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Database Marketing Analyst Jobs (NOW HIRING)

Working knowledge of database marketing, email marketing, statistical analysis * Strong analytical, problem-solving, data manipulation and planning skills * Entrepreneurial, hands-on, and able to ...

Database Administrator

Sloan, IA · On-site

$45K - $74K/yr

The Database Marketing Supervisor conducts direct marketing analysis including response modeling, guest profiling and segmentation, and other database marketing analysis projects on both a pre ...

This executive is responsible for leveraging guest data, analytics, loyalty strategy, customer ... Develop and execute the enterprise database marketing, CRM, loyalty, and reinvestment strategy to ...

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Database Marketing Analyst information

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$19

$44

$68

How much do database marketing analyst jobs pay per hour?

As of Sep 15, 2026, the average hourly pay for database marketing analyst in the United States is $44.62, according to ZipRecruiter salary data. Most workers in this role earn between $34.62 and $53.85 per hour, depending on experience, location, and employer.

What does a database marketing analyst do?

A Database Marketing Analyst is responsible for collecting, analyzing, and interpreting large sets of customer data to help businesses make informed marketing decisions. They use data mining techniques to identify trends, segment audiences, and evaluate the effectiveness of marketing campaigns. By leveraging customer information, they help organizations target the right customers with personalized marketing strategies, ultimately improving campaign ROI and customer engagement.

What skills and qualifications are needed to be a database marketing analyst?

To thrive as a Database Marketing Analyst, you need strong analytical skills, experience with data management, and a solid understanding of marketing principles, often backed by a degree in marketing, statistics, or a related field. Proficiency with SQL, CRM platforms, marketing automation tools, and data visualization software is typically required. Attention to detail, problem-solving ability, and effective communication are valuable soft skills for interpreting data and collaborating with marketing teams. These skills are crucial for extracting actionable insights from data, optimizing campaigns, and driving business growth.

How does a database marketing analyst collaborate with other departments to support marketing campaigns?

A Database Marketing Analyst works closely with marketing, sales, and IT teams to ensure data-driven strategies are effectively implemented. They provide insights by analyzing customer data, segmenting audiences, and tracking campaign performance, which helps the marketing team tailor their messaging and outreach. Regular collaboration with IT is also essential to maintain data quality and integrate new data sources. This cross-functional teamwork is crucial for delivering targeted, successful marketing campaigns and supporting overall business goals.

What is the difference between Database Marketing Analyst vs Data Analyst?

AspectDatabase Marketing AnalystData Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; knowledge of marketing databasesBachelor's in Statistics, Mathematics, or related field; proficiency in data analysis tools
Work EnvironmentMarketing teams, CRM systems, marketing campaignsData teams, business intelligence platforms, various departments
Employer & Industry UsageMarketing agencies, retail, e-commerce, consumer servicesFinance, healthcare, technology, consulting
Common Search & ComparisonYesYes

The Database Marketing Analyst focuses on leveraging marketing databases to optimize campaigns and customer targeting, while the Data Analyst interprets data across various business functions to support decision-making. Both roles require analytical skills and familiarity with data tools, but their primary focus and industry applications differ.

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What are popular job titles related to Database Marketing Analyst jobs?

For Database Marketing Analyst jobs, the most frequently searched job titles are:

Infographic showing various Database Marketing Analyst job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 89% Full Time, 9% Part Time, and 1% Contract. Highlights an 81% Physical, 3% Hybrid, and 16% Remote job distribution, with an average salary of $92,811 per year, or $44.6 per hour.

Digital Marketing Analyst

On-site

Blinds To Go Inc.
Retail • 501 - 1,000 employees

Other

Posted 7 days ago


Blinds To Go rating

9.1

Company rating: 9.1 out of 10

Based on 6 frontline employees who took The Breakroom Quiz


Job description

Key member of the marketing team responsible for managing the digital marketing programs to support the retail, at-home, and ecommerce business units. He/she will help manage the paid search, email marketing, social media and other digital programs that are important part of overall marketing effort. Digital Marketing Analyst must be hands-on, very analytical and have relevant digital marketing experience in a multi-location retail or service business.

Responsibilities:
  • Direct and manage digital marketing programs including paid search, email marketing, paid social, etc. and coordinating these to support the promotional marketing calendar
  • Analyze all results and attribute marketing spend to traffic and sales
  • Use SEO and SEM to drive organic and overall website traffic
  • Direct and manage all social media efforts with the goal of developing brand ambassadors, brand influencers and indirect referrals
  • Monitor competitive activity and develop counter programs to ensure pre-eminence of the BTG brand online
  • Lead effort to analyze marketing metrics to identify cause-effect relationships and suggest ways to utilize these insights in new campaigns
  • Work with other marketing managers to develop and implement marketing campaigns that drive traffic and sales
  • Work with creative team to create digital marketing content
  • Work with other marketing manager to design consumer research that offer insight into customer behavior and recommend programs that attract new customers
Requirements:
  • Bachelor degree in marketing, economics, mathematics, statistics, sciences or engineering
  • 3+ years experience in digital marketing in retail, consumer product/service, consulting business
  • Multi-channel marketing experience generating and tracking leads, traffic, etc.
  • Experience in data-driven business culture; experience measuring and attributing marketing spend to results
  • Experience with SEO, PPC, content marketing, paid search and social marketing
  • Working knowledge of database marketing, email marketing, statistical analysis
  • Strong analytical, problem-solving, data manipulation and planning skills
  • Entrepreneurial, hands-on, and able to work independently
  • High level of self-motivation and intellectual curiosity
  • Good oral and written communication skills

We will invest roughly 3 months setting up the Direct Marketing Analyst for success at BTG. He/she needs to develop a strong knowledge of sales, business and marketing process and relationships and strong instincts for the brand and business. Development plan will be individualized, but will include time in stores understanding the customer, how product is sold, and BTG’s competitive advantage.

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