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Marketing Data Analyst Jobs (NOW HIRING)

Fnbcorp

Marketing Data Analyst

Pittsburgh, PA

Marketing Data Analyst Business Unit: Marketing Reports to: Director of Marketing Analytics Position Overview: Working with Marketing teammates, line of business leadership, and third party vendors ...

SmithRx

Marketing Data Analyst

San Francisco, CA

... into broader marketing analytics. Responsibilities: * Data Sourcing & List Building * Own the end-to-end process of extracting and compiling member lists from multiple internal data sources ...

Genus PLC

We are looking for a Marketing Data Aanlyst. This is a 6-month, contract based position. This role will support the implementation of a Microsoft Dynamics 365 CRM integration with a future marketing ...

fpcusa

Marketing & Data Analyst II

Livingston, NJ

Marketing & Data Analyst II POSITION OBJECTIVE As part of the Polyolefins Staff Team, this role supports the Polyolefins Business Division by driving data-driven initiatives and strategic analysis.

Manhattan Associates

Sr Marketing Data Analyst

Atlanta, GA · On-site

$83K - $103K/yr

They are seeking a Senior Marketing Data Analyst to serve as the primary liaison between Marketing and ETS, focusing on delivering marketing technology solutions and building data-driven dashboards ...

Manhattan Associates

Sr Marketing Data Analyst

Atlanta, GA

$83K - $103K/yr

This role combines traditional marketing business analysis with a Marketing Data Analyst focus. You will: * Serve as the primary liaison between Marketing and ETS, translating business needs into ...

SelectQuote, Inc.

Marketing Data Analyst II

Leawood, KS

$75K - $80K/yr

Overview Marketing Data Analyst II Job Summary: SelectQuote is seeking an experienced and highly motivated Marketing Analytics Specialist to turn data into actionable insights for its Medicare Senior ...

Manhattan Associates

Sr Marketing Data Analyst

Atlanta, GA · On-site

$83K - $103K/yr

This role combines traditional marketing business analysis with a Marketing Data Analyst focus. You will: * Serve as the primary liaison between Marketing and ETS, translating business needs into ...

Infojini Inc

Digital Marketing Data Analyst

New York, NY · On-site

$94K - $117K/yr

... marketing and communications model. All Analysts operate fluidly in an entrepreneurial environment. In this role, the Senior Digital Data Analyst will handle projects that include: Attribution ...

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Marketing Data Analyst information

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How much do marketing data analyst jobs pay per hour?

As of Jun 10, 2026, the average hourly pay for marketing data analyst in the United States is $44.62, according to ZipRecruiter salary data. Most workers in this role earn between $34.62 and $53.85 per hour, depending on experience, location, and employer.

How does a Marketing Data Analyst typically collaborate with other departments within a company?

A Marketing Data Analyst regularly works with cross-functional teams, such as marketing, sales, product management, and IT. They collaborate to gather data requirements, interpret results, and translate analytical findings into actionable strategies. This collaborative environment helps ensure that marketing campaigns are data-driven and aligned with broader business objectives. Strong communication skills are essential, as analysts often present complex insights to non-technical stakeholders.

What is the difference between Marketing Data Analyst vs Data Scientist?

AspectMarketing Data AnalystData Scientist
Required CredentialsBachelor's in Marketing, Business, or Data Analysis; certifications like Google Data AnalyticsBachelor's or higher in Computer Science, Statistics, or related; advanced certifications often preferred
Work EnvironmentMarketing teams, advertising agencies, retail, e-commerceTech companies, finance, healthcare, research institutions
Employer & Industry UsageMarketing departments, advertising firms, retail companies

While both roles analyze data to inform decisions, Marketing Data Analysts focus on marketing metrics and consumer insights, whereas Data Scientists develop complex models and algorithms across various domains. The roles share similar educational backgrounds and tools but differ in scope and application.

What are Marketing Data Analysts?

Marketing Data Analysts are professionals who collect, analyze, and interpret data related to marketing campaigns and customer behavior. They use tools such as Excel, SQL, and statistical software to uncover trends, measure campaign effectiveness, and provide actionable insights that help businesses make informed marketing decisions. Their work supports strategy development, optimizes marketing spend, and helps organizations better understand their target audience. Marketing Data Analysts typically collaborate with marketing teams, management, and other stakeholders to translate complex data into clear, impactful recommendations.

What are the key skills and qualifications needed to thrive as a Marketing Data Analyst, and why are they important?

To thrive as a Marketing Data Analyst, you need strong analytical skills, proficiency in statistics, and a background in marketing, business, or a related field. Familiarity with data visualization tools (such as Tableau or Power BI), statistical software (like R or Python), and experience with CRM and marketing analytics platforms are typically required. Attention to detail, problem-solving, and clear communication are essential soft skills for translating complex data into actionable marketing insights. These abilities ensure accurate data interpretation, effective strategy development, and clear communication of insights that drive marketing success.
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Marketing Data Analyst jobs near you
Infographic showing various Marketing Data Analyst job openings in the United States as of June 2026, with employment types broken down into 3% As Needed, 36% Full Time, 57% Part Time, 2% Contract, and 2% Nights. Highlights an 81% Physical, 8% Hybrid, and 11% Remote job distribution, with an average salary of $92,811 per year, or $44.6 per hour.
Marketing Data Analyst

Marketing Data Analyst

BayPort Credit Union

Newport News, VA • On-site

Full-time

Posted 2 days ago

BayPort Credit Union rating

8.5

Company rating: 8.5 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

Job description

The primary purpose of this position is to perform analysis of various marketing programs and databases to evaluate and improve the effectiveness of targeted traditional, digital and website campaigns. This is accomplished by analyzing data collected through the business intelligence cloud platform to track performance, engagement, identify new members, and pinpoint opportunities to increase products and services. Other duties include performance measurement, forecasting, trending, and data extraction. Responsible for creating and maintaining product marketing to include, but not limited to: website, email marketing, digital marketing, and online banking marketing. This position also oversees brand guidelines and digital experience. This position works closely with the electronic services, technology, compliance departments, as well as the marketing organization to ensure proper and consistent tracking and reporting of all campaigns.
ESSENTIAL FUNCTIONS AND SUPPORTING DUTIES:
  • Work with the marketing team to develop and execute marketing strategies for specific target audiences and evaluate the effectiveness of these campaigns.
  • Report the performance of marketing efforts across multiple channels, including but not limited to direct mail, email, website traffic, social media, search engine marketing, and display/video advertising through marketing models, funnels, customer journey maps, presentations, and dashboards.
  • Oversee compliance requirements and disclosures for all traditional and digital channels.
  • Develop and execute email marketing trigger campaign strategies.
  • Maintain accurate, up-to-date information on products, services, rates, promotions, and articles for the website.
  • Work with IT and Member Experience to create data connections and reporting through Trellence, Snowflake and Salesforce.
  • Ensure consistency of branding, interface aspects, and experience across all member-facing digital platforms such as Online and Mobile Banking, as well as corporate communication collateral.
  • Monitor and organize initiatives and tasks using Marketing's project management
  • Research, suggest, and implement digital process/workflow solutions for Marketing, product campaigns, and organizational information collection needs.
  • Manage, troubleshoot, and maintain corporate website architecture and design new
  • Manage website hosting to include regularly updating website themes and
  • Oversee search experience and maintain knowledge

QUALIFICATIONS AND REQUIREMENTS:
Required Education: 4-year Bachelor's degree from an accredited four-year college or university in business, marketing, finance or other related fields.
Required Experience: 5-8 years of work experience in data analytics within marketing, business, finance, or a related field. Experience with leading cloud-based business intelligence (BI) platforms such as Domo, Looker, Microsoft Power BI, Tableau, and ThoughtSpot.
Preferred Experience: Familiarity with WordPress and web/design tools and technologies such as Adobe XD, Sketch, Figma, HTML, CSS, PHP, and JavaScript.
  • Experience using Mailchimp, HubSpot, Constant Contact, or Salesforce Marketing Cloud.
  • Familiarity with Adobe Creative Suite, Canva, and project management software.

Required Knowledge: Identifying revenue opportunities and acquisition strategies, understanding product performance, and drawing insights from the customer journey.
  • Proficient in Google Analytics or Adobe Analytics.

Skills/Abilities:
  • Ability to adhere to BayPort Credit Union's Core Values: Integrity, Be Bold, Compassion, Diversity, Innovation, It's On Me, and One Team.
  • Proficiency with Microsoft Office Applications.
  • Excellent organizational skills; strong attention to detail and accuracy.
  • Exceptional written communication skills; including spelling, and grammar accuracy.
  • Excellent oral communication skills; communicate clearly in all situations and conduct business over the telephone.
  • Exhibit strong service and problem-solving skills.
  • Ability to work independently, using personal judgment and problem-solving techniques to complete tasks in a timely fashion.
  • Capability of working within a team, with other Credit Union departments, and external service providers.
  • Ability to maintain current knowledge of the credit union's changes, processes, and procedures.
  • Maintains the Credit Union's professional reputation, both internally and externally.
  • Maintains appropriate levels of confidentiality.
  • Understands the BayPort brand and the Credit Union's short and long-range messaging to ensure branch consistency.

This job description is not an all-inclusive list of the responsibilities, skills, working conditions or essential functions of this job. Management reserves the right to modify, add or remove essential functions as business needs warrant.
We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and reserve the right to perform pre-employment substance abuse testing.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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