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Search Marketing Jobs (NOW HIRING)

Sosemo

Associate Director, Paid Search (SEM)

Manhattan, NY · On-site

$95K - $117K/yr

Our dedicated team leverages the potential of key digital channels, including search marketing (SEM/SEO), social media, display advertising, and programmatic strategies, to amplify brand visibility ...

DX1 Platform

SEO/SEM Marketing Manager

Norfolk, VA · On-site

$85K - $90K/yr

DX1, a division of Dominion Enterprises, is hiring a SEO/SEM Marketing Manager to join our Norfolk, Virginia-based team, managing the SEO/SEM team focused on search engine marketing (paid search ...

DX1 Platform

SEO/SEM Marketing Manager

Norfolk, VA · On-site

DX1, a division of Dominion Enterprises, is hiring a SEO/SEM Marketing Manager to join our Norfolk, Virginia-based team, managing the SEO/SEM team focused on search engine marketing (paid search ...

DX1 Platform

SEO/SEM Marketing Manager

Norfolk, VA

$85K - $90K/yr

DX1, a division of Dominion Enterprises, is hiring a SEO/SEM Marketing Manager to join our Norfolk, Virginia-based team, managing the SEO/SEM team focused on search engine marketing (paid search ...

DX1 Platform

SEO/SEM Marketing Manager

Norfolk, VA · On-site

$85K - $90K/yr

Description Position at DX1 Platform DX1, a division of Dominion Enterprises, is hiring a SEO/SEM Marketing Manager to join our Norfolk, Virginia-based team, managing the SEO/SEM team focused on ...

PMG

SEM Lead

Dallas, TX

Our SEM team partners closely with media, creative, and analytics groups to uncover fresh opportunities and drive innovation. We're committed to fostering an environment where every team member can ...

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Search Marketing information

See salary details

$42K

$73.7K

$105.5K

How much do search marketing jobs pay per year?

As of Aug 17, 2026, the average yearly pay for search marketing in the United States is $73,695.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,000.00 and $83,500.00 per year, depending on experience, location, and employer.

What are some common challenges faced by professionals in search marketing roles, and how can they be addressed?

Professionals in Search Marketing often face challenges such as staying updated with frequent algorithm changes, managing multiple campaigns across various platforms, and effectively measuring ROI. To address these, staying informed through industry blogs and webinars is crucial, as is leveraging analytics tools to monitor performance and adjust strategies quickly. Collaborating closely with content creators, web developers, and other marketing specialists also helps ensure that campaigns are optimized for both search engines and user experience.

What are the key skills and qualifications needed to thrive in search marketing, and why are they important?

To thrive in Search Marketing, you need expertise in SEO/SEM strategies, keyword research, data analysis, and often a relevant degree or certification such as Google Ads or Analytics. Familiarity with tools like Google Analytics, SEMrush, Moz, and various ad platforms is typically required. Strong analytical thinking, creativity, and communication skills help you develop effective campaigns and collaborate with stakeholders. These skills are vital for driving targeted website traffic, optimizing ad spend, and ensuring measurable business growth.

What is the difference between Search Marketing vs Content Marketing?

AspectSearch MarketingContent Marketing
FocusDriving traffic through paid and organic search strategiesCreating and distributing valuable content to attract and engage audiences
SkillsSEO, SEM, keyword research, analyticsContent creation, storytelling, SEO, social media
Work EnvironmentDigital marketing teams, agencies, in-house marketingContent teams, marketing agencies, in-house content departments
CertificationsGoogle Ads, Google Analytics, SEO certificationsContent marketing certifications, inbound marketing certifications

Search Marketing focuses on increasing visibility through search engines via paid and organic tactics, while Content Marketing emphasizes creating valuable content to build brand awareness and customer loyalty. Both roles often collaborate but serve different strategic purposes within digital marketing.

What is search marketing?

Search marketing is a digital marketing strategy focused on increasing a website’s visibility in search engine results pages (SERPs) through paid and organic methods. It generally includes both search engine optimization (SEO), which involves optimizing content to rank higher organically, and search engine marketing (SEM), which uses paid advertisements to appear in search results. The goal of search marketing is to drive more targeted traffic to a website, improve brand awareness, and generate leads or sales. Effective search marketing requires ongoing analysis, keyword research, and strategy adjustments to stay competitive.
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Cities with the most Search Marketing job openings:

What states have the most Search Marketing jobs?

States with the most job openings for Search Marketing jobs include:

What job categories do people searching Search Marketing jobs look for?

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Search Marketing jobs near you
Infographic showing various Search Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $73,695 per year, or $35.4 per hour.

Manager, Paid Search (SEM)

Ovative group

Minneapolis, MN • Remote

Full-time

Medical, Retirement, PTO

Re-posted 15 days ago

Job description

About Ovative Group:

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.

At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.

About the Role:

Digital Marketing is a critical part of everyconsumerjourney, but many companies only measure its impact on their digital outcomes. Our approach to paid search optimization atOvativeGroupcan'tbe found anywhere else. We measure andoptimizesearch marketing campaigns at the enterprise level, both online and offline. Our clients are household names that span multiple industries, including retail, healthcare, education, CPG, and hospitality.

TheOvativeGroup Manager, Paid Search (SEM) position is an opportunity for an experienced candidate to take the next step in a leadership role at a fast-growing company that has the highest standards for talent, fun, and client success. The ideal candidatedemonstrates,phenomenal client management, inspiring team leadership, great critical thinking, and sophisticated understanding of the digital media landscape. Their role will play a pivotal role in helpingOvativebuild and drive new capabilities toward measuring andoptimizingpaid media to the true enterprise impact, not solely ecommerce impacts.

Responsibilities of a Paid Search Manager:

  • Client relationship management:

  • Own, manage and grow the overall relationship and performance of some ofOvativeGroup's largest clients

  • Lead day-to-day management of client paid search programs including:

  • Clearly defining programobjectives, tactics and KPIs

  • Developing and delivering client communication

  • Effectively manage client relationship andestablishtrust and credibility

  • Effectively influence client stakeholders to evolve strategies and measurement approach to drive enterprise impact through paid search channel

  • Team leadership and employee development:

  • Recruit,trainand manage newOvativeteam members

  • Foster a culture of open communication and 360-degree feedback

  • Inspire your team and direct reports to reach their quarterly, annual, and long-term goalswith strong coaching and development aligned to their interests and goals

  • Cross-functional strategy & thought leadership:

  • Act as a subject matter expert for Paid Search strategies by continually evolvingOvative'sapproach to best practices; vetting and partnering withnew technologycompanies; managing planning and execution tools, and staying on top of emerging trends

  • Partner with SEO, retail media, and upper- funnel teams to drive holistic searchstrategiesand impact

  • Develop and drive forward multi-channel digital media strategies and roadmaps aligned with client program growth goals

  • Support higher level, cross-functional marketing strategy projects by providing deep mediaexpertise

  • Performance media management & execution:

  • Guide, manage, and QA optimization and management of client paid searchprograms including:

  • Strategy and campaign planning, integrated with allOvativeservices

  • Campaign tactics and segmentation strategy, with a customer first mindset

  • Algorithmic bid platform and manual bidding strategy and optimization tooptimizeto enterpriseresults

  • Strategic partner management (Google,Microsoft, SA360, etc.)

  • Activelyidentifynew test and learn opportunities within paid search to build onexpertiseand unlock new capabilities

  • Custom analysis,reportingand insights that can scale across the channel

  • Plan and activate as a true AI and Holistic search expert

  • Partner with internal and external SEOpartnersto drive holistic program growth across platforms

  • Adopt and scale internal best practices that best align to client goals

  • Test andadoptionof AI-driven search capabilities (AI Max, emerging AI platforms, etc.) thatimprove business outcomes for our clients

Requirements:

  • 5-6+ years of experiencedirectly responsiblefor enterprise-level paid search marketing (SEM) programs

  • Proventrack recordof success driving strong positive results through paid search marketing programs

  • Proven mastery of the following:

  • Performance-based, direct-response search marketing programs

  • Execution with paid search technologies tools (Google Ads, Microsoft Ads, Search Ads 360, etc.)

  • External partner management (Google, Microsoft, technology partners, etc.)

  • Previousexperience in performance marketing, retail, eCommerce, etc. preferred

  • Experience managing direct reports

Pay Transparency

AtOvative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus.Actualoffers are made with consideration for relevant experience andanticipatedimpact.Additionalbenefits information is provided below.

For ourManagerpositions, our compensation ranges from $90,000to $132,000, which is inclusive of a 20% bonus.

Benefits of Working at Ovative Group:

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.

Culture:

Culture matters and we've been recognized as a Top Workplace for tenyears running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We're open in communication and floor plan. We're flat - our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.

Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment-for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.

Compensation and Insurance:

We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.

We're rewarded fairly and when the company performs well, we all benefit.

Tangible amenities we enjoy:

  • Access to all office spaces in MSP, NYC, and CHI

  • Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams

  • Generous paid vacation policy

  • 401k match program

  • Top-notch health insurance options, inclusive of same sex partners

  • Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs

  • Monthly stipend for your mobile phone and data plan

  • Sabbatical program

  • Charitable giving via our time and a financial match program

  • Shenanigan's Day

Working at Ovative won't be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it'll be the most rewarding job you'll ever have. If you think you can make us better, we want to hear from you!

Apply