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Marketing Analytics Lead Jobs (NOW HIRING)

Report on top of funnel marketing performance, lead acquisition, conversion rates and velocity, and ... Deliver ad hoc analysis, segment breakdowns, and channel/campaign deep dives that answer strategic ...

Reporting to the Sr. Manager of Marketing Analytics, this role is the analytical engine behind Rivian's full-funnel marketing measurement--from brand awareness and purchase consideration through lead ...

Reporting to the Sr. Manager of Marketing Analytics, this role is the analytical engine behind Rivian's full-funnel marketing measurement-from brand awareness and purchase consideration through lead ...

Pearmill is a performance marketing agency that outperforms expectations, using data-driven ... About the role We're looking for an Analytics Lead to own the full measurement stack - from the ...

Hands-on knowledge of Amazon Marketing Cloud is required * Experience with e-commerce, retail media, and digital marketing analytics * Experience with advanced analytics such as incrementality, MMM ...

New

Senior Marketing Data & Analytics Lead

$88K - $110K/yr

As a pivotal senior individual contributor on Zendesk's Marketing Strategy & Operations team, the Sr. Marketing Analytics Lead will turn complex marketing data into clear insights, recommendations ...

New

Senior Marketing Data & Analytics Lead

$88K - $110K/yr

As a pivotal senior individual contributor on Zendesk's Marketing Strategy & Operations team, the Sr. Marketing Analytics Lead will turn complex marketing data into clear insights, recommendations ...

New

The Marketing Analytics Manager, Marketing Operations, will lead the development of scalable ... Lead end-to-end analytical projects, including test design, data collection and preparation ...

New

The Marketing Analytics Manager, Marketing Operations, will lead the development of scalable ... Lead end-to-end analytical projects, including test design, data collection and preparation ...

New

Client Service - Analytics Lead The Directions Group | Strategic Insights Firm Location: Cincinnati ... At least 5 years of experience in market research, insights, analytics, strategy, marketing, or a ...

Showing results 41-60

Marketing Analytics Lead information

See salary details

$31.5K

$94.7K

$175.5K

How much do marketing analytics lead jobs pay per year?

As of Sep 3, 2026, the average yearly pay for marketing analytics lead in the United States is $94,654.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,000.00 and $140,000.00 per year, depending on experience, location, and employer.

What does a marketing analytics lead do?

A Marketing Analytics Lead is responsible for analyzing marketing data to help organizations make informed decisions about their marketing strategies. They design and implement data-driven approaches to measure campaign effectiveness, identify market trends, and provide actionable insights to improve marketing ROI. Their work often includes managing analytics tools, collaborating with marketing teams, and presenting findings to stakeholders. Ultimately, they play a key role in optimizing marketing performance and supporting business growth.

What skills and qualifications are needed to thrive as a marketing analytics lead?

To thrive as a Marketing Analytics Lead, you need expertise in marketing strategy, data analysis, and statistical modeling, often supported by a degree in marketing, statistics, or a related field. Familiarity with analytics platforms like Google Analytics, Tableau, SQL, and certifications in data analytics or digital marketing are highly valued. Strong communication, leadership, and problem-solving skills help translate complex data insights into actionable strategies for cross-functional teams. These capabilities are crucial for driving informed decision-making, optimizing marketing performance, and achieving business goals.

How does a marketing analytics lead typically collaborate with other departments to drive data-informed decisions?

A Marketing Analytics Lead frequently works cross-functionally with teams such as marketing, product, sales, and IT. They translate complex data insights into actionable recommendations and often facilitate workshops or presentations to ensure stakeholders understand key findings. This role involves regular meetings to align analytics projects with business goals and to ensure that data-driven strategies are effectively implemented. Strong communication and collaboration skills are essential, as the Lead acts as a bridge between technical analysts and non-technical decision-makers.

What is the difference between Marketing Analytics Lead vs Marketing Data Analyst?

AspectMarketing Analytics LeadMarketing Data Analyst
Required CredentialsBachelor's degree in Marketing, Data Science, or related field; often advanced certifications in analytics or marketing toolsBachelor's degree in Marketing, Data Analytics, or related field; certifications in analytics tools are common
Work EnvironmentLeads analytics projects, manages teams, collaborates with marketing and sales departmentsAnalyzes marketing data, prepares reports, supports decision-making
Employer & Industry UsageUsed in marketing departments across various industries, often in mid to large companiesCommon in marketing teams for data analysis roles in similar industries

The Marketing Analytics Lead typically oversees analytics projects, manages teams, and develops strategic insights, while the Marketing Data Analyst focuses on analyzing data and generating reports to support marketing decisions. Both roles require strong analytical skills and familiarity with marketing tools, but the Lead has more leadership responsibilities.

More about Marketing Analytics Lead jobs

What states have the most Marketing Analytics Lead jobs?

States with the most job openings for Marketing Analytics Lead jobs include:

What job categories do people searching Marketing Analytics Lead jobs look for?

The top searched job categories for Marketing Analytics Lead jobs are:

Infographic showing various Marketing Analytics Lead job openings in the United States as of August 2026, with employment types broken down into 89% Full Time, 9% Part Time, and 2% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $94,654 per year, or $45.5 per hour.

Marketing Analytics Manager

Recorded Future

Boston, MA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 23 days ago


Job description

With 1,000+ intelligence professionals serving over 1,900 clients worldwide, Recorded Future is the world's most advanced, and largest, intelligence company!
Recorded Future is seeking a Marketing Analytics Manager. As a Marketing Analytics Manager, you will be a strategic partner across marketing decision-making, reporting to the Senior Manager of Marketing Analytics to execute on the reporting, measurement, and data foundation that helps the business make faster, smarter, outcome-driven decisions. You will articulate compelling buyer journey stories through data for demand generation, field marketing, marketing operations, and the broader go-to-market organization. Beyond day-to-day analytics and ad hoc analysis, you'll help drive our growing investment in AI, automation, and modern data tooling, bringing curiosity and a builder's mindset to how we scale the analytics function. This role is ideal for a data-driven, business-minded analyst who wants to sit at the intersection of marketing strategy, measurement, and emerging data and AI capability in a B2B SaaS environment.
Note: This role is required to work from the Recorded Future office in Boston, MA at least 3 days per week.
What You'll Do:
Marketing Analytics & Strategic Insights:
  • Serve as a strategic analytics partner across the marketing organization, translating data into insights that shape planning, investment, and campaign decisions and drive measurable business outcomes.
  • Develop, maintain, and refresh marketing dashboards and reports across HockeyStack, Salesforce, Domo, and Adobe CJA to track KPIs, campaign effectiveness, and ROI.
  • Report on top of funnel marketing performance, lead acquisition, conversion rates and velocity, and opportunity progression, to give a clear view of marketing's impact.
  • Support reporting needs across all levels of the business, from executive leadership to individual executors, tailoring insight to each audience.
  • Deliver ad hoc analysis, segment breakdowns, and channel/campaign deep dives that answer strategic questions on short turnaround.
Marketing Data Quality & Governance:
  • Validate reporting and ensure the numbers reconcile across systems, so stakeholders can trust the metrics they act on.
  • Troubleshoot and resolve integration and data discrepancies.
  • Help build out the marketing data warehouse, partnering with the centralized data infrastructure team to establish a scalable, reliable data foundation.
  • Help maintain the clean, consistent, well-governed data foundation that enables faster reporting, trusted metrics, and confident decision-making across marketing.
Attribution & Pipeline Measurement:
  • Support the maintenance and evolution of multi-touch attribution models, keeping reporting objects current as campaigns and channels change.
  • Partner with field marketing, revenue operations, and the Sales/BDR organizations on lead-to-opportunity reporting and analysis, ensuring accurate tracking of marketing-sourced and influenced pipeline.
  • Translate attribution and pipeline data into actionable insights that help stakeholders make informed ROI decisions when planning activities.
Automation, Tooling & AI Innovation:
  • Help drive our growing investment in AI and automation for marketing analytics, we're actively expanding into this space and want someone with the curiosity and passion to help shape it.
  • Build and extend automation and data-access workflows, including API and MCP connections, that broaden analytics and AI tooling access for the Marketing Analytics & Operations team.
  • Explore and apply emerging AI and data capabilities to increase analytics throughput, reduce manual work, and unlock new kinds of insight.
  • Develop reusable reporting templates, lightweight data products, and cross-system data workflows that scale the team's impact.
What You'll Bring:
  • 3+ years of experience in marketing analytics, marketing/revenue operations, or a related analytical field, ideally in a B2B SaaS environment.
  • Strong proficiency building dashboards and reports in tools such as HockeyStack, Domo, Tableau, or Sigma, or similar BI/visualization platforms.
  • Hands-on experience with CRM data (particularly Salesforce) and marketing automation platforms (Marketo or HubSpot).
  • Hands-on experience applying AI/LLM tooling to analytics or operations workflows.
  • Experience building automations or integrations via APIs, with familiarity with emerging standards like MCP a plus.
  • Working knowledge of SQL and/or Python for data analysis and cross-system data work.
  • Self-driven and intellectually curious, with the initiative to dig into problems without waiting to be told how, you can pick up the business and domain along the way.
  • Solid understanding of the marketing funnel, lead lifecycle, and attribution concepts (multi-touch, first-touch, last-touch).
  • Curiosity and passion for AI, automation, and modern data tooling, with eagerness to help build in an emerging space.
  • Strong analytical and problem-solving skills, with the ability to translate data into clear, actionable insights and business recommendations.
  • Excellent communication skills, with the ability to convey findings to non-technical stakeholders.
Preferred Qualifications:
  • Experience with data warehousing (e.g., Snowflake) and data-quality, ETL, or data-pipeline processes.
  • Exposure to customer journey analytics (e.g., Adobe CJA).
  • Certification in Marketo or Salesforce.
  • Previous experience in a high-growth, enterprise SaaS company.

The base salary range for this full-time position is $92,000-$137,500. Our salary ranges are determined by role, level, and location. The salary displayed reflects the range for new hire salaries for the position across all US locations. Within the range, individual pay is determined by state, work location and additional factors, including job-related skills, experience, and relevant education or training. This position may be eligible for incentive compensation, equity, and medical, dental, vision, life insurance and 401K. Your recruiter can share more about the specific details of the compensation and benefit package during the hiring process.
#LI-Hybrid
Why should you join Recorded Future?Recorded Future employees (or "Futurists"), represent over 40 nationalities and embody our core values of having high standards, practicing inclusion, and acting ethically. Our dedication to empowering clients with intelligence to disrupt adversaries has earned us a 4.6-star user rating on G2 and more than 50% of Fortune 100 companies as customers.
Want more info?
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Linkedin, Instagram & Twitter: What's happening at Recorded Future
The Record: The Record is a cybersecurity news publication that explores the untold stories in this rapidly changing field
Timeline: History of Recorded Future
Recognition: Check out our awards and announcements
We are committed to maintaining an environment that attracts and retains talent from a diverse range of experiences, backgrounds and lifestyles. By ensuring all feel included and respected for being unique and bringing their whole selves to work, Recorded Future is made a better place every day.
If you need any accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to our recruiting team at careers@recordedfuture.com
Recorded Future is an equal opportunity and affirmative action employer and we encourage candidates from all backgrounds to apply. Recorded Future does not discriminate based on race, religion, color, national origin, gender including pregnancy, sexual orientation, gender identity, age, marital status, veteran status, disability or any other characteristic protected by law.
Recorded Future will not discharge, discipline or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant.
Recorded Future does not administer a lie detector test as a condition of employment or continued employment. This is in compliance with the law of the Commonwealth of Massachusetts, and in alignment with our hiring practices across all jurisdictions.
Recorded Future maintains a drug-free workplace.
Note: Our interview process for all final-round candidates requires a mandatory in-person interview or a live, scheduled video conference with the hiring manager. We do not conduct interviews via instant messaging or text. All communications during the application process will come from individuals within our HR department via their Recorded Future email address.
Notice to Agency and Search Firm Representatives: Recorded Future will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to Recorded Future, including those sent to our employees or through our website, will become the property of Recorded Future. Recorded Future will not be liable for any fees related to unsolicited resumes.
Agencies must have a valid written agreement in place with Recorded Future's recruitment team and must receive written authorization before submitting resumes. Submissions made without such agreements and authorization will not be accepted and no fees will be paid.