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How much do marketing data analyst jobs pay per hour?

As of Aug 8, 2026, the average hourly pay for marketing data analyst in the United States is $44.62, according to ZipRecruiter salary data. Most workers in this role earn between $34.62 and $53.85 per hour, depending on experience, location, and employer.

How does a marketing data analyst typically collaborate with other departments within a company?

A Marketing Data Analyst regularly works with cross-functional teams, such as marketing, sales, product management, and IT. They collaborate to gather data requirements, interpret results, and translate analytical findings into actionable strategies. This collaborative environment helps ensure that marketing campaigns are data-driven and aligned with broader business objectives. Strong communication skills are essential, as analysts often present complex insights to non-technical stakeholders.

What is the difference between Marketing Data Analyst vs Data Scientist?

AspectMarketing Data AnalystData Scientist
Required CredentialsBachelor's in Marketing, Business, or Data Analysis; certifications like Google Data AnalyticsBachelor's or higher in Computer Science, Statistics, or related; advanced certifications often preferred
Work EnvironmentMarketing teams, advertising agencies, retail, e-commerceTech companies, finance, healthcare, research institutions
Employer & Industry UsageMarketing departments, advertising firms, retail companies

While both roles analyze data to inform decisions, Marketing Data Analysts focus on marketing metrics and consumer insights, whereas Data Scientists develop complex models and algorithms across various domains. The roles share similar educational backgrounds and tools but differ in scope and application.

How much does a marketing data analyst make in the US?

The average salary for a marketing data analyst in the US is around $65,000 to $85,000 per year, depending on experience, location, and industry. Entry-level roles typically start lower, while experienced analysts with skills in data visualization and tools like SQL or Tableau can earn higher salaries.

What is a marketing data analyst?

Marketing Data Analysts are professionals who collect, analyze, and interpret data related to marketing campaigns and customer behavior. They use tools such as Excel, SQL, and statistical software to uncover trends, measure campaign effectiveness, and provide actionable insights that help businesses make informed marketing decisions. Their work supports strategy development, optimizes marketing spend, and helps organizations better understand their target audience. Marketing Data Analysts typically collaborate with marketing teams, management, and other stakeholders to translate complex data into clear, impactful recommendations.

What are the key skills and qualifications needed to thrive as a marketing data analyst?

To thrive as a Marketing Data Analyst, you need strong analytical skills, proficiency in statistics, and a background in marketing, business, or a related field. Familiarity with data visualization tools (such as Tableau or Power BI), statistical software (like R or Python), and experience with CRM and marketing analytics platforms are typically required. Attention to detail, problem-solving, and clear communication are essential soft skills for translating complex data into actionable marketing insights. These abilities ensure accurate data interpretation, effective strategy development, and clear communication of insights that drive marketing success.
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Marketing Data Analyst jobs near you
Infographic showing various Marketing Data Analyst job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 12% Part Time, and 4% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $92,811 per year, or $44.6 per hour.

Intern - Marketing - Data Analyst

MedPro Group

Fort Wayne, IN • On-site

Other

Re-posted 18 days ago

Job description

  • Partner with marketing stakeholders to support campaigns and initiatives, providing data-driven insights that inform decision-making 
  • Translate business questions into clear reporting requirements and actionable analysis 
  • Build, maintain, and enhance dashboards and reports (primarily in Tableau), including working with calculated fields and underlying data structures 
  • Analyze marketing performance data to identify trends, opportunities, and areas for optimization 
  • Work with a variety of data sources (e.g., Google Analytics, marketing platforms, internal systems) to gather, validate, and connect data 
  • Troubleshoot data, tracking, and reporting issues-digging into tools and underlying logic to identify root causes and recommend solutions
  • Support the development and maintenance of marketing tracking (e.g., tagged links, QR codes, etc.) to ensure data accuracy and consistency 
  • Conduct ad hoc analysis and contribute to larger projects, including identifying opportunities to improve reporting capabilities or processes 
  • Learn and adapt quickly across tools and systems, building technical skills and business context throughout the internship

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