Search Marketing Specialist
Lincoln, NE · On-site
Search Marketing Specialist Lincoln, Nebraska, USA The Search Marketing Specialist will be responsible for the advancement of Sandhills Global brands through pay per click and organic search ...
Search Marketing Specialist
Lincoln, NE · On-site
Search Marketing Specialist Lincoln, Nebraska, USA The Search Marketing Specialist will be responsible for the advancement of Sandhills Global brands through pay per click and organic search ...
Search Marketing Strategist
Albany, NY · On-site
$35K - $45K/yr
As a Search Marketing Strategist, you will work closely with many other marketing team members to determine what our clients need and how to best execute that within search marketing. This can ...
Quick apply
Search Marketing Strategist
Albany, NY · On-site
$35K - $45K/yr
As a Search Marketing Strategist, you will work closely with many other marketing team members to determine what our clients need and how to best execute that within search marketing. This can ...
Search Marketing Manager
Atlanta, GA · On-site
Search Marketing Manager Who are we and what do we do? Edible Brands ® was launched in 2022 to bring together powerful, purpose-led brands under one unified purpose: to enrich everyday life ...
Quick apply
Search Marketing Manager
Atlanta, GA · On-site
Search Marketing Manager Who are we and what do we do? Edible Brands ® was launched in 2022 to bring together powerful, purpose-led brands under one unified purpose: to enrich everyday life ...
Search Marketing Manager
Atlanta, GA · On-site
Search Marketing Manager Who are we and what do we do? Edible Brands ® was launched in 2022 to bring together powerful, purpose-led brands under one unified purpose: to enrich everyday life ...
Quick apply
Search Marketing Manager
Atlanta, GA · On-site
Search Marketing Manager Who are we and what do we do? Edible Brands ® was launched in 2022 to bring together powerful, purpose-led brands under one unified purpose: to enrich everyday life ...
Manager, Paid Search (SEM)
$82K - $95K/yr
Company Description Sosemo is a strategic media planning and digital marketing agency known for performance across Search (SEO/SEM), Paid Social, and Programmatic, with deep experience in ...
Manager, Paid Search (SEM)
$82K - $95K/yr
Company Description Sosemo is a strategic media planning and digital marketing agency known for performance across Search (SEO/SEM), Paid Social, and Programmatic, with deep experience in ...
Analyst, Search Marketing
Chicago, IL · On-site
$59K - $90K/yr
Holistic SEM program management including keywords development, ad creative and strategy, trafficking recommendations, optimizing program towards key business goals and reporting * Actively ...
Analyst, Search Marketing
Chicago, IL · On-site
$59K - $90K/yr
Holistic SEM program management including keywords development, ad creative and strategy, trafficking recommendations, optimizing program towards key business goals and reporting * Actively ...
We're looking for a Paid Search Marketing Manager to join a leading technology company on a 12-month contract. In this role, you'll partner with cross-functional teams and agency partners to drive ...
We're looking for a Paid Search Marketing Manager to join a leading technology company on a 12-month contract. In this role, you'll partner with cross-functional teams and agency partners to drive ...
Description Job Overview PlanetArt is looking for a Paid Search Marketing Manager (PPC) to support the company's Marketing Department. The successful candidate will be highly skilled at using Google ...
Description Job Overview PlanetArt is looking for a Paid Search Marketing Manager (PPC) to support the company's Marketing Department. The successful candidate will be highly skilled at using Google ...
Manager, Paid Search (SEM)
Manhattan, NY · On-site
$82K - $95K/yr
Company Description Sosemo is a strategic media planning and digital marketing agency known for performance across Search (SEO/SEM), Paid Social, and Programmatic, with deep experience in ...
Manager, Paid Search (SEM)
Manhattan, NY · On-site
$82K - $95K/yr
Company Description Sosemo is a strategic media planning and digital marketing agency known for performance across Search (SEO/SEM), Paid Social, and Programmatic, with deep experience in ...
Job Overview PlanetArt is looking for a Paid Search Marketing Manager (PPC) to support the company?s Marketing Department. The successful candidate will be highly skilled at using Google Ads and ...
Job Overview PlanetArt is looking for a Paid Search Marketing Manager (PPC) to support the company?s Marketing Department. The successful candidate will be highly skilled at using Google Ads and ...
Analyst, Search Marketing
$50K - $73K/yr
As a Search Marketing Analyst, you'll manage the tactical components within integrated Search Engine Marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-per-Click (PPC). Working ...
Analyst, Search Marketing
$50K - $73K/yr
As a Search Marketing Analyst, you'll manage the tactical components within integrated Search Engine Marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-per-Click (PPC). Working ...
Search Marketing Specialist
Denver, CO · Remote
$55K - $60K/yr
Summary: The SEM Campaign Manager is responsible for the strategy, creation, and optimization of our paid search accounts. This position will manage the full life cycle of the campaign, from ...
Search Marketing Specialist
Denver, CO · Remote
$55K - $60K/yr
Summary: The SEM Campaign Manager is responsible for the strategy, creation, and optimization of our paid search accounts. This position will manage the full life cycle of the campaign, from ...
Analyst, Search Marketing
Manhattan, NY · On-site
$50K - $73K/yr
As a Search Marketing Analyst, you'll manage the tactical components within integrated Search Engine Marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-per-Click (PPC). Working ...
Analyst, Search Marketing
Manhattan, NY · On-site
$50K - $73K/yr
As a Search Marketing Analyst, you'll manage the tactical components within integrated Search Engine Marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-per-Click (PPC). Working ...
Analyst, Search Marketing
$59K - $90K/yr
Holistic SEM program management including keywords development, ad creative and strategy, trafficking recommendations, optimizing program towards key business goals and reporting * Actively ...
Analyst, Search Marketing
$59K - $90K/yr
Holistic SEM program management including keywords development, ad creative and strategy, trafficking recommendations, optimizing program towards key business goals and reporting * Actively ...
Analyst, Search Marketing
$59K - $90K/yr
Holistic SEM program management including keywords development, ad creative and strategy, trafficking recommendations, optimizing program towards key business goals and reporting * Actively ...
Analyst, Search Marketing
$59K - $90K/yr
Holistic SEM program management including keywords development, ad creative and strategy, trafficking recommendations, optimizing program towards key business goals and reporting * Actively ...
Analyst, Search Marketing
Manhattan, NY · On-site
$50K - $73K/yr
Overview As a Search Marketing Analyst, you'll manage the tactical components within integrated Search Engine Marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-per-Click (PPC)
Analyst, Search Marketing
Manhattan, NY · On-site
$50K - $73K/yr
Overview As a Search Marketing Analyst, you'll manage the tactical components within integrated Search Engine Marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-per-Click (PPC)
Analyst, Search Marketing
San Francisco, CA · On-site
$59K - $90K/yr
Holistic SEM program management including keywords development, ad creative and strategy, trafficking recommendations, optimizing program towards key business goals and reporting * Actively ...
Analyst, Search Marketing
San Francisco, CA · On-site
$59K - $90K/yr
Holistic SEM program management including keywords development, ad creative and strategy, trafficking recommendations, optimizing program towards key business goals and reporting * Actively ...
Analyst, Search Marketing
Manhattan, NY · On-site
$50K - $73K/yr
Overview As a Search Marketing Analyst, you'll manage the tactical components within integrated Search Engine Marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-per-Click (PPC)
Analyst, Search Marketing
Manhattan, NY · On-site
$50K - $73K/yr
Overview As a Search Marketing Analyst, you'll manage the tactical components within integrated Search Engine Marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-per-Click (PPC)
Digital Marketing is a critical part of everyconsumerjourney, but many companies only measure its impact on their digital outcomes. Our approach to paid search optimization atOvativeGroupcan'tbe ...
Digital Marketing is a critical part of everyconsumerjourney, but many companies only measure its impact on their digital outcomes. Our approach to paid search optimization atOvativeGroupcan'tbe ...
Search Marketing Specialist
Denver, CO · On-site
$55K - $60K/yr
Summary: The SEM Campaign Manager is responsible for the strategy, creation, and optimization of our paid search accounts. This position will manage the full life cycle of the campaign, from ...
Search Marketing Specialist
Denver, CO · On-site
$55K - $60K/yr
Summary: The SEM Campaign Manager is responsible for the strategy, creation, and optimization of our paid search accounts. This position will manage the full life cycle of the campaign, from ...
Search Marketing information
See salary details
$42K - $47.8K
4% of jobs
$47.8K - $53.5K
4% of jobs
$53.5K - $59.3K
7% of jobs
$62K is the 25th percentile. Wages below this are outliers.
$59.3K - $65.1K
20% of jobs
The median wage is $70.7K / yr.
$65.1K - $70.9K
15% of jobs
$70.9K - $76.6K
14% of jobs
$80.9K is the 75th percentile. Wages above this are outliers.
$76.6K - $82.4K
15% of jobs
$82.4K - $88.2K
13% of jobs
$88.2K - $94K
6% of jobs
$94K - $99.7K
1% of jobs
$99.7K - $105.5K
1% of jobs
$42K
$73.7K
$105.5K
How much do search marketing jobs pay per year?
As of Aug 16, 2026, the average yearly pay for search marketing in the United States is $73,695.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,000.00 and $83,500.00 per year, depending on experience, location, and employer.
What are some common challenges faced by professionals in search marketing roles, and how can they be addressed?
Professionals in Search Marketing often face challenges such as staying updated with frequent algorithm changes, managing multiple campaigns across various platforms, and effectively measuring ROI. To address these, staying informed through industry blogs and webinars is crucial, as is leveraging analytics tools to monitor performance and adjust strategies quickly. Collaborating closely with content creators, web developers, and other marketing specialists also helps ensure that campaigns are optimized for both search engines and user experience.
What are the key skills and qualifications needed to thrive in search marketing, and why are they important?
To thrive in Search Marketing, you need expertise in SEO/SEM strategies, keyword research, data analysis, and often a relevant degree or certification such as Google Ads or Analytics. Familiarity with tools like Google Analytics, SEMrush, Moz, and various ad platforms is typically required. Strong analytical thinking, creativity, and communication skills help you develop effective campaigns and collaborate with stakeholders. These skills are vital for driving targeted website traffic, optimizing ad spend, and ensuring measurable business growth.
What is the difference between Search Marketing vs Content Marketing?
| Aspect | Search Marketing | Content Marketing |
|---|---|---|
| Focus | Driving traffic through paid and organic search strategies | Creating and distributing valuable content to attract and engage audiences |
| Skills | SEO, SEM, keyword research, analytics | Content creation, storytelling, SEO, social media |
| Work Environment | Digital marketing teams, agencies, in-house marketing | Content teams, marketing agencies, in-house content departments |
| Certifications | Google Ads, Google Analytics, SEO certifications | Content marketing certifications, inbound marketing certifications |
Search Marketing focuses on increasing visibility through search engines via paid and organic tactics, while Content Marketing emphasizes creating valuable content to build brand awareness and customer loyalty. Both roles often collaborate but serve different strategic purposes within digital marketing.
What is search marketing?
Search marketing is a digital marketing strategy focused on increasing a website’s visibility in search engine results pages (SERPs) through paid and organic methods. It generally includes both search engine optimization (SEO), which involves optimizing content to rank higher organically, and search engine marketing (SEM), which uses paid advertisements to appear in search results. The goal of search marketing is to drive more targeted traffic to a website, improve brand awareness, and generate leads or sales. Effective search marketing requires ongoing analysis, keyword research, and strategy adjustments to stay competitive.
More about Search Marketing jobs
What cities are hiring for Search Marketing jobs?
Cities with the most Search Marketing job openings:
What states have the most Search Marketing jobs?
States with the most job openings for Search Marketing jobs include:
What job categories do people searching Search Marketing jobs look for?
The top searched job categories for Search Marketing jobs are:
Full-time
Re-posted 15 days ago
Sandhills Global rating
7.9
Based on 6 frontline employees who took The Breakroom Quiz
8th of 19 rated publishing
Job description
Search Marketing Specialist
Lincoln, Nebraska, USA
The Search Marketing Specialist will be responsible for the advancement of Sandhills Global brands through pay per click and organic search marketing. Duties include market research, cross-team communication with sales, marketing, and stakeholders, planning and creation of campaigns, curation of content for ads, and tracking of campaign performance. To be successful in the Search Marketing Specialist position, the individual must realize the value of great organization skills, creativity, attention to detail, and ability to quickly analyze, understand, and make decisions using marketing data.
This Specialist will be responsible for creating ads and audiences to meet business objectives, maintaining campaigns, measuring success, and clearly communicating outcomes. The ability to work under deadlines and as part of a team is necessary; along with the capacity to quickly learn and adapt to achieve company goals. An ideal candidate would have experience managing PPC campaigns for B2B, B2B, and SaaS products, and would be fluent using any or all of the following: Google Analytics, Google/Bing Ads, Google Search Console, and SEO research tools such as SEMrush or ahref. Assume other duties as assigned.
QUALIFICATIONS:
• Bachelors or Masters Degree in Business Administration, Marketing, Psychology, Communications preferred or any other relevant program
• Knowledge of the products and customers of the Auction and Heavy Equipment industries
• In Office Position. 4.5 day regular work week. Ability to commute daily to local office is required.
• Excellent oral and written communication skills
• Able to work independently and communicate within a team environment
• Detail oriented and analytical skills
• Results oriented
• Flexible and open to change
• Stable and progressive work history
• Professional appearance and demeanor
• Ability to travel by air and ground -- valid driver's license required
• Strong computer skills
• Able to work with minimal supervision
• Preferred experience managing PPC campaigns
• Preferred experience in Google Analytics, Google/Bing Ads, Google Search Console and/or SEO research tools
Lincoln, Nebraska, USA
The Search Marketing Specialist will be responsible for the advancement of Sandhills Global brands through pay per click and organic search marketing. Duties include market research, cross-team communication with sales, marketing, and stakeholders, planning and creation of campaigns, curation of content for ads, and tracking of campaign performance. To be successful in the Search Marketing Specialist position, the individual must realize the value of great organization skills, creativity, attention to detail, and ability to quickly analyze, understand, and make decisions using marketing data.
This Specialist will be responsible for creating ads and audiences to meet business objectives, maintaining campaigns, measuring success, and clearly communicating outcomes. The ability to work under deadlines and as part of a team is necessary; along with the capacity to quickly learn and adapt to achieve company goals. An ideal candidate would have experience managing PPC campaigns for B2B, B2B, and SaaS products, and would be fluent using any or all of the following: Google Analytics, Google/Bing Ads, Google Search Console, and SEO research tools such as SEMrush or ahref. Assume other duties as assigned.
QUALIFICATIONS:
• Bachelors or Masters Degree in Business Administration, Marketing, Psychology, Communications preferred or any other relevant program
• Knowledge of the products and customers of the Auction and Heavy Equipment industries
• In Office Position. 4.5 day regular work week. Ability to commute daily to local office is required.
• Excellent oral and written communication skills
• Able to work independently and communicate within a team environment
• Detail oriented and analytical skills
• Results oriented
• Flexible and open to change
• Stable and progressive work history
• Professional appearance and demeanor
• Ability to travel by air and ground -- valid driver's license required
• Strong computer skills
• Able to work with minimal supervision
• Preferred experience managing PPC campaigns
• Preferred experience in Google Analytics, Google/Bing Ads, Google Search Console and/or SEO research tools
About Sandhills Global
Sourced by ZipRecruiter
Industry
Software development
Company size
1,001 - 5,000 Employees
Headquarters location
Lincoln, NE, US
Year founded
1978