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Search Marketing Jobs (NOW HIRING)

Our dedicated team leverages the potential of key digital channels, including search marketing (SEM/SEO), social media, display advertising, and programmatic strategies, to amplify brand visibility ...

SEO/SEM Marketing Manager

Norfolk, VA · On-site

$85K - $90K/yr

DX1, a division of Dominion Enterprises, is hiring a SEO/SEM Marketing Manager to join our Norfolk, Virginia-based team, managing the SEO/SEM team focused on search engine marketing (paid search ...

DX1, a division of Dominion Enterprises, is hiring a SEO/SEM Marketing Manager to join our Norfolk, Virginia-based team, managing the SEO/SEM team focused on search engine marketing (paid search ...

DX1, a division of Dominion Enterprises, is hiring a SEO/SEM Marketing Manager to join our Norfolk, Virginia-based team, managing the SEO/SEM team focused on search engine marketing (paid search ...

SEO/SEM Marketing Manager

Norfolk, VA · On-site

$85K - $90K/yr

Description Position at DX1 Platform DX1, a division of Dominion Enterprises, is hiring a SEO/SEM Marketing Manager to join our Norfolk, Virginia-based team, managing the SEO/SEM team focused on ...

Our SEM team partners closely with media, creative, and analytics groups to uncover fresh opportunities and drive innovation. We're committed to fostering an environment where every team member can ...

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Search Marketing information

See salary details

$42K

$73.7K

$105.5K

How much do search marketing jobs pay per year?

As of Aug 24, 2026, the average yearly pay for search marketing in the United States is $73,695.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,000.00 and $83,500.00 per year, depending on experience, location, and employer.

What is search marketing?

Search marketing is a digital marketing strategy focused on increasing a website’s visibility in search engine results pages (SERPs) through paid and organic methods. It generally includes both search engine optimization (SEO), which involves optimizing content to rank higher organically, and search engine marketing (SEM), which uses paid advertisements to appear in search results. The goal of search marketing is to drive more targeted traffic to a website, improve brand awareness, and generate leads or sales. Effective search marketing requires ongoing analysis, keyword research, and strategy adjustments to stay competitive.

What are the key skills and qualifications needed to thrive in search marketing, and why are they important?

To thrive in Search Marketing, you need expertise in SEO/SEM strategies, keyword research, data analysis, and often a relevant degree or certification such as Google Ads or Analytics. Familiarity with tools like Google Analytics, SEMrush, Moz, and various ad platforms is typically required. Strong analytical thinking, creativity, and communication skills help you develop effective campaigns and collaborate with stakeholders. These skills are vital for driving targeted website traffic, optimizing ad spend, and ensuring measurable business growth.

What are some common challenges faced by professionals in search marketing roles, and how can they be addressed?

Professionals in Search Marketing often face challenges such as staying updated with frequent algorithm changes, managing multiple campaigns across various platforms, and effectively measuring ROI. To address these, staying informed through industry blogs and webinars is crucial, as is leveraging analytics tools to monitor performance and adjust strategies quickly. Collaborating closely with content creators, web developers, and other marketing specialists also helps ensure that campaigns are optimized for both search engines and user experience.

What is the difference between Search Marketing vs Content Marketing?

AspectSearch MarketingContent Marketing
FocusDriving traffic through paid and organic search strategiesCreating and distributing valuable content to attract and engage audiences
SkillsSEO, SEM, keyword research, analyticsContent creation, storytelling, SEO, social media
Work EnvironmentDigital marketing teams, agencies, in-house marketingContent teams, marketing agencies, in-house content departments
CertificationsGoogle Ads, Google Analytics, SEO certificationsContent marketing certifications, inbound marketing certifications

Search Marketing focuses on increasing visibility through search engines via paid and organic tactics, while Content Marketing emphasizes creating valuable content to build brand awareness and customer loyalty. Both roles often collaborate but serve different strategic purposes within digital marketing.

Is it hard to find a search marketing job right now?

Search marketing jobs are generally competitive but available, especially for candidates with skills in SEO, SEM, and analytics tools like Google Ads and Google Analytics. Demand remains steady as businesses continue to invest in digital advertising, though experience and certifications can improve job prospects.

What does a search marketing do?

A search marketing professional develops strategies to improve a website's visibility in search engine results through techniques like search engine optimization (SEO) and paid advertising such as pay-per-click (PPC). They analyze keywords, monitor campaign performance, and use tools like Google Analytics to optimize online presence and drive targeted traffic.

What is the best website to find search marketing jobs?

Search marketing jobs are commonly listed on major job boards such as Indeed, LinkedIn, and Glassdoor, which offer filters for experience level, location, and remote options. These platforms also provide company reviews and salary insights, helping candidates evaluate opportunities effectively.
More about Search Marketing jobs

What cities are hiring for Search Marketing jobs?

Cities with the most Search Marketing job openings:

What states have the most Search Marketing jobs?

States with the most job openings for Search Marketing jobs include:

Infographic showing various Search Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $73,695 per year, or $35.4 per hour.

Associate Director, Paid Search (SEM)

Sosemo

Manhattan, NY

$95K - $117K/yr

Full-time

Re-posted 18 days ago


Job description

Company Description

We are a distinguished agency that specializes in strategic media planning, purchasing, and campaign management. Our excellence is widely acknowledged in the digital realm, particularly in serving pharmaceutical and consumer brands. Our dedicated team leverages the potential of key digital channels, including search marketing (SEM/SEO), social media, display advertising, and programmatic strategies, to amplify brand visibility and facilitate customer acquisition for our valued clients.

Job Description

We are seeking a talented Associate Director of Paid Search (SEM) or a strong Manager to join our growing team. We were recently named to Inc. Magazine's list of Best Workplaces. Therefore, this is a rare opportunity to join a stellar team

Sosemo is an award-winning digital marketing agency that specializes in search marketing, paid social, and media buying. The ideal candidate will have exceptional problem solving and client management skills, a firm grasp on marketing fundamentals, prior team management experience, a proven track record of success with relationship building, and be an expert in paid search marketing with working knowledge of paid social and other media.

The Paid Search (SEM) Associate Director will be required to wear many hats and roll up their sleeves often.

Along with a competitive salary (salary range: $95,000 - $117,500), yearly bonus, and benefits, we also offer opportunities for our employees to earn a significant amount of additional compensation by working overtime and earning reward points.

Our office is located at 26 Broadway. In addition to working with a stellar team, our office has beautiful common areas, daily wellness classes, and free coffee/snacks.  Please note: our office is following all CDC and state guidelines. ***Fully remote employees outside New York City (located within 1 hour of the Eastern Standard Time Zone) will also be considered and are encouraged to apply***

Duties & Responsibilities

  • Assist with proposal development for new and existing clients
  • Manage and delegate roles and responsibilities and tasks to a team of 2-3 strategists and associates and maintain high standards for quality work
  • Ensure that the "Sosemo Approach" is followed by the team
  • Function as a strategic expert on the team to help guide both clients and the client services team
  • Work with Operations/Project Management to manage timelines and confirm that all work is delivered in a timely manner levering status reports, hours tracking and project management software
  • Manage clients and ensure satisfaction
  • Conduct keyword research, social listening, analysis/insights/recommendations
  • Conduct inventory assessments and development budget allocation recommendations
  • Structure and setup campaigns
  • Paid search campaign management
  • Develop and optimize ads
  • Participate in PRC reviews for pharmaceutical clients
  • Manage paid media campaigns
  • Demonstrates value against all initiatives by providing monthly/quarterly metrics reports
  • Research and keep up on industry trends
  • Assist with strategy development and team management
  • Develop new marketing services and refine processes
Qualifications
  • 4-year college degree in marketing, computer science, or related field
  • 4-6 years of experience managing paid search campaigns
  • Must have 2-3 years of prior team management experience
  • Must have Fortune 500 or prior big agency experience
  • Prior pharmaceutical marketing experience
  • Passion for digital marketing and entrepreneurship
  • Must have strong analytical and problem-solving skills
  • Must have strong verbal and written communication skills
  • Must have stellar presentation skills (Virtually & In-Person) 
  • Ability to manage and prioritize multiple projects simultaneously
  • Must be able to make decisions in a fast-paced environment
  • Must be highly detail-oriented
  • Must have basic knowledge of web technologies
  • Must have working knowledge of social networking sites, search engines and app stores
  • Must have expert knowledge of paid search engine marketing
  • Must have working knowledge of paid social
  • Must have leadership qualities
  • Must have the ability and desire to train and develop talent
Additional Information

Note: This job specification should not be construed to imply that these requirements are the exclusive standards of the position. Performs other duties (or functions) as assigned.

All your information will be kept confidential according to EEO guidelines