winter break each year
  • Generous paid time off plans
  • Paid leave for new parents and IU-sponsored volunteer events
  • Employee assistance program (EAP)
Learn more about our benefits by reviewing the IU Benefit Programs Brochure .
Job Classification
Career Level: Sr. Operational
FLSA: Exempt
Job Function: Marketing & Communications
Job Family: Digital Marketing
Click here to learn more about Indiana University's Job Framework.
Posting Disclaimer
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
Equal Employment Opportunity
Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring. See Indiana University Notice of Non-Discrimination here which includes contact information .
Campus Safety and Security
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online . You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.
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