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Search Marketing Jobs (NOW HIRING)

PMG

SEM Senior Associate

Dallas, TX

Who You Will Be Working With At PMG, our Paid Search Marketing (SEM) team is a group of creative problem solvers and strategic thinkers who thrive on helping clients achieve meaningful results. We ...

PepsiCo

Retail Search Marketing Manager

Manhattan, NY · On-site

$110K - $185K/yr

Overview The Retail Search Marketing Manager owns retail media search strategy, execution, and investment optimization for assigned retailers across the PepsiCo North America Commerce business. This ...

Petal and Pup

SEM Performance Lead

San Francisco, CA · On-site

About the role As our SEM Performance Lead , you'll take ownership of our search performance strategy across Australia and the United States, driving profitable customer acquisition while supporting ...

Okta

Global Paid Search Marketing Manager

Bellevue, WA · On-site

About the Role Okta is seeking a highly analytical and forward-thinking Global Paid Search Marketing Manager with exceptional Martech integration skills to join our Global Digital Acquisition Team.

PepsiCo

Retail Search Marketing Manager

Purchase, NY · On-site

$110K - $185K/yr

Overview The Retail Search Marketing Manager owns retail media search strategy, execution, and investment optimization for assigned retailers across the PepsiCo North America Commerce business. This ...

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$42K

$73.7K

$105.5K

How much do search marketing jobs pay per year?

As of Aug 16, 2026, the average yearly pay for search marketing in the United States is $73,695.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,000.00 and $83,500.00 per year, depending on experience, location, and employer.

What is search marketing?

Search marketing is a digital marketing strategy focused on increasing a website’s visibility in search engine results pages (SERPs) through paid and organic methods. It generally includes both search engine optimization (SEO), which involves optimizing content to rank higher organically, and search engine marketing (SEM), which uses paid advertisements to appear in search results. The goal of search marketing is to drive more targeted traffic to a website, improve brand awareness, and generate leads or sales. Effective search marketing requires ongoing analysis, keyword research, and strategy adjustments to stay competitive.

What are the key skills and qualifications needed to thrive in search marketing, and why are they important?

To thrive in Search Marketing, you need expertise in SEO/SEM strategies, keyword research, data analysis, and often a relevant degree or certification such as Google Ads or Analytics. Familiarity with tools like Google Analytics, SEMrush, Moz, and various ad platforms is typically required. Strong analytical thinking, creativity, and communication skills help you develop effective campaigns and collaborate with stakeholders. These skills are vital for driving targeted website traffic, optimizing ad spend, and ensuring measurable business growth.

What are some common challenges faced by professionals in search marketing roles, and how can they be addressed?

Professionals in Search Marketing often face challenges such as staying updated with frequent algorithm changes, managing multiple campaigns across various platforms, and effectively measuring ROI. To address these, staying informed through industry blogs and webinars is crucial, as is leveraging analytics tools to monitor performance and adjust strategies quickly. Collaborating closely with content creators, web developers, and other marketing specialists also helps ensure that campaigns are optimized for both search engines and user experience.

What is the difference between Search Marketing vs Content Marketing?

AspectSearch MarketingContent Marketing
FocusDriving traffic through paid and organic search strategiesCreating and distributing valuable content to attract and engage audiences
SkillsSEO, SEM, keyword research, analyticsContent creation, storytelling, SEO, social media
Work EnvironmentDigital marketing teams, agencies, in-house marketingContent teams, marketing agencies, in-house content departments
CertificationsGoogle Ads, Google Analytics, SEO certificationsContent marketing certifications, inbound marketing certifications

Search Marketing focuses on increasing visibility through search engines via paid and organic tactics, while Content Marketing emphasizes creating valuable content to build brand awareness and customer loyalty. Both roles often collaborate but serve different strategic purposes within digital marketing.

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What states have the most Search Marketing jobs?

States with the most job openings for Search Marketing jobs include:

What job categories do people searching Search Marketing jobs look for?

The top searched job categories for Search Marketing jobs are:

Search Marketing jobs near you
Infographic showing various Search Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $73,695 per year, or $35.4 per hour.

Manager, Search Marketing

Starcom Mediavest Group Germany Gmbh

Chicago, IL • On-site

$75K - $107K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 4 days ago

Job description

Company Description
Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe's tools and expertise around the world through the mantra "The Power of One."
Job Description
As Manager of Search Marketing, you'll manage the strategic components of an integrated SEM campaign. You will lead a team of analysts within the Digitas SEM capability team to establish performance metrics, report results and foster client and vendor relationships.
Responsibilities
  • Serving as primary contact for day-to-day clients
  • Spearheading the development of program strategies and analyses for clients (e.g., target audience recommendation, geographic targeting, timing/scheduling strategy)
  • Overseeing day-to-day internal team's work on bid strategy optimization and testing
  • Establishing and driving paid search best practices for team to assimilate across tactics and activations
  • Maintaining a level of quality assurance and holding the team accountable for delivering campaigns and executions with precision
  • Writing and delivering media strategies, and overseeing the translation of these strategies into final media recommendations
  • Ensuring that media deliverables meet and align with client goals and objectives
  • Prioritizing teamwork, delegating responsibilities, and implementing a task management system that is universally accepted and applied
  • Developing team for advancement through positive mentoring, providing critical feedback, and exuding a genuine interest in professional success of others
  • Ensuring that analysts are effectively developing and optimizing campaigns for added value
  • Overseeing performance forecasting, budgeting process and allocation with client and internal stakeholders
  • Providing creative solutions to client challenges
  • Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders
  • Understanding big picture implications and how insights can be applied in other programs and environments
  • Active knowledge sharing with capability and broader agency

Qualifications
  • A four-year degree and 5 to 7 years of digital media experience, 4+ years of SEM experience
  • Prior experience managing direct report(s) preferred
  • Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and DoubleClick search expertise preferred)
  • Strong understanding of media research tools - you know their strengths/weaknesses, and when and how to effectively use them
  • Keen attention to detail and an analytical approach to achieving objective
  • Solid quantitative and research skills, and proven data interpretation capability
  • Fluency with Microsoft Office (Word, PowerPoint, Excel). Experience working with Tag Management Solutions, DMP, MTA and Site Analytics tools preferred
  • Excellent client presence and ability to lead discussions with internal and external leadership
  • Strong ability to understand client objectives and how they translate into search and media strategies
  • Stellar communication and presentation skills - you're poised, articulate and convincing
  • Willingness to travel as needed - you're open to new places, new faces and new ideas
  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL• E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Additional Information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: USD $75,050.00 - USD $107,835.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/1/2026.

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