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Marketing Analytics Lead Jobs (NOW HIRING)

Pearmill

Analytics Lead

Pearmill is a performance marketing agency that outperforms expectations, using data-driven ... About the role We're looking for an Analytics Lead to own the full measurement stack - from the ...

Marqeta

Director Marketing Analytics

... • Lead a team of marketing analysts, establishing operating rhythms, analytic standards, and career development frameworks • Serve as a senior strategic voice in GTM planning, bringing data ...

OPENLANE

Marketing Analytics Manager

Carmel, IN · On-site +1

$100K - $120K/yr

We are seeking a Marketing Analytics Manager to unify the fragmented view of marketing performance ... You have deep expertise in lead funnel analytics, conversion optimization, and CAC management.

OPENLANE

Marketing Analytics Manager

Carmel, IN

$120K/yr

We are seeking a Marketing Analytics Manager to unify the fragmented view of marketing performance ... You have deep expertise in lead funnel analytics, conversion optimization, and CAC management.

OPENLANE

Marketing Analytics Manager

Carmel, IN

$100K - $120K/yr

We are seeking a Marketing Analytics Manager to unify the fragmented view of marketing performance ... You have deep expertise in lead funnel analytics, conversion optimization, and CAC management.

MQ Referrals Only

Director Marketing Analytics

Lead a team of marketing analysts, establishing operating rhythms, analytic standards, and career development frameworks * Serve as a senior strategic voice in GTM planning, bringing data-driven POVs ...

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All JobsMarketing Analytics Lead Jobs

Marketing Analytics Lead information

See salary details

$31.5K

$94.7K

$175.5K

How much do marketing analytics lead jobs pay per year?

As of Aug 14, 2026, the average yearly pay for marketing analytics lead in the United States is $94,654.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,000.00 and $140,000.00 per year, depending on experience, location, and employer.

How does a marketing analytics lead typically collaborate with other departments to drive data-informed decisions?

A Marketing Analytics Lead frequently works cross-functionally with teams such as marketing, product, sales, and IT. They translate complex data insights into actionable recommendations and often facilitate workshops or presentations to ensure stakeholders understand key findings. This role involves regular meetings to align analytics projects with business goals and to ensure that data-driven strategies are effectively implemented. Strong communication and collaboration skills are essential, as the Lead acts as a bridge between technical analysts and non-technical decision-makers.

What does a marketing analytics lead do?

A Marketing Analytics Lead is responsible for analyzing marketing data to help organizations make informed decisions about their marketing strategies. They design and implement data-driven approaches to measure campaign effectiveness, identify market trends, and provide actionable insights to improve marketing ROI. Their work often includes managing analytics tools, collaborating with marketing teams, and presenting findings to stakeholders. Ultimately, they play a key role in optimizing marketing performance and supporting business growth.

What is the difference between Marketing Analytics Lead vs Marketing Data Analyst?

AspectMarketing Analytics LeadMarketing Data Analyst
Required CredentialsBachelor's degree in Marketing, Data Science, or related field; often advanced certifications in analytics or marketing toolsBachelor's degree in Marketing, Data Analytics, or related field; certifications in analytics tools are common
Work EnvironmentLeads analytics projects, manages teams, collaborates with marketing and sales departmentsAnalyzes marketing data, prepares reports, supports decision-making
Employer & Industry UsageUsed in marketing departments across various industries, often in mid to large companiesCommon in marketing teams for data analysis roles in similar industries

The Marketing Analytics Lead typically oversees analytics projects, manages teams, and develops strategic insights, while the Marketing Data Analyst focuses on analyzing data and generating reports to support marketing decisions. Both roles require strong analytical skills and familiarity with marketing tools, but the Lead has more leadership responsibilities.

What skills and qualifications are needed to thrive as a marketing analytics lead?

To thrive as a Marketing Analytics Lead, you need expertise in marketing strategy, data analysis, and statistical modeling, often supported by a degree in marketing, statistics, or a related field. Familiarity with analytics platforms like Google Analytics, Tableau, SQL, and certifications in data analytics or digital marketing are highly valued. Strong communication, leadership, and problem-solving skills help translate complex data insights into actionable strategies for cross-functional teams. These capabilities are crucial for driving informed decision-making, optimizing marketing performance, and achieving business goals.
More about Marketing Analytics Lead jobs

What states have the most Marketing Analytics Lead jobs?

States with the most job openings for Marketing Analytics Lead jobs include:

What job categories do people searching Marketing Analytics Lead jobs look for?

The top searched job categories for Marketing Analytics Lead jobs are:

Marketing Analytics Lead jobs near you
Infographic showing various Marketing Analytics Lead job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 9% Part Time, and 3% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $94,654 per year, or $45.5 per hour.

Analytics Lead

Pearmill

Remote

Full-time

Re-posted 10 days ago

Job description

About the company
You've never worked for a company quite like Pearmill. We're a bunch of eclectic folks paving our own path in the world of technology, marketing, and advertising.
We're a diverse group of designers, engineers, and marketers from across the world, working together to help grow challenger brands and fast-growing startups through art and technology.
Pearmill is a performance marketing agency that outperforms expectations, using data-driven insights and relentless innovation for exponential growth.
About the role
We're looking for an Analytics Lead to own the full measurement stack - from the pixels firing on a client's checkout page to the incrementality test that tells us whether that Meta campaign is actually moving the needle. This is a player-coach role: you'll set the measurement philosophy and learning agenda for the agency, manage a junior tracking specialist who handles hands-on QA and implementation, and work directly with client teams to translate data into decisions.
This role sits at the intersection of analytics engineering, measurement science, and performance strategy. You won't just build dashboards - you'll design the tests that prove whether our work is working.
What you'll own
Tracking & data infrastructure
  • Own the end-to-end tracking architecture across all client accounts: Google Tag Manager, GA4, CDPs (Segment, RudderStack, Teleaum, etc.), Meta Pixel + CAPI, Google Ads Enhanced Conversions, TikTok Events API, and any other ad network data pipelines - and be well versed enough in these systems to support clients hands-on with implementation
  • Define tagging standards, naming conventions, and data layer specifications for new client onboarding
  • Review and sign off on all pixel/tag implementations done by the junior tracking specialist before anything goes live
  • Lead tracking QA processes: diagnose misfires, validate conversion events, and ensure data integrity across environments (dev, staging, production)
  • Own server-side tracking setups and consent-mode configurations as privacy requirements evolve
Measurement frameworks & strategy
  • Build measurement plans for every client: define the KPIs that actually matter, the attribution approach best suited to their funnel, and the testing roadmap for the next 6-12 months
  • Design and run incrementality tests - geo-based holdouts, PSA holdout tests, conversion lift studies - and translate results into media budget recommendations
  • Interpret and pressure-test platform-reported metrics (Meta Ads Manager, Google Ads, etc.); challenge results that don't hold up to scrutiny
  • Lead or collaborate on Marketing Mix Modeling (MMM) engagements - either scoping vendor-run models or building lightweight versions in-house
  • Own the cross-channel attribution model: evaluate last-click vs. data-driven vs. time-decay approaches per client context and document your rationale
Reporting & insights
  • Build and maintain executive-level dashboards (Looker Studio, Looker, Power BI, or equivalent) that go beyond vanity metrics to show incremental business impact
  • Establish a regular reporting cadence: weekly performance pulse, monthly deep-dives, and quarterly measurement reviews with clients
  • Write clear, opinionated insight narratives - not just charts - that connect data to the decisions clients need to make
Team & practice development
  • Manage one junior Analytics/Tracking Specialist: set their priorities, review their work, give them a clear growth path
  • Build the analytics practice playbook: onboarding templates, tracking specs, measurement plan frameworks, experiment design guides
  • Stay current on the ad platform measurement landscape - platform pixel changes, consent/privacy shifts, new incrementality products from Meta, Google, TikTok - and update internal practices accordingly
You're a strong fit if you have
  • 4-7 years of experience in marketing analytics, measurement, or marketing science at a performance agency or fast-moving in-house growth team
  • Hands-on GTM expertise: you've built complex container setups yourself, not just documented them for a developer
  • Real incrementality testing experience - you've designed a geo holdout or conversion lift test, run it, and presented the results to a skeptical client
  • Solid understanding of the full ad network measurement stack: Meta CAPI, Google Enhanced Conversions, GA4 event model, server-side tagging, and how privacy regulations affect all of it
  • Proficiency in SQL - you can write your own queries to pull and validate raw data without asking a data engineer
  • Ability to communicate complex findings to non-technical stakeholders without dumbing them down or losing accuracy
  • Comfortable being the final word on "is our tracking trustworthy?" for a portfolio of clients simultaneously
Bonus points
  • Python or R experience for statistical modeling or automation
  • Experience building or interpreting Marketing Mix Models
  • Familiarity with measurement platforms like Northbeam, Triple Whale, Measured, or Rockerbox
  • Prior experience managing or mentoring a junior analyst
What this role is not
This is not a pure data engineer role - you won't spend all day writing pipelines. It's also not a media buyer role - you won't own campaign execution. You're the person between the two: you make sure the data is trustworthy, and then you use that data to tell us what's actually working.
Type: Full-Time • Location: Remote (North America, Western Europe)
Diversity, Equity, and Inclusion
Pearmill is a diverse company with team members hailing from all backgrounds and walks of life. We're a globally-distributed team and committed to continuing to build a company that represents the world we live in. We encourage candidates of underrepresented groups to apply.

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