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Search Marketing Jobs (NOW HIRING)

Edible Brands

Search Marketing Manager

Atlanta, GA · On-site

Search Marketing Manager Who are we and what do we do?    Edible Brands ® was launched in 2022 to bring together powerful, purpose-led brands under one unified purpose: to enrich everyday life ...

Edible Brands

Search Marketing Manager

Atlanta, GA · On-site

Search Marketing Manager Who are we and what do we do?    Edible Brands ® was launched in 2022 to bring together powerful, purpose-led brands under one unified purpose: to enrich everyday life ...

Sosemo

Manager, Paid Search (SEM)

Manhattan, NY · On-site

$82K - $95K/yr

Company Description Sosemo is a strategic media planning and digital marketing agency known for performance across Search (SEO/SEM), Paid Social, and Programmatic, with deep experience in ...

Sosemo

Manager, Paid Search (SEM)

Manhattan, NY · On-site

$82K - $95K/yr

Company Description Sosemo is a strategic media planning and digital marketing agency known for performance across Search (SEO/SEM), Paid Social, and Programmatic, with deep experience in ...

Ovative Group

Manager, Paid Search (SEM)

Minneapolis, MN · On-site

$90 - $132/hr

Digital Marketing is a critical part of every consumer journey, but many companies only measure its impact on their digital outcomes. Our approach to paid search optimization at Ovative Group can't ...

Ovative group

Manager, Paid Search (SEM)

Chicago, IL · On-site

Digital Marketing is a critical part of everyconsumerjourney, but many companies only measure its impact on their digital outcomes. Our approach to paid search optimization atOvativeGroupcan'tbe ...

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Search Marketing information

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$42K

$73.7K

$105.5K

How much do search marketing jobs pay per year?

As of Sep 6, 2026, the average yearly pay for search marketing in the United States is $73,695.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,000.00 and $83,500.00 per year, depending on experience, location, and employer.

What is search marketing?

Search marketing is a digital marketing strategy focused on increasing a website’s visibility in search engine results pages (SERPs) through paid and organic methods. It generally includes both search engine optimization (SEO), which involves optimizing content to rank higher organically, and search engine marketing (SEM), which uses paid advertisements to appear in search results. The goal of search marketing is to drive more targeted traffic to a website, improve brand awareness, and generate leads or sales. Effective search marketing requires ongoing analysis, keyword research, and strategy adjustments to stay competitive.

What are the key skills and qualifications needed to thrive in search marketing, and why are they important?

To thrive in Search Marketing, you need expertise in SEO/SEM strategies, keyword research, data analysis, and often a relevant degree or certification such as Google Ads or Analytics. Familiarity with tools like Google Analytics, SEMrush, Moz, and various ad platforms is typically required. Strong analytical thinking, creativity, and communication skills help you develop effective campaigns and collaborate with stakeholders. These skills are vital for driving targeted website traffic, optimizing ad spend, and ensuring measurable business growth.

What are some common challenges faced by professionals in search marketing roles, and how can they be addressed?

Professionals in Search Marketing often face challenges such as staying updated with frequent algorithm changes, managing multiple campaigns across various platforms, and effectively measuring ROI. To address these, staying informed through industry blogs and webinars is crucial, as is leveraging analytics tools to monitor performance and adjust strategies quickly. Collaborating closely with content creators, web developers, and other marketing specialists also helps ensure that campaigns are optimized for both search engines and user experience.

What is the difference between Search Marketing vs Content Marketing?

AspectSearch MarketingContent Marketing
FocusDriving traffic through paid and organic search strategiesCreating and distributing valuable content to attract and engage audiences
SkillsSEO, SEM, keyword research, analyticsContent creation, storytelling, SEO, social media
Work EnvironmentDigital marketing teams, agencies, in-house marketingContent teams, marketing agencies, in-house content departments
CertificationsGoogle Ads, Google Analytics, SEO certificationsContent marketing certifications, inbound marketing certifications

Search Marketing focuses on increasing visibility through search engines via paid and organic tactics, while Content Marketing emphasizes creating valuable content to build brand awareness and customer loyalty. Both roles often collaborate but serve different strategic purposes within digital marketing.

Is it hard to find a search marketing job right now?

Search marketing jobs are generally competitive but available, especially for candidates with skills in SEO, SEM, and analytics tools like Google Ads and Google Analytics. Demand remains steady as businesses continue to invest in digital advertising, though experience and certifications can improve job prospects.

What does a search marketing do?

A search marketing professional develops strategies to improve a website's visibility in search engine results through techniques like search engine optimization (SEO) and paid advertising such as pay-per-click (PPC). They analyze keywords, monitor campaign performance, and use tools like Google Analytics to optimize online presence and drive targeted traffic.

What is the best website to find search marketing jobs?

Search marketing jobs are commonly listed on major job boards such as Indeed, LinkedIn, and Glassdoor, which offer filters for experience level, location, and remote options. These platforms also provide company reviews and salary insights, helping candidates evaluate opportunities effectively.
More about Search Marketing jobs

What cities are hiring for Search Marketing jobs?

Cities with the most Search Marketing job openings:

What states have the most Search Marketing jobs?

States with the most job openings for Search Marketing jobs include:

What job categories do people searching Search Marketing jobs look for?

The top searched job categories for Search Marketing jobs are:

Search Marketing jobs near you
Infographic showing various Search Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $73,695 per year, or $35.4 per hour.

Search Marketing Coordinator

The EGC Group

Melville, NY • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 2 days ago

New

Job description

About EGC Group

EGC Group is an award-winning performance media agency, with over 40 years of experience growing challenger brands. We have a passion for ideas, an entrepreneurial spirit and a local, regional and global client roster that includes Brother International, Canon and Mayo Clinic.

As a collective of creative thinkers, media specialists and data scientists, EGC leverages the powerful combination of best-in-class marketing experts, creative content + video production and proprietary technology. From big ideas to advanced analytics, we live and breathe performance in pursuit of driving transformative growth for our clients, everyday.

Title: Search Marketing Coordinator

Reports to: VP, Media

Supervises: N/A

Job Status: FT, Melville, NY / Hybrid (3 days in office) Exempt

Position Description

Support the planning, execution and optimization of search marketing programs across Paid Search, Search Engine Optimization (SEO) and Generative Engine Optimization (GEO). We are looking for someone with hands-on experience in paid and organic search, along with an understanding of how AI-powered search and generative engines are changing the way people discover brands, products and services.

This role combines campaign execution, keyword and audience research, content optimization and performance analysis to improve client visibility, engagement and conversions across traditional search engines and emerging AI-driven search experiences.

Essential Duties and Responsibilities

  • Assist with the setup, management and optimization of Paid Search campaigns across Google Ads and Microsoft Advertising, including keyword research, negative keywords, ad copy, bidding and budget pacing.
  • Monitor and analyze Paid Search performance, including click-through rates, cost per click, conversion rates, cost per acquisition and return on ad spend.
  • Conduct keyword, search intent and competitor research to inform paid campaigns, organic search strategies and content recommendations.
  • Support on-page SEO through optimization of page titles, meta descriptions, headings, internal links and website content.
  • Assist with technical SEO audits and coordinate with developers to address website architecture, crawlability, indexing and site performance.
  • Support GEO initiatives by helping structure and optimize content for visibility in AI-generated answers and AI-powered search experiences.
  • Monitor brand visibility, mentions and citations across relevant AI search platforms and help evaluate emerging GEO practices through research and testing.
  • Assist with analytics, tagging and conversion tracking to measure user behavior and campaign outcomes.
  • Collect and analyze website and search performance data, including traffic sources, engagement, conversions and revenue, to identify opportunities for improvement.
  • Support ongoing testing of ad copy, landing pages and content to improve search marketing performance.
  • Prepare reporting across Paid Search, SEO and GEO, translating findings into clear insights and recommended next steps.
  • Stay informed about changes in search platforms, algorithms, advertising tools and AI-powered discovery.
  • Collaborate with EGC’s media, content, creative, development and account teams to integrate search marketing with broader client strategies.
 

Education and Essential Qualifications

  • Bachelor’s Degree in Marketing or related field 
  • Minimum 1 year of relevant search marketing experience, including hands on exposure to both Paid Search and SEO
  • Familiarity with GEO and AI-powered search, with an interest in developing expertise as these platforms evolve
  • Working knowledge of Google Ads, Google Analytics 4, Google Search Console and Google Tag Manager; experience with Microsoft Advertising is a plus. 
  • Familiarity with SEO research and auditing tools such as Semrush, Moz or WebCEO. 
  • Ability to interpret performance data, identify trends and recommend practical optimization opportunities. 
  • Strong written communication skills, including the ability to support search ad copy and website content recommendations. 
  • Strong attention to detail
 

Working at EGC:

Flexible PTO and Summer Fridays (half days)

Hybrid work schedule

Medical, Dental, Vision benefits

401K + employer matching

Life Insurance, Aflac and additional auxiliary discount programs

Company luncheons, outings and events

Professional growth training opportunities

EGC Group, Inc. is an equal opportunity employer

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