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Marketing Data Analyst Jobs (NOW HIRING)

BayPort Credit Union

Marketing Data Analyst

Newport News, VA · On-site

$31.88 - $47.81/hr

Required Experience: 5-8 years of work experience in data analytics within marketing, business, finance, or a related field. Experience with leading cloud-based business intelligence (BI) platforms ...

SmithRx

Marketing Data Analyst

The Marketing Data Analyst will be responsible for ensuring the accuracy and integrity of member data, handling sensitive information, and collaborating with various teams to support effective ...

SmithRx

Marketing Data Analyst

Los Angeles, CA

... into broader marketing analytics. Responsibilities: * Data Sourcing & List Building * Own the end-to-end process of extracting and compiling member lists from multiple internal data sources ...

CONMED

Global Marketing Data Analyst

Largo, FL · Remote

$85K - $148K/yr

As a Global Marketing Data Analyst, you'll play a critical role in helping teams understand what's working, and what's next, across the full customer journey. In this role, you'll connect the dots ...

fpcusa

Marketing & Data Analyst II

Livingston, NJ · On-site

Marketing & Data Analyst II POSITION OBJECTIVE As part of the Polyolefins Staff Team, this role supports the Polyolefins Business Division by driving data-driven initiatives and strategic analysis.

Abnormal AI, Inc.

Senior Marketing Data Analyst

$88K - $110K/yr

Abnormal Security is looking for a Lead Marketing Data Analyst who is part detective, part data architect, and part business consultant. In this role, you will own the system, the signal, and the ...

TalentBridge

Senior Marketing Data Analyst

Manhattan, NY · On-site

$95K - $118K/yr

TalentBridge is a company seeking a Senior Marketing Data Analyst. The role involves participating in campaign management operations, supporting the end-to-end campaign process, and working on ...

Infojini Inc

Digital Marketing Data Analyst

New York, NY · On-site

$94K - $117K/yr

... marketing and communications model. All Analysts operate fluidly in an entrepreneurial environment. In this role, the Senior Digital Data Analyst will handle projects that include: Attribution ...

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Marketing Data Analyst information

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How much do marketing data analyst jobs pay per hour?

As of Jul 14, 2026, the average hourly pay for marketing data analyst in the United States is $44.62, according to ZipRecruiter salary data. Most workers in this role earn between $34.62 and $53.85 per hour, depending on experience, location, and employer.

Is marketing data analytics a good career?

Marketing data analysts analyze data to improve marketing strategies, using tools like Excel, SQL, and data visualization software. The role offers strong job growth, competitive salaries, and opportunities across various industries, making it a viable career choice for those with analytical skills and interest in marketing.

How does a Marketing Data Analyst typically collaborate with other departments within a company?

A Marketing Data Analyst regularly works with cross-functional teams, such as marketing, sales, product management, and IT. They collaborate to gather data requirements, interpret results, and translate analytical findings into actionable strategies. This collaborative environment helps ensure that marketing campaigns are data-driven and aligned with broader business objectives. Strong communication skills are essential, as analysts often present complex insights to non-technical stakeholders.

What is the difference between Marketing Data Analyst vs Data Scientist?

AspectMarketing Data AnalystData Scientist
Required CredentialsBachelor's in Marketing, Business, or Data Analysis; certifications like Google Data AnalyticsBachelor's or higher in Computer Science, Statistics, or related; advanced certifications often preferred
Work EnvironmentMarketing teams, advertising agencies, retail, e-commerceTech companies, finance, healthcare, research institutions
Employer & Industry UsageMarketing departments, advertising firms, retail companies

While both roles analyze data to inform decisions, Marketing Data Analysts focus on marketing metrics and consumer insights, whereas Data Scientists develop complex models and algorithms across various domains. The roles share similar educational backgrounds and tools but differ in scope and application.

Will AI replace a data analyst?

AI tools can automate routine data processing and basic analysis tasks, but the role of a marketing data analyst involves interpreting complex data, providing strategic insights, and communicating findings, which currently require human judgment and domain expertise. AI is a complement to analysts, enhancing productivity rather than replacing the entire role. Developing skills in data visualization, statistical analysis, and AI tools can help analysts stay valuable in an evolving environment.

How much does a marketing data analyst make in the US?

A marketing data analyst in the US typically earns between $55,000 and $85,000 annually, with the median salary around $70,000. Salaries vary based on experience, location, and industry, and professionals often use tools like SQL and Excel to analyze marketing data.

What are Marketing Data Analysts?

Marketing Data Analysts are professionals who collect, analyze, and interpret data related to marketing campaigns and customer behavior. They use tools such as Excel, SQL, and statistical software to uncover trends, measure campaign effectiveness, and provide actionable insights that help businesses make informed marketing decisions. Their work supports strategy development, optimizes marketing spend, and helps organizations better understand their target audience. Marketing Data Analysts typically collaborate with marketing teams, management, and other stakeholders to translate complex data into clear, impactful recommendations.

What is a marketing data analyst?

A marketing data analyst is a professional who collects, analyzes, and interprets data related to marketing campaigns and customer behavior to help organizations make informed marketing decisions. They often use tools like Excel, SQL, and data visualization software, and require strong analytical skills and knowledge of marketing metrics. Their work supports optimizing marketing strategies and measuring campaign effectiveness.

What are the key skills and qualifications needed to thrive as a Marketing Data Analyst, and why are they important?

To thrive as a Marketing Data Analyst, you need strong analytical skills, proficiency in statistics, and a background in marketing, business, or a related field. Familiarity with data visualization tools (such as Tableau or Power BI), statistical software (like R or Python), and experience with CRM and marketing analytics platforms are typically required. Attention to detail, problem-solving, and clear communication are essential soft skills for translating complex data into actionable marketing insights. These abilities ensure accurate data interpretation, effective strategy development, and clear communication of insights that drive marketing success.
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Marketing Data Analyst jobs near you
Infographic showing various Marketing Data Analyst job openings in the United States as of July 2026, with employment types broken down into 67% Full Time, and 33% Contract. Highlights an 100% In-person job distribution, with an average salary of $92,811 per year, or $44.6 per hour.
Direct Marketing Data Analyst

Direct Marketing Data Analyst

Physicians Mutual Insurance Company, Inc.

Omaha, NE

Full-time

Medical, Dental, Life, Retirement

Re-posted 2 days ago

Job description

Physicians Mutual is seeking a Direct Marketing Data Analyst to support the data, systems and vendor relationships that drive our direct marketing efforts. In this role, you will analyze and manage large volumes of customer, policy, prospect and marketing data, ensuring accuracy, integrity and availability across multiple databases and platforms. You will collaborate with Marketing, Enterprise Technology and external data vendors to develop solutions, support business initiatives and optimize marketing performance.


  • Analyze, validate and maintain customer, policy, prospect and marketing data across internal and external systems.
  • Monitor data quality, troubleshoot issues and coordinate corrective actions to ensure data accuracy and reliability.
  • Manage data integrations, file transfers and database processes with internal teams and external vendors.
  • Develop and support reporting, querying and data analysis solutions that drive marketing decisions and business performance.
  • Partner with Marketing and Enterprise Technology teams to implement system enhancements, process improvements and new data solutions.
  • Serve as a subject matter expert on marketing data, databases and data management tools.
  • Manage relationships with third-party data vendors, ensuring service levels, data quality and operational effectiveness.
  • Lead or support projects involving data, systems, vendor implementations and process enhancements.
  • Provide technical guidance and training to marketing personnel on data usage, reporting tools and analytics resources.

  • Bachelor’s degree in Management Information Systems, Business, Marketing, Computer Science, Engineering, Finance or a related field required.
  • Experience working with large databases, data warehousing, data integration or business intelligence environments.
  • Strong knowledge of SQL and database technologies; experience with Oracle, DB2, Snowflake, Tableau or similar tools preferred.
  • Experience using ChatGPT and other AI productivity tools 
  • Experience managing data movement, validation and quality assurance processes.
  • Strong analytical, problem-solving and project management skills.
  • Ability to work effectively with technical teams, business stakeholders and external vendors.
  • Excellent communication skills and attention to detail.
  • Experience supporting marketing data operations or direct marketing initiatives is preferred.
  • Knowledge of insurance products, practices or financial reporting is a plus.

Health. Life. Retirement. The Physicians Mutual family empowers people from all walks of life to enjoy the financial security they deserve. That’s what Insurance for all of us® is about.

The Physicians Mutual family includes Physicians Mutual Insurance Company, Physicians Life Insurance Company and Physicians Select Insurance Company. Physicians Mutual offers reliable dental and supplemental health insurance, and pet insurance. Physicians Life provides important life insurance, Medicare Supplement insurance and coverage for funeral pre-planning. Physicians Select Insurance Company additionally offers exclusive Medicare Supplement insurance.

Since our start in 1902, our dedication to delivering on our promise has helped make us one of the nation’s leading health and life insurance providers. In fact, we are rated in the top 1% of insurance companies. We consistently maintain some of the highest financial strength ratings in the nation from independent insurance analysts, including A.M. Best Company and Weiss Ratings, ensuring we’ll be there for our policyowners and our employees far into the future.

But the achievement we’re most proud of? We have a 95% customer satisfaction rating — a true sign of a company dedicated to embodying its vision.

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