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Search Marketing Jobs (NOW HIRING)

Edible Brands

Search Marketing Manager

Atlanta, GA · On-site

Search Marketing Manager Who are we and what do we do?    Edible Brands ® was launched in 2022 to bring together powerful, purpose-led brands under one unified purpose: to enrich everyday life ...

Edible Brands

Search Marketing Manager

Atlanta, GA · On-site

Search Marketing Manager Who are we and what do we do?    Edible Brands ® was launched in 2022 to bring together powerful, purpose-led brands under one unified purpose: to enrich everyday life ...

Cintas

Search Marketing Manager

Mason, OH · On-site

Requisition Number: 226136 Cintas is seeking a highly skilled and experienced Search Marketing Manager to lead our strategy for maximizing brand visibility across search channels and supporting ...

Cintas

Search Marketing Manager

Mason, OH

Requisition Number: 226136 Cintas is seeking a highly skilled and experienced Search Marketing Manager to lead our strategy for maximizing brand visibility across search channels and supporting ...

Sosemo

Manager, Paid Search (SEM)

Manhattan, NY · On-site

$82K - $95K/yr

Company Description Sosemo is a strategic media planning and digital marketing agency known for performance across Search (SEO/SEM), Paid Social, and Programmatic, with deep experience in ...

Sosemo

Manager, Paid Search (SEM)

Manhattan, NY

$82K - $95K/yr

Company Description Sosemo is a strategic media planning and digital marketing agency known for performance across Search (SEO/SEM), Paid Social, and Programmatic, with deep experience in ...

Nebo Agency

Be Seen First

Search Marketing Specialist

Atlanta, GA · On-site

$50K - $100K/yr

... marketing events, join this fun-loving team that occasionally talks Slack Smack. Paid Search Specialist Duties * Optimize existing paid search campaigns towards various client KPIs * Create and ...

Nebo Agency

Be Seen First

Search Marketing Specialist

Atlanta, GA · On-site

$50K - $100K/yr

... marketing events, join this fun-loving team that occasionally talks Slack Smack. Paid Search Specialist Duties * Optimize existing paid search campaigns towards various client KPIs * Create and ...

Ovative group

Manager, Paid Search (SEM)

Chicago, IL · Remote

Digital Marketing is a critical part of everyconsumerjourney, but many companies only measure its impact on their digital outcomes. Our approach to paid search optimization atOvativeGroupcan'tbe ...

Sosemo

Associate Director, Paid Search (SEM)

Manhattan, NY · On-site

$95K - $117K/yr

Our dedicated team leverages the potential of key digital channels, including search marketing (SEM/SEO), social media, display advertising, and programmatic strategies, to amplify brand visibility ...

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Search Marketing information

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$42K

$73.7K

$105.5K

How much do search marketing jobs pay per year?

As of Jun 16, 2026, the average yearly pay for search marketing in the United States is $73,695.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,000.00 and $83,500.00 per year, depending on experience, location, and employer.

What are some common challenges faced by professionals in Search Marketing roles, and how can they be addressed?

Professionals in Search Marketing often face challenges such as staying updated with frequent algorithm changes, managing multiple campaigns across various platforms, and effectively measuring ROI. To address these, staying informed through industry blogs and webinars is crucial, as is leveraging analytics tools to monitor performance and adjust strategies quickly. Collaborating closely with content creators, web developers, and other marketing specialists also helps ensure that campaigns are optimized for both search engines and user experience.

What are the key skills and qualifications needed to thrive in Search Marketing, and why are they important?

To thrive in Search Marketing, you need expertise in SEO/SEM strategies, keyword research, data analysis, and often a relevant degree or certification such as Google Ads or Analytics. Familiarity with tools like Google Analytics, SEMrush, Moz, and various ad platforms is typically required. Strong analytical thinking, creativity, and communication skills help you develop effective campaigns and collaborate with stakeholders. These skills are vital for driving targeted website traffic, optimizing ad spend, and ensuring measurable business growth.

What is the best website to find marketing jobs?

For search marketing jobs, popular websites include general job boards like Indeed, Glassdoor, and LinkedIn, which list a wide range of marketing roles and often include company reviews and salary information. Specialized marketing job sites such as MarketingProfs and Mashable Jobs can also be useful for targeted opportunities and industry-specific listings.

What is the difference between Search Marketing vs Content Marketing?

AspectSearch MarketingContent Marketing
FocusDriving traffic through paid and organic search strategiesCreating and distributing valuable content to attract and engage audiences
SkillsSEO, SEM, keyword research, analyticsContent creation, storytelling, SEO, social media
Work EnvironmentDigital marketing teams, agencies, in-house marketingContent teams, marketing agencies, in-house content departments
CertificationsGoogle Ads, Google Analytics, SEO certificationsContent marketing certifications, inbound marketing certifications

Search Marketing focuses on increasing visibility through search engines via paid and organic tactics, while Content Marketing emphasizes creating valuable content to build brand awareness and customer loyalty. Both roles often collaborate but serve different strategic purposes within digital marketing.

What is search marketing?

Search marketing is a digital marketing strategy focused on increasing a website’s visibility in search engine results pages (SERPs) through paid and organic methods. It generally includes both search engine optimization (SEO), which involves optimizing content to rank higher organically, and search engine marketing (SEM), which uses paid advertisements to appear in search results. The goal of search marketing is to drive more targeted traffic to a website, improve brand awareness, and generate leads or sales. Effective search marketing requires ongoing analysis, keyword research, and strategy adjustments to stay competitive.

Which pays more, HR or marketing?

In general, marketing roles tend to have higher average salaries than HR positions, especially in specialized areas like digital marketing or search marketing, which often require technical skills and certifications. HR roles typically have lower starting salaries but can increase with experience and responsibilities. Salary differences can vary based on industry, location, and level of experience.

How does search marketing work?

Search marketing involves optimizing online content and paid advertisements to improve visibility on search engines like Google. Search marketers use techniques such as search engine optimization (SEO) and pay-per-click (PPC) advertising, utilizing tools like Google Ads and analytics to target relevant keywords and track campaign performance.

What does a search marketer do?

A search marketer develops and implements strategies to improve a website's visibility in search engine results through techniques like search engine optimization (SEO) and paid advertising such as pay-per-click (PPC) campaigns. They analyze data, use tools like Google Ads and analytics platforms, and stay updated on search engine algorithms to drive targeted traffic and achieve marketing goals.
More about Search Marketing jobs
What cities are hiring for Search Marketing jobs? Cities with the most Search Marketing job openings:
What states have the most Search Marketing jobs? States with the most job openings for Search Marketing jobs include:
What job categories do people searching Search Marketing jobs look for? The top searched job categories for Search Marketing jobs are:
Search Marketing jobs near you
Search Marketing Specialist

Search Marketing Specialist

Sandhills Global, Inc.

Lincoln, NE • On-site

Full-time

Posted 13 days ago

Sandhills Global rating

8.0

Company rating: 8.0 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

8th of 17 rated publishing

Job description

Search Marketing Specialist
Lincoln, Nebraska, USA
The Search Marketing Specialist will be responsible for the advancement of Sandhills Global brands through pay per click and organic search marketing. Duties include market research, cross-team communication with sales, marketing, and stakeholders, planning and creation of campaigns, curation of content for ads, and tracking of campaign performance. To be successful in the Search Marketing Specialist position, the individual must realize the value of great organization skills, creativity, attention to detail, and ability to quickly analyze, understand, and make decisions using marketing data.
This Specialist will be responsible for creating ads and audiences to meet business objectives, maintaining campaigns, measuring success, and clearly communicating outcomes. The ability to work under deadlines and as part of a team is necessary; along with the capacity to quickly learn and adapt to achieve company goals. An ideal candidate would have experience managing PPC campaigns for B2B, B2B, and SaaS products, and would be fluent using any or all of the following: Google Analytics, Google/Bing Ads, Google Search Console, and SEO research tools such as SEMrush or ahref. Assume other duties as assigned.
QUALIFICATIONS:
• Bachelors or Masters Degree in Business Administration, Marketing, Psychology, Communications preferred or any other relevant program
• Knowledge of the products and customers of the Auction and Heavy Equipment industries
• In Office Position. 4.5 day regular work week. Ability to commute daily to local office is required.
• Excellent oral and written communication skills
• Able to work independently and communicate within a team environment
• Detail oriented and analytical skills
• Results oriented
• Flexible and open to change
• Stable and progressive work history
• Professional appearance and demeanor
• Ability to travel by air and ground -- valid driver's license required
• Strong computer skills
• Able to work with minimal supervision
• Preferred experience managing PPC campaigns
• Preferred experience in Google Analytics, Google/Bing Ads, Google Search Console and/or SEO research tools

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