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Search Marketing Jobs in Indiana (NOW HIRING)

Mission Pre-born In

SEO Analyst

Indianapolis, IN · On-site

The SEO & Digital Marketing Analyst supports PreBorn!'s digital marketing efforts through search engine optimization (SEO), paid advertising support, conversion tracking, reporting, and website ...

RC Enterprises

Marketing consultant

Bloomington, IN · On-site

$3.0K - $4.0K/mo

Conducting SEO audits to uncover flaws that are affecting a client's search engine performance ... Digital Marketing Consultant Requirements: * A bachelor's degree in marketing, communications ...

City Of Carmel

Marketing Specialist

Carmel, IN · On-site

Support website content, SEO, and SEM initiatives to expand the City's digital reach. * Monitor campaign performance, evaluate ROI, and use data to improve future marketing efforts. * Maintain brand ...

CertaSite

Digital Marketing Manager

Zionsville, IN

We are looking for a self-starter Digital Marketing Manager with a passion for the customer and life safety to develop, implement, track and optimize our lead nurture, customer marketing, SEO, SEM, ...

Slingshot LLC

Marketing & Brand Manager

Marion, IN · Hybrid

Develop and implement SEO strategies to improve online visibility and search rankings. * Monitor campaign performance, website analytics, and marketing metrics to measure effectiveness. * Provide ...

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Search Marketing information

See Indiana salary details

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$70.1K

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How much do search marketing jobs pay per year?

As of Aug 27, 2026, the average yearly pay for search marketing in Indiana is $70,126.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,000.00 and $79,500.00 per year, depending on experience, location, and employer.

What is search marketing?

Search marketing is a digital marketing strategy focused on increasing a website’s visibility in search engine results pages (SERPs) through paid and organic methods. It generally includes both search engine optimization (SEO), which involves optimizing content to rank higher organically, and search engine marketing (SEM), which uses paid advertisements to appear in search results. The goal of search marketing is to drive more targeted traffic to a website, improve brand awareness, and generate leads or sales. Effective search marketing requires ongoing analysis, keyword research, and strategy adjustments to stay competitive.

What are the key skills and qualifications needed to thrive in search marketing, and why are they important?

To thrive in Search Marketing, you need expertise in SEO/SEM strategies, keyword research, data analysis, and often a relevant degree or certification such as Google Ads or Analytics. Familiarity with tools like Google Analytics, SEMrush, Moz, and various ad platforms is typically required. Strong analytical thinking, creativity, and communication skills help you develop effective campaigns and collaborate with stakeholders. These skills are vital for driving targeted website traffic, optimizing ad spend, and ensuring measurable business growth.

What are some common challenges faced by professionals in search marketing roles, and how can they be addressed?

Professionals in Search Marketing often face challenges such as staying updated with frequent algorithm changes, managing multiple campaigns across various platforms, and effectively measuring ROI. To address these, staying informed through industry blogs and webinars is crucial, as is leveraging analytics tools to monitor performance and adjust strategies quickly. Collaborating closely with content creators, web developers, and other marketing specialists also helps ensure that campaigns are optimized for both search engines and user experience.

What is the difference between Search Marketing vs Content Marketing?

AspectSearch MarketingContent Marketing
FocusDriving traffic through paid and organic search strategiesCreating and distributing valuable content to attract and engage audiences
SkillsSEO, SEM, keyword research, analyticsContent creation, storytelling, SEO, social media
Work EnvironmentDigital marketing teams, agencies, in-house marketingContent teams, marketing agencies, in-house content departments
CertificationsGoogle Ads, Google Analytics, SEO certificationsContent marketing certifications, inbound marketing certifications

Search Marketing focuses on increasing visibility through search engines via paid and organic tactics, while Content Marketing emphasizes creating valuable content to build brand awareness and customer loyalty. Both roles often collaborate but serve different strategic purposes within digital marketing.

Is it hard to find a search marketing job right now?

Search marketing jobs are generally competitive but available, especially for candidates with skills in SEO, SEM, and analytics tools like Google Ads and Google Analytics. Demand remains steady as businesses continue to invest in digital advertising, though experience and certifications can improve job prospects.

What does a search marketing do?

A search marketing professional develops strategies to improve a website's visibility in search engine results through techniques like search engine optimization (SEO) and paid advertising such as pay-per-click (PPC). They analyze keywords, monitor campaign performance, and use tools like Google Analytics to optimize online presence and drive targeted traffic.

What is the best website to find search marketing jobs?

Search marketing jobs are commonly listed on major job boards such as Indeed, LinkedIn, and Glassdoor, which offer filters for experience level, location, and remote options. These platforms also provide company reviews and salary insights, helping candidates evaluate opportunities effectively.

What are popular job titles related to Search Marketing jobs in Indiana?

For Search Marketing jobs in Indiana, the most frequently searched job titles are:

What job categories do people searching Search Marketing jobs in Indiana look for?

The top searched job categories for Search Marketing jobs in Indiana are:

Search Marketing jobs near you
Infographic showing various Search Marketing job openings in Indiana as of August 2026, with employment types broken down into 89% Full Time, 10% Part Time, and 1% Contract. Highlights an 79% Physical, 4% Hybrid, and 17% Remote job distribution, with an average salary of $70,126 per year, or $33.7 per hour.

SEO Analyst

Indianapolis, IN • On-site

Mission Pre-born In
See more jobs at Mission Pre-born Inexternal

Full-time

Re-posted 14 days ago

Job description

Description:

The SEO & Digital Marketing Analyst supports PreBorn!’s digital marketing efforts through search engine optimization (SEO), paid advertising support, conversion tracking, reporting, and website performance analysis.

This role is ideal for a developing digital marketer who enjoys working with data, analytics, search marketing, and technology. The Analyst will assist with improving search visibility, generating qualified leads, optimizing advertising campaigns, and ensuring accurate performance reporting across digital channels.

Working closely with the Digital Marketing Manager, this position will help drive measurable ministry growth by increasing online engagement, lead generation, and digital effectiveness.

Essential Responsibilities

SEO Support & Search Visibility

  • Assist in implementing SEO strategies that improve organic search rankings.
  • Conduct keyword research and competitive analysis.
  • Monitor website rankings and identify optimization opportunities.
  • Support technical SEO audits and corrective actions.
  • Optimize website content, metadata, and page structure for search performance.
  • Monitor Google Search Console and other SEO tools.

Google Ads Support

  • Assist with the management and optimization of Google Ads campaigns.
  • Monitor campaign performance and provide recommendations for improvement.
  • Support keyword research, ad creation, and audience targeting.
  • Track lead generation metrics and advertising performance.
  • Help manage campaign budgets and reporting.

Conversion Tracking & Analytics

  • Assist with maintaining Google Analytics 4 and Google Tag Manager configurations.
  • Support implementation and testing of conversion tracking.
  • Help validate lead attribution and reporting accuracy.
  • Assist with offline conversion upload processes.
  • Troubleshoot tracking issues alongside marketing and development teams.

Call Tracking & Lead Attribution

  • Support administration of CallRail tracking systems.
  • Monitor call conversion reporting.
  • Assist with call attribution analysis and reporting.
  • Help ensure lead sources are accurately tracked and reported.

Meta Advertising Support

  • Assist with Meta advertising campaigns.
  • Monitor campaign performance and audience engagement.
  • Support implementation of Meta Pixel and Conversion API tracking.
  • Assist with campaign reporting and optimization recommendations.

AI Search & Emerging Technologies

  • Stay informed on emerging AI search trends and technologies.
  • Assist with initiatives that improve visibility in AI-generated search results.
  • Learn and apply Generative Engine Optimization (GEO) concepts.
  • Support content optimization efforts for evolving search platforms.

Conversion Rate Optimization

  • Analyze landing page and website performance.
  • Identify opportunities to improve user experience and conversion rates.
  • Assist with A/B testing initiatives.
  • Monitor website engagement metrics and conversion funnels.

Reporting & Data Analysis

  • Build and maintain reports using Google Sheets, Excel, GA4, and Looker Studio.
  • Track key performance indicators and marketing metrics.
  • Analyze trends and provide insights to support decision-making.
  • Prepare recurring marketing performance reports.

Website Support

  • Maintain a basic working knowledge of HTML and website structure.
  • Assist with website updates and quality assurance testing.
  • Support implementation of tracking scripts and marketing tags.
  • Partner with developers to troubleshoot technical issues.

Key Competencies


  • Analytical Mindset - Enjoys working with data and identifying trends that drive better outcomes.
  • Curiosity & Learning Agility - Demonstrates a desire to continually learn digital marketing technologies and best practices.
  • Attention to Detail - Maintains accuracy in reporting, campaign setup, and tracking.
  • Technical Aptitude - Comfortable learning marketing platforms, analytics tools, and website technologies.
  • Collaboration - Works effectively with marketing, technology, and content teams.

Faith & Culture Requirements

  • Demonstrates a growing personal relationship with Jesus Christ.
  • Supports and adheres to PreBorn!’s Statement of Faith.
  • Passionately committed to the sanctity of human life and PreBorn!’s mission.
  • Models PreBorn!’s Core Values of Steadfast, Adaptable, Integrity, Fruitful, and Prayerful.

Success Measures

Within the first 12 months, the SEO & Digital Marketing Analyst will:

  • Improve rankings for targeted search terms.
  • Contribute to increases in qualified lead generation.
  • Maintain accurate reporting and conversion tracking.
  • Support optimization of Google Ads and Meta campaigns.
  • Develop proficiency in SEO, paid media, and AI search optimization.
  • Deliver timely and accurate marketing insights that support ministry growth.

MISSION PRE-BORN INC is an EEO Employer - M/F/Disability/Protected Veteran Status 


Requirements:

 Required Qualifications
Education & Experience

  • Bachelor's degree in Marketing, Communications, Business, Information Technology, or related field preferred.
  • 1–3 years of experience in digital marketing, SEO, paid search, or analytics.
  • Experience working with Google Ads, SEO, or website analytics.
  • Internship or agency experience may be considered.

Technical Skills

  • Familiarity with Google Ads.
  • Familiarity with Google Analytics 4.
  • Basic understanding of SEO principles.
  • Basic understanding of conversion tracking.
  • Experience using Microsoft Excel and/or Google Sheets.
  • Ability to analyze and interpret marketing data.
  • Basic understanding of HTML and website structure.
  • Strong attention to detail and organizational skills.

Preferred Qualifications

  • Google Ads Certification.
  • Google Analytics Certification.
  • Experience with CallRail.
  • Experience with Meta Ads Manager.
  • Experience with Google Tag Manager.
  • Experience with Looker Studio.
  • Exposure to AI search optimization concept

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